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L'Oreal Paris Voluminous Balm Volumizing, Caring, Mascara - 0.26 fl oz

L'Oreal Paris Voluminous Balm Volumizing, Caring, Mascara - 0.26 fl oz - image 1 of 4
L'Oreal Paris Voluminous Balm Volumizing, Caring, Mascara - 0.26 fl oz - image 2 of 4
L'Oreal Paris Voluminous Balm Volumizing, Caring, Mascara - 0.26 fl oz - image 3 of 4
L'Oreal Paris Voluminous Balm Volumizing, Caring, Mascara - 0.26 fl oz - image 4 of 4
L'Oreal Paris Voluminous Balm Volumizing, Caring, Mascara - 0.26 fl oz - image 1 of 4
$9.99 when purchased online

About this item

Highlights

  • Get 7X Volume with Noir Balm Mascara: More volume instantly create bold clean volume with Voluminous Noir Balm black mascara; buildable formula volumizes, lifts, lengthens and separates lashes creating up to 7x fuller lashes; lashes look fuller, healthier, silkier, and feel moisturized leaving lashes instantly softer and smoother upon application
  • Caring Benefits with 99% Natural Origin Ingredients: Noir Balm’s formula and caring benefits do not compromise on your mascara result, as it delivers intense volume; Noir balm-in-mascara has a caring formula that makes lashes feel conditioned, free from parabens and mineral oil
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
  • Create Your Perfect Eye Makeup Look: With our collection of voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more

Description

Finally a mascara formulated with 99% natural origin ingredients and lash-caring benefits that does not compromise on your volumizing mascara results and all day wear. L’Oreal Paris introduces our first balm-in-mascara, Voluminous Brown Balm. This breakthrough mascara delivers clean volume, length and definition creating up to 7x fuller lashes. This washable mascara is clump, flake, and smudge resistant. The new clean volume brush is soft and gentle elastomer brush creates clean and natural volume by coating every lash from root to tip in the gentle caring formula for volumized lashes that look natural and healthy. Allergy tested, suitable for sensitive eyes and clean from parabens and mineral oil.

First, prime lashes Voluminous Original Primer. Second, place brush at root of lashes and gently sweep up to tip. Apply more layers for a more volumized lash look. Removes easily with soap and water.
Suggested Age: Adult Use Only
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening
Net weight: .26 fl oz (US)
Features: Vitamin-Infused
TCIN: 83546915
UPC: 071249647738
Item Number (DPCI): 052-04-8189
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

g2004521 3, aqua / water, behenyl behanate, glyceryl stearate, cetearyl alcohol, propanediol, pullulan, stearic acid, glycerin, alcohol denat., palmitic acid, sodium hydroxide, sodium dehydroacetate, caprylyl glycol, myristic acid, [+/- may contain ci 77491, ci 77499 / iron oxides], (f.i.l. b269868/1)

Shipping details

Estimated ship dimensions: 6.98 inches length x 2.22 inches width x 1.72 inches height
Estimated ship weight: 0.08 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.2 out of 5 stars with 1060 reviews
38% would recommend
68 recommendations
value: 2.82 out of 5
easy to remove: 4.38 out of 5
quality: 2.76 out of 5
long lasting: 2.42 out of 5
easy to apply: 4.1 out of 5

New formula disappoints

1 out of 5 stars
Dane47 - 4 days ago
originally posted on lorealparisusa.com
I have bought Voluminous for years. There must have been a formula change because my last 2 have been so different. I can’t get the mascara off easily with makeup remover. The bottle dries out faster. So sad. Now I need to find a new brand.
1 guest found this review helpful. Did you?

The Best Mascara Ever!

3 out of 5 stars
- 7 days ago
originally posted on lorealparisusa.com
I found my holy grail mascara. I've been looking for a mascara that's clean, that volumizes, defines, and lengthens. I found it with this. I never would have guessed that L'Oreal made this mascara, when it feels like one of their high end competitors. There's no fragrance that hits you, and the wand is the perfect size, its not SUV sized and it isn't so small that you can barely see it. The formula is more of a balm, and didn't go on clumpy or goopy. The product didn't come out clumpy or goopy, and just glided on effortlessly. I put it on when I got home, and all I can say is Wow! The package says it lengthens and volumizes lashes, and boy, does it deliver! I will definitely purchase this again.
Did you find this review helpful?

