L'Oreal Paris Paradise Big Deal Volumizing and Lengthening Mascara - 0.33 fl oz
$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- Buildable Volume and Length Washable Mascara: Make your lashes a Big Deal with endlessly buildable volume and length; L'Oreal Paris' Big Deal Mascara volume and length formula creates clump resistant lashes, no matter how much you layer
- Smoothing Lash Complex: Our endlessly buildable, volumizing and lengthening mascara has been infused with New Self-Smoothing Complex that smooths lashes with each layer for lightweight, continuously buildable impact
- Separating Volume Mascara Brush: Unique cross-conic brush evenly coats lashes with every stroke while separating and extending lashes for a clump-resistant result; Suitable for sensitive eyes and contact lens wearers
- Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in Loreal makeup, skin care, hair care, styling and hair color
Description
Make your lashes a Big Deal with L’Oreal Paris Lash Paradise Big Deal Black Mascara. An endlessly buildable, volumizing & lengthening mascara. This L’Oreal mascara is clump resistant, no matter how much you layer. The Lash Paradise mascara Big Deal formula is infused with New Self-Smoothing Complex that smooths lashes with each layer for lightweight, buildable impact. Unique cross-conic makeup mascara brush evenly coats lashes with every stroke while separating and extending lashes for a clump resistant result.
Suitable for sensitive eyes and contact lens wearers.
Place cross conic brush at the base of lashes and gently sweep up to tip. Repeat to build endless volume and length. Remove with your favorite Garnier Micellar Water.
Suitable for sensitive eyes and contact lens wearers.
Place cross conic brush at the base of lashes and gently sweep up to tip. Repeat to build endless volume and length. Remove with your favorite Garnier Micellar Water.
Suggested Age: 16 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening
Net weight: .28 fl oz (US)
Features: Non-Clumping, Built-In Brush
TCIN: 92213869
UPC: 071249690963
Item Number (DPCI): 052-04-4086
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
62004948 ingredients: aqua/water/eau, behenyl behenate, acrylates copolymer, cetearyl alcohol, stearic acid, palmitic acid, poly c10-30 alkyl acrylate, butylene glycol, pvp, vp/eicosene copolymer, aminomethyl propanediol, kaolin, phenoxyethanol, caprylyl glycol, pentylene glycol, potassium cetyl phosphate, myristic acid. [+/- may contain/peut contenir: ci 77491, ci 77492, ci 77499/iron oxides]. fil n70052177/1.
Shipping details
Estimated ship dimensions: 7.1 inches length x 2.8 inches width x 0.7 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.2 out of 5 stars with 24315 ratings
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Guests are saying
This mascara has garnered positive feedback for its impressive ability to lengthen and volumize lashes without clumping. Guests appreciate the easy application and the wand design that allows for precise coating of both upper and lower lashes. The formula is noted for its long-lasting wear, even through sweat and humidity, making it a reliable choice for daily use. Many guests have found it to be a game changer in their makeup routine, offering bold results at an affordable price.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 845 reviews
easy to apply: 4.78 out of 5
easy to remove: 4.3 out of 5
long lasting: 4.59 out of 5
quality: 4.53 out of 5
value: 4.48 out of 5
92% would recommend
205 recommendations
Sticky
3 out of 5 stars
Thumbs down graphic, would not recommend
mag - 5 days ago
- Skin tone: Light
- Skin type: Combination
- Eye color: Grey
- Hair color: Blonde
Not a fan whatsoever. It’s a very wet formula that dries very sticky. Gives length but gives the opposite of what i want in terms of volume by making my lashes stick to each other. Not easy to remove either. L’oréal mascaras are my favorite but this one was a hard pass
1 reply from L'OrealParisProductExpert team - 4 days ago
Hi there! Thank you for reaching out about our Paradise Big Deal Mascara. We're truly sorry to hear that this mascara was such a disappointment and didn't meet your expectations, especially as a fan of other L'Oréal mascaras. We regret that you found the formula wet and sticky, and that it caused clumping rather than the volume you desired, along with difficulty in removal. Your detailed feedback is incredibly valuable to us.
Love
5 out of 5 stars
Thumbs up graphic, would recommend
D - 12 days ago, Verified purchaser
- Eye color: Brown
- Skin concern: Sensitivity
- Skin type: Dry, Normal
- Skin tone: Medium
- Hair color: Black
Amazing. Doesn’t clump, however not the easiest to remove.
