Sponsored
L'Oreal Paris Paradise Big Deal Volumizing and Lengthening Mascara - 0.33 fl oz
$12.99
ColorWaterproof Black
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Buildable Volume and Length Waterproof Mascara: Make your lashes a Big Deal with endlessly buildable volume and length; L'Oreal Paris' Big Deal Mascara volume and length formula creates clump resistant lashes, no matter how much you layer
- Smoothing Lash Complex: Our endlessly buildable, volumizing and lengthening mascara has been infused with New Self-Smoothing Complex that smooths lashes with each layer for lightweight, continuously buildable impact
- Separating Volume Mascara Brush: Unique cross-conic brush evenly coats lashes with every stroke while separating and extending lashes for a clump-resistant result; Suitable for sensitive eyes and contact lens wearers
- Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in Loreal makeup, skin care, hair care, styling and hair color
Description
Make your lashes a Big Deal with L’Oreal Paris Lash Paradise Big Deal Black Mascara. An endlessly buildable, volumizing & lengthening mascara. This L’Oreal mascara is clump resistant, no matter how much you layer. The Lash Paradise mascara Big Deal formula is infused with New Self-Smoothing Complex that smooths lashes with each layer for lightweight, buildable impact. Unique cross-conic makeup mascara brush evenly coats lashes with every stroke while separating and extending lashes for a clump resistant result.
Suitable for sensitive eyes and contact lens wearers.
Place cross conic brush at the base of lashes and gently sweep up to tip. Repeat to build endless volume and length. Remove this water proof mascara with your Garnier Micellar Water Waterproof Makeup Remover.
Suitable for sensitive eyes and contact lens wearers.
Place cross conic brush at the base of lashes and gently sweep up to tip. Repeat to build endless volume and length. Remove this water proof mascara with your Garnier Micellar Water Waterproof Makeup Remover.
Suggested Age: 16 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening
Net weight: .28 fl oz (US)
Features: Non-Clumping, Waterproof, Built-In Brush
TCIN: 92213860
UPC: 071249690987
Item Number (DPCI): 052-04-3234
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
igredients/ingrédients g2004871 isododecane . cera alba / beeswax/ cire dabeille . copernicia cerifera cera / carnauba wax/ cire de carnauba . disteardimonium hectorite · oryza sativa gera / rice bran wax . dilinoleic acid/butanediol copolymer . aqua / water / eau . allyl stearatena copolymer . alcohol denat. . polyvinyl laurate . vp/eicosene copolymer . dimer ilinoleyl dimer dilinoleate . propylene carbonate . hydrogenated jojoba oil . thylenediamine/stearyl dimer dilinoleate copolymer . peg-30 glyceryl stearate . panthenol . ricinus communis seed oil / castor seed oil . maltodextrin . pentaerythrityl etra-di-t-butyl hydroxyhydrocinnamate · tocopherol · citric acid · centaurea cyanus flower extract . [+/- may contain: ci 77499 / iron oxides]. (f.i.l. n70040625/1).' '
Allergens & Warnings:
CAUTION: FLAMMABLE UNTIL DRY, DO NOT USE NEAR FIRE, FLAME OR HEAT. TO SAFEGUARD L'OREAL PURITY, RESERVE THIS PRODUCT FOR YOUR PERSONAL USE, TREAT THE APPLICATOR WITH THE HYGIENIC CARE YOU GIVE YOUR EYES. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE. DO NOT DILUTE MASCARA WITH WATER, SALIVA, OR ANY OTHER SUBSTANCE, CAP TIGHTLY AFTER USE, IF CHANGE IN ODOR OR APPEARANCE OCCURS, DISCONTINUE USE. DO NOT USE THIS OR ANY OTHER EYE COSMETIC IF YOUR EYE IS INJURED, IRRITATED, OR INFECTED. CONSULT A PHYSICIAN PROMPTLY.Shipping details
Estimated ship dimensions: 0.94 inches length x 2.7 inches width x 7 inches height
Estimated ship weight: 0.08 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered positive feedback for its ability to enhance lashes with impressive length and volume. Many guests appreciate its easy application and the effectiveness of the brush design, which separates lashes beautifully without clumping. The formula is lightweight and long-lasting, making it suitable for both everyday wear and special occasions. However, some guests have noted issues with clumping and packaging inconsistencies, which may affect their experience.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 920 reviews
easy to apply: 4.75 out of 5
easy to remove: 4.28 out of 5
long lasting: 4.53 out of 5
quality: 4.48 out of 5
value: 4.43 out of 5
88% would recommend
220 recommendations
2 out of 5 stars
8 November, 2025Verified purchase
- Hair color: Brunette
- Skin concern: Acne, Sensitivity, Aging, Pores, Blackheads, Uneven skin tone, Dark circles
- Skin type: Combination
- Eye color: Brown
- Skin tone: Medium
(no review title)
Not a big fan of this one it didn’t do much for my lashes
5 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2025Verified purchase
💖 Great Everyday Mascara with Buildable Volume!
