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L'Oreal Paris Paradise Big Deal Volumizing and Lengthening Mascara - 0.33 fl oz
$12.99
ColorWashable Black
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Buildable Volume and Length Washable Mascara: Make your lashes a Big Deal with endlessly buildable volume and length; L'Oreal Paris' Big Deal Mascara volume and length formula creates clump resistant lashes, no matter how much you layer
- Smoothing Lash Complex: Our endlessly buildable, volumizing and lengthening mascara has been infused with New Self-Smoothing Complex that smooths lashes with each layer for lightweight, continuously buildable impact
- Separating Volume Mascara Brush: Unique cross-conic brush evenly coats lashes with every stroke while separating and extending lashes for a clump-resistant result; Suitable for sensitive eyes and contact lens wearers
- Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in Loreal makeup, skin care, hair care, styling and hair color
Description
Make your lashes a Big Deal with L’Oreal Paris Lash Paradise Big Deal Black Mascara. An endlessly buildable, volumizing & lengthening mascara. This L’Oreal mascara is clump resistant, no matter how much you layer. The Lash Paradise mascara Big Deal formula is infused with New Self-Smoothing Complex that smooths lashes with each layer for lightweight, buildable impact. Unique cross-conic makeup mascara brush evenly coats lashes with every stroke while separating and extending lashes for a clump resistant result.
Suitable for sensitive eyes and contact lens wearers.
Place cross conic brush at the base of lashes and gently sweep up to tip. Repeat to build endless volume and length. Remove with your favorite Garnier Micellar Water.
Suitable for sensitive eyes and contact lens wearers.
Place cross conic brush at the base of lashes and gently sweep up to tip. Repeat to build endless volume and length. Remove with your favorite Garnier Micellar Water.
Suggested Age: 16 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening
Net weight: .28 fl oz (US)
Features: Washable, Non-Clumping, Built-In Brush
TCIN: 92213869
UPC: 071249690963
Item Number (DPCI): 052-04-4086
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
62004948 ingredients: aqua/water/eau, behenyl behenate, acrylates copolymer, cetearyl alcohol, stearic acid, palmitic acid, poly c10-30 alkyl acrylate, butylene glycol, pvp, vp/eicosene copolymer, aminomethyl propanediol, kaolin, phenoxyethanol, caprylyl glycol, pentylene glycol, potassium cetyl phosphate, myristic acid. [+/- may contain/peut contenir: ci 77491, ci 77492, ci 77499/iron oxides]. fil n70052177/1.
Shipping details
Estimated ship dimensions: 7.1 inches length x 2.8 inches width x 0.7 inches height
Estimated ship weight: 0.059 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
$14.00
$10 Target GiftCard with $40 beauty & health purchase
4.5 out of 5 stars with 1081 ratings
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Guests are saying
This mascara has garnered positive feedback for its ability to enhance lashes with impressive length and volume. Many guests appreciate its easy application and the effectiveness of the brush design, which separates lashes beautifully without clumping. The formula is lightweight and long-lasting, making it suitable for both everyday wear and special occasions. However, some guests have noted issues with clumping and packaging inconsistencies, which may affect their experience.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 943 reviews
easy to apply: 4.76 out of 5
easy to remove: 4.3 out of 5
long lasting: 4.52 out of 5
quality: 4.44 out of 5
value: 4.39 out of 5
87% would recommend
224 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
14 December, 2025Verified purchase
Not goid quality
Flaky does not last long before flaking all over your face
1 out of 5 stars
Thumbs down graphic, would not recommend
8 December, 2025Verified purchase
Arrived broken & Target doesn't offer a credit
Like SO many others who have shared their reviews/photos, my Paradise Big Deal Mascara arrived with NO BRUSH on the applicator! In addition, the contents stink strongly of chemicals. I'm disappointed, because I've relied on L'Oreal for many of my cosmetics for years, and their quality is usually top notch. Unfortunately, Target requires that you physically travel to a store in order to return the product to receive a credit! This seems quite non-customer-friendly, as the $15 would be far exceeded by the time and energy required to travel round-trip to a store and the stress of dealing with a clerk. So I have to eat the cost, find another waterproof mascara, and spend more money. I love L'Oreal's Voluminous and Lash Paradise lines, but haven't found a waterproof one that works as well as the regular ones. I'm disappointed in Target and in L'Oreal.
