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Maybelline Great Lash Volumizing and Lengthening Mascara

Maybelline Great Lash Volumizing and Lengthening Mascara - image 1 of 4
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Maybelline Great Lash Volumizing and Lengthening Mascara - image 1 of 4
$5.99 when purchased online

About this item

Highlights

  • Volumizing Mascara: Great Lash Washable Blackest Black Mascara has a lash-doubling hypoallergenic formula that glides on smoothly to condition and build natural great-looking lashes
  • Gentle On Lashes: Great Lash volumizing mascara for natural lash volume is suitable for contact lens wearers and is ophthalmologist tested
  • Easy On Easy Off: This washable volumizing and lengthening mascara features a unique lash-building brush that makes it so easy to get a voluminous, full-lash look in one application; clean and easy to remove without any scrubbing or rubbing
  • Maybelline Is THE Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes. With a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
  • Create Any Look: Maybelline foundations, bb creams, concealers and highlighters create a perfect canvas; Make eye looks with eyeshadows, brow pencils and eyeliners, and perfect your pout with lipsticks and lip balms
  • Maybelline New York: The world’s number 1 makeup brand, from foundation to eye mascara to lipstick; Diverse, on the pulse, inspired by the city and tested on its streets

Description

After 40 years, Maybelline New York’s Great Lash Volumizing Mascara is still America’s favorite mascara. Allure Readers’ Choice and Best of Beauty Award Winner is loved for its lash-doubling formula that conditions as it thickens. The lengthening mascara’s clean and volume-building formula delivers volume without clumps or globs and conditions lashes with each coat. The hypoallergenic formula is ophthalmologist tested and safe for contact lens wearers. Complete your eye makeup look with Maybelline New York’s fan favorite Master Precise Liquid Eyeliner.

Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Aluminum-Free, Sulfate-Free, Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Thickening
Net weight: .43 fl oz (US)
Features: Double-Ended
TCIN: 12058325
UPC: 041554670745
Item Number (DPCI): 052-07-0495
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua, beeswax/cera alba, ozokerite, shellac, glyceryl stearate, triethanolamine, propylene glycol, stearic acid, sorbitan sesquioleate, methylparaben, quaternium-15, quaternium-22, simethicone, butylparaben, may contain: iron oxides (ci 77491, ci 77492, ci 77499), titanium dioxide (ci 77891), ultramarines (ci 77007), mica

Shipping details

Estimated ship dimensions: 5.55 inches length x 2.68 inches width x 0.94 inches height
Estimated ship weight: 0.06 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.1 out of 5 stars with 6573 reviews
61% would recommend
240 recommendations
easy to apply: 4.23 out of 5
easy to remove: 4.13 out of 5
quality: 3.49 out of 5
value: 3.68 out of 5
long lasting: 3.49 out of 5

Personal info

  • Skin type:
    Normal
  • Hair color:
    Brunette
  • Skin tone:
    Light
  • Eye color:
    Brown
  • Hot to Not --- No Lifted Lashes to See Here

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Monich717 - 9 days ago, Verified purchaser
    This product doesn’t lift my lashes at all!! I will curl them and have them set to easily place mascara on and the moment i put this on it IMMEDIATELY straightens and flattens them. I normally use Lancome mascara and was excited to use a clear mascara for a natural look and this ended up being such a sad and disappointing purchase 😔
    1 reply from Maybelline Consumer Care team - 7 days ago
    Hi there, Monich717! Thank you for reaching out about our Great Lash Volumizing and Lengthening Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction in the results.
    value: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    Did you find this review helpful?

    Personal info

  • Eye color:
    Brown
  • Hair color:
    Brunette
  • Skin tone:
    Medium
  • Skin concern:
    Dark circles,
    Puffiness,
    Acne
  • Skin type:
    Dry
  • Clumpy

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Lila - 10 days ago, Verified purchaser
    Looks good but takes forever to dry. Also becomes clumpy very easily and wouldn’t hold after I curled my lashes.
    1 reply from Maybelline Consumer Care team - 7 days ago
    Hi there, Lila! We appreciate you taking the time to reach out about our Great Lash Volumizing and Lengthening Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction in the results.
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    long lasting: 3 out of 5
    Did you find this review helpful?

    Personal info

  • Hair color:
    Blonde
  • Skin tone:
    Light
  • Skin type:
    Combination
  • Eye color:
    Blue
  • An Okay Start

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Sam - 17 days ago, Verified purchaser
    My normal product (e.l.f.) was out so I tried this. It works well for four hours before it kind of just stops working. I’m not particularly sweaty or anything, so it doesn’t feel like a personal issue. It’s fine for temporary use but I need to reapply it for daily use. It’s not a bad product, but I won’t purchase it again.
    1 reply from Maybelline Consumer Care team - 15 days ago
    Hello! We are glad you gave our Great Lash Washable Mascara a try. We are sorry to hear that you did not receive the results you were hoping for. Your feedback is essential as it helps us improve our products and ensure customer satisfaction. We will share your comments with our team and hope you continue to explore our other products in the future!
    easy to apply: 5 out of 5
    value: 3 out of 5
    easy to remove: 5 out of 5
    long lasting: 2 out of 5
    quality: 3 out of 5
    Did you find this review helpful?

