$8.99 when purchased online
About this item
Highlights
- Stretches lashes corner to corner
- Wing Tip Brush lengthens, stretches and volumizes every lash
- Up to 6x the volume
- Every lash extended for a dramatic lash fringe
Description
Stretch and extend your lashes like wings! L’Oreal Paris Voluminous Butterfly Mascara is a volumizing mascara that creates a fanned-out lash look. Its revolutionary Butterfly Brush, with asymmetrical lash line shape, extends and lifts outer corner lashes to give you a winged-out effect, instantly volumizing lashes at the roots and stretching lashes outward. The unique Cocoon Fibers instantly wrap lashes in a soft, delicate veil to create silky, spectacular lashes that flutter. Packaging may vary. What you receive may not be what is reflected on site.
To use: Place brush at base of lashes and gently sweep up to tip.
To safeguard L’Oreal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated or infected. Consult a physician promptly.
To use: Place brush at base of lashes and gently sweep up to tip.
To safeguard L’Oreal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated or infected. Consult a physician promptly.
Suggested Age: 10 Years and Up
Health Facts: Paraben-Free, Phthalate-Free, Aluminum-Free
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening, Thickening
Net weight: .22 fl oz (US)
Features: Non-Clumping, Smudgeproof, Non-Flaking
TCIN: 14741798
UPC: 071249256701
Item Number (DPCI): 052-04-1105
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua / water, paraffin, potassium cetyl phosphate, cera alba / beeswax, copernicia cerifera cera / carnauba wax, acacia senegal/acacia senegal gum, glycerin, cetyl alcohol, hydroxyethylcellulose, phenoxyethanol, peg/ppg-17/18 dimethicone, steareth-20, phenyl ethyl alcohol, sodium polymethacrylate, propylene glycol, rayon, hydrogenated jojoba oil, hydrogenated palm oil, pentaerythrityl tetraisostearate, silica, disodium edta, polyquaternium-10, soluble collagen, panthenol, sodium chondroitin sulfate, atelocollagen, [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides, ci 77007 / ultramarines, mica, ci 75470 / carmine, ci 77891 / titanium dioxide, ci 77510 / ferric ferrocyanide], fil code b15998/10
Shipping details
Estimated ship dimensions: 7.01 inches length x 2.69 inches width x 1.14 inches height
Estimated ship weight: 0.07 pounds
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), Virgin Islands, U.S., Northern Mariana Islands, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.2 out of 5 stars with 338 reviews
83% would recommend
42 recommendations
value: 4.43 out of 5
easy to remove: 4.35 out of 5
quality: 4.41 out of 5
easy to apply: 4.57 out of 5
long lasting: 4.72 out of 5
Personal info
Skin type:
Combination
Skin tone:
Medium
Eye color:
Brown
Hair color:
Black
New fav
5 out of 5 stars
Thumbs up graphic, would recommend
user1524 - 1 month ago, Verified purchaser
I used to think only expensive mascaras worked … this works just as well if not better! My stick straight lashes have so much length and curl with this mascara.
My go-to for 10 years!
5 out of 5 stars
dkirk - 2 months ago
originally posted on lorealparisusa.com
I hope they never stop making this, I hate using anything else. The silicone brush and shape are key, giving me control and definition I just can't get with normal brushes. The formula starts off kind of thin, taking a week or so to thicken up with use to get to the consistency I like, but it's nothing a couple of extra coats can't fix. I'm so bad at putting on mascara, I used to get it all over the place, but this brush is simple to use once you get used to it, grabbing every little hair with ease and coating it from the base. I love the waterproof, too, because it doesn't flake one bit, all day. I have to use makeup remover to get it off (Mycelar water works, but takes too long), but I'd rather be confident it will never smudge and always look fabulous.
My go-to for 10 years!
5 out of 5 stars
Thumbs up graphic, would recommend
dkirk - 2 months ago
I hope they never stop making this, I hate using anything else. The silicone brush and shape are key, giving me control and definition I just can't get with normal brushes. The formula starts off kind of thin, taking a week or so to thicken up with use to get to the consistency I like, but it's nothing a couple of extra coats can't fix. I'm so bad at putting on mascara, I used to get it all over the place, but this brush is simple to use once you get used to it, grabbing every little hair with ease and coating it from the base. I love the waterproof, too, because it doesn't flake one bit, all day. I have to use makeup remover to get it off (Mycelar water works, but takes too long), but I'd rather be confident it will never smudge and always look fabulous.
Will irritate your eyes and remove your lashes
2 out of 5 stars
marina - 3 months ago
originally posted on lorealparisusa.com
This mascara caused a lot of my eyelashes to come out. I soaked off the mascara the way you should for waterproof products (micellar water, oil, etc) and no matter what I used, a lot of my eyelashes came out too. It also irritated my lash line a lot.
1 reply from Consumer Care Center team - 3 months ago
Hi Marina. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Voluminous Butterfly Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M - F, 9am - 5:30 pm, ET for assistance and provide the reference #28859735. Looking forward to speaking with you.
Personal info
Skin type:
Combination
Hair color:
Brunette
Skin tone:
Light
Eye color:
Hazel
Butterfly Lashes
4 out of 5 stars
Thumbs up graphic, would recommend
JoriMarsh - 3 months ago
I’ve been using the butterfly lashes by L’Oréal for a while now. It’s a solid low cost mascara that has a great applicator brush and lightweight formula.
One of the Best!!!
