$10.49 when purchased online
About this item
Highlights
- Stretches lashes corner to corner
- Wing Tip Brush lengthens, stretches and volumizes every lash
- Up to 6x the volume
- Every lash extended for a dramatic lash fringe
Description
Stretch and extend your lashes like wings! L’Oreal Paris Voluminous Butterfly Mascara is a volumizing mascara that creates a fanned-out lash look. Its revolutionary Butterfly Brush, with asymmetrical lash line shape, extends and lifts outer corner lashes to give you a winged-out effect, instantly volumizing lashes at the roots and stretching lashes outward. The unique Cocoon Fibers instantly wrap lashes in a soft, delicate veil to create silky, spectacular lashes that flutter. Packaging may vary. What you receive may not be what is reflected on site.
To use: Place brush at base of lashes and gently sweep up to tip.
To safeguard L’Oreal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated or infected. Consult a physician promptly.
To use: Place brush at base of lashes and gently sweep up to tip.
To safeguard L’Oreal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated or infected. Consult a physician promptly.
Suggested Age: 10 Years and Up
Health Facts: Paraben-Free, Phthalate-Free, Aluminum-Free
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening, Thickening
Features: Non-Clumping, Smudgeproof, Non-Flaking
TCIN: 14741797
Item Number (DPCI): 052-04-1106
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua / water / eau, paraffin, potassium cetyl phosphate, cera alba / beeswax / cire dabeille, copernicia cerifera cera / carnauba wax / cire de carnauba, acacia senegal gum, glycerin, cetyl alcohol, hydroxyethylcellulose, phenoxyethanol, peg/ppg-17/18 dimethicone, steareth-20, phenethyl alcohol, synthetic fluorphlogopite, sodium polymethacrylate, propylene glycol, rayon, hydrogenated jojoba oil, hydrogenated palm oil, pentaerythrityl tetraisostearate, disodium edta, magnesium silicate, polyquaternium-10, silica, stearyl alcohol, myristyl alcohol, soluble collagen, sodium hydroxide, panthenol, silica dimethyl silylate, trisodium edta, butylene glycol, tin oxide, sodium acetate, sodium chloride, potassium sorbate, sodium chondroitin sulfate, caprylyl glycol, bht, atelocollagen, isopropyl alcohol, hexylene glycol, bht [+/- may contain: ci 77491, ci 77492, ci 77499 / iron oxides, ci 77007 / ultramarines, ci 77891 / titanium dioxide, mica, ci 77510 / ferric ferrocyanide, ci 75470 / carmine]
Shipping details
Estimated ship dimensions: 6.98 inches length x 2.7 inches width x 1.06 inches height
Estimated ship weight: 0.05 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU), APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this a tubing mascara?
submitted by Gigi - 4 months ago
A: Hi Gigi. Thank you for reaching out to L'Oreal regarding the Voluminous Butterfly This mascara is not a tubing mascara. This volumizing mascara is formulated with unique cocoon fibers that instantly wrap lashes in a soft, delicate veil to create silky, spectacular lashes that flutter!
submitted byL'OrealParisProductExpert - 4 months agoBrand expertA: Hey Gigi, Great question! The L'Oreal Voluminous Butterfly mascara is not a tubing mascara. This volumizing mascara is formulated with unique Cocoon Fibers that instantly wrap lashes in a soft, delicate veil to create silky, spectacular lashes that flutter! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 4 months agoBrand expert
Q: Can this mascara be removed with baby oil?
submitted by Mom of 2 - 4 months ago
A: Hi there! Thank you for reaching out to us about how to remove the Voluminous Butterfly Mascara. While we do not recommend using baby oil on your eyes we do suggest using the We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this and love your results!
submitted byL'OrealParisProductExpert - 4 months agoBrand expert
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Summary of reviews
This mascara is highly praised for its ability to lengthen, curl, and separate lashes, providing a natural yet enhanced look. Many guests appreciate the unique silicone brush and waterproof formula, which ensures long-lasting wear without flaking. However, some guests have experienced issues with the brush's flexibility and the mascara's tendency to clump or dry out quickly.
