Black-owned or founded brands at TargetChristmasGroceryClothingBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMoviesSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArtsSchool & Office SuppliesParty SuppliesGift IdeasLuggageGift CardsClearanceTop DealsTarget Circle OffersWeekly AdTarget New Arrivals#TargetStyleWomen's New ArrivalsBeauty New ArrivalsKids' New ArrivalsBaby New ArrivalsMen's New ArrivalsHome New ArrivalsTarget FindsShop Order PickupSame Day DeliveryRegistryRedCardTarget CircleFind Stores
$8.99When purchased online
About this item
At a glance
No Synthetic Fragrance
Highlights
- L'Oreal Paris Voluminous Original Washable Mascara Blackest Black: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands.
- Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Specifications
Suggested Age: Adult Use Only
Health Facts: Contains Ceramides
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Volumizing
Net weight: .56 fl oz (US)
Features: Non-Clumping
TCIN: 76153227
UPC: 071249345450
Item Number (DPCI): 052-04-0492
Origin: Made in the USA or Imported
Description
L’Oreal Paris Voluminous Original Volume Building Blackest Black Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
No Synthetic Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, paraffin, cyclopentasiloxane, cera alba / beeswax, stearic acid, triethanolamine, acacia senegal gum, copernicia cerifera cera / carnauba wax, palmitic acid, dimethiconol, hydroxyethylcellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, myristic acid, methylparaben, peg/ppg-17/18 dimethicone, 2-oleamido-1,3-octadecanediol, propylparaben, simethicone, bht, polyquaternium-10, sodium acetate, sodium chloride, isopropyl alcohol, [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides, ci 77266 / black 2, mica, ci 77891 / titanium dioxide, ci 75470 / carmine, ci 77007 / ultramarines, ci 77288 / chromium oxide greens, ci 77289 / chromium hydroxide green, ci 77510 / ferric ferrocyanide], f.i.l.# b26675/10
Shipping details
Estimated ship dimensions: 0.75 inches length x 3.4 inches width x 7 inches height
Estimated ship weight: 0.1 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., Guam (see also separate entry under GU), Northern Mariana Islands, APO/FPO, United States Minor Outlying Islands, American Samoa (see also separate entry under AS)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can this be removed with soap and water?
submitted by Miz Sharon - 2 months ago
A: Hey Miz Sharon, The L'oreal Voluminous Original Mascara removes easily with soap and water. I would recommend using an eye makeup remover on a cotton pad to remove all makeup residue! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 1 month agoBrand expert
4.5 out of 5 stars with 250 reviews
85% would recommend
47 recommendations
quality: 4.42 out of 5
value: 4.64 out of 5
easy to apply: 4.69 out of 5
long lasting: 4.27 out of 5
easy to remove: 4.42 out of 5
Personal info
Skin tone:
Light
Skin type:
Combination
Eye color:
Hazel
Mrs
5 out of 5 stars
Would recommend
CE - 10 days ago, Verified purchaser
Used this Mascara for a long time and love it.
Personal info
Eye color:
Hazel
Hair color:
Blonde
Love love love
5 out of 5 stars
Would recommend
ava - 20 days ago
Telescopic is an all time fav but this is a close second! It’s basically BOGO for this awesome price! Gave one to my mom
Personal info
Skin tone:
Medium
Skin type:
Dry
My Favorite!
4 out of 5 stars
Would recommend
Luc - 1 month ago, Verified purchaser
I love this mascara! I have tried the most expensive brands but I always come back to this one. Wipe the wand if there are any clumps before applying. Also it comes in regular and waterproof. Goes on easily with great length and definition. Always carry one with me and several on reserve in my make up drawer!
Good Value
5 out of 5 stars
PERFECT - 2 months ago, Verified purchaser
I have always loved this mascara.
Mascara
5 out of 5 stars
Tonka - 2 months ago, Verified purchaser
Lancome 🌉 L'Oreal excellent, but we might need false eyelashes.
Personal info
Hair color:
Brunette
Skin type:
Oily
Skin concern:
Cellulite,
Sensitivity,
Blackheads,
Pores
Skin tone:
Medium
Eye color:
Brown
Flawless
5 out of 5 stars
Would recommend
Baglady - 3 months ago, Verified purchaser
I love how thick it is while going on flawlessly
Personal info
Eye color:
Blue
Skin type:
Combination
Hair color:
Brunette
Skin tone:
Light
Pretty but not waterproof
4 out of 5 stars
Would recommend
Bri92 - 4 months ago, Verified purchaser
Love the look, but not even the tiniest bit water resistant! I know it’s not supposed to be waterproof, but it runs like crazy if your eyes water at all.
