$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Waterproof Lengthening Mascara: Get an instant lash lift effect from a mascara; This eyelash extension mascara infused with fibers delivers dramatic volume, length, and lift for lashes that gives you a false eyelash effect
- Lifting Brush: Our double curved mascara separator brush and fiber-infused volumizing waterproof mascara formula grabs lashes at the root to lift, thicken and lengthen; No clumps, smears, or flakes, just volume and the look of longer eyelashes that lasts all day
- It's All In The Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows, and volume mascara collections are designed to transform your look
- Explore Your Creativity: We're committed to celebrating beauty, self-expression and creativity with our full line of makeup, from foundations, concealers and bronzers to eyelash growth mascara, brow pencils, eyeliner and lipstick
- Maybelline New York: We combine technologically advanced formulations with on-trend expertise and New York City edge; Our mission is to offer innovative, accessible and effortless cosmetics for everyone
Description
Get an instant lash lift effect from a waterproof mascara. Falsies Lash Lift Waterpoof Black Mascara from Maybelline NY delivers dramatic volume and long, lifted lashes. Our lengthening mascara double curved lifting brush and fiber-infused formula grabs lashes at the root to lift, thicken, and lengthen. No clumps, smears, or flakes, just volume that lasts all day.
For best results, hold brush against lashes and sweep from root to tip. Repeat until desired look is achieved. Do not let dry between coats.
For best results, hold brush against lashes and sweep from root to tip. Repeat until desired look is achieved. Do not let dry between coats.
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Curling, Volumizing
Net weight: .29 fl oz (US)
Features: Non-Clumping, Waterproof, Non-Flaking
TCIN: 76466148
UPC: 041554578492
Item Number (DPCI): 052-07-6889
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g684841, isododecane, cera alba/beeswax/cire dabeille, copernicia cerifera cera/carnauba wax, disteardimonium hectorite, dilinoleic acid/butanediol copolymer, aqua/water, allyl stearate/va copolymer, oryza sativa cera/rice bran wax, paraffin, alcohol denat., polyvinyl laurate, vp/eicosene copolymer, propylene carbonate, talc, synthetic beeswax, ethylenediamine/stearyl dimer dilinoleate copolymer, peg-30 glyceryl stearate, candelilla cera/candelilla wax, rayon, panthenol silica, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, bht, [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ ultramarines, ci 77891/titanium dioxide, mica, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77742/manganese violet, ci 77510/ferric ferrocyanide], f.i.l.# d235277/1' '
Shipping details
Estimated ship dimensions: 5.51 inches length x 2.71 inches width x 0.94 inches height
Estimated ship weight: 0.07 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Guests are saying
This mascara has received enthusiastic praise for its ability to enhance lashes, providing volume, length, and a lifted appearance. Guests appreciate the innovative double curved brush that effectively grabs every lash without clumping. Many have noted its long-lasting formula that stays put throughout the day, making it a reliable choice for everyday wear. While some guests experienced minor issues with removal, the overall sentiment highlights its impressive performance and value.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 3053 reviews
easy to apply: 4.23 out of 5
easy to remove: 4.03 out of 5
long lasting: 3.99 out of 5
quality: 3.83 out of 5
value: 3.93 out of 5
65% would recommend
221 recommendations
Fine if you don't have sensitive eyes
3 out of 5 stars
Thumbs down graphic, would not recommend
Hfhh - 4 days ago, Verified purchaser
- Skin type: Dry
- Hair color: Blonde
- Skin concern: Aging
- Skin tone: Light
- Eye color: Blue
After using this for just over a week my eyes are so irritated. I’ve had to use whitening eye drops so I don’t look like a vampire. Too bad because my lashes really do look nice. I’ll be switching back to lash paradise even though I hate how clumpy it is.
Amazing you have got to try this mascara
5 out of 5 stars
BethLairson - 12 days ago
originally posted on maybelline.com
The Falsies Mascara is amazing, it holds it's own right up there with the expensive guys., It last till your done, go on. Smooth, covers in the first application. The Falsies doesn't clump. It's waterproof. You have just got to go out and try some today it will not disappoint you. Than you,Maybelline for this amazing mascara. Go go try it today and I'm off to get a new tube my eyelashes don't want anything on them. The Falsies my forever mascara.
Amazing
5 out of 5 stars
Becca - 18 days ago
originally posted on Maybelline.ca
I have been using this mascara for a couple of years now and I absolutely love it my lashes When I use this, my lashes look incredibly long, and they also stay curled.
Thumbs down
1 out of 5 stars
Mama31 - 20 days ago
originally posted on Maybelline.ca
If I can give a zero I would, not precise, doesn’t stay sharp lon
1 reply from BEC team - 19 days ago
We are so sorry to hear that our Volum Express - The Colossal® Cat Eyes Washable Mascara did not give you the results you expected! This is never something we want to hear about one of our products and we will be passing this information along to the appropriate department. Consumer feedback is very important to us as it is the only way that we can improve, thank you so much for taking the time to reach out.