Generated by AI from the text of guest reviews (includes incentivized reviews)
4.3 out of 5 stars with 373 reviews
easy to remove: 4.36 out of 5
easy to apply: 4.59 out of 5
value: 4.47 out of 5
long lasting: 4.74 out of 5
quality: 4.43 out of 5
84% would recommend
45 recommendations
Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Uniform Boys - 3 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry
- Skin concern: Blackheads, Aging, Pores, Calluses, Cellulite
- Hair color: Brunette
- Eye color: Hazel
The best mascara that I used. 👌
Long time fav
5 out of 5 stars
Thumbs up graphic, would recommend
Bananaohnana - 5 months ago
Been using it ever since it came out 10 years ago. Love having thick lashes without falsies
Perfect for the price
5 out of 5 stars
Thumbs up graphic, would recommend
Yvonne - 9 months ago, Verified purchaser
- Eye color: Brown
- Skin concern: Aging
- Hair color: Black
- Skin type: Combination
- Skin tone: Light
Keeps lashes separated and looking naturally long.
Don’t like the brush/wand
1 out of 5 stars
CasaBella - 10 months ago
originally posted on lorealparisusa.com
I do not recommend this product. The engineering of the brush attached to the wand is the worst I’ve ever experienced. Instead of the brush/wand being one firm piece, the brush bends every time it touches my lashes … and I’m being very gentle. The result is uneven product and clumped lashes which are impossible to separate afterwards. I’ve used mascara for 50 years but the overall result looked like a novice applied my makeup.
1 reply from Consumer Care Center team - 10 months ago
Hi There CasaBella. We are so sorry to hear that you were not fan of our Voluminous Butterfly Mascara. Your feedback is very important to us because it helps our company make improvements. We will be sure to pass along your feedback to others on our team. We hope you get the chance to explore our other mascara products we have to offer in the future with great success!
New fav
5 out of 5 stars
Thumbs up graphic, would recommend
user1524 - 11 months ago, Verified purchaser
- Skin type: Combination
- Skin tone: Medium
- Eye color: Brown
- Hair color: Black
I used to think only expensive mascaras worked … this works just as well if not better! My stick straight lashes have so much length and curl with this mascara.
My go-to for 10 years!
5 out of 5 stars
dkirk - 1 year ago
originally posted on lorealparisusa.com
I hope they never stop making this, I hate using anything else. The silicone brush and shape are key, giving me control and definition I just can't get with normal brushes. The formula starts off kind of thin, taking a week or so to thicken up with use to get to the consistency I like, but it's nothing a couple of extra coats can't fix. I'm so bad at putting on mascara, I used to get it all over the place, but this brush is simple to use once you get used to it, grabbing every little hair with ease and coating it from the base. I love the waterproof, too, because it doesn't flake one bit, all day. I have to use makeup remover to get it off (Mycelar water works, but takes too long), but I'd rather be confident it will never smudge and always look fabulous.
My go-to for 10 years!
5 out of 5 stars
Thumbs up graphic, would recommend
dkirk - 1 year ago
I hope they never stop making this, I hate using anything else. The silicone brush and shape are key, giving me control and definition I just can't get with normal brushes. The formula starts off kind of thin, taking a week or so to thicken up with use to get to the consistency I like, but it's nothing a couple of extra coats can't fix. I'm so bad at putting on mascara, I used to get it all over the place, but this brush is simple to use once you get used to it, grabbing every little hair with ease and coating it from the base. I love the waterproof, too, because it doesn't flake one bit, all day. I have to use makeup remover to get it off (Mycelar water works, but takes too long), but I'd rather be confident it will never smudge and always look fabulous.
Will irritate your eyes and remove your lashes
2 out of 5 stars
marina - 1 year ago
originally posted on lorealparisusa.com
This mascara caused a lot of my eyelashes to come out. I soaked off the mascara the way you should for waterproof products (micellar water, oil, etc) and no matter what I used, a lot of my eyelashes came out too. It also irritated my lash line a lot.
1 reply from Consumer Care Center team - 1 year ago
Hi Marina. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Voluminous Butterfly Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M - F, 9am - 5:30 pm, ET for assistance and provide the reference #28859735. Looking forward to speaking with you.
Butterfly Lashes
4 out of 5 stars
Thumbs up graphic, would recommend
JoriMarsh - 1 year ago
- Skin type: Combination
- Hair color: Brunette
- Skin tone: Light
- Eye color: Hazel
I’ve been using the butterfly lashes by L’Oréal for a while now. It’s a solid low cost mascara that has a great applicator brush and lightweight formula.