Wish it stayed on
3 out of 5 stars
H40 - 22 days ago, Verified purchaser
- Skin concern: Acne
- Hair color: Blonde
- Skin tone: Light
- Skin type: Combination
- Eye color: Blue
This mascara doesn’t stay on my lashes very well. I end up looking like a raccoon at the end of every day. It goes on well and looks great at the start of the day—smooth and not clumpy—but it just doesn’t last as well as other mascaras I’ve tried.
1 reply from L'OrealParisProductExpert team - 11 days ago
Hi H40, We are sorry to hear about your experience after using L'Oréal Paris Paradise Big Deal Volumizing and Lengthening Mascara. We would like to speak to you! Please call L'Oréal @ 800-322-2036 M-F 9:00am-5:30pm ET, and provide us with case # 41863634. We look forward to your call!
Brush keeps tearing up appart
1 out of 5 stars
CGC298 - 29 days ago
originally posted on lorealparisusa.com

Product is great, but this is the second time I've bought it and each time the tip of the brush breaks off (the last one was good for a couple of days!!!)... it's sooooo frustrating! This has never happened to me before with other brands, it's a shame because it's a great product but I wouldn't consider buying this a third time and risk loosing my money over a flaw in design
1 reply from LeCare team - 27 days ago
Hi CGC298. no! So sorry to hear that Big Deal Mascara Black Waterproof didn’t meet your expectations, and it is leaking. We’d love to assist you in the best way possible. In order to do so please call us on our toll free number at 1-800-322-2036, M-F 9:00 am – 5:30 pm ET. We will be happy to help you find the best suited product for your needs.
Lifts, separates, and defines—no smudging, no fall
5 out of 5 stars
destinymoniquex3_9902 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This mascara is everything! The formula is rich and the color is bold—my lashes looked longer, fuller, and beautifully separated. The brush is pure magic: it glides through easily with zero pulling or clumping, and I didn’t get any smudges on my eyelids while applying. Best part? No fallout under my eyes, even after a long day. It seriously made my lashes look like falsies without the hassle. A solid 100/10 in my book!
Latte Brown please!!
5 out of 5 stars
Thumbs up graphic, would recommend
lovethematte - 1 month ago, Verified purchaser
This is it! It's incredible. It coats every lash evenly. Each coat is silky smooth, zero clumps or flaking. It's endlessly build able & doesn't get clumpy. It stays even for each coat. I've done up to 7 coats and it was amazing. It removes easily. I'm in love with this mascara. My only request is that they offer a latte brown shade like the original lash paradise.
Did not like
2 out of 5 stars
Thumbs down graphic, would not recommend
Buttercup98 - 1 month ago, Verified purchaser
Not nearly as good as L’Oréal’s Lash Paradise. Left my lashes looking really thin and it was as hard to get off as water proof mascara. I’m switching back to Lash Paradise.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hello Buttercup98! Thank you for sharing your experience with our Paradise Big Deal Volumizing and Lengthening Mascara. We are truly sorry to hear that it did not meet your expectations, particularly in comparison to our L'Oréal Paris Lash Paradise Mascara, which you prefer. We understand your disappointment regarding your lashes appearing thin and the difficulty you encountered with its removal. Your feedback is incredibly valuable to us as we continuously strive to develop products that deliver the best possible results for our consumers. We appreciate you taking the time to share your honest thoughts with us.
Rly good!
4 out of 5 stars
Renata - 2 months ago
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Acne, Dark circles
- Hair color: Brunette
- Eye color: Brown
It's good, but my lashes look the same after i put this on, and it lowers my lashes u have to curl them after aplying mascara, but is a good product tho!
Buy it!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Jab44223 - 2 months ago, Verified purchaser
- Skin type: Combination
- Skin tone: Medium
This is the best mascara I have used in a long time! Doesn’t clump and lengthens
Need waterproof version
3 out of 5 stars
claudiah129_7476 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This mascara was very good quality however it made my lashes go straight down due to it not being waterproof. I think waterproof version would work really well.
Amazing
5 out of 5 stars
Thumbs up graphic, would recommend
Mommyof3 - 2 months ago, Verified purchaser
- Skin type: Normal
- Skin tone: Light
Not a huge L’Oréal fan… I prefer maybelline but this mascara is amazing. Might be my new mascara.
Exceeded my expectations! Worth a try!
