$5.99When purchased online
About this item
At a glance
Hypoallergenic
Highlights
- Lash-doubling formula glides on to build great-looking lashes
- Lash-building brush makes it easy to get a full-lash look
- Washable formula
Specifications
Suggested Age: Adult Use Only
Health Facts: Hypoallergenic
Color Palette: Light Tones
Beauty Purpose: Volumizing, Thickening
Net weight: .44 fl oz (US)
Features: Double-Ended
TCIN: 12058783
UPC: 041554519457
Item Number (DPCI): 052-07-2073
Origin: Made in the USA or Imported
Description
After 40 years, Great Lash is still America’s favorite mascara. This mascara features a lash-doubling formula that glides on to build great-looking lashes. The lash-building brush makes it easy to get a full-lash look. Ophthalmologist tested. Hypoallergenic tested. Suitable for contact lens wearers.
Step 1. Sweep the lash-building brush from the root to tip of lashes.Step 2. Continue building volume until the desired lash look is achieved. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Step 1. Sweep the lash-building brush from the root to tip of lashes.Step 2. Continue building volume until the desired lash look is achieved. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Hypoallergenic
Designed to minimize the possibility of an allergic response.If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, alcohol denat., propylene glycol, glycerin, triethanolamine, carbomer, phenoxyethanol, polyvinyl alcohol, methyl paraben, panthenol, disodium edta.
Shipping details
Estimated ship dimensions: 5.56 inches length x 2.68 inches width x 0.94 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
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4.1 out of 5 stars with 6326 reviews
62% would recommend
208 recommendations
value: 3.67 out of 5
easy to remove: 4.11 out of 5
quality: 3.52 out of 5
easy to apply: 4.25 out of 5
long lasting: 3.54 out of 5
Personal info
Skin type:
Combination
Skin tone:
Light
Great formula but poor application
2 out of 5 stars
Would not recommend
nala162836 - 15 days ago, Verified purchaser
If you have long lashes, they will clump very easily with this mascara. It is waterproof though, so the formula is great in that aspect. But it’s frustrating to apply.
1 reply from Maybelline Consumer Care team - 12 days ago
Hi there! Thank you for giving our Great Lash Mascara a try! We sincerely apologize that our product did not meet your expectations. Your comments will be passed along to others in our company. We hope you will continue to explore our products with complete confidence and satisfaction!
Absolute perfection!
5 out of 5 stars
Jenny123 - 18 days ago
originally posted on maybelline.com
This is my all time favourite mascara!! It defines each lash! If you like definition and no clumps, this is mascara is for you!!! Also, has become Very hard to find very hard to replace! Can’t find a mascara that compares to this one!! And it’s getting harder and harder to find. PLEASE don’t discontinue it.
Personal info
Skin tone:
Light
Skin type:
Combination
Skin concern:
Aging,
Dark circles
Hair color:
Brunette
Eye color:
Brown
Okay for no makeup days
4 out of 5 stars
Would recommend
Tvbeer - 21 days ago
No lengthing properties. Only coats lashes with clear product. Works best on top lashes. I use it when I go makep free but want my eyes to look awake.
HOLY GRAIL
5 out of 5 stars
Tabs00 - 25 days ago
originally posted on maybelline.com
THIS IS MY HOLY GRAIL! I have used it ever since I started wearing makeup, a decade ago. I rely on the waterproof formula. I get compliments on my lashes all the time — especially post pool/lake! Suddenly it’s off the shelves and I’m terrified to live without it!!!
DON’T DISCONTINUE! BEST MASCARA IN THE WORLD!
5 out of 5 stars
- 28 days ago
originally posted on maybelline.com
I have been buying and wearing this mascara for well over a decade. It is by far the absolute best mascara on the market. The wand shape and length are superior to any other mascara. The wand is what makes this mascara so great. No other brand or any of the other Maybelline mascara wands are shaped like this one. The formula doesn’t clump or flake. This mascara highlights every single lash from base to tip. Everyone asks me what mascara I use, and many also think I have lash extension. I hope to continue to find this mascara. I have been having a hard time finding it in stores these past few months. Please NEVER DISCONTINUE THIS MASCARA!! THIS MASCARA IS THE GOD OF ALL MASCARAS!