If you want a reliable drug-store mascara that gives you noticeable length and a nice fanned lash look without major clumping, this is a strong contender. It hits a nice balance of performance and value. For the price at Target and given the buildability + separation, I’d give it 4 out of 5 stars. If you have oily lids or want maximum volume, you may want to pair it with a good primer and maybe temper expectations a little
5 out of 5 stars
4 November, 2025Verified purchase
- Skin concern: Uneven skin tone, Aging
- Hair color: Brunette
- Skin tone: Light
- Skin type: Normal
- Eye color: Black
(no review title)
Love this!
2 out of 5 stars
Thumbs down graphic, would not recommend
29 October, 2025Verified purchase
- Skin type: Normal
Not worth the hype
The first tube I purchased, the spooly was detached from the wand. I was not impressed when I was finally able to try the mascara. It gets clumpy too fast and this was all on the first application. I wanted to love it, but it just did not work for me.
1 reply from L'OrealParisProductExpert team - 12 days ago
Hi DisappointedMom. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Paradise Big Deal Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
3 out of 5 stars
27 October, 2025
originally posted on lorealparisusa.com
Is it really waterproof?
Is anyone else finding this mascara to be not truly waterproof (flakes when met with humidity, tears, rain, etc)? I do give it credit for not running, but it is so flaky when met with any moisture and it washes off at the end of the day like any washable mascara. I am also struggling with the fact that when I try to build my lashes up with their recommended 15-30 strokes, I end up with clumps and globs. I bought this because of the influencer videos I saw recommending it, but now I'm thinking that they were paid to promote it.
1 reply from LeCare team - 12 days ago
Hi KRBL. ! Thank you for your feedback on the Big Deal Mascara Black Waterproof. We are sad to hear that you did not see the results you expected with this mascara and had some smudging. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
1 out of 5 stars
24 October, 2025Verified purchase
- Skin type: Combination
- Skin tone: Light
Don't believe the paid reviews!!
Horrible mascara. I didn’t even put that much on my lashes and it was all over the place (especially on my prepped eyelids!). I hate when I buy something based off an influencer’s (paid) review and it’s total garbage!! Money wasted! Do NOT recommend.
1 reply from L'OrealParisProductExpert team - 17 days ago
Hi SouthernGal18. Thank you for reaching out to L'Oreal regarding the Paradise Big Deal Mascara. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-322-2036, M-F, 9am-5:30pm, ET and provide us with your case #43353603. Please have the product with you when you call. Looking forward to hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
21 October, 2025Verified purchase
Nice Black color mascara
Really nice Mascara, really easy to use, not blotchy
5 out of 5 stars
Thumbs up graphic, would recommend
13 October, 2025Verified purchase
- Skin type: Combination
- Eye color: Green
- Skin tone: Medium
- Hair color: Blonde
- Skin concern: Sensitivity
Smooth & lengthening
Love this mascara! It keeps my lashes separated while still lengthening. Doesn’t flake off!
3 out of 5 stars
12 October, 2025
originally posted on lorealparisusa.com
Flaking and Irritation
I have been using Loreal mascara for 40 years ... with Splashout being my all-time favorite. I struggled to find a mascara after Splashout was discontinued. I tried this mascara about a year ago and initially fell in love with it ... but, the last two tubes I have purchased are flaking terribly ... and the flakes get into my eyes causing irritation and tearing ... what is going on Loreal?
1 reply from LeCare team - 28 days ago
Hi Marsha. ! We are so sorry to hear about your experience with our Big Deal Mascara Black Waterproof. We would like to speak with you directly about it. Our Customer Service hours of operation are M-F 9:00 am – 5:30 pm ET at 1-800-322-2036. Please provide this reference #43196088. It would be helpful if you had the product available when you call. We look forward to speaking with you !
2 out of 5 stars
4 October, 2025Verified purchase
- Skin type: Combination
- Skin tone: Light
- Hair color: Grey
- Eye color: Brown
Transferred
Was excited to try this, bought the waterproof and by noon it had transferred to my upper lids. Had to return it
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! We're truly sorry to hear about your experience with our Paradise Big Deal Mascara. We've shared your comments with our team as we're always striving to improve and genuinely value your feedback. We invite you to explore our other waterproof mascara options. To ensure the longest wear, always let your mascara dry completely after application. Thank you for sharing your thoughts and we hope you find something you'll love at L'Oréal Paris!
5 out of 5 stars
Thumbs up graphic, would recommend
4 October, 2025Verified purchase
- Hair color: Blonde
- Skin tone: Medium
- Eye color: Blue
- Skin type: Normal
This mascara checks all of the boxes for me!
This L’Oréal Paris Paradise Big Deal Waterproof Mascara checks all of the boxes for me! I have oily skin and prefer a waterproof mascara that won’t smudge. and this one stays all day. The color is a nice, deep black. I typically apply two coats of mascara and I was pleasantly surprised at how full and voluminous my lashes appeared with only one coat. The bristles of the applicator are very fine, which distributes the mascara evenly. I highly recommend!