    Washable mascara runs

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Ejom - 29 days ago, Verified purchaser
    It was easy to apply and had a natural look but the washable version that I purchased runs terribly. By 5pm I have dark smudges under my eyes and I haven’t touched them. Looking over the reviews now it seems they are for all different Maybelline mascara products, not specifically the washable one. I would advise avoiding the washable one.
    1 reply from Maybelline Consumer Care team - 28 days ago
    Hi Ejom! Thanks for reaching out to us regarding Great Lash Volumizing and Lengthening Mascara. We're sorry to hear that this formula was smearing. We value consumer feedback and will share your comments with our teams.
    easy to remove: 5 out of 5
    value: 4 out of 5
    easy to apply: 5 out of 5
    long lasting: 1 out of 5
    quality: 2 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Oily
  • Skin concern:
    Aging,
    Dullness,
    Sensitivity,
    Sun damage
  • Hair color:
    Auburn
  • Eye color:
    Blue
  • Mermaid Mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kellie - 1 month ago, Verified purchaser
    Is it the most dramatic mascara? No. Pretty basic. But it's the only waterproof mascara that truly survives funerals, lap swimming, rubbing my eyes with wet hands, and oily sunscreen running into my eyes. No stinging, running, flaking, smearing, stickiness. Totally comfortable. Impressive length and volume? No. But definitely more than enough to not look like an eyelashless ghost on the beach.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Not great for lashes

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    B - 1 month ago, Verified purchaser
    I feel bad to give a negative review for a Maybelline product but this one does not do what it says. It does not thicken or lengthen lashes. It also runs and takes forever to dry when applied. The brush is actually toy like sized. I bought the blue color but sadly, this is not a "great lash" product.
    1 reply from Maybelline Consumer Care team - 1 month ago
    Hi there! Thank you for your feedback on the Great Lash Volumizing and Lengthening Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    quality: 1 out of 5
    long lasting: 1 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin type:
    Combination,
    Oily
  • Skin concern:
    Acne,
    Sensitivity
  • Eye color:
    Brown
  • Skin tone:
    Medium
  • Hair color:
    Black
  • Iconic line

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Anaa - 1 month ago
    I do my own lash lift and this clear mascara is awesome when you don’t want to wear traditional mascara. I also use it on my eyebrows (they’re laminated) and just love the wet look it gives you. Used to use it when I was a freshman in high school and started using it again at 26. Definitely an iconic line.
    value: 5 out of 5
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Great Maybelline mascara and eye shadow

    5 out of 5 stars
    Carol D - 1 month ago
    originally posted on maybelline.com
    Ive always used Maybelline Mascara and eyeshadows since 8th grade in 1965. I’ve tried others but Maybelline is the best. I’m 71 and still using Maybelline, but i can no longer do foundation, it irritates my skin.
    Did you find this review helpful?

    Maybelline great lash

    5 out of 5 stars
    Mary C - 1 month ago
    originally posted on maybelline.com
    I’ve been wearing this mascara since I was in high school. I did try covergirl one time a few years ago I didn’t care for it, it did not make my lashes like maybelline great lash. I threw it out got some more maybelline great lash, I will stay with it. Not changing.
    Did you find this review helpful?

    😌 Satisfied

    4 out of 5 stars
    Thumbs up graphic, would recommend
    R Whitehead - 2 months ago, Verified purchaser
    I bought the clear one because the black one makes me look like a racoon when it runs.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    quality: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?

    Personal info

  • Skin concern:
    Redness,
    Dullness,
    Sensitivity
  • Skin tone:
    Light
  • Skin type:
    Dry,
    Combination
  • Hair color:
    Brunette
  • Eye color:
    Green
  • Just ise vasline

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    I hate this - 2 months ago, Verified purchaser
    This did absolutely nothing , perfect for little people
    1 reply from Maybelline Consumer Care team - 2 months ago
    Hi there. We are so sorry to hear the Great Lash Mascara did not perform as well as expected. We understand how disappointing this may be. We appreciate your time to share this valuable feedback with our teams so we may continue to improve. We would like to recommend trying the Falsies Surreal Extensions Waterproof Mascara. Its formula is clump-resistant as well as smudge-, flake- and smear-resistant. We hope you will try it out!
    quality: 2 out of 5
    value: 1 out of 5
    easy to apply: 2 out of 5
    long lasting: 1 out of 5
    easy to remove: 5 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Eye color:
    Black
  • Hair color:
    Black
  • Skin type:
    Normal
  • Skin tone:
    Medium
  • Maybelline Great Lash Volumizing & Lengthening