5 out of 5 stars
Taneka - 4 months ago
originally posted on lorealparisusa.com
I absolutely love this mascara as well as the waterproof one. It actually works to "Butterfly" your lashes as well as give volume at the same time. Great work to those who created this concoction!
Personal info
Eye color:
Brown
Skin tone:
Medium
Skin concern:
Sensitivity,
Dullness,
Uneven skin tone
Hair color:
Auburn
Skin type:
Oily
The wand makes the difference
5 out of 5 stars
Thumbs up graphic, would recommend
Marine - 4 months ago
This is my favorite drugstore mascara. The wand is perfect for separating lashes. I even like using the backside of the brush to separate the lashes on the inner corners. I only use one coating of mascara though - multiple layers has a tendency to flake.
Love
5 out of 5 stars
JuleeBee - 5 months ago
originally posted on lorealparisusa.com
Best mascara! Does not clump -lengthens and curls!
Cat eye effect
5 out of 5 stars
Thumbs up graphic, would recommend
Ab319 - 6 months ago, Verified purchaser
My lashes love this. It gives the outside ends of my lashes a cat eye effect. Men love it! If your eyes are sensitive, get the waterproof!
Personal info
Hair color:
Brunette
Eye color:
Blue
Skin type:
Combination,
Oily
Skin concern:
Cellulite,
Uneven skin tone,
Acne
Skin tone:
Light
Its okay
2 out of 5 stars
Thumbs down graphic, would not recommend
Chelsea - 6 months ago, Verified purchaser
I don’t like the wand
1 reply from L'OrealParisProductExpert team - 6 months ago
Hi Chelsea! Thanks for reaching out. We're sorry to hear that you did not like the applicator. We will share your comments with our teams.
I don’t love the brush
4 out of 5 stars
Thumbs down graphic, would not recommend
AnnaM - 8 months ago
L'Oreal makes fantastic mascaras. I always migrate to them. I just don't love the brush so the process of putting it on is not enjoyable for me. It works well and wears well but just takes some practice to use the brush just right. Not my favorite.
Personal info
Hair color:
Brunette
Skin concern:
Dark circles,
Acne,
Uneven skin tone,
Sensitivity,
Puffiness,
Redness
Skin type:
Combination
Skin tone:
Light
Eye color:
Brown
50/50
3 out of 5 stars
Lace - 11 months ago
I like how it makes my lashes look and doesn’t clump but I can’t stand the smell. It’s lingering now after an hour.
1 reply from L'OrealParisProductExpert team - 11 months ago
Hi there! Thank you for reviewing our Voluminous Butterfly Mascara. We are happy to hear you are enjoying the results from this product, but sad to hear you dislike the smell. Feedback like yours helps us improve our products, which we highly appreciate. We will be sharing your feedback with our team. May we recommend checking out our Lash Paradise Mascara. This mascara gives your eye lashes instant breathtaking volume and length for up to 36 hours! Our new waterproof caring formula is infused with floral oil for ultra-soft application and dense, fuller-looking lashes. We hope you check it out, and love it as much as we do!
Personal info
Skin concern:
Blackheads,
Pores,
Redness,
Acne
Skin tone:
Medium
Eye color:
Brown
Skin type:
Dry
Hair color:
Brunette
New Go-To Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Annalise - 11 months ago
Great mascara, I was a little skeptical about the shape of the brush but it works great and reaches the inner corner of my eyes that are harder to get. Doesn’t clump even after several layers and makes my lashes look gorgeous.
Personal info
Skin tone:
Medium
Skin type:
Combination
My favorite
5 out of 5 stars
Thumbs up graphic, would recommend
Anonymous - 1 year ago, Verified purchaser
My favorite mascara! I’ve tried a couple and I always go back to this one
Personal info
Skin tone:
Medium
Skin type:
Combination
Skin concern:
Acne,
Sensitivity,
Uneven skin tone
Hair color:
Blonde
Eye color:
Blue
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
Dee9435 - 1 year ago, Verified purchaser
This wond is the best. More of the types of mascara should use this style.
Personal info
Skin concern:
Acne,
Blackheads,
Dark circles
Skin type:
Dry,
Combination
Skin tone:
Medium
Eye color:
Brown
Hair color:
Brunette
Best masacra ever!
5 out of 5 stars
Thumbs up graphic, would recommend
Trust me 08 - 1 year ago, Verified purchaser
Love this mascara! I have thick stubborn lashes that don’t curl and go straight but this mascara has been a game changer! Waterproof and actually holds my lashes up all day, exactly what I want!
Personal info
Skin tone:
Light
Skin type:
Normal
Hair color:
Blonde
Eye color:
Blue
Loved it except it flakes by the end of the day
4 out of 5 stars
buywise1234 - 1 year ago, Verified purchaser
Flakes by the end of the day
Personal info
Skin tone:
Light
Hair color:
Brunette
Eye color:
Green
holy grail mascara
5 out of 5 stars
Thumbs up graphic, would recommend
julia - 1 year ago, Verified purchaser
love this mascara so much!!! I've been buying/using it for years now and has never let me down
The absolute best
5 out of 5 stars
Nena - 1 year ago
originally posted on lorealparisusa.com
I have tried an extreme amount of mascaras both high and low and I always, always come back to this gold liquid. I am not exaggerating when I tell you everyone always asks me what mascara I am wearing. This is the absolute best mascara out there. Nothing works like it. Please never ever discontinue this product
My FAVORITE mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Sarah - 1 year ago
I have always had a bad time finding a good mascara. Even if I curl my lashes they end up falling with most mascaras. I curl my lashes and put this on and they allllways look AMAZING! I love it!!!!