$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing Mascara: Great Lash Washable Dark Brown Mascara has a lash-doubling hypoallergenic formula that glides on smoothly to condition and build natural great-looking lashes
- Gentle On Lashes: Great Lash volumizing mascara for natural lash volume is suitable for contact lens wearers and is ophthalmologist tested
- Easy On Easy Off: This washable volumizing and lengthening mascara features a unique lash-building brush that makes it so easy to get a voluminous, full-lash look in one application; clean and easy to remove without any scrubbing or rubbing
- Maybelline Is THE Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes. With a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
- Create Any Look: Maybelline foundations, bb creams, concealers and highlighters create a perfect canvas; Make eye looks with eyeshadows, brow pencils and eyeliners, and perfect your pout with lipsticks and lip balms
- Maybelline New York: The world’s number 1 makeup brand, from foundation to eye mascara to lipstick; Diverse, on the pulse, inspired by the city and tested on its streets
Description
After 40 years, Maybelline New York’s Great Lash Volumizing Mascara is still America’s favorite mascara. Allure Readers’ Choice and Best of Beauty Award Winner is loved for its lash-doubling formula that conditions as it thickens. The lengthening mascara’s clean and volume-building formula delivers volume without clumps or globs and conditions lashes with each coat. The hypoallergenic formula is ophthalmologist tested and safe for contact lens wearers. Complete your eye makeup look with Maybelline New York’s fan favorite Master Precise Liquid Eyeliner.
Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Aluminum-Free, Sulfate-Free, Dye-Free, Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Thickening
Net weight: .43 fl oz (US)
Features: Double-Ended
TCIN: 12053858
UPC: 041554532982
Item Number (DPCI): 052-07-0215
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g1535 3 ingredients: aqua/water/eau, cera alba/beeswax/cire dabeille, ozokerite, shellac, glyceryl stearate, triethanolamine, propylene glycol, stearic acid, palmitic acid, sorbitan sesquioleate, methylparaben, phenoxyethanol, silica, myristic acid, quaternium-22, butylparaben. [+/- may contain ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ultramarines]
Allergens & Warnings:
TO SAFEGUARD MAYBELLINE® PURITY, RESERVE THIS PRODUCT FOR YOUR PERSONAL USE. TREAT THE APPLICATOR WITH THE HYGIENIC CARE YOU GIVE YOUR EYES. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE. DO NOT DILUTE MASCARA WITH WATER, SALIVA, OR ANY OTHER SUBSTANCE. CAP TIGHTLY AFTER USE. IF CHANGE IN ODOR OR APPEARANCE OCCURS, DISCONTINUE USE. DO NOT USE THIS OR ANY OTHER EYE COSMETIC IF YOUR EYE IS INJURED, IRRITATED, OR INFECTED. CONSULT A PHYSICIAN PROMPTLY.Shipping details
Estimated ship dimensions: 5.52 inches length x 2.76 inches width x 0.95 inches height
Estimated ship weight: 0.08 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered a loyal following for its ability to deliver long, defined lashes without clumping. Many guests appreciate its natural look and ease of application, making it a staple in their makeup routines. While some have experienced issues with the formula or applicator, the overall consensus is that it provides excellent value and performance, especially for those seeking a reliable everyday mascara.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 6957 reviews
easy to apply: 4.24 out of 5
easy to remove: 4.14 out of 5
long lasting: 3.51 out of 5
quality: 3.49 out of 5
value: 3.67 out of 5
63% would recommend
269 recommendations
Watery
2 out of 5 stars
Thumbs down graphic, would not recommend
Watery - 9 days ago
I have straight lashes and wanted a natural-looking mascara that doesn't clump, so I bought a clear mascara. However, it was falsely advertised — it weighs my lashes down and doesn't work, even if I curl them. Please reconsider if you're looking for a good clear mascara for straight lashes.
My forever favorite
5 out of 5 stars
Thumbs up graphic, would recommend
EW - 11 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Black
- Eye color: Brown
I've been using this mascara for decades. Never disappoints. Super easy to wash off. I've tried others, high end brands and I always come back to this mascara.
Great lash changes
1 out of 5 stars
Pshaw - 17 days ago
originally posted on maybelline.com
I have used great lash for over 45 years , now it’s burning my eyes . What did you do ? Also there is hardly any mascara in the tube. I don’t know what to change to .
Highly recommend
5 out of 5 stars
Thumbs up graphic, would recommend
Yulik - 19 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Auburn
- Eye color: Blue
Perfect mascara- royal blue color 👌🏻
No go
1 out of 5 stars
Thumbs down graphic, would not recommend
Karen - 25 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Uneven skin tone
- Hair color: Brunette
- Eye color: Brown
This used to be a good mascara. Now I put it on and it doesn't dry and it's not waterproof.
