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L'Oreal Paris Voluminous Mascara - 0.28 fl oz

L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 1 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 2 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 3 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 4 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 1 of 4
$8.99 when purchased online

About this item

Highlights

  • L'Oreal Paris Voluminous Original Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
  • L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands.
  • Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look

Description

L’Oreal Paris Voluminous Original Volume Building Black Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.

Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Phthalate-Free, No Fragrance Added, Contains Ceramides, Sulfate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 12912149
UPC: 071249749012
Item Number (DPCI): 052-04-0448
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water, paraffin, cyclopentasiloxane, cera alba/beeswax, stearic acid, triethanolamine, acacia/acacia senegal gum, carnauba/carnauba wax, palmitic acid, dimethiconol, hydroxyethylcellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, methylparaben, peg/ppg-17/18 dimethicone, 2-oleamido-1,3-octadecanediol, propylparaben, simethicone, bht, polyquaternium-10, may contain [+/- ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, ci 77266/black 2, mica, ci 75470/carmine, ci 77510/ferric ferrocyanide, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green], fil d26675/1

Shipping details

Estimated ship dimensions: 7.874 inches length x 3.4646 inches width x 1.1024 inches height
Estimated ship weight: 0.05 pounds
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), United States Minor Outlying Islands, Virgin Islands, U.S., Northern Mariana Islands, American Samoa (see also separate entry under AS), APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: is L'Oreal Voluminous Original water soluable?

submitted by CS - 2 years ago
  • A: Hi CS! Thank you for inquiring about our Voluminous Mascara. This product lists water as the first ingredient. Please visit the L'Oreal Paris website for more information on the ingredients used in this product. Thank you!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert
  • A: Hello CS! The L'Oreal Paris Voluminous Mascara is mainly water based and is water soluble. We hope this helps!

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: what's the difference between black brown 315 and black brown 350?

submitted by Esther - 5 years ago
  • A: 350 has a curved brush.

    submitted byleelee - 5 years ago
  • A: Hey there Esther! Thank you for your interest in our Voluminous Original Mascara. We have two shades which are Black Brown and Blackest Brown. The Blackest brown is darker than the other one. We hope this helps!

    submitted byL'OrealParisProductExpert - 5 years ago
    Brand expert

Q: When will you stop gaslighting your 10-20+ year loyal customers about the fomula change to your Voluminious mascara and bring back the awesomeness it once was ?

submitted by BRING IT BACK - 5 days ago
  • A: Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.

    submitted byL'OrealParisProductExpert - 4 days ago
    Brand expert

Q: I'm surmising the cobalt blue washable mascara is not waterproof? 🤔

submitted by Purpleshark - 3 months ago
  • A: Hey, Unfortunately, the L'oreal Paris Voluminous Mascara in Cobalt Blue does not come in waterproof. The formula removes easily with soap and water. It is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 3 months ago
    Brand expert

Q: What's the difference between 305 Waterproof Black and 360 Waterproof Black? I just recieved the 305 and it's not waterproof, so apparently there is an error in your listing! Is the 360 waterproof?

submitted by tigerlily - 7 months ago
  • A: Hi there! Thank you for reaching out about our Voluminous Mascara. We appreciate you bringing this to our attention. We will pass this along to the appropriate department. Thank you!

    submitted byL'OrealParisProductExpert - 7 months ago
    Brand expert

Q: What the difference between deep green S801 and the one pictured above 960?

submitted by JN - 1 year ago
  • A: Hi there JN! Thank you for reaching out to us about the shades in the Voluminous Mascara. The 960 is the shade Deep Green, we do not currently have a shade S801 in this mascara. We hope this helps and you find the shade that you want and love it!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Someone pls clarify the browns...I don't see a curved brush as one reply stated for #350. And both are labeled as "Black Brown", no "blackest brown". Tks

submitted by Justice42020 - 1 year ago
  • A: Hey Justice23020, Great question! The Color 350 Black brown is the L'Oreal Paris Voluminous Curved Brush Washable Mascara. The Color 315 Black Brown is the L'Oreal Paris Voluminous Original Washable Mascara. Both colors are the same-Black brown, the difference is the brush. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: what is blacker blackest black or carbon black

submitted by Dove - 2 years ago
  • A: Hello Dove, shade 310 Blackest Black is going to be darker then Carbon black. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: What is the difference between blackest black and carbon?

submitted by Jk - 6 years ago
  • A: Hi Jk! The difference is that the Blackest Black shade will have darker pigments than the Carbon Black. Hope this helps!