It’s some kind of wonderful

5 out of 5 stars
Nikki - 1 month ago
originally posted on lorealparisusa.com
The brown balm mascara is perfect for my makeup no makeup days! It separates my lashes to perfection! It doesn’t flake & looks super natural! I especially love it on my lower lashes. It’s the only thing I’ll use on the lower lashes ever! The formula is not sticky at all and there is no lash fall out! I need to keep all the lashes I can! I curl my lashes first & then apply the balm mascara. It hold the curl and doesn’t transfer. Some say there is too much product on the wand. I haven’t experienced this, but it’s easy enough to gently scrap the wand against the opening of the tube if need be. I do this with most of my mascaras honestly. It’s also wise to warm the mascara in your bra or waistband of pants before application. It warms up the wax and gives you that smooth, clean swipe every time! I love love love this balm mascara! I think I’ll try it in my brows? I love a good two in one for traveling…..Anyway, you really do want this my friend. It’s some kind of wonderful. Btw… I received nothing for this review. I just love this mascara so much that I need others to follow suit. I want to be able to buy this indefinitely!
1 guest found this review helpful. Did you?

Personal info

  • Skin type:
    Normal
  • Skin tone:
    Light
  • Falls off fast

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Loreal brown mascara - 1 month ago, Verified purchaser
    Flaked off 20 minutes after application
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi Loreal brown mascara! Thanks for reaching out to us regarding Voluminous Balm Volumizing Mascara. We're sorry to hear that it flaked off so soon after application. We will share your comments with our teams.
    value: 1 out of 5
    easy to remove: 3 out of 5
    long lasting: 1 out of 5
    easy to apply: 3 out of 5
    quality: 1 out of 5
    Did you find this review helpful?

    i live by this mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Leeeeeeevii - 2 months ago
    this mascara is the best option for me and i definitely recommend to others. easy application for a whispy full lash look with no clumps unless you layer it a lot to look that way. not so much long lasting, but most of the time youll have it on you anyways since it can literally fit in your pocket. very easy removal too so you dont dread taking it off after a long day. 1000/10 give it a try
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 3 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Eye color:
    Blue
  • Hair color:
    Brunette
  • Better than the classic

    5 out of 5 stars
    Thumbs up graphic, would recommend
    mridd - 2 months ago, Verified purchaser
    I have been using the Voluminous original mascara since high school and haven’t noticed a difference between it and the specialty L’Oréal mascaras (like Paradise) until this one! The formula is noticeably smoother and i feel like even after using it for a few weeks, it hasn’t gotten dry at all. Really happy I took the leap to try this mew formula 😁
    quality: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    Did you find this review helpful?

    Great mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    MommaRed - 3 months ago, Verified purchaser
    A rich beautiful brown! Getting older, black is way to stark on my eyes. This brown is deep but so much softer on my eyes. I use the L'Oréal primer mascara first, then apply 2 coats and my lashes stand out. So happy I found this!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Eye color:
    Blue
  • Hair color:
    Blonde
  • Skin type:
    Combination
  • Skin tone:
    Light
  • Skin concern:
    Sensitivity
  • Love!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Elliemae83 - 3 months ago
    This goes on easy and stays all day. It didn’t flake or smear! I love the safe ingredients!!
    easy to apply: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    long lasting: 5 out of 5
    easy to remove: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Dry
  • Skin concern:
    Aging
  • Hair color:
    Blonde
  • Eye color:
    Brown
  • Blush Brown mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    southern belle - 3 months ago, Verified purchaser
    Easy to apply and great brush. It's very hard to find Brown mascara anymore. I am in my late 60s and black is just too harsh. This L'Oreal mascara is perfect for me and I'm so glad I found it I got the last one in the store
    Did you find this review helpful?

    Personal info

  • Skin type:
    Normal
  • Skin tone:
    Light
  • Eye color:
    Brown
  • Hair color:
    Brunette
  • Too much product.

    4 out of 5 stars
    Thumbs up graphic, would recommend
    CAMOM - 3 months ago
    I agree with another reviewer that says the product is “too loaded.” It’s super gloppy when you pull out the wand, and I have to wipe it off, like a nail polish brush. Only then can I apply it without clumping. Maybe it’s too thick? The color is great, though.
    easy to apply: 4 out of 5
    quality: 4 out of 5
    value: 3 out of 5
    long lasting: 4 out of 5
    easy to remove: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Hair color:
    Blonde
  • Skin type:
    Combination
  • Eye color:
    Blue
  • Skin tone:
    Light
  • Great for sensitive eyes craving cleaner ingredients

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Nancy - 4 months ago, Verified purchaser
    After developing a sensitivity to styrene copolymers and similar ingredients, I have tried inexpensive and high-end mascara (about 80 different kinds). While the brush wand is not my usual favorite style, the formula lets you build the coverage and the ingredients are cleaner. The fact they allergy tested this formula was why I tried it, after reviewing the ingredients. Three coats of this gave me the same look as a one coat of Mr Big Lancome mascara. I also complemented my look by using an eye liner brush and did a wing with this formula. Overall, no smudging and pleased so far.
    easy to remove: 4 out of 5
    long lasting: 4 out of 5
    easy to apply: 4 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Hair color:
    Brunette
  • Skin type:
    Combination
  • Eye color:
    Blue
  • Flakey

