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L'Oreal Paris Voluminous Panorama Volumizing and Lengthening Mascara - 0.33 fl oz - 2 of 4L'Oreal Paris Voluminous Panorama Volumizing and Lengthening Mascara - 0.33 fl oz - 3 of 4L'Oreal Paris Voluminous Panorama Volumizing and Lengthening Mascara - 0.33 fl oz - 4 of 4
L'Oreal Paris Voluminous Panorama Volumizing and Lengthening Mascara - 0.33 fl oz - 1 of 4

L'Oreal Paris Voluminous Panorama Volumizing and Lengthening Mascara - 701 Blackest Black - 0.33 fl oz

$12.99

FormatWashable
Color701 Blackest Black
  • 700 Black
  • 701 Blackest Black
  • 702 Black Brown
  • 704 All Night Black
  • 705 Brown Leather
  • 706 Blue Suede
  • 707 Burgundy Cashmere

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Fanned Out Lashes: See corner to corner panoramic lash volume with L’Oreal Paris Voluminous Panorama Washable Mascara in Blackest Black; the lightweight and long-lasting lengthening mascara formula creates lashes that are so fanned out for eyes that look up to 1.4X bigger
  • Multi-Level Bristle Brush: The Panorama Mascara volume and length brush easily grabs each lash from inner to outer corner for even application from root to tip; the 5% stretchflex complex formula wraps each lash with flexible, defined, lash by lash volume
  • Longwear Formula: Panorama volumizing mascara blackest black is smudge resistant, clump resistant and flake resistant with up to 24 hour wear; Ophthalmologist tested; Suitable eye makeup for sensitive eyes and contact lens wearers; Easy to remove make up formula
  • Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

Description

L'Oreal Paris Panorama Mascara provides corner to corner panoramic volume. A volumizing blackest black mascara that is clump resistant, flake resistant, smudge resistant, and up to 24hr wear. Feels lightweight. Multi-level bristle brush easily grabs each lash from inner to outer corner allowing for even application from root to tip.

Use multi-level bristle brush to easily grab each lash from inner to outer corner fanning out lashes.
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Includes: Applicator
Beauty Purpose: Volumizing, Lengthening
Net weight: .33 fl oz (US)
Features: Smudgeproof, Washable, Long Lasting, Non-Flaking, Lightweight, Non-Clumping, Built-In Brush, Ophthalmologist Tested
TCIN: 89187565
UPC: 071249680988
Item Number (DPCI): 052-04-1516
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua / water, propylene glycol, styrene/acrylates/ammonium methacrylate copolymer, polyurethane-35, cera alba / beeswax, synthetic fluorphlogopite, glyceryl stearate, cetyl alcohol, peg-200 glyceryl stearate, ethylenediamine/stearyl dimer dilinoleate copolymer, copernicia cerifera cera / carnauba wax, stearic acid, palmitic acid, ethylene/va copolymer, alcohol denat., paraffin, aminomethyl propanediol, phenoxyethanol, caprylyl glycol, glycerin hydroxyethylcellulose, butylene glycol, methylpropane- 1 diol, rayon, xanthan gum, caprylic/capric triglyceride, sodium laureth sulfate, myristic acid, tetrasodium edta, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, potassium sorbate, phenylpropanol, bambusa vulgaris extract, [+/- may contain / ci 77491, ci 77492, ci 77499 / iron oxides], fil n70027994/1

Allergens & Warnings:

TO SAFEGUARD L'ORÉAL PURITY, RESERVE THIS PRODUCT FOR YOUR PERSONAL USE. TREAT THE APPLICATOR WITH THE HYGIENIC CARE YOU GIVE YOUR EYES. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE. DO NOT DILUTE MASCARA WITH WATER, SALIVA, OR ANY OTHER SUBSTANCE. CAP TIGHTLY AFTER USE. IF CHANGE IN ODOR OR APPEARANCE OCCURS, DISCONTINUE USE. DO NOT USE THIS OR ANY OTHER EYE COSMETIC IF YOUR EYE IS INJURED, IRRITATED OR INFECTED. CONSULT A PHYSICIAN PROMPTLY.

