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L'Oreal Paris Voluminous Mascara - 0.28 fl oz

L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 1 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 2 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 3 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 4 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 1 of 4
$8.99 when purchased online

About this item

Highlights

  • L'Oreal Paris Voluminous Original Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
  • L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands.
  • Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look

Description

L’Oreal Paris Voluminous Original Volume Building Black Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.

Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Phthalate-Free, No Fragrance Added, Contains Ceramides, Sulfate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 12912149
UPC: 071249749012
Item Number (DPCI): 052-04-0448
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water, paraffin, cyclopentasiloxane, cera alba/beeswax, stearic acid, triethanolamine, acacia/acacia senegal gum, carnauba/carnauba wax, palmitic acid, dimethiconol, hydroxyethylcellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, methylparaben, peg/ppg-17/18 dimethicone, 2-oleamido-1,3-octadecanediol, propylparaben, simethicone, bht, polyquaternium-10, may contain [+/- ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, ci 77266/black 2, mica, ci 75470/carmine, ci 77510/ferric ferrocyanide, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green], fil d26675/1

Shipping details

Estimated ship dimensions: 7.874 inches length x 3.4646 inches width x 1.1024 inches height
Estimated ship weight: 0.05 pounds
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), United States Minor Outlying Islands, Virgin Islands, U.S., Northern Mariana Islands, American Samoa (see also separate entry under AS), APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.1 out of 5 stars with 4150 reviews
64% would recommend
534 recommendations
long lasting: 3.77 out of 5
value: 3.74 out of 5
easy to remove: 3.98 out of 5
quality: 3.7 out of 5
easy to apply: 4.3 out of 5

never again

1 out of 5 stars
Leee - 5 days ago
originally posted on lorealparisusa.com
It was clumped from day one had to toss the mascara
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New formula is terrible and disappointing

2 out of 5 stars
Stitchmama - 5 days ago
originally posted on lorealparisusa.com
This used to be 5 stars. What did you do to this mascara! It’s the worst now, I’ve used this mascara for almost 20 years and loved it. But the last two tubes I got in the last couple months are terrible! The mascara is lumpy but also doesn’t layer and make your eyelashes huge like it used to. I’m am so disappointed.
1 guest found this review helpful. Did you?

Clumpy, gooey, mess

1 out of 5 stars
Loribc87 - 9 days ago
originally posted on lorealparisusa.com
I thought I was getting a bad batch with the last two purchases, but now I see it’s not just me. I have used Voluminous for 20 years and loved it. This new formula is a clumpy mess. You can’t pull out the brush without having clumps of mascara all over it and wiping doesn’t help. Sad I will need to find a different mascara now.
1 guest found this review helpful. Did you?

Personal info

  • Eye color:
    Hazel
  • Skin concern:
    Acne,
    Uneven skin tone,
    Dark circles
  • Skin type:
    Combination
  • Hair color:
    Blonde
  • Skin tone:
    Light
  • Not even close to being green

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Jennypenny - 12 days ago
    Mostly black, not green. Blue works well though.
    Did you find this review helpful?

    Skip this mascara

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Mkline - 14 days ago, Verified purchaser
    Do not buy! They have changed the formula and it gave made my eyes burn. In addition, right after I opened it, it was a gunky glue a mess. Skip this mascara.
    1 reply from L'OrealParisProductExpert team - 12 days ago
    Hi there! We are sad to hear that you are not enjoying the Voluminous Lash Paradise Mascara, and that the formula seems to thick and clumping. We thank you for your feedback and we will share this information with our production teams. We hope that you will continue to explore our products in the future.
    quality: 1 out of 5
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Where was L’Oréal during this product development?

    1 out of 5 stars
    JudeMaui - 14 days ago
    originally posted on lorealparisusa.com
    How is this product selling!? I’m trying to find a replacement for the Voluminous Collagen Mascara. Voluminous Carbon is awful! I always have raccoon eyes! It’s an embarrassment! Everyone asks “What’s wrong?” I go to the mirror…It looks like I either have two black eyes or I was crying.
    1 guest found this review helpful. Did you?

    DONT DO IT!!!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Targetmom - 16 days ago, Verified purchaser
    After using this mascara for over 20 years I will be finding a new one. Last week I began using my new tube I bought a week before. My eyes began to turn red within a matter of hours. It was a hard week filled with a lot of tear, so I thought that was the issue. I used two different eye drops to clear up the burning/redness. I thought after using eye drops for 4 days it was cleared up, and applied this again. All day long I was counting down until I was done working to get this off. After 2 hours being mascar free I applied Estée Lauder. Not one issue. This is not the same as a few months ago, please change it back
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Flaky, eye irritation

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Tee - 17 days ago
    Its clumpy and it flakes. Not recommended at all.I think there are way better mascaras out there in the drugstore than this one.
    1 reply from L'OrealParisProductExpert team - 16 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara in the black shade. We are sad to hear that you did not see the results you expected with this mascara, and had some flaking. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    value: 2 out of 5
    easy to apply: 3 out of 5
    long lasting: 2 out of 5
    quality: 2 out of 5
    easy to remove: 3 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin concern:
    Uneven skin tone,
    Acne,
    Blackheads
  • Hair color:
    Blonde
  • Skin type:
    Combination
  • Eye color:
    Blue
  • Great look, hard to take off

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Lac66727 - 17 days ago, Verified purchaser
    Looks great, but leaves black around eyes by the end of day and hard to take off!
    1 reply from L'OrealParisProductExpert team - 17 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara. We are happy to hear that you liked the inital resuts, but sad to hear that you had some smearing. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    long lasting: 3 out of 5
    easy to apply: 5 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    easy to remove: 1 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Skin concern:
    Pores
  • Hair color:
    Auburn
  • Eye color:
    Hazel
  • Burgundy is not worth it

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    julls - 18 days ago, Verified purchaser
    I got the burgundy to help accentuate my hazel eyes, but it's basically just a black brown, and the mascara itself isn't even that great besides the colors. I don't recommend getting burgundy. I'm going to try Violet and green another time though.
    1 reply from L'OrealParisProductExpert team - 18 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara in the burgundy shade. We are sad to hear that you did not see the results you expecected in the shade or overall. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction
    Did you find this review helpful?