5 out of 5 stars
Thumbs up graphic, would recommend
September05 - 2 months ago
- Skin tone: Light
- Skin type: Normal
- Hair color: Brunette
- Eye color: Brown
I was skeptical at first and read mixed reviews about this mascara but decided to give it a try. The brush looked like it wouldn't do much at all but it really exceeded my expectations. It divided the mascara evenly on my lashes and didn't clump at all. I have been a loyal lash paradise fan for a long time. It worked great for me and is easy to remove. Overall very satisfied and would recommend it.
Original Lash Paradise is 100x better
2 out of 5 stars
Thumbs down graphic, would not recommend
AB - 3 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Hair color: Brunette
- Eye color: Brown
Original is 100x better, I thought the formula would be similar and long lasting as original lash paradise. I honestly bought it to try the brush but the formula is really light weight but flakes and just doesn't work for me like the original lash paradise.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hello AB! We appreciate your comparison between the L'Oréal Paris Paradise Big Deal Mascara and the original Lash Paradise Mascara. We understand the Big Deal version, despite its appealing brush, doesn't deliver the same performance and longevity as the original, with its lighter formula prone to flaking. Mascara preferences are indeed very personal, and what works well for one person might not be ideal for another. We value your feedback and will share your comments with the relevant teams. It's helpful for them to understand how different mascaras within the same line perform for various users.
Product dries really fast and this is very good to
5 out of 5 stars
samanthagiha_2704 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] So this is actually a great Mascara. I had a wedding where I got to be one of the bridesmaids and used this L’Oréal Paris Big Deal mascara, and Ohh my. Unfortunately my eyes are a bit small and I thought it was not going to be noticeable. But Good gorgeous those eyelashes got so big!
Cost
1 out of 5 stars
Thumbs up graphic, would recommend
Jessirose - 3 months ago
- Skin type: Combination
- Skin tone: Light
Back in March this mascera cost 10$ now it’s 13$ just go to ulta at this point
1 reply from L'OrealParisProductExpert team - 3 months ago
Hello Jessirose! We understand your frustration with the price increase of the L'Oréal Paris Paradise Mascara at Target. Fluctuations in retail pricing can occur due to various factors, and it's often worthwhile to compare prices across different retailers before purchasing. Checking Ulta or other beauty retailers for potentially better pricing is always a good strategy. Ultimately, purchasing the product where it offers the best value for you is the most sensible approach.
Best
5 out of 5 stars
Thumbs up graphic, would recommend
Taylor - 3 months ago
I loved this mascara
Washable Smudges / Waterproof Clumps
3 out of 5 stars
Thumbs down graphic, would not recommend
Nicole - 3 months ago, Verified purchaser
I tried both the washable black and waterproof and haven’t been that thrilled with either. The washable black smudges really easily. If I sweat at all or my eyes water, there will be mascara all over my bottom lash line. I bought the waterproof to solve for this, but the formula is super thick and clumpy. The washable mascara applies and looks beautiful, but the cons outweigh the pros. I’m sadly throwing these both out before finishing the tubes.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hello Nicole! We appreciate your detailed feedback on both the washable and waterproof versions of the L'Oréal Paris Paradise Mascara. It's helpful to understand that the washable formula, while initially looking nice, smudges easily, while the waterproof version has a thick, clumpy consistency. Mascara preferences are very personal, and finding the right balance between performance and desired effects can be challenging. We'll share your comments with the relevant teams. If you're searching for alternative mascaras, we encourage you to explore other L'Oréal Paris options or offerings from different brands. Reading reviews that focus on smudging and clumping can offer valuable insights from other users seeking similar characteristics.
Do not recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
Mel - 3 months ago, Verified purchaser
Formula smeared to my lids and under my eye. I also experience a significant increase in eyelash fallout when using this mascara.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hey there! Thank you for your feedback on our Paradise Big Deal Volumizing and Lengthening Mascara, we are sad to hear that this did not meet your expectations, and it smudged. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
Natural Lashes
5 out of 5 stars
tiaunilashae_990 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Now I’m someone who usually has a lot of lashes but due to wearing clusters, I’m losing them. I love how this mascara highlights my lashes in a natural way.
Know that makes your lashes flawless
5 out of 5 stars
juliet174_2745 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I love the products keeps my lashes flawless and not clumpy goes on good I want to buy another one makes my face glow it's worth the price good quality