    submitted byL'OrealParisProductExpert - 6 years ago
    Brand expert
4.1 out of 5 stars with 4252 reviews
63% would recommend
554 recommendations
long lasting: 3.72 out of 5
value: 3.69 out of 5
quality: 3.66 out of 5
easy to remove: 3.94 out of 5
easy to apply: 4.24 out of 5

Personal info

  • Skin tone:
    Light
  • Skin type:
    Dry
  • Hair color:
    Brunette
  • Eye color:
    Hazel
  • Skin concern:
    Sensitivity,
    Aging,
    Acne
  • Okay

    3 out of 5 stars
    Thumbs up graphic, would recommend
    Denisethepiece - 1 day ago, Verified purchaser
    This ran into my eyes making them bloodshot like crazy, so be careful when applying. Also, my lashes didn’t appear burgundy. I just purchased the primer that makes my lashes white so I can layer this on top, I’m sure I’ll have better results this way because that’s what I had to do with the blue mascara as well and it worked like a charm. Ok but unless you have pale or light lashes, start with the primer.
    easy to apply: 3 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    Did you find this review helpful?

    Personal info

  • Skin type:
    Dry
  • Skin tone:
    Light
  • Not the same

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Not comfortable - 3 days ago, Verified purchaser
    I’ve been using this mascara for 10 years. This last one was difficult to apply and couldn’t understand. Now I see the other reviews very sad to see a change in formula
    long lasting: 1 out of 5
    value: 1 out of 5
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    quality: 1 out of 5
    1 guest found this review helpful. Did you?

    20+ years Voluminous Waterproof Mascara-Formula?

    4 out of 5 stars
    Red617 - 5 days ago
    originally posted on lorealparisusa.com
    I am a loyal customer of 20+ years of the Black Voluminous Waterproof Mascara but lately my eyes have been watery, red and irritated. I thought I had an eye infection and used prescription drops to clear it up...with no luck. I stayed home one weekend and did not wear any makeup and my eyes cleared up. Went back to work on Monday and I wore this mascara and my eyes turned red and watery again. I LOVED this mascara but I am finding it hard wear and may have to find a replacement. Was the formula changed?
    Did you find this review helpful?

    Personal info

  • Skin type:
    Normal
  • Hair color:
    Auburn
  • Skin tone:
    Light
  • Eye color:
    Brown
  • Where did the Green go?

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    hismusicnme - 5 days ago, Verified purchaser
    Where is the Green? This mediocre mascara looks more like a grayish dark brown but there’s No green. On top of that, the mascara isn’t the best I’ve used. Not the worst either but it’s not one I would go out of my way to buy again. It doesn’t really Volumize like it says. It does lengthen well though. I still cannot recommend this mascara.
    1 reply from L'OrealParisProductExpert team - 4 days ago
    Hi There! Thank you for trying our L'Oreal Paris Voluminous Mascara . We are sorry to hear our sample size was not what you were expecting. Feedback from our consumers is very important to us and helps us improve all our products. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
    easy to remove: 5 out of 5
    easy to apply: 3 out of 5
    long lasting: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Depressing that they changed it

    1 out of 5 stars
    - 8 days ago
    originally posted on lorealparisusa.com
    Whyyyyyyy would you change the formula? It’s horrible now. I’ve been using this for 20 years and now I can’t stand it one bit. Why did you ruin a good thing!!!!!
    1 guest found this review helpful. Did you?

    New formula misses the mark

    1 out of 5 stars
    SoSad - 8 days ago
    originally posted on lorealparisusa.com
    This used to be my favorite mascara. Black with curbed brush. I’ve used it for 20 years and always got compliments and people thought they were fake they looked so good. There was no flaking or clumping and it removed easily. The new formula is terrible. It clumps my lashes and will not come off even with makeup remover. If there is not a way to get the old formula back, I will have to switch. Please let me know how to get the old formula without the gold band on the packaging.
    1 reply from L'Oreal Paris team - 6 days ago
    Hello there! We are very sorry to hear about the experience you had with our Voluminous Mascara Curved Brush. We want you to know that we are constantly striving to improve the performance of our products. We appreciate your feedback and we will be sharing this with our team.
    1 guest found this review helpful. Did you?

    Hero to zero!!!!

