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L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz
$10.99
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. This waterproof mascara provides 20x more volume and up to 2x more length
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours
Description
Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The new formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch 20x more volume and up to 2x more length (Based on a consumer claims study, November 2020). Lash Paradise waterproof blackest black mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.
Place brush at base of lashes and gently sweep up to tip. Removes with Garnier Micellar Water Waterproof makeup remover.
Place brush at base of lashes and gently sweep up to tip. Removes with Garnier Micellar Water Waterproof makeup remover.
Suggested Age: Adult Use Only
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Thickening
Net weight: .25 fl oz (US)
Features: Non-Flaking, Waterproof, Smudgeproof, Built-In Brush, Non-Clumping, Conditioning
TCIN: 52117732
UPC: 071249343326
Item Number (DPCI): 052-04-0271
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
isododecane, cera alba / beeswax, copernicia cerifera cera / carnauba wax, disteardimonium hectorite, dilinoleic acid/butanediol copolymer, aqua / water, allyl stearate/va copolymer, oryza sativa cera / rice bran wax, paraffin, alcohol denat., polyvinyl laurate, vp/eicosene copolymer, propylene carbonate, talc, synthetic beeswax, ethylenediamine/stearyl dimer dilinoleate copolymer, peg-30 glyceryl stearate, candelilla cera / candelilla wax, rosa canina fruit oil, ricinus communis seed oil / castor seed oil, panthenol, maltodextrin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, propylene glycol, bht, centaurea cyanus flower extract, propyl gallate, citric acid, [+/- may contain ci 77499 / iron oxides, ci 77891 / titanium dioxide], fil n279924/1' '
Shipping details
Estimated ship dimensions: 0.89 inches length x 2.7 inches width x 7 inches height
Estimated ship weight: 0.05 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered mixed feedback from guests, with many praising its ability to provide volume and length while being easy to apply. The formula is noted for its smooth application and long-lasting wear, making it suitable for all-day use. However, some guests have experienced issues with clumping and the oversized brush, which can make application tricky. Overall, it remains a popular choice for those seeking a reliable mascara that enhances their lashes beautifully.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 6506 reviews
easy to apply: 4.05 out of 5
easy to remove: 3.87 out of 5
long lasting: 4.03 out of 5
quality: 3.73 out of 5
value: 3.72 out of 5
64% would recommend
942 recommendations
5 out of 5 stars
9 November, 2025Verified purchase
Great for heavy lashes
I have a long butt very straight lashes. Most mascara are not thick enough to provide much curl let alone smear or clump everywhere. This is the one exception! Great coverage, curl, and rarely clumps or flakes. My go-to!
1 out of 5 stars
8 November, 2025Verified purchase
Wouldnt recoment
For the washable extremely disappointed how long it starts to crumble. I’ve had it almost a month and the product is practically unusable
2 out of 5 stars
Thumbs down graphic, would not recommend
7 November, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry
- Skin concern: Acne, Redness, Dark circles, Dullness, Sensitivity, Uneven skin tone
- Hair color: Blonde
- Eye color: Grey
spiders
Clumpy and spidery. The shade of brown is nice but the applicator is terrible.
5 out of 5 stars
3 November, 2025Verified purchase
- Skin tone: Medium
- Hair color: Blonde
- Skin type: Oily
- Eye color: Brown
(no review title)
The best mascara no clumps bold elongated lashes!
5 out of 5 stars
Thumbs up graphic, would recommend
31 October, 2025Verified purchase
The best!
Best mascara ever. Goes in great, washed off nice and curl holds. Far better than the voluminous gold mascara.
5 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2025Verified purchase
- Skin tone: Light
- Skin type: Oily
- Hair color: Brunette
- Eye color: Blue
Love this Mascara
Absoluley love this mascara. It goes on smoothly, extends my lashes and virtually minimal clumping (more user error when there is clumping than product error).
2 out of 5 stars
27 October, 2025
originally posted on lorealparisusa.com
Clumpy
This left my lashes looking shorter and clumpier. I've used L'oreal mascara for over 30 years and I feel this one is the worst. Also the wand is very stubby at the end so it's hard to get on inner lashes. Not a fan, I don't really want to even continue using.
1 reply from LeCare team - 13 days ago
Hi there amyh. Thank you for sharing your experience with the Lash Paradise Waterproof Mascara. We are so sorry to hear that you did not see the results you have come to expect with this mascara. We will share your feedback with our production and development teams. We hope that you will continue to try and use our products with satisfaction in the future.
5 out of 5 stars
Thumbs up graphic, would recommend
24 October, 2025Verified purchase
- Hair color: Blonde
- Eye color: Brown
- Skin type: Oily
- Skin tone: Medium
- Skin concern: Pores
Dupes for Lancome
I love it so much. I’ve been using Lancôme mascara for the longest time but I found this from L’Oréal does the same job for way better price.
