$17.29 when purchased online
Target Online store #3991
About this item
Highlights
- L'Oreal Paris Voluminous Original Washable Mascara Blackest Black: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands.
- Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Description
L’Oreal Paris Voluminous Original Volume Building Blackest Black Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Suggested Age: Adult Use Only
Health Facts: Contains Ceramides
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Volumizing
Net weight: .56 fl oz (US)
Features: Non-Clumping
TCIN: 76153227
UPC: 071249345450
Item Number (DPCI): 052-04-0492
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, paraffin, cyclopentasiloxane, cera alba / beeswax, stearic acid, triethanolamine, acacia senegal gum, copernicia cerifera cera / carnauba wax, palmitic acid, dimethiconol, hydroxyethylcellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, myristic acid, methylparaben, peg/ppg-17/18 dimethicone, 2-oleamido-1,3-octadecanediol, propylparaben, simethicone, bht, polyquaternium-10, sodium acetate, sodium chloride, isopropyl alcohol, [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides, ci 77266 / black 2, mica, ci 77891 / titanium dioxide, ci 75470 / carmine, ci 77007 / ultramarines, ci 77288 / chromium oxide greens, ci 77289 / chromium hydroxide green, ci 77510 / ferric ferrocyanide], f.i.l.# b26675/10' '
Shipping details
Estimated ship dimensions: 0.75 inches length x 3.41 inches width x 7.01 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this mascara run?
submitted by leadfingers2000 - 5 months ago
A: Hi there! Thank you for reaching out! L’Oréal Paris Voluminous Original Volume Building Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.
submitted byL'OrealParisProductExpert - 5 months agoBrand expertA: Hey, Great question! The L'Oreal Paris Voluminous Original Mascara in Blackest Black is a washable formula. Check out the waterproof version for longer, smudge proof option. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 5 months agoBrand expert
Q: Why does it say Made in USA or imported? That is very confusing - Is it made in the USA or not? And if it's imported, from where is it imported? Leaglly the customer is supposed to be made aware
submitted by CH - 10 months ago
A: Hi there CH! Thank you for reaching out to us about the Voluminous Original Mascara Blackest Black. We want to assure you that the L'Oréal Group is committed to upholding the highest standards of safety and quality for all the products it makes and sells. Each and every ingredient used in our products, regardless of the country of origin, has been thoroughly reviewed and tested by our internal safety team made up of toxicologists, clinicians, pharmacists and physicians. We manufacture many products in the United States. Globally, the L’Oreal Group has 40 factories and manufactures finished products around the world. If you need further information please call us directly at 1-800-322-2036 M-F 9am-5:30pm ET.
submitted byL'OrealParisProductExpert - 10 months agoBrand expert
Q: Is this mascara waterproof
submitted by Missy - 1 year ago
A: Great question Missy! This specific 2pc L'Oreal Paris Voluminous Original Mascara is a washable formula, not waterproof. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: Can this be removed with soap and water?
submitted by Miz Sharon - 3 years ago
A: Hey Miz Sharon, The L'oreal Voluminous Original Mascara removes easily with soap and water. I would recommend using an eye makeup remover on a cotton pad to remove all makeup residue! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 3 years agoBrand expert
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Guests are saying
Guests have mixed feelings about this mascara. While many appreciate its ability to add volume and length, others are disappointed with the recent formula change, finding it difficult to remove and less effective. Long-time users are particularly disheartened by the changes, though some still find it to be a reliable and affordable option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 467 reviews
easy to apply: 4.4 out of 5
easy to remove: 3.94 out of 5
long lasting: 4.05 out of 5
quality: 3.95 out of 5
value: 4.19 out of 5
70% would recommend
93 recommendations
Sucks after they changed it
1 out of 5 stars
Thumbs down graphic, would not recommend
Erica - 20 days ago, Verified purchaser
- Skin tone: Light
- Hair color: Auburn
- Eye color: Blue
Whatever they did to the formula of this is awful. I've been loyal to this mascara for just about 20 years, I've always gotten compliments and loved how it lengthened and curled my lashes. For a while I knew something was different, but thought maybe I just got some bad batches. After googling to see if they had changed the mascara, it said it's now a tubing mascara and no longer the original I fell in love with. Had to jump ship, it never worked well for me after the swap. sucks.
1 reply from L'OrealParisProductExpert team - 6 days ago
Hi there! It is possible minor changes were made to the product formula; however, the performance should meet or exceed previous results and may not be noticeable. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always accurate. We hope this helps!
Nope
2 out of 5 stars
Thumbs down graphic, would not recommend
Kerrie - 28 days ago, Verified purchaser
This dries out quickly and clumps. It does not last as long as an expensive mascara.