Shipping details

Estimated ship dimensions: 0.94 inches length x 2.67 inches width x 7.06 inches height
Estimated ship weight: 0.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What is the difference between the all night black version and blackest black? Which is darker? And is the formula different since the tube looks different?

submitted by Tombraider98 - 1 year ago
  • A: If you zoom in on the packaged mascaras it says that the All Night Black is up to 24 hours wear. Does not state waterproof however. They do have a waterproof one if needed.

    submitted byJerseyLady - 1 year ago
  • A: Hello Tombraider98. We appreciate your interest in L'Oreal Paris Voluminous Panorama Volumizing and Lengthening Mascara. The Voluminous Panorama Washable Mascara in the shade All Night Black has extreme black pigments combined with 5 percent stretchflex complex formula gives you flexible, defined, lash by lash volume. We hope you find this information helpful.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Which is darker-black or blackest black?

submitted by Beyond Basics - 1 year ago
  • A: Hi there, Beyond Basics! Thank you for reaching out about our Voluminous Panorama Volumizing and Lengthening Mascara. Our shade Blackest Black is the darkest shade we have available in our new Panorama Mascara. We hope this is helpful!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
  • A: Hey, Great question! The color Blackest Black will be the darkest! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: is this a tubing mascara?

submitted by Rylee - 2 years ago
  • A: while it’s not a true “tubing mascara” i do find it’s easily removable with water JUST like with a tubing mascara!!

    submitted bymakayrhae - 1 year ago
  • A: Hi there, Rylee! Thank you for reaching out about our Voluminous Panorama Volumizing and Lengthening Mascara. For a tubing mascara, we recommend our Double Extend Tubing Mascara, a lengthening mascara that extends lashes for up to 80 percent longer-looking, nourished lashes. We hope this helps!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: Which is darker? Blackest Black or All Nighter Black?

submitted by KymmiJ - 5 months ago
  • A: Hello! Thank you for your question about our Voluminous Panorama Mascara shades. Both "Blackest Black" and "All Nighter Black" are stunningly dark. However, "All Nighter Black" is typically our deepest, most intense black. It's designed for a bold, dramatic look. "Blackest Black" is also rich and dark, but it may offer a slightly softer finish in comparison. We hope this helps you achieve your captivating gaze!

    submitted byL'OrealParisProductExpert - 5 months ago
    Brand expert

Q: Does this mascara contain pfas?

submitted by Leners912 - 10 months ago
  • A: Hi there! Thank you for reaching out about our Voluminous Panorama Mascara. Our mascara ingredients are listed on our website, for your reference. We hope this helps!

    submitted byL'OrealParisProductExpert - 3 days ago
    Brand expert

Q: Is this cruelty free?

submitted by Day - 11 months ago
  • A: Hi there! Thank you for reaching out to us about the Voluminous Panorama Volumizing and Lengthening Mascara.- At L’Oréal, we care for animal welfare and do not test on animals. We are for a world without animal testing. Since 1989, we have not tested the safety of our products on animals, 14 years before regulations required us to do so. There are effective non-animal ways to ensure the safety of cosmetic products. For example, over 40 years ago, L’Oréal pioneered the development of human reconstructed skin that is more accurate for analyzing how cosmetic ingredients and products will behave on human skin.

    submitted byL'OrealParisProductExpert - 11 months ago
    Brand expert

Q: What’s darker, all night black or blackest black

submitted by Fhujdfjjiiybn - 1 year ago
  • A: Hi there! Thank you for reaching out about our Voluminous Panorama Volumizing and Lengthening Mascara. Our darkest shade is our Blackest Black. We hope this helps!

    submitted byL'OrealParisProductExpert - 11 months ago
    Brand expert

Q: Is this product cruelty free?

submitted by kathy - 1 year ago
  • A: Hi there kathy! Thank you for reaching out to us, at L’Oréal, we care for animal welfare and do not test on animals. We are for a world without animal testing. There are effective non-animal ways to ensure the safety of cosmetic products. For example, over 40 years ago, L’Oréal pioneered the development of human reconstructed skin that is more accurate for analyzing how cosmetic ingredients and products will behave on human skin.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Is the wand really flexible, like Maybelline Sky High, or stiffer, like Benefit Bad Gal Bang?