Personal info
Skin type:
Normal
Hair color:
Brunette
Skin tone:
Medium
Skin concern:
Aging
Eye color:
Black
Baby Its Maybelline
5 out of 5 stars
Would recommend
Simple - 28 days ago
I use this mascara all the time. It is my go to.
LOVE LOVE LOVE THIS CAT EYE MASCARA
5 out of 5 stars
sarrra - 1 month ago
originally posted on maybelline.com
It's THE perfect mascara, the brush, the not too dry not too wet formula that holds the curve of the eyelashes wonderfully all day long. I have trouble finding it in stores (qc. Canada), which complicates things and frustrates me!! I didn't like the 'novelties' of Maybelline 3 tried and flop ... the sky high: the brush is good yes, but it does not keep the curve of the eyelashes as well as the 'CAT EYE' do not stop to make the cat eye, it is too perfect! it's a must have!
Personal info
Skin tone:
Light
Skin type:
Combination
Hair color:
Brunette
Skin concern:
Aging,
Dark circles,
Blackheads,
Redness
Eye color:
Brown
This Mascara is an old Favorite Reliable Friend
5 out of 5 stars
Would recommend
Yaya - 2 months ago
I’ve been using this mascara in black and other colors since years, in France and then (now) in USA. It is not the most lengthening mascara ever or the most voluminous, but I adore it because it is buildable and it doesn’t smudge in spite of the heat, in spite of the sweat, it is unbelievable! Usually, it is a problem that I have with most of my mascaras unless they are waterproof. Which is not the case here, but still, I never end my day looking like a raccoon, the mascara is still there and I still look nice with it. So for an every day mascara, it is perfect. I also love the precise wand, it’s easy to use. I bought here the Royal blue mascara, I love it because it’s different from the usual and still dark enough. This mascara has been my friend since at least twenty years. I hope to continue finding it every time I need it. Also: no clumping, which is a plus.
Personal info
Skin tone:
Light
Skin type:
Oily,
Combination
Skin concern:
Acne,
Blackheads,
Redness,
Pores
Hair color:
Blonde
Eye color:
Green
good mascara
4 out of 5 stars
Would recommend
Livy Grace - 2 months ago
I've used this mascara for awhile and haven't had many problems with it. It's not too dry but not too wet. It works better than any other mascara I've tried. It also holds up really well in water. I go swimming in it all the time and I never get racoon eyes.
Personal info
Skin concern:
Pores,
Sensitivity,
Uneven skin tone,
Redness,
Cuticles,
Sun damage,
Puffiness,
Dark circles,
Acne
Skin type:
Combination,
Dry,
Oily
Hair color:
Brunette
Eye color:
Green
Skin tone:
Light
-Underated<3
4 out of 5 stars
Would recommend
Arielle - 3 months ago
-🌷📗review📗🌷: The “Great Lash” waterproof mascara, is a great option for people who want to begin using mascara for the first time. If it gets on your eyelid, it will easily come off with a quick wipe. It also is light, and easy to hold. I’m my opinion, it’s best to use two coats, for non clumpy, perfect lashes. This mascara is also especially good to use in water activities. It does not wipe off, or run down your face. Though it will come off with makeup remover. In all, it’s a great mascara!
Hear me out...
3 out of 5 stars
Would recommend
Scooby Boobie Do - 3 months ago
Every time my Mom wears this Blackest Black mascara with the black lid/pink body regular formula-I swear I’ve never seen her lashes so black & so long. It looks so good on my Mom. She has bone straight- medium texture lashes extremely hard to curl. Looks so amazing on her. As for me? No way. I’m irritated, red, bloodshot and does nothing for my extremely fine texture, long lashes except clump. I could handle that if I wasn’t so red and irritated. Sigh. Easily removed & I had no flakes either btw. Try at your own peril. It just may work for you at a great price too!
