$9.99 when purchased online
About this item
Highlights
- Washable Lengthening Mascara: Get an instant lash lift effect from a mascara; This eyelash extension mascara infused with fibers delivers dramatic volume, length, and lift for lashes that gives you a false eyelash effect
- Lifting Brush: Our double curved mascara separator brush and fiber-infused volumizing washable mascara formula grabs lashes at the root to lift, thicken and lengthen; No clumps, smears, or flakes, just volume and the look of longer eyelashes that lasts all day
- It's All In The Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows, and volume mascara collections are designed to transform your look
- Explore Your Creativity: We're committed to celebrating beauty, self-expression and creativity with our full line of makeup, from foundations, concealers and bronzers to eyelash growth mascara, brow pencils, eyeliner and lipstick
- Maybelline New York: We combine technologically advanced formulations with on-trend expertise and New York City edge; Our mission is to offer innovative, accessible and effortless cosmetics for everyone
Description
Get an instant lash lift effect from a washable mascara. Falsies Lash Lift Blackest Black Mascara from Maybelline NY delivers dramatic volume and long, lifted lashes. Our lengthening mascara double curved lifting brush and fiber-infused formula grabs lashes at the root to lift, thicken, and lengthen. No clumps, smears, or flakes, just volume that lasts all day.
For best results, hold brush against lashes and sweep from root to tip. Repeat until desired look is achieved. Do not let dry between coats.
For best results, hold brush against lashes and sweep from root to tip. Repeat until desired look is achieved. Do not let dry between coats.
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .32 fl oz (US)
Features: Non-Clumping, Non-Flaking, Opthamologist Tested
TCIN: 76466134
UPC: 041554578478
Item Number (DPCI): 052-07-0100
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g684819 aqua/water/eau, potassium cetyl phosphate, paraffin, ethylene/va copolymer, copernicia cerifera cera/carnauba wax/cire de carnauba, styrene/acrylates/ammonium methacrylate copolymer, cera alba/beeswax/cire dabeille, synthetic beeswax, bis-diglyceryl polyacyladipate-2, polybutene, cetyl alcohol, steareth-20, glyceryl dibehenate, steareth-2, phenoxyethanol, hydroxyethylcellulose, acacia senegal gum, tribehenin, caprylyl glycol, glyceryl behenate, sodium dehydroacetate, hydrogenated jojoba oil, hydrogenated palm oil, disodium edta, butylene glycol, rayon, sodium laureth sulfate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, tetrasodium edta, silica, potassium sorbate, bht, [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, mica, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77742/manganese violet, ci 77510/ferric ferrocyanide]. fil d235274/1.
Shipping details
Estimated ship dimensions: 5.52 inches length x 2.76 inches width x 0.79 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 2212 reviews
65% would recommend
193 recommendations
value: 3.94 out of 5
easy to apply: 4.24 out of 5
long lasting: 4.01 out of 5
quality: 3.82 out of 5
easy to remove: 4.08 out of 5
Personal info
Skin tone:
Light
Skin type:
Dry,
Normal
Hair color:
Blonde
Eye color:
Blue
Awesome mascara!
5 out of 5 stars
Thumbs up graphic, would recommend
Momma 3455 - 6 days ago, Verified purchaser
I read a bunch of reviews while looking for a new mascara and decided to try this one. Wow! I'm so glad I did! It gives me full but defined lashes, very similar to that better than brand, but without the flaking or smudging I just can't get away from. This is my new go to!
Personal info
Eye color:
Brown
Skin tone:
Medium
Nice product for my lashes
5 out of 5 stars
Thumbs up graphic, would recommend
Julezie - 10 days ago, Verified purchaser
Very good mascara. I like it more than the $20+ ones from ulta etc
Great drugstore mascara
4 out of 5 stars
MLa310 - 14 days ago
originally posted on maybelline.com
Great "drugstore" mascara! Brush shape is great for lifting and curling the lashes for opening the eyes. Gives the appearance of bigger eyes. The formula is on the drier side, so doesn't clump during application, however, there is a little bit of flaking throughout the day. Easy removal. Love this mascara!
Personal info
Hair color:
Brunette
Skin tone:
Light
Eye color:
Blue
Skin type:
Normal,
Combination
Not my favorite
3 out of 5 stars
Sara - 23 days ago
Not my favorite mascara, applies thick and clumps lashes, the wand is too thick to reach inner corners. I like the Maybelline falsies mascara in the magenta container much better
My favorite!
5 out of 5 stars
Thumbs up graphic, would recommend
Susan M - 23 days ago, Verified purchaser
This is my favorite mascara ever!
Best mascara
5 out of 5 stars
Britt1234 - 24 days ago
originally posted on maybelline.com
Love, love, love this mascara!! I've been using it for at least the last 10 years and it's the best. It doesn't flake, clump or smudge like other mascaras I've tried. But now I can't find it anywhere :( I've bought Sky High mascara as a replacement but it's constantly smudging on my brow bone throughout the day, so I definitely won't be buying it again. PLEASE DON'T DISCONTINUE DEFINE A LASH!
Good buy
5 out of 5 stars
Thumbs up graphic, would recommend
Scain - 29 days ago, Verified purchaser
My lashes are almost nonexistent. This really makes them stand out. No clumping. It is a little hard to remove but I still love it.
True to its name
5 out of 5 stars
Thumbs up graphic, would recommend
Pilar - 1 month ago, Verified purchaser
I love that it accentuates all my lashes, there was no clumping.
Personal info
Skin concern:
Sensitivity
Eye color:
Brown
Hair color:
Brunette
Skin tone:
Light
Skin type:
Normal
My Fav!