submitted by Jean - 1 year ago
  • A: Hey there Jean! Thank you for reaching out to us about the Voluminous Panorama Volumizing and Lengthening Mascara. This Mascara includes a multi-level bristle brush to evenly coat each lash from the inner to outer corner for max volume. We hope you give it a try and you love your results!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Is the tube metal or plastic?

submitted by Annie - 1 year ago
  • A: Hi there, Annie! Thank you for reaching out about our Voluminous Panorama Volumizing and Lengthening Mascara. Our tube is made of plastic with a gold metallic design coating. This mascara includes a multi-level bristle brush to evenly coat each lash from the inner to outer corner for max volume. We hope this is helpful!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Additional product information and recommendations

Guests are saying

This mascara impresses with its ability to lengthen and define lashes without clumping, making it a favorite among guests. The unique wand design allows for easy application, ensuring every lash is coated evenly. Many guests appreciate its long-lasting formula that resists smudging and flaking, while still being easy to remove. Although some desire more color options, the overall performance and quality make it a standout choice for daily wear.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 1772 reviews
    easy to apply: 4.11 out of 5
    easy to remove: 3.61 out of 5
    long lasting: 4.01 out of 5
    quality: 3.6 out of 5
    value: 3.59 out of 5
    55% would recommend
    180 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 March, 2026Verified purchase
    • Hair color: Brunette
    • Skin tone: Medium
    • Eye color: Brown
    • Skin concern: Sensitivity, Redness
    • Skin type: Dry

    (no review title)

    I got the burgundy cashmere shade, and I have dark brown lashes, made it look like brown, I loved it though, gave me a clean makeup look
    Delilah
    easy to apply: 4 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 March, 2026Verified purchase
    • Skin tone: Medium
    • Eye color: Green
    • Skin type: Dry
    • Hair color: Blonde

    Clumpy

    Very clumpy
    1 reply from L'OrealParisProductExpert team - 6 days ago
    Hi Anonymous. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Voluminous Panorama Volumizing & Lengthening Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    Anonymous
    easy to apply: 1 out of 5
    easy to remove: 4 out of 5
    long lasting: 4 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 February, 2026Verified purchase

    Not worth buying.

    Not a good product. I purchased waterproof because my eyelashes are straight and normal mascara straightens them after I curl them. Waterproof mascara usually works, this one is more like regular mascara, not waterproof.
    Monica
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    18 February, 2026Verified purchase
    • Skin type: Normal
    • Eye color: Hazel
    • Hair color: Brunette
    • Skin concern: Uneven skin tone, Aging, Dark circles
    • Skin tone: Medium

    Amazing!!!

    I love this mascara. It is buildable and washes off great.
    Tami1911
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    14 February, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Normal

    Do you love raccoon eyes?

    Well, that’s what you’ll get from the waterproof formula! Holds the curl I guess there’s that.
    Shell
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 February, 2026Verified purchase
    • Eye color: Hazel
    • Skin concern: Pores, Calluses, Cuticles, Acne, Sun damage, Dark circles, Redness, Aging, Cellulite
    • Hair color: Brunette
    • Skin type: Combination
    • Skin tone: Medium

    Very nice

    Brown leather is really a pretty shade. I have brown eyes, and this is a really subtle, natural pairing. The formula is great, just like standard panoramic, but a fun shade to change it up.
    KP
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    3 February, 2026

    Ifs giving early 200's clumpy lashes

    It’s trash kid. I have long eyes and now I had thick clumpy lashes haha
    august
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    1 February, 2026Verified purchase
    • Hair color: Brunette
    • Skin tone: Medium
    • Skin type: Dry

    (no review title)

    Too clumpy and impossible to separate lashes
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there! Thank you for reaching out about our L'Oreal Paris Voluminous Panorama Volumizing and Lengthening Mascara. We aim for every application to provide beautiful definition, so it’s disappointing to know the formula felt clumpy and made lash separation difficult for you.
    Kendall
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 5 out of 5
    quality: 1 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    31 January, 2026Verified purchase
    • Skin tone: Dark
    • Hair color: Red
    • Eye color: Brown
    • Skin type: Dry

    Too dark in my opinion.