1 reply from Maybelline Consumer Care team - 3 months ago
Hi there! Thank you for reaching out to us about the Maybelline Great Lash Washable Mascara , in the shade blackest black. We would like to speak to you directly about your experience, please call us at 1-800-322-2036 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
VOLUM EXPRESS® THE FALSIES FLARED® WASHABLE MASCAR
5 out of 5 stars
vdubb89 - 3 months ago
originally posted on maybelline.com
This is NOT a review for Great Lash... this is a review for: VOLUM EXPRESS® THE FALSIES FLARED® WASHABLE MASCARA: for some reason they do not sell on the maybelline website and it is getting harder and harder to find in the stores... they have the regular falsies volume express in stores, but now with the flared brush... this flared brush is EVERYTHING!! The other formula for some reason is different and the flared brush really does give that dramatic false eyelash effect. I have been using this mascara for over 15 years .. PLEASE PLEASE PLEASE maybelline do not ever discontinue this product... and please find a way to get more on the store shelves!! It's the ONLY mascara that works for me
Can't go on without it
5 out of 5 stars
VeryHannahLike - 4 months ago, Verified purchaser
I can either wear this on its own or as a primer for my brown or black mascara. I didn't realise what I was missing out on!
Personal info
Skin tone:
Light
Skin type:
Combination
Clear is a definite no!
1 out of 5 stars
Would not recommend
Nicole - 4 months ago
I purchased the clear mascara, thinking it would be a good basic like the black, but that's not the case. It's super wet and goops up and takes forever to dry. I highly suggest going elsewhere.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi Nicole. Thank you for reaching out to Maybelline regarding the Great Lash Washable Clear Mascara. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-944-0730, M-F, 9am-5:30pm, ET and provide us with your reference #27360450. Looking forward to hearing from you!
Yuck
1 out of 5 stars
Would not recommend
Me555 - 4 months ago
All the allergic reactions is because out eyeballs and mucous membranes so not like denatured alcohol in them.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi There We are sorry to hear about the experience you had with our Maybelline Great Lash Washable Mascara ! We would like to speak with you directly about it. Please give us a call anytime between 9 AM to 5:30 PM ET at 800-944-0730 assistance and provide the reference #27324135. We are Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
Personal info
Skin type:
Combination
Eye color:
Hazel
Hair color:
Blonde
Skin tone:
Medium
Skin concern:
Dark circles,
Acne
Would not recomend the waterproof kind
3 out of 5 stars
Would not recommend
Olivia S - 4 months ago
This Mascara the waterproof kind took my eyelashes out, the normal kind works great, my favorite is the clear, I changed to telescopic is my new favorite
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there! We are so sorry to hear about your experience with our Great Lash Washable Mascara. We strive to provide the highest quality products for our consumers and want to know whenever something doesn't meet your expectations. Your feedback helps us to improve and has been shared with others in the company. We sincerely hope you will find another one of our products that provides you with better results.
Product seems dry
1 out of 5 stars
Would not recommend
Anonymous - 4 months ago
I really wanted to try this product as I have heard great things about it. I was so disappointed once I opened it, the mascara seems dry and no matter how much I apply it there seems to be no product on my lashes. Do not recommend
1 reply from Maybelline Consumer Care team - 4 months ago
Hi There! We are sorry to hear about the experience you had with our Maybelline Great Lash Washable Mascara . Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
Define a lash mascara does exactly what it says!
5 out of 5 stars
Devoted - 4 months ago
originally posted on maybelline.com
This is my go to mascara for years. It does exactly what it says. It’s going to do amazing definition and length. I always get asked if my eyelashes are real and how I get them to look the way they do. Love this mascara, but it’s getting harder to find on store shelves. Please NEVER discontinue this.
Personal info
Skin concern:
Blackheads,
Pores
Skin type:
Normal
Skin tone:
Medium
Eye color:
Brown
Hair color:
Brunette
Unbeatable Price and Quality
5 out of 5 stars
Would recommend
Hopeleigh - 5 months ago, Verified purchaser
Hands down the best mascara. It goes on smooth and doesn’t clump up like other brands. It last all day (12+ hours) and is easy to remove. The price is unbeatable for the quality. I love that Target frequently offers Cartwheel deals on the item. I typically buy in bulk whenever there’s a beauty deal.
Personal info
Skin type:
Combination
Skin tone:
Light
Eye color:
Brown
Skin concern:
Redness,
Dark circles
Hair color:
Blonde
Classic for a reason
5 out of 5 stars
Would recommend
Target017 - 5 months ago, Verified purchaser
I’ve been using this mascara forever and still think it’s the best! Doesn’t clump but washes off smoothly with water. Highly recommend.