L'Oreal Paris Voluminous Balm Volumizing, Caring, Mascara - 0.26 fl oz

L'Oreal Paris Voluminous Balm Volumizing, Caring, Mascara - 0.26 fl oz - image 1 of 4L'Oreal Paris Voluminous Balm Volumizing, Caring, Mascara - 0.26 fl oz - image 2 of 4L'Oreal Paris Voluminous Balm Volumizing, Caring, Mascara - 0.26 fl oz - image 3 of 4L'Oreal Paris Voluminous Balm Volumizing, Caring, Mascara - 0.26 fl oz - image 4 of 4
L'Oreal Paris Voluminous Balm Volumizing, Caring, Mascara - 0.26 fl oz - image 1 of 4
$9.99When purchased online

About this item

Highlights

  • Instantly create bold clean volume for up to 7X fuller lashes
  • The balm-in-mascara is made of 99 percent natural origin ingredients and is free from parabens and mineral oil
  • When applied, lashes look fuller and healthier
  • Flake, clump and smudge resistant

Specifications

Suggested Age: Adult Use Only

Color Palette: Dark Tones

Beauty Purpose: Volumizing, Lengthening

Net weight: .26 fl oz (US)

Features: Vitamin-Infused

TCIN: 83546915
UPC: 071249647738
Item Number (DPCI): 052-04-8189
Origin: Made in the USA or Imported

Description

Finally a mascara formulated with 99% natural origin ingredients* and lash-caring benefits that does not compromise on your volumizing mascara results and all day wear. L’Oreal Paris introduces our first balm-in-mascara, Voluminous Noir Balm. This breakthrough mascara delivers clean volume, length and definition creating up to 7x fuller lashes. This washable mascara is clump, flake and smudge resistant. Allergy tested, suitable for sensitive eyes and clean from Parabens and Mineral Oil. *We consider an ingredient to be naturally derived if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original natural source. The remaining ingredients constitute 1%

First, prime lashes Voluminous Original Primer. Second, place brush at root of lashes and gently sweep up to tip. Apply more layers for a more volumize lash look,. Removes easily with soap and water.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

g2004521 3 water, behenyl behenate, glyceryl stearate, cetearyl alcohol, propanediol, pullulan, stearic acid, glycerin, alcohol denat., palmitic acid, sodium hydroxide, sodium dehydroacetate, caprylyl glycol, myristic acid, [+/- may contain: ci 77499 / iron oxides].

Allergens & Warnings:

TO SAFEGUARD L'OREAL PURITY, RESERVE THIS PRODUCT FOR YOUR PERSONAL USE. TREAT THE APPLICATOR WITH THE HYGIENIC CARE YOU GIVE YOUR EYES. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE. DO NOT DILUTE MASCARA WITH WATER, SALIVA, OR ANY OTHER SUBSTANCE. CAP TIGHTLY AFTER USE. IF CHANGE IN ODOR OR APPEARANCE OCCURS. DISCONTINUE USE. DO NOT USE THIS OR ANY OTHER EYE COSMETIC IF YOUR EYE IS INJURED, IRRITATED OR INFECTED. CONSULT A PHYSICIAN PROMPTLY.

Shipping details

Estimated ship dimensions: 6.98 inches length x 2.22 inches width x 1.72 inches height
Estimated ship weight: 0.08 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.3 out of 5 stars with 841 reviews
26% would recommend
38 recommendations
long lasting: 2.1 out of 5
easy to remove: 4.29 out of 5
quality: 2.45 out of 5
value: 2.69 out of 5
easy to apply: 4.26 out of 5

Personal info

  • Skin tone:
    Light
  • Skin type:
    Dry
  • Skin concern:
    Acne,
    Sensitivity
  • Hair color:
    Black
  • Eye color:
    Hazel
  • pretty but lots of fall out

    3 out of 5 stars
    Would recommend
    jess - 3 days ago, Verified purchaser
    this product looks great when on the lashes but theres alot of fall out and flakes.
    1 reply from L'OrealParisProductExpert team - 3 days ago
    Hi jess! Thanks for reaching out to us regarding Voluminous Mascara. We're sorry to hear you had this experience and want to help. Please call us at: 1.800.322.2036, M-F,9A-5:30P, ET. Give Ref#24635795 when calling. We look forward to hearing from you.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 3 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Eye color:
    Blue
  • Hair color:
    Blonde
  • Skin type:
    Combination
  • Skin tone:
    Light
  • Skin concern:
    Sensitivity,
    Acne
  • Love it

