$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Washable Lengthening Mascara: Get an instant lash lift effect from a mascara; This eyelash extension mascara infused with fibers delivers dramatic volume, length, and lift for lashes that gives you a false eyelash effect
- Lifting Brush: Our double curved mascara separator brush and fiber-infused volumizing washable mascara formula grabs lashes at the root to lift, thicken and lengthen; No clumps, smears, or flakes, just volume and the look of longer eyelashes that lasts all day
- It's All In The Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows, and volume mascara collections are designed to transform your look
- Explore Your Creativity: We're committed to celebrating beauty, self-expression and creativity with our full line of makeup, from foundations, concealers and bronzers to eyelash growth mascara, brow pencils, eyeliner and lipstick
- Maybelline New York: We combine technologically advanced formulations with on-trend expertise and New York City edge; Our mission is to offer innovative, accessible and effortless cosmetics for everyone
Description
Get an instant lash lift effect from a washable mascara. Falsies Lash Lift Black Mascara from Maybelline NY delivers dramatic volume and long, lifted lashes. Our lengthening mascara double curved lifting brush and fiber-infused formula grabs lashes at the root to lift, thicken, and lengthen. No clumps, smears, or flakes, just volume that lasts all day.
For best results, hold brush against lashes and sweep from root to tip. Repeat until desired look is achieved. Do not let dry between coats.
For best results, hold brush against lashes and sweep from root to tip. Repeat until desired look is achieved. Do not let dry between coats.
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .32 fl oz (US)
Features: Non-Clumping, Non-Flaking, Ophthalmologist Tested
TCIN: 76466142
UPC: 041554578485
Item Number (DPCI): 052-07-6380
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g684819, aqua/water, potassium cetyl phosphate, paraffin, ethylene/va copolymer, copernicia cerifera cera/carnauba wax, styrene/acrylates/ammonium methacrylate copolymer, cera alba/beeswax, synthetic beeswax, bis-diglyceryl polyacyladipate-2, polybutene, cetyl alcohol, steareth-20, glyceryl dibehenate, steareth-2, phenoxyethanol, hydroxyethylcellulose, acacia senegal gum, tribehenin, caprylyl glycol, glyceryl behenate, sodium dehydroacetate, hydrogenated jojoba oil, hydrogenated palm oil, disodium edta, butylene glycol, rayon, sodium laureth sulfate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, tetrasodium edta, silica, potassium sorbate, bht, [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, mica, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77742/manganese violet, ci 77510/ferric ferrocyanide], f.i.l.# d235274/1
Shipping details
Estimated ship dimensions: 5.55 inches length x 2.76 inches width x 0.94 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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4.5 out of 5 stars with 2426 reviews
easy to apply: 4.22 out of 5
easy to remove: 4.04 out of 5
long lasting: 3.97 out of 5
quality: 3.82 out of 5
value: 3.92 out of 5
55% would recommend
245 recommendations
Smudges really easily
2 out of 5 stars
Thumbs down graphic, would not recommend
Rylee - 15 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily
- Hair color: Brunette
- Eye color: Brown
It was not water proof, there was smudging all around my eyes half way through my day. And despite that, it is still hard to remove
1 reply from Maybelline Consumer Care team - 11 days ago
Hello Rylee, thank you for contacting us about the Maybelline Falsies Lash Lift Volumizing and Lengthening Mascara. We understand it did not meet your expectations. We recommend exploring the Colossal Curl Bounce Waterproof Curling Mascara, which offers long-lasting curl, volume, and definition for up to 24 hours. For makeup removal, we suggest a gentle micellar water cleanser.
FLAKEY
2 out of 5 stars
Thumbs down graphic, would not recommend
Savannah - 16 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
This mascara looks nice for 5 minutes. It flakes and by the end of the day I feel like a dirty raccoon with mascara all over my eyes. Very disappointed.
1 reply from Maybelline Consumer Care team - 9 days ago
Hi Savannah, thank you for reaching out about Maybelline Falsies Lash Lift Volumizing and Lengthening Mascara. We are sorry to hear this mascara did not provide you with the results you had expected. We recommend trying Colossal Curl Bounce Waterproof Curling Mascara. This long wearing mascara delivers lasting bouncy lashes. Defies clumps. Defies smudging. Defies flaking. Up to 24HR wear. We hope you give it a try!
Holy grail mascara!
5 out of 5 stars
Thumbs up graphic, would recommend
Risa - 1 month ago
I only buy cheaper makeup products and this is by far one of the best mascaras I have ever used. My eyelashes are noticeably longer whenever I wear this mascara. I also love how it isn't flaky or clumpy while it still lasts all day. I think that this mascara is amazing!!
Allergic & Clumpy
1 out of 5 stars
Thumbs down graphic, would not recommend
ty - 2 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Oily
I don’t know what’s in this but it made my eyes swell up and itch. I have never had a reaction to any other makeup product. It’s also super clumpy and removes lashes when washing because it’s so difficult to wash out!!
1 reply from Maybelline Consumer Care team - 2 months ago
Hi! We are sorry to hear about the experience you had with Maybelline Falsies Lash Lift Volumizing and Lengthening Mascara. We would like to speak with you directly about it. Please give us a call @ 877-456-5287, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Perfect
5 out of 5 stars
yasminem - 2 months ago
originally posted on maybelline.com
I don't know when I got this but it is so perfect. Definitely worth its price. It is long lasting, and SUPER volumizing. only downside is that it is only sort of waterproof.
New go-to
5 out of 5 stars
Thumbs up graphic, would recommend
Annie - 2 months ago
Easy to apply, wash off, doesnt clump
A fave of mine
5 out of 5 stars
Thumbs up graphic, would recommend
FruGlo - 2 months ago
- Hair color: Black
- Skin tone: Dark
- Skin type: Combination
I love it. It makes my lashes look like false lashes.