    It’s not brown enough for my taste…I have red hair so I was hoping for something just a tad darker than my hair and this was darker than I expected.
    MamaMaggie
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    28 January, 2026Verified purchase

    Never again

    Made my eyelashes dry and brittle. I had lashes falling out after a few days using. Went into the garbage.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    We are sorry to hear about the experience you had with our L'Oreal Paris Voluminous Panorama Volumizing and Lengthening Mascara. We would like to speak with you directly about it. Please give us a call @ 800-322-2036 M-F 9:00 am – 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    megan
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 January, 2026Verified purchase
    • Eye color: Brown
    • Skin tone: Light
    • Skin type: Combination
    • Skin concern: Blackheads, Uneven skin tone
    • Hair color: Auburn

    (no review title)

    This mascara never fails me genuinely from laughing crying and to not smearing and keeping them looking like a fresh lash lift 🤪🖤
    Angelica
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 December, 2025Verified purchase

    (no review title)

    clumps and doesn't hold my curl
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hi there, Vanessa! We appreciate you taking the time to reach out about our Voluminous Panorama Volumizing and Lengthening Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
    Vanessa
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    27 December, 2025Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Skin concern: Dark circles
    • Hair color: Brunette
    • Eye color: Brown

    Great mascara!

    I really like how this lengthens my lashes without clumping! It stays on all day and doesn't flake or smudge at all.
    Funchic74
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    25 December, 2025Verified purchase
    • Hair color: Brunette
    • Skin tone: Light
    • Skin type: Combination

    (no review title)

    Love the length it gives my lashes !!
    Ella
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 December, 2025Verified purchase
    • Eye color: Brown
    • Skin type: Oily
    • Hair color: Brunette
    • Skin tone: Light

    Panorama Mascara or Concrete Mixer? You Decide!

    Okay, so let me just paint the picture: I was looking for a mascara that would give me long, lush lashes. Instead, I think I accidentally bought a tiny tube of industrial-strength adhesive. Seriously, if you ever need to glue together a broken vase, just reach for this mascara instead. I swear they must’ve mixed it with gorilla glue and a sprinkle of cement dust for good measure. On the bright side, if there’s ever a tornado, my lashes will be the last thing standing. But on the downside, I might need a chisel to take this stuff off. I even stood in a hot shower for 40 minutes, sitting on the shower floor pan like a whale out of water, just trying to soften it. It helped a bit, but there’s still about 50% of the mascara stubbornly clinging on. Oh, and just an FYI for the L’Oréal staff at headquarters: I’ve lost about 20% of my lash hairs in the process. Maybe consider putting the waterproof version in a different color package—like red or yellow—so we know what we’re getting into! Now I’m on a last growth journey free me !!!!
    1 reply from L'OrealParisProductExpert team - 3 months ago
    Hello Kae. We are very sorry to hear about your experience with our Voluminous Panorama Volumizing and Lengthening Mascara. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
    Kae
    easy to apply: 5 out of 5
    easy to remove: 1 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 December, 2025Verified purchase

    Skip the false lashes ! buy this mascara!!!

    Luxury mascara and worth every penny! Love everything about this mascara from the brush to the formula !!!! works for all types of lashes.
    Life Modifications 7
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    21 December, 2025Verified purchase

    (no review title)

    Its ok, it does smudge to my under eyes after a couple hrs of wearing. Wont purchase again
    1 reply from L'OrealParisProductExpert team - 3 months ago
    Hi Dianaf. We are sorry to hear that L'Oreal Paris Voluminous Panorama Volumizing and Lengthening Mascara is not your new favorite. We will share you feedback with the others on our team.
    Dianaf
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 December, 2025Verified purchase

    (no review title)

    Great
    Donna
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 December, 2025Verified purchase

    Lashes for days!

    I’ve been using this mascara since finding it on Instagram and I love it! I get compliments all the time asking me what brand of fake eyelashes I’m wearing. So I decided to put this in a stocking this year.
    CO Cari
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    12 December, 2025Verified purchase
    • Skin tone: Light
    • Eye color: Brown
    • Hair color: Red
    • Skin type: Normal

    (no review title)

    Love this mascara. No foul smell and goes on smooth.
    Randee07
    1 guest found this review helpful. Did you?

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