    5 out of 5 stars
    Would recommend
    Ab - 4 days ago, Verified purchaser
    I love this mascara and am surprised by the bad reviews. I have allergies and rosacea so there isn’t many mascaras I can use but this one has never bothered me probably because it has so few ingredients. It does a great job of lengthening my lashes and it’s super easy to wash off at night. No more needing makeup remover or scrubbing. I hope they keep making this
    easy to apply: 5 out of 5
    value: 5 out of 5
    long lasting: 4 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Dry
  • Skin concern:
    Aging,
    Redness,
    Sensitivity,
    Uneven skin tone
  • Hair color:
    Black
  • Eye color:
    Green
  • 10/10

    5 out of 5 stars
    Would recommend
    CC - 16 days ago
    I read reviews before I bought this- mostly positive with a few people who absolutely hated it. This has been my single best experience with a mascara, in my life. Most length, but also I cried a little after about 5 hours of wear and only had a tiny bit of flaking from it. My only thought is to make sure eyelids and under eye areas are set with powder, oily skin might increase chances of transfer.
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Hair color:
    Black
  • Eye color:
    Brown
  • Returned

    2 out of 5 stars
    Would not recommend
    bdl - 23 days ago, Verified purchaser
    Flaky; very black; doesn't hold lashes up
    1 reply from L'OrealParisProductExpert team - 22 days ago
    Hi There! Thanks for reaching out and sharing your experience with our L'Oreal Paris Voluminous Balm Volumizing. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
    1 guest found this review helpful. Did you?

    Personal info

  • Eye color:
    Hazel
  • Hair color:
    Brunette
  • Skin concern:
    Redness,
    Aging
  • Skin type:
    Normal
  • Skin tone:
    Light
  • Best mascara !

    5 out of 5 stars
    Would recommend
    Logan001 - 23 days ago, Verified purchaser
    Love this product ! Rich brown shade and amazing formula
    easy to remove: 5 out of 5
    value: 5 out of 5
    easy to apply: 5 out of 5
    quality: 5 out of 5
    long lasting: 5 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin type:
    Combination
  • Skin tone:
    Light
  • Eh

    2 out of 5 stars
    Would not recommend
    abcdef - 28 days ago, Verified purchaser
    It’s just okay, nothing great. Will not be repurchasing. My eyelashes are pretty short to begin with, unfortunately this did not lengthen or create volume. Other L’Oréal and Maybelline products so I can’t speak for using them with a curler but can’t imagine it makes a big difference.
    1 reply from L'OrealParisProductExpert team - 26 days ago
    Hi There! We are so sorry to hear our L'Oreal Paris Voluminous Noir Balm Volumizing, Caring, Mascara did not work as well for you. Try using our Voluminous® Lash Primer, the perfect pair to your favorite mascara to instantly boost every lash look. Lightweight eyelash primer instantly builds dramatic volume and length on each lash.
    easy to apply: 3 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?

    Personal info

  • Hair color:
    Brunette
  • Eye color:
    Brown
  • Skin concern:
    Sun damage,
    Sensitivity,
    Acne,
    Puffiness,
    Uneven skin tone,
    Pores,
    Blackheads,
    Cellulite,
    Calluses
  • Skin type:
    Combination
  • Skin tone:
    Medium
  • Run and buy this now!!

    5 out of 5 stars
    Would recommend
    lmtrevino7 - 1 month ago
    The best mascara I have ever tried. It separates and volume es the hairs! I have tiny eye lashes. Go get yours now!! I got the brown:)
    value: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Eye color:
    Brown
  • Skin tone:
    Medium
  • Hair color:
    Brunette
  • Skin type:
    Combination
  • Eh

    3 out of 5 stars
    Rosemaria - 2 months ago, Verified purchaser
    The color definitely makes the overall look more natural, but volume isn't very noticeable and I always have to wipe around my eyes because of the flaking.
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hi Rosemaria. We are sorry to hear that you experienced flaking after using our Voluminous Volumizing Mascara. We understand how frustrating this can be, and appreciate you bringing this to our attention! We have a feeling you'd love our Bambi Oversized Eye Mascara. This washable mascara lifts and curls lash by lash to create an oversized lash look. The lifting brush fits eyes shape to coat each lash from inner to outer corner and it's long and short bristles separate lash by lash for definition. We hope you give this ultra volumizing mascara a try!
    long lasting: 2 out of 5
    easy to apply: 4 out of 5
    easy to remove: 5 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Combination
  • Hair color:
    Red
  • Skin concern:
    Sensitivity,
    Aging
  • Skin tone:
    Light
  • Good coverage but flakes like crazy