    1 out of 5 stars
    LetdownATX - 10 days ago
    originally posted on lorealparisusa.com
    I have been using Voluminous original for 25+ years. And have promoted it is the best mascara on the market. Until now! The formulas changed. It doesn’t go on smoothly, it doesn’t build it for a more dramatic look and it doesn’t wash off. It’s the worst and my eyes water all day long! In the efforts of saving a few dollars by changing the formula you have lost a customer!
    1 reply from Consumer Care Center team - 7 days ago
    Hello LetdownATX. Thank you so much for sharing your experience with our Voluminous Waterproof Mascara. We are sorry to hear about the experience you had with this mascara and would like to speak with you directly. Please give us a call @ 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance and provide the reference # 32446776. Please have the product with you if available. We look forward to speaking with you.
    1 guest found this review helpful. Did you?

    Is the green in the room with us?

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    C - 11 days ago, Verified purchaser
    I bought the green shade of this mascara and where is the green!? Maybe it's becuase i have black hair, but you cannot see any green on my eyes. I feel like if this is only designed for people with platinum lashes, they should write that somewhere. I didn't give it a horrible rating only because I do like the mascara itself. It just literally looks like regular black mascara on me.
    1 reply from L'OrealParisProductExpert team - 8 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara in the green shade, we are sad to hear that the shade was not as dark as you would have liked. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    1 guest found this review helpful. Did you?

    Loss of eyelashes!

    2 out of 5 stars
    MAT3 - 11 days ago
    originally posted on lorealparisusa.com
    It pains me to not be able to give 5 stars! This had been my ALL time favorite mascara for over 10 years. I also use L’Oréal eye make up remover, worked perfectly. Now, this new formula of mascara won’t come off! I have lost eye lashes trying to remove it. Why change a good thing?!?!
    1 reply from Consumer Care Center team - 11 days ago
    Hi MAT3! Thank you for reaching out to us regarding your experience with Voluminous Washable Mascara. We're sorry to hear this and want to help. Please call us at: 1.800.944.0730, M-F,9A-5:30PM, ET. Give Ref# 00313549 when calling. We look forward to hearing from you.
    1 guest found this review helpful. Did you?

    Not for me

    1 out of 5 stars
    Mom141 - 12 days ago
    originally posted on lorealparisusa.com
    Despite the use of use, the next day after use, I experienced significant eye irritation
    1 reply from Consumer Care Center team - 8 days ago
    Hello Mom141! Thank you for reaching out. We are sorry to hear of your experience Voluminous Mascara Curved Brush. We would like to speak with you directly about it. Please give us a call M-F 9:00 am – 5:30 pm ET at 800-322-2036 and provide us with the reference number 32440302. We look forward to speaking with you!
    2 guests found this review helpful. Did you?

    Something is different in the ingredients.

    3 out of 5 stars
    DLC57 - 12 days ago
    originally posted on lorealparisusa.com
    I have been using this product for over 30 years. I purchased a new tube a few weeks ago and something has changed with the product. The consistency is different and the application is not as good. I have read that the product has not changed but after reading several other reviews I am with them something is up. I will most likely be looking for another product that has the same consistency as the old original mascara.
    1 reply from Consumer Care Center team - 6 days ago
    Hello DLC57. There! Thank you so much for sharing your experience with our Voluminous Original Washable Bold Eye Mascara. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers are important and helps us improve our products. We would love to make this right please call our toll free number at 800-322-2036 M-F 9:00 am – 5:30 pm ET.
    2 guests found this review helpful. Did you?

    Terrible formula change

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    ct - 12 days ago, Verified purchaser
    Changed the formula after 20 years and it’s clumpy and dry like waterproof mascara.
    1 reply from L'OrealParisProductExpert team - 11 days ago
    Hi There! Thanks for reaching out and sharing your experience with our Loreal Paris Voluminous Washable Mascara. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence.
    easy to remove: 1 out of 5
    easy to apply: 1 out of 5
    long lasting: 1 out of 5
    value: 1 out of 5
    quality: 1 out of 5
    4 guests found this review helpful. Did you?

    New formula disappointing

    1 out of 5 stars
    Dana - 13 days ago
    originally posted on lorealparisusa.com
    I have used this mascara for over 10 years and something changed. I thought I had a bad bottle but the last 2 are the same. This formula is more clumpy, will run down underneath my eyes on hot days and will not come off easily with soap or eye makeup remover. I can’t figure out wants in it but that can’t be good. It’s like all the things you don’t want a mascara to do was made in this new formula. I don’t get it.
    1 reply from Consumer Care Center team - 11 days ago
    Hello Dana. There! Thank you so much for sharing your experience with our Voluminous Original Washable Bold Eye Mascara. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers are important and helps us improve our products. We would love to make this right please call our toll free number at 800-322-2036 M-F 9:00 am – 5:30 pm ET.
    3 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Combination
  • Hair color:
    Brunette
  • Eye color:
    Hazel
  • Skin tone:
    Medium
  • New formula is terrible