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    MyOpt - 2 months ago, Verified purchaser
    I did not like it because the product seems dry when I initially opened it. It is a decent product for teenagers to adult age. Does not remove easily of my eye lashes, even though it has short wear time.
    1 reply from Maybelline Consumer Care team - 2 months ago
    Hi there! Thank you for using our Great Lash Mascara. We understand how disappointing it can be when a mascara does not perform as well as expected, and we apologize for this. We value your feedback and hope that you will continue to explore more of our products in the future with greater results. Should you require further assistance, please don't hesitate to contact us.
    long lasting: 1 out of 5
    easy to apply: 2 out of 5
    quality: 1 out of 5
    easy to remove: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    must've change the formula..burns my eyes

    1 out of 5 stars
    cosmetic lover - 3 months ago
    originally posted on maybelline.com
    I've use this since I was in my 20s and I'm 73. It now burns my eye so I've switched to Wet and Wild waterproof and it doesn't hurt my eyes at all.
    1 reply from Consumer Care Center team - 2 months ago
    Hi cosmetic lover! We are sorry to hear about the experience you had with Great Lash®. We want to speak with you directly about it. Please give us a call at @ 800-944-0730 M-F 9:00 am – 5:30 pm ET for assistance and provide reference 32327219. It would be helpful if you have the product when you call. We look forward to hearing from you.
    1 guest found this review helpful. Did you?

    Best mascara

    5 out of 5 stars
    Judith C - 3 months ago
    originally posted on maybelline.com
    I have used this mascara ever since I was a teenager. I am retired now.
    2 guests found this review helpful. Did you?

    Great Quality, Excellent Price

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Lilannie - 3 months ago
    Blue shade is very dark, like navy or nearly black. It is not going to be visibly blue like colorpop or smileyworld mascaras. But this mascara applies easily, lightly, no clumps & no smudging. Easily applied a few layers to build up lashes and it still didn’t clump or feel heavy. Wears well, lasts all day looking just like I put it on. Removes easily with micellar water. Even though there isn’t much appearance of blue, this is a great quality mascara at an excellent price.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    long lasting: 5 out of 5
    1 guest found this review helpful. Did you?

    #1 Mascara

    5 out of 5 stars
    Lollipop - 3 months ago
    originally posted on Maybelline.ca
    I have used this mascara for 50 years and it is still, by far, THE best mascara on the market, hands down.
    1 guest found this review helpful. Did you?

    Love this mascara…but…

    5 out of 5 stars
    God24 - 3 months ago
    originally posted on maybelline.com
    I’ve been using this mascara for many, many years now. I have tried many other of your mascara as well, but I always go back to this one. However, the last two purchase I’ve been a little disappointed with the mascara brush. The quality doesn’t seem to be on point. It drys up to quick and the bristles of the brush are defective.
    5 guests found this review helpful. Did you?

    It's a classic.

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Audra - 3 months ago
    Literally my grandmother, my mom, and sister all use this. I can remember seeing this green and pink container in my grandma's cabinet years ago! This product is great if you like a natural, everyday look. I am not a fan of the false eyelash look, I just want to brighten my eyes up. This is actually all the makeup I wear, with lotion and chapstick. I have auburn hair and I wear the brown tint. Most people don't realize I am wearing mascara at all because it goes on thin and smooth, and that's exactly why I wear it. I'm 47 years old and I hope they never stop making this style!
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 3 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?

    Ingredients different

    1 out of 5 stars
    Momov2 - 4 months ago
    originally posted on maybelline.com
    The ingredients list has now changed and contains preservative phenoxyethanol which I’m allergic to
    1 reply from Consumer Care Center team - 4 months ago
    Hello there! Phenoxyethanol is a preservative used in some cosmetics to preserve product quality and ensure consumer safety by preventing the growth of microbes. When it is present in our products, we label it clearly in the ingredients list on the packaging. We use the optimal concentration of phenoxyethanol, below 1%, to ensure our products remain safe and well protected against microbes, so with no risk for the consumer. As it is the case for all our products, we always assess their quality and safety profile before they are placed on the market by internal and third-party experts. For more information, click: https://inside-our-products.loreal.com/ingredients/phenoxyethanol
    2 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Medium
  • Eye color:
    Hazel
  • Skin type:
    Normal
  • Skin concern:
    Aging
  • Hair color:
    Brunette
  • I would not buy again

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Still a target fan - 4 months ago, Verified purchaser
    More like water this does not hold eyebrows at all
    1 reply from Maybelline Consumer Care team - 4 months ago
    Hi there! Thank you for your feedback on Maybelline Great Lash Washable Mascara, in the 110 Clear. We are so disappointed to hear that you dd not get the results you were hoping for. We know this can be frustrating and we will be passing this information on to or production team. We suggest checking out the 2-IN-1 BROW PEN AND SEALING GEL. This is a 2-in-1 tool for a fuller brow look in just 2 easy steps. This precise brow pen plus clear sealing brow gel delivers real-looking, fuller brows and up to 24 hour wear. This waterproof eyebrow makeup is sweat-resistant and smudge-resistan. We hope you give it a try!
    easy to apply: 3 out of 5
    quality: 1 out of 5
    long lasting: 1 out of 5
    value: 3 out of 5
    easy to remove: 3 out of 5
    2 guests found this review helpful. Did you?

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