    4 out of 5 stars
    Would not recommend
    Sunny - 2 months ago, Verified purchaser
    I like the coverage of lashes but hate that it starts flaking after a few hours, dropping flakes under my eyes that need to be wiped away all afternoon
    easy to apply: 5 out of 5
    long lasting: 2 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    easy to remove: 5 out of 5
    5 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Normal
  • Hair color:
    Brunette
  • Skin tone:
    Light
  • Eye color:
    Hazel
  • Skin concern:
    Dark circles,
    Uneven skin tone
  • A cheap option - not great

    2 out of 5 stars
    Would not recommend
    Cjp - 2 months ago, Verified purchaser
    Okay I’m a pinch - but not great for everyday use. It gets in my eyes like no other mascara ever has. Goes on and off well so maybe it’s thinner… either way, going back to my more expensive brand.
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hi there! We can see this wouldn’t be the result you were hoping for…The Voluminous Noir Balm mascara is a buildable formula made to volumize, lift, lengthen and separate lashes. The ‘balm-in-mascara’ has a caring formula that makes lashes feel conditioned and should not flake or clump. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 M-F 9 am-5:30 pm ET
    easy to remove: 4 out of 5
    easy to apply: 4 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    5 guests found this review helpful. Did you?

    100 to 0 real quick

    1 out of 5 stars
    catherinexox2 - 3 months ago
    originally posted on lorealparisusa.com
    When it first goes on it looks SO good, nice and curled upward. Within a couple hours my lashes totally fall on the tips and I have flakes all under my eyes and on my cheeks. Won’t be buying again- sticking to the original voluminous
    1 reply from Consumer Care Center team - 3 months ago
    Hi there catherinexox2. We can see this wouldn’t be the ultimate result you were hoping for…and such beautiful lashes too! Voluminous Noir Balm mascara is a buildable formula that volumizes, lifts, lengthens and separates lashes creating up to 7x fuller lashes. This caring formula makes lashes feel conditioned. It should be flake, clump and smudge resistant. Flexible brush lengthens and defines lashes. Suitable for sensitive eyes. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 M-F 9 am-5:30 pm ET
    5 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Medium
  • Skin type:
    Combination
  • Skin concern:
    Acne,
    Blackheads,
    Aging,
    Redness,
    Dark circles,
    Pores,
    Uneven skin tone
  • Hair color:
    Brunette
  • Eye color:
    Brown
  • Flaky asf

    1 out of 5 stars
    Would not recommend
    Daena - 3 months ago
    Super flaky, its beautiful for maybe an hour
    1 reply from L'OrealParisProductExpert team - 3 months ago
    Hi there Daena! We can see this wouldn’t be the result you were hoping for…The Voluminous Noir Balm mascara creates bold clean volume without flakes. The buildable formula volumizes, lifts, lengthens and separates lashes with a caring formula that makes lashes feel conditioned. The flexible brush lengthens and defines lashes. For best results 1. prime lashes with Voluminous Original Primer. 2. place brush at root of lashes and gently sweep up to tip. Removes easily with soap and water. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 M-F 9 am-5:30 pm ET
    4 guests found this review helpful. Did you?

    Doesn't Stay on Lashes At All

    1 out of 5 stars
    Ruthie - 3 months ago
    originally posted on lorealparisusa.com
    I can't believe the reviews on this product! It is gorgeous packaging and made my lashes look better than they ever have, but literally TWO HOURS later, I went to the bathroom and was all on my cheeks. I have never had a mascara just fall off my lashes like that. Never. I was so embarrassed. I wiped it off my face with a towel, but when I checked later, even more had fallen onto my cheeks. I can't believe that this ever went to market with wear like this.
    1 reply from Consumer Care Center team - 3 months ago
    Hi there! We are sorry to hear our t Voluminous-Noir-Balm-Washable-Mascara did not leave you with the results in which you were hoping for. We understand how frustrating that can be to have a mascara doesn't last on the lashes. We appreciate you sharing your personal experience with us and will pass it along to our team.
    3 guests found this review helpful. Did you?

    Eh

    1 out of 5 stars
    Would not recommend
    Jacks702 - 3 months ago, Verified purchaser
    It goes on super pretty and former clump . But it’s sooooo flakyyy.
    1 reply from L'OrealParisProductExpert team - 3 months ago
    Hi There! Thank you for your review. Try using our Voluminous Lash Primer for Instantly Thicker, Longer Lashes. It is our Mascara Amplifier, and conditions lashes over time. We hope you get to try it!
    quality: 1 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    easy to apply: 5 out of 5
    2 guests found this review helpful. Did you?

    Best. Mascara. Ever.