    What Happened to My Favorite Mascara???

    1 out of 5 stars
    - 19 days ago
    originally posted on lorealparisusa.com
    Well, I just got my answer here... I have been using L'oreal's Voluminous Mascara (washable) for many years and I have loved it up until a few months ago. I started noticing that my eyes were burning and itching after a few hours of wearing this mascara. I also find it's harder to remove now, even with micellar water, and it flakes terribly. On top of that, even a brand-new, just-opened container seems to be half-empty! I know shrink-flation is a real problem, but this is ridiculous. I'm sad I can no longer use this product, but it's just not worth all of this hassle.
    2 guests found this review helpful. Did you?

    Terrible eye burn with new formula

    1 out of 5 stars
    Maggie - 23 days ago
    originally posted on lorealparisusa.com
    I Have been using this mascara for the past 15+ years and something has defenitely changed in the formula. I purchased 3 different tubes and all last 3 have made my eyes burn. Please bring the old back.
    1 reply from Consumer Care Center team - 20 days ago
    Hello Maggie. There! Thank you so much for sharing your experience with our Voluminous Original Washable Bold Eye Mascara. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers are important and helps us improve our products. We would love to make this right please call our toll free number at 800-322-2036 M-F 9:00 am – 5:30 pm ET.
    4 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Normal
  • Gunky and bring back straight brush

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    broadway3 - 23 days ago, Verified purchaser
    I’ve used Voluminous for at least ten years. However, it’s now just a gunky mess rather than the defining formula it used to be. It’s very hard to separate the lashes. The straight brush does a better job than the curvy brush, but the straight brush can be very hard to find. Even when I’ve specifically ordered a color/package showing the straight brush, I often open the tube to find a curved brush.
    1 reply from L'OrealParisProductExpert team - 21 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    easy to remove: 2 out of 5
    value: 2 out of 5
    long lasting: 3 out of 5
    easy to apply: 2 out of 5
    quality: 3 out of 5
    1 guest found this review helpful. Did you?

    Does not wash off with soap & water as it claims

    2 out of 5 stars
    Mercedes - 25 days ago
    originally posted on lorealparisusa.com
    It’s great once it’s on, doesn’t flake, stays put. That’s sadly the problem, it stays put & although the package states it removes with soap & water, it still stays on. After washing four times with soap & water, I still had mascara particles on. I used this in the past & it was never like this. At first I thought I had a bad tube & was going to try from another store but after seeing the reviews that people cannot get this stuff off, I think it’s the formula. If you go back to the original formula, then I’ll buy it again.
    1 guest found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Hair color:
    Brunette
  • Eye color:
    Green
  • Skin concern:
    Aging
  • Skin type:
    Normal
  • Allstar mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Frugalfairy - 25 days ago, Verified purchaser
    The absolute best mascara hands down
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Flakes like crazy

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    bnp - 25 days ago, Verified purchaser
    I haven't worn make-up for years, but decided this aging face needed a pick-me-up. I read reviews of lots of lots of mascaras and chose this one. It was OK, not super-dramatic. But when I looked in the mirror later that day, I was shocked to see tiny black flakes under my eyes and on my upper cheeks. I think I'll go back to being make-up-free!
    1 reply from L'OrealParisProductExpert team - 24 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara, we are sad to hear that you did not see the results you expected with this mascara and you had some flaking. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    1 guest found this review helpful. Did you?

    Personal info

  • Skin concern:
    Blackheads,
    Acne,
    Aging
  • Hair color:
    Brunette
  • Skin type:
    Oily
  • Eye color:
    Brown
  • Skin tone:
    Medium
  • Okay...

    4 out of 5 stars
    Thumbs down graphic, would not recommend
    Alice - 29 days ago, Verified purchaser
    Leaves black under the eyes at the end of the day. Haven’t had this with any other mascara
    value: 3 out of 5
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    quality: 3 out of 5
    long lasting: 2 out of 5
    Did you find this review helpful?

    Horrible!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Makeup - 1 month ago, Verified purchaser
    Horrible! Been a long time fan of this mascara but something has changed. Made my eyes burn, itch and irritated. Also it’s now impossible to rinse off! Won’t be buying again!
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there! Thank you for your feedback on the Voluminous Mascara. We are sorry to hear about your experience and we would like to speak to you directly. Please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET. We look forward to speaking to you.
    2 guests found this review helpful. Did you?

    Not a fan, not waterproof

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    TmninVA - 1 month ago, Verified purchaser
    It is not waterproof and also has a distinct smell. That the black waterproof mascara does not have
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there! We are so disappointed to hear about your experience with the delivery of your Voluminous Orginal Waterproof Mascara, in the shade 970 Deep Violet. We are sad to hear that you did not get the results you expected with this mascara. Please give us a call at 1-800-322-2036 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
    Did you find this review helpful?

    LOVE- ALWAYS

    5 out of 5 stars
    Thumbs up graphic, would recommend
    DBENA - 1 month ago, Verified purchaser
    The L'Oreal brand has been in my opinion become a superior brand. I am a mascara girl for sure and even after trying other brands, i continue to come back to the L'Oreal Voluminous. I just LOVE. Will continue to use.
    easy to apply: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    Did you find this review helpful?

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