1 reply from L'OrealParisProductExpert team - 19 days ago
We appreciate you taking the time to share your feedback on the Voluminous Original Mascara Blackest Black 2pc. We're sorry to hear it didn't meet your expectations and you had some clumping. We know how frustrating this can be, will pass this information along to our product development team. We hope you'll give our other products a try and find something that works better for you.
Smudges easily
1 out of 5 stars
Thumbs down graphic, would not recommend
EG - 3 months ago, Verified purchaser
I have tried wearing this a couple of times and each time I wear it, it smudges. Do not waste your money on it!
1 reply from L'OrealParisProductExpert team - 2 months ago
Hello EG! We appreciate your feedback on the L'Oréal Paris Voluminous Original Mascara. Smudging can occur for various reasons. If you're experiencing this, try applying thinner coats, lightly dusting translucent powder under your eyes, or using a setting spray designed for eye makeup. If smudging persists, consider exploring waterproof mascara options from L'Oréal or other brands. Reading online reviews that focus on smudging can also offer helpful insights.
Great everyday mascara
4 out of 5 stars
Thumbs up graphic, would recommend
Mama Bear of 4 - 3 months ago, Verified purchaser
- Eye color: Green
- Skin tone: Light
- Hair color: Brunette
- Skin type: Normal
Great mascara for daily wear. Even better if it was a bit thicker, but goes on smooth and can easily layer.
Terrible - can't get it off!
1 out of 5 stars
Thumbs down graphic, would not recommend
Mom3T - 3 months ago, Verified purchaser
I can't use regular eye makeup removers due to allergies, so I've always used mascaras that can be removed with baby oil (like my mother and grandmother!). I starting used this mascara when my old favorite got discontinued, and it worked well for me. But this latest batch I ordered is clearly a different formula. I can't get it off my eyes for anything!! I had to get a regular eye makeup remover and even that doesn't work well, plus I'm reacting to it which is why I don't use those in the first place. I'm so tired of companies trying to fix what isn't broken! You ruined a great product.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there, Mom3T! We are so sorry to hear about your experience with our Voluminous Original Mascara Blackest Black. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Lively Lashes
5 out of 5 stars
Thumbs up graphic, would recommend
lw - 4 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Dark circles
- Hair color: Brunette
- Eye color: Green
Smooth, silky and no clumping. Long lasting.
Doesn't live up to the hype
1 out of 5 stars
Thumbs down graphic, would not recommend
Sabrina - 4 months ago, Verified purchaser
I bought this because of the great reviews, and it did work very well at first, but after just a few weeks the mascara clumps up on the brush so much that I can't use even after scraping off a bunch of excess. Won't purchase again.
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi there, Sabrina! We appreciate you taking the time to reach out about our Voluminous Original Mascara Blackest Black. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Messy
1 out of 5 stars
Thumbs down graphic, would not recommend
LuLuBelle - 6 months ago
It always ends up shedding and smudged under my eyes by the end of the day
1 reply from L'OrealParisProductExpert team - 6 months ago
Hi LuLuBelle, thank you for reaching out about L'Oreal Paris Voluminous Original Mascara Blackest Black. We are sorry to hear you did not get the results you had expected with this mascara. We recommend trying Voluminous Lash Paradise Washable Mascara. This is a longwear, volumizing and lengthening mascara that’s clump-resistant, smudge-resistant, fragrance-free and suitable for sensitive eyes. We hope you give it a try!
A true classic mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Grannie Goose - 7 months ago, Verified purchaser
- Skin type: Combination
- Hair color: Brunette
- Skin concern: Aging
- Skin tone: Light
Always a great staple to have! An oldie but a goodie. This mascara never disappoints.
Was the best now the WORST
1 out of 5 stars
Thumbs down graphic, would not recommend
Curverunner - 7 months ago
I have used this since high school and I am now in my 40’s. I began to have really irritated dry eyes and could not figure it out. I didn’t even think it could be the mascara because I had been using it for so long with no issues. I noticed the mascara smelled bad and different than usual. I thought it was just a bad batch so I bought another one and same thing. It doesn’t smell the same or perform the same. I realized they changed the formula and it is now HORRIBLE. I never understand why companies messes with a good thing. So many of my friends used this and now we all hate it. Not to mention I went months thinking I had a bad allergy problem and it was this mascara all along. You lost a long time customer L’Oréal.
1 reply from L'OrealParisProductExpert team - 7 months ago
Hi there. We are sorry to hear about the experience you had with L'Oreal Paris Voluminous Original Mascara Blackest Black. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
This is not a washable mascara.