3 out of 5 stars
Thumbs down graphic, would not recommend
2 October, 2025Verified purchase
- Skin type: Normal
- Skin tone: Light
- Hair color: Brunette
- Eye color: Blue
Not long wearing
Like the smooth application—no clumps, easily builds. However, it did not wear long before I started to notice flaking and looking like it was under my eyes. I generally am happy with L’Oréal mascara, but this one did not meet my expectations.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi MFuhri. We are sorry to hear about the results you had with L'Oreal Paris Paradise Big Deal Volumizing and Lengthening Mascara. We will share you experience with the others on our team.
2 out of 5 stars
18 September, 2025Verified purchase
- Skin type: Combination
- Eye color: Blue
- Hair color: Brunette
- Skin concern: Aging
- Skin tone: Medium
NOT a washable waterproof formula.
Beautiful waterproof mascara-but it says it easily washes off with soap and water and that is FALSE. Eye make up remover didn't even get it all off before I had to stop because my eyes were getting raw from rubbing off the mascara.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hello heather. We are sorry to hear about the experience you had with L'Oreal Paris Paradise Big Deal Volumizing and Lengthening Mascara. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, Monday - Friday 9:00 AM - 6:00 PM ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
3 out of 5 stars
Thumbs down graphic, would not recommend
17 September, 2025Verified purchase
- Eye color: Brown
- Skin tone: Medium
- Skin type: Combination
- Hair color: Black
- Skin concern: Redness, Aging
Ok
They made my lashes a bit longer but the build ability wasn’t what I was looking for. It seemed too thick in my opinion. It also stung my eyes, whatever is in the formula.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi Alice. Thank you for sharing your experience with us regarding L'Oreal Paris Paradise Bid Deal Volumizing and Lengthening Mascara in Waterproof. We will share you feedback with our team.
1 out of 5 stars
6 September, 2025
originally posted on lorealparisusa.com
Missing brush
I bought this product two times now and both times the brush was missing, only the wand was there! Not sure i want to try a third time
1 reply from LeCare team - 2 months ago
Hi Maria71. We are so sorry to hear about your experience with our Big Deal Mascara Black Waterproof. We strive to provide the highest quality products for our consumers and want to know whenever something doesn't meet your expectations and had a broken wand. We would love to speak to you about this and make this right, please call us at 800-322- 2036, M-F 9:00 am – 5:30 pm ET.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 September, 2025Verified purchase
- Hair color: Brunette
- Skin tone: Light
- Skin type: Dry
- Eye color: Brown
Will not buy again
Just bought and upon opening the brush is missing from the wand :( after reading other reviews of this happening I will not be re-purchasing.
1 reply from L'OrealParisProductExpert team - 2 months ago
We are sorry to hear about the experience you had with L'Oreal Paris Paradise Big Deal Volumizing and Lengthening Mascara. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
2 out of 5 stars
Thumbs down graphic, would not recommend
2 September, 2025
- Skin tone: Light
- Hair color: Grey
- Skin type: Combination
Bad reaction after using :'(
I am a long time L’Oréal makeup and hair product gal, so I really wanted to love this mascara! It doesn’t jive with my eyes though—the few times I’ve tried wearing it, my eyes burned like fire. I get the same reaction with one of the L’Oréal eye creams as well. All of the other L’Oréal skincare and makeup products I use are wonderful though!
1 reply from L'OrealParisProductExpert team - 2 months ago
We are sorry to hear about the experience you had with L'Oreal Paris Paradise Big Deal Volumizing and Lengthening Mascara. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
2 out of 5 stars
Thumbs down graphic, would not recommend
31 August, 2025Verified purchase
Hard to remove
I liked this at first even though I struggled with the flimsy brush and that it’s hard to remove. After the 3rd tube, it seemed like it took more product and more effort for them to look ok. Turns out my lashes have actually been falling out. I think it’s because this washable mascara is hard to remove. I’ve never had thin lashes and never had trouble removing mascara. I am discontinuing use and looking for another one.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi Steph. We are sorry to hear about the experience you had with L'Oreal Paris Paradise Big Deal Volumizing and Lengthening Mascara. We would like to speak with you directly about it. Please give us a call @ 800-322-2036 M0F 9am to 5pm EST for assistance and provide the reference # 42614967. Looking forward to speaking with you.
5 out of 5 stars
Thumbs up graphic, would recommend
25 August, 2025Verified purchase
- Skin type: Combination
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Brown
Try it!
This mascara is fantastic! The packaging shows a pic of up to 30 strokes and I was like no way, it would be a clumpy mess. It’s not! It’s beautiful and perfect!
1 out of 5 stars
Thumbs down graphic, would not recommend
21 August, 2025
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Brown
- Skin type: Combination
Don't buy
Wand broke on 2nd use.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi Mamazine224. Thank you for reaching out to L'Oreal regarding the Paradise Big Deal Volumizing & Lengthening Mascara. We are sorry to hear the wand broke. We’d like to help! Please call us at 800-322-2036, M-F, 9am-5:30pm, ET and provide us with your case #42490075. Please have the product with you when you call. Looking forward to hearing from you!