Really Clumpy!
1 out of 5 stars
Would not recommend
Rx - 4 months ago, Verified purchaser
Purchased and hated it. This mascara is so clumpy and dry. This was a bad purchase. I won’t be purchasing again.
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi RX- Thank you for sharing your recent experience you had with the L'Oréal Paris Voluminous Original Mascara. We would like to assist you with this and ask that you call us @1.800.322.2036 M-F 9am-5:30pm EST with reference # 23720619. It would be helpful if you have the product with you when you call. We look forward to speak with you!
Good everyday drugstore mascara
4 out of 5 stars
Would recommend
jjlan - 4 months ago, Verified purchaser
This is my go-to drugstore mascara. Love the volume and shape it gives lashes. Works perfect for everyday! It does seem to darken under the eyes a little with extended wear though.
Doesnt stay on
2 out of 5 stars
Would not recommend
MC - 4 months ago
Goes on great but will be under your eyes within an hour
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi there MC! Thank you for your feedback on the Voluminous Original Mascara Blackest Black, we are happy to hear that you enjoyed the mascara but said to hear that you has some smudging. We under how frustrating this can be and we will share this with our production team. We hope you continue to try and use our products with satisfaction!
Great Product
5 out of 5 stars
Would recommend
Skyesthelimit - 4 months ago, Verified purchaser
I read that this was one of the best mascaras for the price. it did not disappoint. price was great (2 came in one package). Goes on smoothly and so far no problems with clumping.
Personal info
Skin tone:
Medium
Skin type:
Dry
Skin concern:
Aging,
Sensitivity
Hair color:
Blonde
Eye color:
Green
L’Oreal Paris Voluminous Mascara
5 out of 5 stars
Would recommend
Rosina - 5 months ago
This is the only Mascara I will use. Color:Carbon Black. It totally makes my green eyes more enhanced. I’ve received many compliments.
Personal info
Skin tone:
Light
Skin type:
Dry
Hair color:
Brunette
Eye color:
Hazel
So much yay
5 out of 5 stars
Would recommend
Rocket - 5 months ago
Voluminous truly separates and keeps the curl in my lashes. I appreciate the 2 pack option!!!
Personal info
Skin tone:
Light
Hair color:
Brunette
Skin type:
Normal,
Dry
Eye color:
Brown
Great product
5 out of 5 stars
Would recommend
Tg - 5 months ago, Verified purchaser
I was surprised by how much I liked this mascara for the price. I feel like it covers well and doesn’t take much!
Personal info
Eye color:
Blue
Skin tone:
Light
Hair color:
Brunette
Skin type:
Combination
Cheap and great
5 out of 5 stars
Would recommend
Jos - 6 months ago, Verified purchaser
By far the best mascara!!!
Personal info
Skin tone:
Medium
Skin type:
Combination
Skin concern:
Sensitivity
Hair color:
Auburn
Eye color:
Brown
T
5 out of 5 stars
Would recommend
Maria - 6 months ago, Verified purchaser
Easy to use. No smudging.
Personal info
Hair color:
Black
Eye color:
Black
Skin type:
Combination
Skin tone:
Medium
Not worth purchasing
1 out of 5 stars
Would not recommend
Verified customer - 7 months ago, Verified purchaser
Wanted to like this but can't. Formula is clumpy when applying. Even with a decent looking application, it smudges pretty bad after a short while. Trying to fix it always makes it look worse. Regret purchasing. Save your money and try something else.
1 reply from L'OrealParisProductExpert team - 7 months ago
Hi Verified customer. Thank you for reaching out to L'Oreal regarding the Voluminous Original Mascara. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-322-2036, M-F, 9am-5:30pm, ET and provide us with your reference #22517028. Looking forward to hearing from you!
Personal info
Hair color:
Auburn
Skin type:
Combination
Skin tone:
Light
Eye color:
Blue
Skin concern:
Aging
Best mascara ever
5 out of 5 stars
Would recommend
Summer - 9 months ago, Verified purchaser
My fave mascara. I’ve used all kinds and some that are way more expensive.
Get something else
3 out of 5 stars
A - 9 months ago, Verified purchaser
You can get so much better.
1 reply from L'OrealParisProductExpert team - 9 months ago
Hi there. We wish you could see the results you were hoping for with the Voluminous Original Volume Building Mascara. This classic Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. The Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Includes Panthenol and Ceramide-R to help protect and condition lashes. Great lashes that are supple and soft to the touch.
My favorite mascara
5 out of 5 stars
Would recommend
Evelyn - 11 months ago, Verified purchaser
I´ve tried many but this one gives me the best look, and can´t beat the price!