One of the Best!!!
5 out of 5 stars
Taneka - 1 year ago
originally posted on lorealparisusa.com
I absolutely love this mascara as well as the waterproof one. It actually works to "Butterfly" your lashes as well as give volume at the same time. Great work to those who created this concoction!
The wand makes the difference
5 out of 5 stars
Thumbs up graphic, would recommend
Marine - 1 year ago
- Eye color: Brown
- Skin tone: Medium
- Skin concern: Sensitivity, Dullness, Uneven skin tone
- Hair color: Auburn
- Skin type: Oily
This is my favorite drugstore mascara. The wand is perfect for separating lashes. I even like using the backside of the brush to separate the lashes on the inner corners. I only use one coating of mascara though - multiple layers has a tendency to flake.
Love
5 out of 5 stars
JuleeBee - 1 year ago
originally posted on lorealparisusa.com
Best mascara! Does not clump -lengthens and curls!
Cat eye effect
5 out of 5 stars
Thumbs up graphic, would recommend
Ab319 - 1 year ago, Verified purchaser
My lashes love this. It gives the outside ends of my lashes a cat eye effect. Men love it! If your eyes are sensitive, get the waterproof!
Its okay
2 out of 5 stars
Thumbs down graphic, would not recommend
Chelsea - 1 year ago, Verified purchaser
- Hair color: Brunette
- Eye color: Blue
- Skin type: Combination, Oily
- Skin concern: Cellulite, Uneven skin tone, Acne
- Skin tone: Light
I don’t like the wand
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi Chelsea! Thanks for reaching out. We're sorry to hear that you did not like the applicator. We will share your comments with our teams.
I don’t love the brush
4 out of 5 stars
Thumbs down graphic, would not recommend
AnnaM - 2 years ago
L'Oreal makes fantastic mascaras. I always migrate to them. I just don't love the brush so the process of putting it on is not enjoyable for me. It works well and wears well but just takes some practice to use the brush just right. Not my favorite.
50/50
3 out of 5 stars
Lace - 2 years ago
- Hair color: Brunette
- Skin concern: Dark circles, Acne, Uneven skin tone, Sensitivity, Puffiness, Redness
- Skin type: Combination
- Skin tone: Light
- Eye color: Brown
I like how it makes my lashes look and doesn’t clump but I can’t stand the smell. It’s lingering now after an hour.
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi there! Thank you for reviewing our Voluminous Butterfly Mascara. We are happy to hear you are enjoying the results from this product, but sad to hear you dislike the smell. Feedback like yours helps us improve our products, which we highly appreciate. We will be sharing your feedback with our team. May we recommend checking out our Lash Paradise Mascara. This mascara gives your eye lashes instant breathtaking volume and length for up to 36 hours! Our new waterproof caring formula is infused with floral oil for ultra-soft application and dense, fuller-looking lashes. We hope you check it out, and love it as much as we do!
New Go-To Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Annalise - 2 years ago
- Skin concern: Blackheads, Pores, Redness, Acne
- Skin tone: Medium
- Eye color: Brown
- Skin type: Dry
- Hair color: Brunette
Great mascara, I was a little skeptical about the shape of the brush but it works great and reaches the inner corner of my eyes that are harder to get. Doesn’t clump even after several layers and makes my lashes look gorgeous.
My favorite
5 out of 5 stars
Thumbs up graphic, would recommend
Anonymous - 2 years ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
My favorite mascara! I’ve tried a couple and I always go back to this one
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
Dee9435 - 2 years ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Acne, Sensitivity, Uneven skin tone
- Hair color: Blonde
- Eye color: Blue
This wond is the best. More of the types of mascara should use this style.
Best masacra ever!
5 out of 5 stars
Thumbs up graphic, would recommend
Trust me 08 - 2 years ago, Verified purchaser
- Skin concern: Acne, Blackheads, Dark circles
- Skin type: Dry, Combination
- Skin tone: Medium
- Eye color: Brown
- Hair color: Brunette
Love this mascara! I have thick stubborn lashes that don’t curl and go straight but this mascara has been a game changer! Waterproof and actually holds my lashes up all day, exactly what I want!