1 reply from Maybelline Consumer Care team - 22 days ago
Hi there Karen! We appreciate you taking the time to share your feedback on the Great Lash Volumizing and Lengthening Mascara. We're sorry to hear it didn't meet your expectations. We will pass this information along to our product development team. We hope you'll give our other products a try and find something that works better for you.
Your Guide Girl
5 out of 5 stars
Thumbs up graphic, would recommend
your girl - 26 days ago, Verified purchaser
- Skin tone: Medium
- Eye color: Brown
- Hair color: Black
- Skin concern: Dark circles
- Skin type: Normal
I’ve been bouncing around from clear mascara to clear mascara, but this one is my favorite I recommend it to all my friends. It literally last well over 6 months. Now my lashes are naturally curled and already a dark brown so when I apply it, it seems like I am wearing mascara. But I just love this mascara so much and had to leave a review😊🩷
Love it
5 out of 5 stars
Caro822 - 1 month ago
originally posted on maybelline.com
Been using it for years my teenaged IM 57 now . Love your product Maybelline you are part of my daily life. Thanks u. Caroline
Awful reaction
1 out of 5 stars
Thumbs down graphic, would not recommend
Melanie89 - 1 month ago, Verified purchaser
Like some other reviewers, I had a pretty bad reaction to this mascara. I do have sensitive skin in general, but I’ve never had issues like this with any other eye makeup. Went straight into the trash after one use, which is a shame since I liked the brush and lack of clumps.
Great buy!
5 out of 5 stars
Thumbs up graphic, would recommend
Just me - 1 month ago, Verified purchaser
Easy online shopping and easy pick up in store.
Eye Inflamation
1 out of 5 stars
Thumbs down graphic, would not recommend
Anonymous - 2 months ago, Verified purchaser
Every time I buy this I end up with an eye issue. Others in this type didn’t seem to bother me but I liked the brush. Don’t know if they differ but I sure took note on it and will not buy again.
1 reply from Maybelline Consumer Care team - 1 month ago
Hi there! We are so sorry to hear about your experience with our Great Lash Volumizing and Lengthening Mascara. We would like to speak with you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET. It would be helpful if you had the product available when you call. We look forward to speaking with you!
:)
5 out of 5 stars
Thumbs up graphic, would recommend
S - 2 months ago, Verified purchaser
- Skin concern: Sensitivity, Acne, Aging
- Eye color: Brown
- Hair color: Brunette
- Skin type: Combination
- Skin tone: Light
Works great!!! Will repurchase!
It's been around for years for a reason!
5 out of 5 stars
Thumbs up graphic, would recommend
Leesie1977 - 3 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Hair color: Brunette
- Eye color: Blue
Can't go wrong with great lash!
Been a goto for decades
5 out of 5 stars
Moonlight - 4 months ago
originally posted on maybelline.com
[This review was collected as part of a promotion.] Maybelline Great Lash Mascara has been my go-to for decades and for good reason. It never fails to give my lashes that classic, defined look without clumping. Easy to apply, long-lasting, and always reliable. A timeless staple in my makeup bag!
Love Great Lash
5 out of 5 stars
Kristine - 4 months ago
originally posted on maybelline.com
[This review was collected as part of a promotion.] My favorite is Great Lash. It is smooth and clear. i would like to recommend to my friends
Great Lush
5 out of 5 stars
Mila - 4 months ago
originally posted on maybelline.com
[This review was collected as part of a promotion.] Mascara gives volume and length to lashes without weighing them down or clumping them. The mild formula is suitable for sensitive eyes.
Great mascara
4 out of 5 stars
Izzyy0504 - 4 months ago
originally posted on maybelline.com
[This review was collected as part of a promotion.] I would purchase this as a starter mascara. Maybe for teens, not for young adults who would wear everyday.
Love It
5 out of 5 stars
Piy2 - 4 months ago
originally posted on maybelline.com
[This review was collected as part of a promotion.] Thank you for sample. It was hold my great lash well all day and love it.
Loved it!! Definitely recommend
5 out of 5 stars
Keyley - 4 months ago
originally posted on maybelline.com
[This review was collected as part of a promotion.] i loved how the mascara gave me so much volume to my eyelashes, definitely try this mascara
Awesome
5 out of 5 stars
Bcass - 4 months ago
originally posted on maybelline.com
[This review was collected as part of a promotion.] Makes my lashes look amazing and long! Love it ❤️
This is a Classic for a Reason
5 out of 5 stars
Blutesauger - 4 months ago
originally posted on maybelline.com
[This review was collected as part of a promotion.] Never have I ever been disappointed by Great Lash Mascara! Goes on great, stays put, and looks amazing. Plus the packaging is just iconic. You can spot it a mile away