5 out of 5 stars
Thumbs up graphic, would recommend
Lisa - 1 month ago, Verified purchaser
My absolute favorite cheap mascara! I have shorter, stubbier eyelashes and this is the best drugstore mascara I’ve found!
Personal info
Hair color:
Brunette
Eye color:
Brown
Skin type:
Oily
Skin tone:
Light
Skin concern:
Sensitivity,
Acne
favorite mascara
5 out of 5 stars
Thumbs up graphic, would recommend
brr23 - 1 month ago, Verified purchaser
by far my favorite mascara i have tried! i've been repurchasing it for almost 3 years! usually mascara tends to flake on me or the curl wont last but this keeps my lashes in place without looking clumpy! i definitely recommend
Personal info
Skin tone:
Medium
Skin type:
Oily,
Combination
Skin concern:
Acne,
Blackheads,
Dark circles,
Pores
Hair color:
Brunette
Eye color:
Brown
The worst mascara
1 out of 5 stars
Thumbs down graphic, would not recommend
Crazebaker - 1 month ago
Definitely not waterproof and does not last long at all. Within less than 6hrs it has basically run off and im looking like a raccoon.
1 reply from Maybelline Consumer Care team - 1 month ago
Hi there! Thank you for sharing your experience with our The Falsies Lash Lift Volumizing and Lengthening Mascara. We understand how disappointing it is when a product doesn't provide the results you were hoping for. Feedback is very important to us and helps us improve all our products. We recommend you check out our Lash Sensational Sky High Waterproof Mascara. This is a lengthening and volume mascara for sky high lash impact from every angle. We hope you'll give it a try and find great success!
Clumpy and doesn't spread
1 out of 5 stars
JojoCanada - 1 month ago
originally posted on maybelline.com
I find this is clumpy and doesn't spread nice. I would prefer never to come across a mascara like this ever again.
1 reply from BEC team - 1 month ago
Thank you for reaching out to Maybelline and sharing some feedback with us on our Define-A-Lash Mascara. We appreciate you sharing your personal experience and will be forwarding your comments with others on our team. We hope you keep trying our products in the future!
Great mascara
5 out of 5 stars
Habbie1904 - 1 month ago
originally posted on maybelline.com
Buy this regularly, love it, no clumps, no flakes. Easy to take off.
Allergic?
1 out of 5 stars
Momshafer - 1 month ago
originally posted on maybelline.com
Everytime I wear this my eyes burn and water!! Painful!
1 reply from Consumer Care Center team - 29 days ago
Hi there! We are sorry to hear the experience you had with The Falsies Lash Lift. We would like to discuss this with you directly. Please call us at 800-944-0730 and provide your reference #29465221, M-F 9:00 am – 5:30 pm ET. We look forward to hearing from you!
Personal info
Skin type:
Combination
Skin concern:
Sensitivity,
Sun damage,
Dark circles
Skin tone:
Light
Hair color:
Brunette
Eye color:
Blue
Buy it yesterday.
5 out of 5 stars
Thumbs up graphic, would recommend
Reenrene - 1 month ago, Verified purchaser
I felt compelled to write this review because, at 42 years old, I have never really loved a mascara. I've always been looking for the ONE. (Yes I've tried the one you're thinking of) I almost instantly regretted buying the black/brown because I assumed it would be way too light, but the color was exactly what I had in mind. I normally go blackest black but I wanted something more natural. It's makes my lashes so feathery, does not clump, clings to every strand and does not flake. All for a very reasonable price. My eyelashes are light in color and fine in texture. This mascara checks all the boxes for me, it's perfect. It requires a bit of effort to remove, but I literally don't care.
Personal info
Skin type:
Normal
Skin tone:
Light
Eye color:
Grey
Hair color:
Blonde
Skin concern:
Aging
Great mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Toshafeline - 2 months ago, Verified purchaser
I like this mascara because it does not clump.
Personal info
Eye color:
Black
Best mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Flamingo Razor - 2 months ago
Best mascara out there. It doesn’t flake, it lasts all day, it doesn’t clump and goes on smooth, it doesn’t run when I cry, but it also washes off easily so I don’t lose lashes.
Personal info
Eye color:
Brown
Skin type:
Combination
Hair color:
Brunette
Skin tone:
Medium
Doesnt last
1 out of 5 stars
Thumbs down graphic, would not recommend
Angie - 2 months ago
Purchased waterproof kind. It Burns my eyes and of falls out/flakes after about 2-3 hrs.
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there! We are sad to hear that you are not enjoying the Falsies Lash Lift Volumizing and Lengthening Mascara, and you had some flaking. We know that this can be frustrating and we will share this with our team. We thank you for your feedback and we hope that you will continue to explore our products in the future.
Absolute perfection!
5 out of 5 stars
Jenny123 - 3 months ago
originally posted on maybelline.com
This is my all time favourite mascara!! It defines each lash! If you like definition and no clumps, this is mascara is for you!!! Also, has become Very hard to find very hard to replace! Can’t find a mascara that compares to this one!! And it’s getting harder and harder to find. PLEASE don’t discontinue it.
Personal info
Skin type:
Dry
Skin concern:
Uneven skin tone,
Acne
Eye color:
Brown
Skin tone:
Medium
Hair color:
Brunette
10/10
5 out of 5 stars
Thumbs up graphic, would recommend
m - 3 months ago
I really liked this mascara the brush gives my lashes best volume and makes them look full. Doesnt smudge! I take it off easily with an oil cleanser.