1 reply from L'OrealParisProductExpert team - 3 days ago
Hi elgreco. We are sorry to for the experience you had with L'Oreal Paris Paradise Big Deal Volumizing and Lengthening Mascara. You may contact us directly at 800-322-2036 M-F 9am to 5:30pm EST and provide us with case #44247127. Please be sure to have the product with when calling, we look forward to hearing from you.
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2025Verified purchase
- Skin tone: Dark
(no review title)
As good as high end. I've bought drugstore and high end mascara, this performs as well as the $30 mascara. I wear contacts and this didn't flake or irritate my eyes. It looks beautiful, lashes are separated. It's easy and quick to apply without clumping. I can't think of one negative, I just hope they dont discontinue it.
5 out of 5 stars
Thumbs up graphic, would recommend
25 November, 2025Verified purchase
- Hair color: Black
- Eye color: Brown
- Skin type: Combination
- Skin tone: Medium
A must
By far one of my favorite drug store mascaras. They make my lashes super full and long! No smudging at all!
5 out of 5 stars
22 November, 2025Verified purchase
(no review title)
100% water proof and happy. It really makes your lashes longer.
5 out of 5 stars
13 November, 2025Verified purchase
(no review title)
New favorite mascara. I have dry skin and need to wear oily products around my eyes to keep my skin hydrated, but that usually results in mascara getting everywhere and disappearing off my eyelashes. This stuff stays on all day with minimal smearing. One or two coats goes a long way. It will get lumpy if you wait too long between coats. Definitely lengthening and I think it looks really pretty.
2 out of 5 stars
8 November, 2025Verified purchase
- Hair color: Brunette
- Skin concern: Acne, Sensitivity, Aging, Pores, Blackheads, Uneven skin tone, Dark circles
- Skin type: Combination
- Eye color: Brown
- Skin tone: Medium
(no review title)
Not a big fan of this one it didn’t do much for my lashes
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi Jennifer. We are sorry to hear that L'Oreal Paris Paradise Big Deal Volumizing and Lengthening Mascara is not your new favorite. We will share your experience with our team.
5 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2025Verified purchase
💖 Great Everyday Mascara with Buildable Volume!
If you want a reliable drug-store mascara that gives you noticeable length and a nice fanned lash look without major clumping, this is a strong contender. It hits a nice balance of performance and value. For the price at Target and given the buildability + separation, I’d give it 4 out of 5 stars. If you have oily lids or want maximum volume, you may want to pair it with a good primer and maybe temper expectations a little
5 out of 5 stars
4 November, 2025Verified purchase
- Skin concern: Uneven skin tone, Aging
- Hair color: Brunette
- Skin tone: Light
- Skin type: Normal
- Eye color: Black
(no review title)
Love this!
2 out of 5 stars
Thumbs down graphic, would not recommend
29 October, 2025Verified purchase
- Skin type: Normal
Not worth the hype
The first tube I purchased, the spooly was detached from the wand. I was not impressed when I was finally able to try the mascara. It gets clumpy too fast and this was all on the first application. I wanted to love it, but it just did not work for me.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi DisappointedMom. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Paradise Big Deal Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
3 out of 5 stars
27 October, 2025
originally posted on lorealparisusa.com
Is it really waterproof?
Is anyone else finding this mascara to be not truly waterproof (flakes when met with humidity, tears, rain, etc)? I do give it credit for not running, but it is so flaky when met with any moisture and it washes off at the end of the day like any washable mascara. I am also struggling with the fact that when I try to build my lashes up with their recommended 15-30 strokes, I end up with clumps and globs. I bought this because of the influencer videos I saw recommending it, but now I'm thinking that they were paid to promote it.