    5 out of 5 stars
    Angela48 - 4 months ago
    originally posted on lorealparisusa.com
    This mascara goes on so smoothly and stays all day with no flakes, no smudging, and holds the curl. At the end of the day when I take it off, my eyelashes feel soft and conditioned. Great mascara and love the wand! Please don't ever discontinue!
    1 guest found this review helpful. Did you?

    Personal info

  • Skin concern:
    Sensitivity,
    Redness,
    Sun damage,
    Dullness
  • Skin type:
    Dry,
    Combination
  • Hair color:
    Auburn
  • Eye color:
    Blue
  • Skin tone:
    Light
  • Flaky, Disappointing

    1 out of 5 stars
    Would not recommend
    Pcorrigan - 4 months ago
    I wore this the first time to an all day indoor and outdoor event on a hot day. This mascara flaked so badly I had to wash my cheeks and under eyes mid-event and redo with no mascara. Such a disappointment since I really like the regular Voluminous. Terrible formula I don’t recommend.
    1 reply from L'OrealParisProductExpert team - 4 months ago
    Hi There! Thank you so much for your review! We value and appreciate our consumers honest feedback. We will pass this information along to our product development team. We invite you to explore our website for other products you might like.
    quality: 1 out of 5
    easy to apply: 5 out of 5
    long lasting: 1 out of 5
    value: 1 out of 5
    easy to remove: 5 out of 5
    2 guests found this review helpful. Did you?

    Wanted to love it but...

    3 out of 5 stars
    greyhound lady - 4 months ago
    originally posted on lorealparisusa.com
    I wanted to love this product. It is the only mascara that I can find that is BROWN. Not Black/Brown. Just BROWN. And it looks great, when I apply it. But after a few hours, it is GONE. Re-apply? No time, no mirror.
    1 reply from Consumer Care Center team - 4 months ago
    Hi greyhound lady! Thanks for reaching out to us regarding Voluminous Noir Balm Mascara. We can understand how frustrating it is to try a new product and be disappointed with the results. We're sorry to hear that it did not last. We value the time you have taken to contact us and will share your feedback with our teams.
    2 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Combination
  • Skin tone:
    Light
  • Hair color:
    Blonde
  • Flakes everywhere

    1 out of 5 stars
    Would not recommend
    erin - 4 months ago, Verified purchaser
    Oh I love L’Oréal…but this is an epic fail. I wear mascara every day and this formula got one chance before I gave up. At noon I had black flakes on my eyelids and cheeks and none left on my lashes. Save your money friends, try something else.
    1 reply from L'OrealParisProductExpert team - 4 months ago
    Hi there Erin! We wish you could see the results you were hoping for with the Voluminous Noir Balm mascara. Our first ‘balm-in-mascara’ has a caring formula that makes lashes feel conditioned, with 99 percent natural origin ingredients. Results should be flake and clump free. The buildable formula volumizes, lifts, lengthens and separates lashes creating up to 7x fuller. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 M-F 9 am-5:30 pm ET
    quality: 1 out of 5
    easy to remove: 5 out of 5
    value: 1 out of 5
    long lasting: 1 out of 5
    easy to apply: 3 out of 5
    2 guests found this review helpful. Did you?

    Dont recommend

    1 out of 5 stars
    Would not recommend
    Abby - 4 months ago, Verified purchaser
    Flakes terribly and smudges..
    1 reply from L'OrealParisProductExpert team - 4 months ago
    Hi There! We are so sorry to hear this product did not work as well for you! We will pass your comments along to our product development team.
    3 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Dry
  • Hair color:
    Blonde
  • Eye color:
    Blue
  • Flaky

    1 out of 5 stars
    Would not recommend
    Katie - 4 months ago, Verified purchaser
    Was excited to try this but unfortunately it was flaking off within minutes of application. Returned.
    1 reply from L'OrealParisProductExpert team - 4 months ago
    Hi There! Thank you so much for your feedback. We are sorry to here this mascara is not your new favorite. Have you tried our Oversized Volume Mascara? Open your eyes to bigger, bolder Bambi eyes. Bambi Oversized Eye mascara provides instant lash stretch and volume. This washable mascara lifts and curls lash by lash to create an oversized lash look. The lifting brush fits eyes shape to coat each lash from inner to outer corner and it's long and short bristles separate lash by lash for definition. Find out more here: https://tinyurl.com/26t3lolm
    easy to apply: 5 out of 5
    quality: 1 out of 5
    long lasting: 1 out of 5
    3 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopTarget's Coronavirus ResponseSustainability & ESGPress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyOpticalMore In-Store Services

    Services

    Target CircleRedCardTarget AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramTwitterYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsDo Not Sell My Personal InformationInterest Based Ads