Caused eyelid to swell
1 out of 5 stars
Thumbs down graphic, would not recommend
User 123 - 27 days ago, Verified purchaser
I’m not normally sensitive to make up / mascara, but whatever is in this cause my eyelid as well. Seems like a common issue reading other reviews.
1 reply from Maybelline Consumer Care team - 18 days ago
Hi there! We are so sorry to hear about your experience with our Falsies Lash Lift Mascara. We know how frustrating it can be when a product is not as expected. We would like to speak with you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET. It would be helpful if you had the product available when you call. We look forward to speaking with you! XOXO
Favorite
5 out of 5 stars
Thumbs up graphic, would recommend
daudia87 - 29 days ago, Verified purchaser
This is my go to store mascara. It makes my lashes look longer and great. Will continue to buy.
Best mascara out there
5 out of 5 stars
Thumbs up graphic, would recommend
Pootiebear17 - 1 month ago, Verified purchaser
- Skin concern: Blackheads, Sensitivity, Acne
- Skin type: Oily
- Hair color: Black
- Eye color: Hazel
- Skin tone: Light
This is quite possibly one of the best mascaras ever made. It has made my eyelashes look unreal!! Even when they were dinky and short. I think it also has one of the best waterproof formulas personally!!! LOVE! (Pic as proof lol)
Great Wand
5 out of 5 stars
Thumbs up graphic, would recommend
Good Eater - 1 month ago, Verified purchaser
- Skin concern: Sensitivity, Aging
- Skin tone: Medium
- Skin type: Normal
- Eye color: Blue
- Hair color: Brunette
I never write reviews for make up, but have to say this is one of the best mascaras! I used to get the regular falsies years ago, but decided to try this because of the new applicator brush! I no longer have to buy the expensive brands now! Wow never change this….its perfect!
Good for a drugstore brand.
5 out of 5 stars
Thumbs up graphic, would recommend
Carly - 1 month ago
This is nice for my thin lashes. It doesn’t clump and stays on.
Best mascara I've ever purchased.
5 out of 5 stars
Thumbs up graphic, would recommend
Jenna - 2 months ago, Verified purchaser
- Hair color: Brunette
- Eye color: Blue
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging, Dark circles, Redness
I feel alive when I apply this mascara. The look of falsies without having to apply the falsies with glue. This is 2 coats of mascara and you can tell a huge difference between the two. Long lasting without smearing. I finally found a mascara I’ll continue to purchase.
Almsot a 5
4 out of 5 stars
Thumbs up graphic, would recommend
Delilah - 2 months ago
It's a pretty good mascara, although it clumps fairly fast and the formula dries out pretty quickly, if you don't like smudge don't get this. It smudges a lot on your lower lash line which is kinda annoying considering I got waterproof. Also builds very easily
The best, longest lashes and no clumps
5 out of 5 stars
Wk02 - 3 months ago
originally posted on Maybelline.ca
Lash stiletto is *chefs kiss* I don't know why some places stopped carrying this, it's literally the only drugstore mascara worth purchasingor
Favorite mascara!
5 out of 5 stars
Thumbs up graphic, would recommend
bac - 3 months ago, Verified purchaser
- Skin tone: Light
- Eye color: Brown
- Hair color: Brunette
This has been my favorite mascara for a while. I have tried so many different brands, but this takes the cake. I get fullness and volume that lasts all day.
Lash Miracle!!!
5 out of 5 stars
HisWife - 4 months ago
originally posted on maybelline.com
[This review was collected as part of a promotion.] This is so amazing. I am pretty old and have tried so many mascaras in my life time. So much volume, so much lenghth. I love it!
Great mascara!
5 out of 5 stars
Bianca - 4 months ago
originally posted on maybelline.com
[This review was collected as part of a promotion.] Lightweight, nice brush and lifts lashes to give them volume
Falsies Mascara
5 out of 5 stars
Brit - 4 months ago
originally posted on maybelline.com
[This review was collected as part of a promotion.] I felt that this mascara was long lasting and made my eye lashes more thick and fuller.
lovely
5 out of 5 stars
mishel - 4 months ago
originally posted on maybelline.com
[This review was collected as part of a promotion.] good mascara not clumpy or crunchy or flaky, coats lashes quick
Amazing 😻
4 out of 5 stars
Carlet - 4 months ago
originally posted on maybelline.com
[This review was collected as part of a promotion.] A very good mascara! Feels good I will buy it and a black color
So nice
5 out of 5 stars
Jayzel - 4 months ago
originally posted on maybelline.com
[This review was collected as part of a promotion.] Thank you . I love it!😻 i enjoyed the Mascara and it feels like on the lashes
Falsies in a Tube
5 out of 5 stars
Smith007 - 4 months ago
originally posted on maybelline.com
[This review was collected as part of a promotion.] I naturally have long lashes and this gave them the perfect oomph they needed!