5 out of 5 stars
Thumbs up graphic, would recommend
20 October, 2025Verified purchase
(no review title)
Best mascara I have. I typically use Tarte but got this as a last resort. My new go-to!
1 reply from L'OrealParisProductExpert team - 21 days ago
Hi mm. Thank you for sharing your experience after using L'Oreal Paris Voluminous Lash Paradise Mascara 204 Waterproof mascara. We are so glad it's your new favorite.
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2025Verified purchase
- Hair color: Brunette
- Skin type: Dry, Normal
- Skin concern: Aging
- Skin tone: Light
- Eye color: Brown
Best Mascara EVER
Best mascara ever. No smudging lasts all day. Does not irritate my eyes.
5 out of 5 stars
Thumbs up graphic, would recommend
6 October, 2025Verified purchase
- Skin type: Dry
- Eye color: Green
- Hair color: Brunette
- Skin tone: Light
First Brown Mascara
I had this in one of the black shades and loved it. Easy to wash off and just barely starting to dry out after over a year of use. I bought the latte brown to replace it, and am blown away! The color looks completely indistinguishable from my natural lashes and gives them just the right amount of length and volume. I accidentally fell asleep in it, but wasn’t even terribly uncomfortable in the morning.
1 out of 5 stars
2 October, 2025Verified purchase
Disappointing
Formula was clumpy, wand brush was very wide and wand was bent.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hello! Thank you for sharing your feedback on our Voluminous Lash Paradise Mascara. We're sorry to hear this product was clumpy. We have passed your comments along to our team. We truly value your insights and are always looking to improve. If you need further assistance, please contact Target's customer support team. We truly value your business and invite you to explore our other mascara options to find your perfect match at L'Oréal Paris!
1 out of 5 stars
Thumbs down graphic, would not recommend
24 September, 2025Verified purchase
Clumped
Clumped so bad! It would flake off on my face.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hello Asdf. We appreciate you reaching out about L'Oreal Paris Voluminous Lash Paradise Mascara. We recommend Voluminous Panorama Washable Mascara. The formula is clump resistant, flake resistant, smudge resistant and wears beautifully for up to 24 hours. We hope you give it a try!
1 out of 5 stars
Thumbs down graphic, would not recommend
22 September, 2025Verified purchase
Burning and watery eyes! :'(
I’ve used this mascara since it launched and never had an issue until now. I’m not sure what changed, but my eyes are burning and watering like crazy after using it. I’m so sad because this has been a staple in my makeup routine for a while.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hello MeliBee. We are sorry to hear about the experience you had with L'Oreal Paris Voluminous Lash Paradise Mascara. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
22 September, 2025Verified purchase
- Skin tone: Medium
- Eye color: Brown
- Skin type: Combination
- Hair color: Black
LOVE
great product will be bought again i love the tubing formula. doesn’t smudge to much
5 out of 5 stars
Thumbs up graphic, would recommend
19 September, 2025Verified purchase
- Skin concern: Dark circles
- Hair color: Grey
- Eye color: Green
- Skin tone: Light
- Skin type: Normal
Does the job!
Always looks nice. No clumps.
5 out of 5 stars
Thumbs down graphic, would not recommend
9 September, 2025Verified purchase
- Skin tone: Medium
mascara
excellent product 👌
5 out of 5 stars
Thumbs up graphic, would recommend
3 September, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Eye color: Blue
- Hair color: Blonde
LOVE this mascara!
Doesn’t flake, builds up nicely, and has a beautiful brown color. Easy to remove. It even holds up nicely to water, though definitely not waterproof. My favorite mascara!
3 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2025Verified purchase
- Hair color: Blonde
- Skin tone: Light
Friend hyped about this mascara.
For me I could take or leave it. I personally don’t like the wand. I like more of a skinny wand not a thick one. It was clumpy when I pulled out the wand. I took some product off the wand before applying to lashes. Even when I didn’t use a lot it clump on my eye lashes. It did length them. But my lashes were sticking together. I had to use an eyelash brush to separate them. I ended up with dry mascara flakes under my eyes that I had to remove. Perhaps it’s just me, but this is not for me. I know a lot of people love this mascara. If you can afford to try it, try it, it might work for you, but if it doesn’t maybe you could give it to a friend/family. I will stick to my old and true covergirl in the pink bottle :) until I can find something else.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi Angela. We are sorry to hear that L'Oreal Paris Voluminous Lash Paradise is no your new favorite Mascara. Feedback helps us improve our products and we appreciate your sharing.
5 out of 5 stars
26 August, 2025Verified purchase
- Hair color: Black
- Skin concern: Pores, Blackheads
- Skin tone: Light
- Skin type: Oily
- Eye color: Brown
holds well! honestly worth the money
its a nice mascara, to be fair it is clumpy sometimes but nothing a pinch on my lashes can’t fix! they hold pretty well for the whole day :) photo attached is after 15 hours of wear… also the waterproofness is actually pretty good just avoid rubbing your eyes when your lashes are wet