Don't waste your money
1 out of 5 stars
Thumbs down graphic, would not recommend
DM - 3 months ago, Verified purchaser
This adds no volume or length to my lashes. The shape of the brush also makes it difficult to apply to lower lashes.
Not water proof
1 out of 5 stars
Thumbs down graphic, would not recommend
Kim - 3 months ago, Verified purchaser
- Skin concern: Aging, Redness, Uneven skin tone, Blackheads, Pores, Acne
- Skin type: Combination
- Hair color: Black
- Skin tone: Light
Not water proof I looked like a Bandit after 5 hours of wear. office job very chill I sit all day.
Wanted to like but wand too big & bulky
3 out of 5 stars
Thumbs down graphic, would not recommend
Mom of 2 - 4 months ago, Verified purchaser
It’s good but I just can’t get past the brush. It’s too hard to apply for me. Gets messy & product on my eye lids. Not a fan
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there, Mom of 2! Thank you for reaching out about our Falsies Lash Lift Volumizing and Lengthening Mascara. We are so sorry to hear of your experience with our mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Give it a try!
5 out of 5 stars
Thumbs up graphic, would recommend
rambo143 - 4 months ago, Verified purchaser
- Skin tone: Medium
- Eye color: Brown
- Skin type: Combination
- Hair color: Brunette
I was recommended this mascara and I actually really like it so far!
The BEST Falsies yet!!
5 out of 5 stars
Thumbs up graphic, would recommend
Haley - 5 months ago, Verified purchaser
I have been using Falsies mascara since 2013 and switched it up around 2018. After trying L'Oreal and other brands, I saw this new one and wanted to try it again. This Falsies is my #1 mascara! The length and volume can't be beat, and there is very little clumping, even as it gets old. I will use a spoolie to brush any excess through, which also avoids clumps.
Favorite mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Noname - 5 months ago, Verified purchaser
Not clumpy, Is definitely water proof, holds a curl.
Winner
5 out of 5 stars
Thumbs down graphic, would not recommend
AMA - 5 months ago, Verified purchaser
New favorite mascara! Does exactly as it claims.
Terrible product on your lashes
2 out of 5 stars
Rlrtxmx - 5 months ago
originally posted on maybelline.com
Terrible mascara. This mascar when I first bought it, looked great the first day. Then when I tried taking it off, it was so hard. Even with makeup remember liquid or towels. Leaves a clunks. Then being in the pool or sweating it runs. After having it for 3 weeks, it’s drying out and now my eyelashes are coming off. Washing my face with face wash doesn’t take this product off. Really would like a refund.
1 reply from Consumer Care Center team - 5 months ago
Hello Rlrtxmx. Thanks for reaching out to us about your experience with the Falsies Lash Lift. We are sorry to hear this product did not suit you and was hard to remove. We want to speak with you directly about it. Please give us a call at @ 800-944-0730 M-F 9:00 am – 5:30 pm ET for assistance and provide reference #37015091. Have the tube with you when you call.
Best Mascara
5 out of 5 stars
Lashy - 6 months ago
originally posted on maybelline.com
My daughter swears by this mascara. It is the only one she will use. She loves the wand! Her friends are always asking her where she got her lashes done. She tells them use Maybelline Falsie Lash Lift. She is obsessed with this mascara! Don't discontinue or remake please.
Comprable to higher end mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Samantha - 6 months ago
- Skin tone: Light
- Skin type: Combination
I was on the hunt for a less expensive mascara than what I have been purchasing through a popular luxury makeup store. I find I need to replace my mascara monthly because I hate when it dries out and $30 mascara is just too much. I’ve tried maybeline falsies and thought it was very mediocre. I decided to give this maybeline falsies ultra lift a try though. I have used it for a few weeks and really like it. I wipe it off with a liquid makeup remover and cotton pad. I will buy this again. $10 for a mascara and I can’t tell much of a difference between this and higher end brand mascara.
Never Discontinue This- Holy Grail of all Mascaras
5 out of 5 stars
Serenaaa - 7 months ago
originally posted on maybelline.com
This waterproof lash lift is unmatched. Gives the most fluffy, long, volumized, separated, curled gorgeous lashes imaginable. I will never buy another mascara-- this is the BEST Maybelline has to offer!
Waterproof, long lashes!
5 out of 5 stars
Thumbs up graphic, would recommend
AKT3 - 7 months ago, Verified purchaser
- Eye color: Blue
- Skin tone: Light
- Skin type: Normal
Love this mascara! It stays on well and is definitely waterproof. It makes my lashes look longer and fuller, and makes my eyes pop! It’s a great option for everyday wear and swimming! Will be purchasing this again.
I'm sorry but I was disappointed
2 out of 5 stars
Jesieca - 7 months ago
originally posted on maybelline.com
I usually don't do bad reviews especially towards Maybelline. However this mascara was no good no good whatsoever it left too many clumps in my eyelashes and it felt weighed down.I hope you have better results with it.
1 reply from Consumer Care Center team - 7 months ago
Hello there. Thank you for taking the time to share with us your results and feedback with this mascara. We are very sorry that The Falsies Lash Lift® did not meet your expectations. Consumer feedback is very important to us and we will be forwarding this along! We recommend trying Lash Sensational Firework Waterproof Mascara Makeup. This mascara offers a SuperSpark™ Brush with bristles arranged in a spiral firework pattern to shoot lashes up and out. Gel based flaring formula infused with Pro-Vitamin B5. Buildable, clump-resistant impact. Lashes feel conditioned. We hope you give it a try!