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Dane47 - 13 days ago
    I have been using this product for over a decade and I loved it more than any high end brand. Now, it doesn’t go on smoothly and I can’t get it off. I have to go over more than 4 times with makeup remover and sometimes that’s not enough. I didn’t buy waterproof either. When I think I have taken it all off, the next day there is black underneath my eyes. I’m so sad I can’t use this anymore.
    1 reply from L'OrealParisProductExpert team - 12 days ago
    Hi There! Thanks for reaching out and sharing your experience with our L'Oreal Paris Voluminous MascaraFeedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence.
    long lasting: 3 out of 5
    quality: 3 out of 5
    easy to remove: 1 out of 5
    easy to apply: 1 out of 5
    value: 2 out of 5
    2 guests found this review helpful. Did you?

    Beautiful Burgundy But I Reacted Badly

    4 out of 5 stars
    MTMMom - 14 days ago
    originally posted on lorealparisusa.com
    Bought the Deep Burgundy. Really beautiful color, but I had a bad allergic reaction ~ swollen eyelids & redness. I’ve used the black and the primer for years with no problem. Disappointed because the color is so pretty
    1 guest found this review helpful. Did you?

    Beautiful Color but Caused An Allergic reaction

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    SodVan - 14 days ago
    Bought the Deep Burgundy. Beautiful. But I ended up with swollen eyelids & red eyes. Not sure what's in it that caused that ~ I use Voluminous black mascara & the primer with no problem.
    1 reply from L'OrealParisProductExpert team - 8 days ago
    Hi there. We are sorry to hear about the experience you had with the Voluminous Mascara. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET. We look forward to speaking with you.
    easy to apply: 5 out of 5
    long lasting: 4 out of 5
    value: 5 out of 5
    quality: 2 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Skin concern:
    Acne,
    Aging,
    Redness,
    Dark circles,
    Pores,
    Dullness,
    Sensitivity,
    Sun damage,
    Uneven skin tone,
    Puffiness
  • Hair color:
    Brunette
  • Eye color:
    Blue
  • Waterproof wonder

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Mamaf - 14 days ago
    Delivers on "waterproof" promise. Going on crying for 6 hours straight and this mascara hasn't budged.
    1 guest found this review helpful. Did you?

    Bring back the old formul!

    1 out of 5 stars
    NoLashesSoon315 - 15 days ago
    originally posted on lorealparisusa.com
    I have been using this mascara exclusively for over 20 years. It WAS amazing. Just opened a new tube a week ago and it is AWFUL! The tube now seems to have a gold band beneath the lid and I am searching for some old tubes without that band until I can find something suitable to switch to. This used to be buildable but never clumpy of flaky and now it’s just terrible, and don’t get me started on how hard it is to get off. Please please please bring back the old formula. This many people aren’t imagining a difference.
    1 reply from Consumer Care Center team - 14 days ago
    Hey there! We are so sorry to hear that our Voluminous Original Washable Bold Eye Mascara did not leave you with the results you were looking for and found it to be flaky. We understand how frustrating that can be. It is possible that minor changes have been made in the formula of a product; however, the performance should meet or exceed previous results. Thank you so much for this feedback and we will absolutely be looking into it further. We hope you will continue to use our products with greater success in the future.
    2 guests found this review helpful. Did you?

    Awful New Formula

    1 out of 5 stars
    Heybails11 - 16 days ago
    originally posted on lorealparisusa.com
    So disappointing that they changed the formula on this, have used for years and will now need to find a different brand :( why would you change a good thing?
    1 reply from Consumer Care Center team - 12 days ago
    Hello Heybails11! Thanks for reaching out. We appreciate you providing us with your honest feedback. We will be passing this valuable information on to the rest of our team as we are always looking for ways to improve the performance of our products. We hope you will continue to explore our collection and you give our products another try!
    6 guests found this review helpful. Did you?

    Chemical smell.

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    JM - 17 days ago, Verified purchaser
    Smells like chemicals and irritated my eyes the next day after using.
    1 reply from L'OrealParisProductExpert team - 14 days ago
    Hi there JM. We are sorry to hear about the experience you had with the Voluminous Orginal Waterproof Mascara in the 970 Deep Violet shade. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET. We are looking forward to speaking with you.
    2 guests found this review helpful. Did you?

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