1 out of 5 stars
Thumbs down graphic, would not recommend
Nearwater - 7 months ago
- Skin tone: Medium
- Skin type: Combination
This is far from a washable mascara. Unless you want to scrub your lashes off, I would avoid.
1 reply from L'OrealParisProductExpert team - 7 months ago
Hi there! We are sorry to hear about the experience you had with L'Oréal Paris Voluminous Original Washable Mascara. We know how disappointing it is when a product does not provide the expected results. Please give us a call @ 800-322-2036 M-F 9A-530P ET. It would be helpful if you could have the product available when you call. Thank you!
L'Oreal Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Glamour girl - 8 months ago, Verified purchaser
- Hair color: Brunette
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Aging, Sun damage
Great product for the price.
Beautiful eyes
5 out of 5 stars
Thumbs up graphic, would recommend
- 10 months ago, Verified purchaser
- Skin tone: Light
- Skin concern: Puffiness
- Hair color: Blonde
- Skin type: Combination
- Eye color: Hazel
Always a great product, especially when you can get 2!
Not the same
1 out of 5 stars
Thumbs down graphic, would not recommend
Targetshopper - 10 months ago, Verified purchaser
So Difficult to remove! I thought maybe it was waterproof but it’s not! My eyes are getting irritated as well. I have used this for years and somehow this is different. Will not buy again.
1 reply from L'OrealParisProductExpert team - 10 months ago
We are sorry to hear about the experience you had with Voluminous Original Mascara Blackest Black shade. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you
L'Oreal Blackest Black Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Lola - 11 months ago, Verified purchaser
- Hair color: Auburn
- Skin type: Combination
- Eye color: Brown
- Skin tone: Medium
I’ve been using this mascara for at least 10 years. I’d like the idea of buying two mascaras at once, therefore I have a back up and then I know it’s time to buy two more. It works really well on the top lashes as well as on the bottom lashes, it doesn’t flake and/or get into your eyes either.
Not washable. Will not buy again.
2 out of 5 stars
Thumbs down graphic, would not recommend
southmpls - 1 year ago
- Skin type: Normal
- Skin tone: Light
I used this for 10 years and then started using a more expensive brand. Decided to come back to Voluminous and am so disappointed with the new formula. Still looks good on, but flakes and is NOT washable. Hard to get off even with makeup remover. Will it purchase again unless Re formulated.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! We appreciate you taking the time to reach out about our Voluminous Original Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction in the results!
"New Look" is TERRIBLE
1 out of 5 stars
Thumbs down graphic, would not recommend
Britt - 1 year ago
The original voluminous mascara was my holy grail product. The "new look" is not just a look. The original formula has been changed and it is TERRIBLE. I've been using this product for 15+ years. It used to be the very best mascara I could find. It is heartbreaking when a company changes a holy grail product like this. The new formula is drying, stiff, makes my lashes fall out, and is impossible to remove (not waterproof version). After using only this mascara for 15+ years, I am in the market for a new mascara. PLEASE CHANGE THE FORMULA BACK TO THE ORIGINAL.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hello there! We are so sorry to hear you were disappointed in the results of the L'Oreal Paris Voluminous Original Mascara Blackest Black. We understand how frustrating this can be and apologize for any inconvenience this may have caused. Feedback from our consumers is very important to us and helps us improve all of our products. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
Formula Change - Bad Now
1 out of 5 stars
Thumbs down graphic, would not recommend
Tiana89 - 1 year ago, Verified purchaser
I’ve used for many years, but the formula has changed — for the worse. Just like some of the other recent reviews, I thought I had accidentally purchased waterproof.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there, Tiana89! Thank you for reaching out about our Voluminous Original Mascara Blackest Black. It is possible minor changes were made in the product formula; however, the performance should meet or exceed previous results and may not be noticeable. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always accurate listing. We hope this helps!
Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Wings - 1 year ago, Verified purchaser
- Skin tone: Medium
- Hair color: Blonde
- Eye color: Blue
- Skin type: Combination
- Skin concern: Aging
Only mascara I use. Have for many years
Clumps and small bits fall on face
1 out of 5 stars
Thumbs down graphic, would not recommend
Jann - 1 year ago, Verified purchaser
I don’t usually write bad reviews but in this case, I was hoping to save somebody some money. I have been using L’Oreal mascara for years. This one was on sale and looked like the same one that I’ve always bought. Although the outside had a gold band around the stick that looked different. Unfortunately, I bought the double pack, this mascara is hard to come off, it flakes and clumps. I had to throw them away. Waste of money. Bought a different brand.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! Thank you for your feedback on the Voluminous Original Mascara in the Blackest Black shade. We are sad to hear that you did not see the results you expected with this mascara and you had some flakes and clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.