1 reply from LeCare team - 2 months ago
Hi KRBL. ! Thank you for your feedback on the Big Deal Mascara Black Waterproof. We are sad to hear that you did not see the results you expected with this mascara and had some smudging. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
5 out of 5 stars
25 October, 2025
originally posted on lorealparisusa.com
perfect!
literally perfect. no matter how many times i swipe it doesn’t get clumpy and my lashes are all separated! i’ve been searching for something similar to the bambi eye mascara and this is pretty good
1 out of 5 stars
24 October, 2025Verified purchase
- Skin type: Combination
- Skin tone: Light
Don't believe the paid reviews!!
Horrible mascara. I didn’t even put that much on my lashes and it was all over the place (especially on my prepped eyelids!). I hate when I buy something based off an influencer’s (paid) review and it’s total garbage!! Money wasted! Do NOT recommend.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi SouthernGal18. Thank you for reaching out to L'Oreal regarding the Paradise Big Deal Mascara. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-322-2036, M-F, 9am-5:30pm, ET and provide us with your case #43353603. Please have the product with you when you call. Looking forward to hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
21 October, 2025Verified purchase
Nice Black color mascara
Really nice Mascara, really easy to use, not blotchy
5 out of 5 stars
Thumbs up graphic, would recommend
13 October, 2025Verified purchase
- Skin type: Combination
- Eye color: Green
- Skin tone: Medium
- Hair color: Blonde
- Skin concern: Sensitivity
Smooth & lengthening
Love this mascara! It keeps my lashes separated while still lengthening. Doesn’t flake off!
1 out of 5 stars
13 October, 2025
originally posted on lorealparisusa.com
Sad
I purchased this product after asking my server the other night about her mascara. I was super excited to finally get it and use it. As soon as I opened it I found that the wand was broken off inside.
1 reply from LeCare team - 2 months ago
Hi Nicole Thank you for sharing your experience with our Big Deal Mascara. Nicole sorry to hear that the wand broke. We want to look into this issue further. Please contact us at 1-800-322-2036, M-F 9:00 am – 5:30 pm ET for assistance and provide reference #43197318. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
3 out of 5 stars
12 October, 2025
originally posted on lorealparisusa.com
Flaking and Irritation
I have been using Loreal mascara for 40 years ... with Splashout being my all-time favorite. I struggled to find a mascara after Splashout was discontinued. I tried this mascara about a year ago and initially fell in love with it ... but, the last two tubes I have purchased are flaking terribly ... and the flakes get into my eyes causing irritation and tearing ... what is going on Loreal?
1 reply from LeCare team - 2 months ago
Hi Marsha. ! We are so sorry to hear about your experience with our Big Deal Mascara Black Waterproof. We would like to speak with you directly about it. Our Customer Service hours of operation are M-F 9:00 am – 5:30 pm ET at 1-800-322-2036. Please provide this reference #43196088. It would be helpful if you had the product available when you call. We look forward to speaking with you !
5 out of 5 stars
6 October, 2025
originally posted on influenster.com
Okay
[This review was collected as part of a promotion.] This is a good mascara. Nothing that spectacular about it. I’ve used worse and better options. I still use it sometimes but it’s not one that I tend to reach for.
2 out of 5 stars
4 October, 2025Verified purchase
- Skin type: Combination
- Skin tone: Light
- Hair color: Grey
- Eye color: Brown
Transferred
Was excited to try this, bought the waterproof and by noon it had transferred to my upper lids. Had to return it
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! We're truly sorry to hear about your experience with our Paradise Big Deal Mascara. We've shared your comments with our team as we're always striving to improve and genuinely value your feedback. We invite you to explore our other waterproof mascara options. To ensure the longest wear, always let your mascara dry completely after application. Thank you for sharing your thoughts and we hope you find something you'll love at L'Oréal Paris!
5 out of 5 stars
Thumbs up graphic, would recommend
4 October, 2025Verified purchase
- Hair color: Blonde
- Skin tone: Medium
- Eye color: Blue
- Skin type: Normal
This mascara checks all of the boxes for me!
This L’Oréal Paris Paradise Big Deal Waterproof Mascara checks all of the boxes for me! I have oily skin and prefer a waterproof mascara that won’t smudge. and this one stays all day. The color is a nice, deep black. I typically apply two coats of mascara and I was pleasantly surprised at how full and voluminous my lashes appeared with only one coat. The bristles of the applicator are very fine, which distributes the mascara evenly. I highly recommend!