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Heather L - 4 months ago, Verified purchaser
    I want to like this mascara, it goes on so easily and looks great… but it flakes IMMEDIATELY. I had to take it off as soon as I got to work because the flakes were irritating my eyes and all under my eyes. I will not be purchasing again.
    1 reply from L'OrealParisProductExpert team - 4 months ago
    Hi there, Heather L! Thank you for reaching out about our Voluminous Balm Volumizing Mascara. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. Please provide this reference #30558639. It would be helpful if you had the product available when you call. We look forward to speaking with you!
    easy to apply: 4 out of 5
    long lasting: 1 out of 5
    easy to remove: 5 out of 5
    value: 2 out of 5
    quality: 1 out of 5
    6 guests found this review helpful. Did you?

    Worst mascara ever

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Jenna K - 5 months ago
    The worst mascara I have ever tried
    long lasting: 1 out of 5
    easy to apply: 1 out of 5
    value: 1 out of 5
    easy to remove: 1 out of 5
    quality: 1 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin type:
    Normal
  • Hair color:
    Brunette
  • Skin concern:
    Aging,
    Pores,
    Sun damage
  • Skin tone:
    Light
  • Love my lashes !

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Babfish - 5 months ago, Verified purchaser
    Love this mascara, it looks like I have false eyelashes on, it’s adorable and looks beautiful on! It makes me love my lashes. Highly recommend!
    value: 5 out of 5
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    1 guest found this review helpful. Did you?

    Great mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    earlgreylady - 6 months ago, Verified purchaser
    I love this mascara. It goes on smoothly, doesn't clump, and stays put for the whole day, yet comes off easily when you want it to. The bonus is that it's not too pricey.
    easy to apply: 5 out of 5
    quality: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin type:
    Combination
  • Eye color:
    Brown
  • Skin concern:
    Aging,
    Pores
  • Hair color:
    Brunette
  • Skin tone:
    Medium
  • Use with primer for best results

    5 out of 5 stars
    Thumbs up graphic, would recommend
    The Happy Shopper - 7 months ago
    For me it’s a favorite for light makeup days I do use L’Oréal lash paradise mascara primer allow primer to dry before applying mascara helps it last until I’m ready to wash it off and it washes off nicely with soap and water I love both the brown and black mascara it’s not a waterproof mascara
    value: 4 out of 5
    easy to apply: 5 out of 5
    quality: 4 out of 5
    long lasting: 4 out of 5
    easy to remove: 5 out of 5
    2 guests found this review helpful. Did you?

    Too loaded...

    4 out of 5 stars
    Tracie - 8 months ago
    originally posted on lorealparisusa.com
    L'oreal!!!!!! PLEASE PLEASE PLEASE fix this product! I love it so much, but there is way TOO much product on the wand when pulled out of the case. There is very little "grip" on the wand that pulls product off when taking it out of the case, so the wand is too loaded with product, and I have to take a tissue and wipe a bunch of it off. It's such a great product, I hate to keep wasting it.
    8 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Skin concern:
    Aging
  • Hair color:
    Blonde
  • Eye color:
    Green
  • Highly underrated!!!!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    cozyhome - 9 months ago, Verified purchaser
    This mascara is highly underrated and I hope they never stop making it! I have both black and brown. Black is great for a full eye makeup look but I love the brown for just a little awakening of the eye on no makeup days. The formula is hydrating and doesn't flake at all. Best of all - IT'S EASY TO WASH OFF!!!!
    6 guests found this review helpful. Did you?

    Personal info

  • Eye color:
    Hazel
  • Skin tone:
    Light
  • Skin type:
    Dry
  • Hair color:
    Blonde
  • Skin concern:
    Dark circles
  • Imprints immediatley.

    2 out of 5 stars
    Lfrank - 9 months ago, Verified purchaser
    Imprints almost immediately. I’ve even tried using translucent powder and it doesn’t help. Not as good as their regular formula
    1 reply from L'OrealParisProductExpert team - 9 months ago
    Hi there! Thank you for your Voluminous Noir Balm Volumizing, Caring, Mascara in the shade Black. We are sad to hear that you did not enjoy the results you had and we hope that you will continue to explore our products with satisfaction in the future.
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    long lasting: 1 out of 5
    3 guests found this review helpful. Did you?

    Liked

    5 out of 5 stars
    Thumbs up graphic, would recommend
    isabel - 10 months ago
    I got the Brown Mascara & the brown doesn’t show very much but besides that works well for volume. I haven’t experienced any flaking and the applicator makes the mascara go on smoothly.
    quality: 5 out of 5
    value: 3 out of 5
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    long lasting: 4 out of 5
    2 guests found this review helpful. Did you?

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