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L'Oreal Paris Voluminous Mascara - 0.28 fl oz

L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 1 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 2 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 3 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 4 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 1 of 4
$7.19 sale price when purchased online
$8.99 list price

About this item

Highlights

  • L'Oreal Paris Voluminous Original Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
  • L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands.
  • Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look

Description

L’Oreal Paris Voluminous Original Volume Building Deep Violet Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Suggested Age: Adult Use Only
Health Facts: Contains Ceramides
Color Palette: Bright Tones
Includes: Mascara
Beauty Purpose: Lengthening, Thickening, Volumizing
Net weight: .27 fl oz (US)
Features: Non-Clumping, Waterproof
TCIN: 80114909
UPC: 071249421536
Item Number (DPCI): 052-04-6735
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua / water, paraffin, potassium cetyl phosphate, cera alba / beeswax, copernicia cerifera cera / carnauba wax, acacia senegal gum, cetyl alcohol, glycerin, hydroxyethylcellulose, phenoxyethanol, peg/ppg-17/18 dimethicone, steareth-20, silica, phenethyl alcohol, sodium polymethacrylate, hydrogenated jojoba oil, hydrogenated palm oil, polyquaternium-10, disodium edta, tin oxide, panthenol, bht, [+/- may contain ci 77007 / ultramarines, mica, ci 75470 / carmine, ci 77891 / titanium dioxide], fil b252592/1

Shipping details

Estimated ship dimensions: 7.06 inches length x 2.52 inches width x 0.94 inches height
Estimated ship weight: 0.05 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.1 out of 5 stars with 4226 reviews
63% would recommend
549 recommendations
easy to apply: 4.26 out of 5
quality: 3.67 out of 5
easy to remove: 3.95 out of 5
long lasting: 3.73 out of 5
value: 3.71 out of 5

Awful New Formula

1 out of 5 stars
Heybails11 - 5 days ago
originally posted on lorealparisusa.com
So disappointing that they changed the formula on this, have used for years and will now need to find a different brand :( why would you change a good thing?
3 guests found this review helpful. Did you?

Chemical smell.

1 out of 5 stars
Thumbs down graphic, would not recommend
JM - 6 days ago, Verified purchaser
Smells like chemicals and irritated my eyes the next day after using.
Did you find this review helpful?

Personal info

  • Eye color:
    Green
  • Skin tone:
    Light
  • Hair color:
    Brunette
  • BEST. MASCARA. EVER.

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Team Member - 6 days ago, Verified purchaser
    This is the BEST mascara I’ve ever tried, & this is coming from someone that has paid up to $40 for a tube of mascara! I accidentally bought the waterproof black/brown color & am in love with how the soft shade makes my green eyes pop. I will never use another mascara as long as this one is on the market.
    easy to remove: 5 out of 5
    value: 5 out of 5
    easy to apply: 5 out of 5
    quality: 5 out of 5
    long lasting: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Hair color:
    Brunette
  • Skin concern:
    Pores,
    Aging
  • Skin type:
    Normal
  • Eye color:
    Brown
  • Smudges

    3 out of 5 stars
    Thumbs up graphic, would recommend
    Erin - 7 days ago, Verified purchaser
    I like this mascara but it smudges
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 3 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Changed formula terrible results

    1 out of 5 stars
    Cindy68 - 9 days ago
    originally posted on lorealparisusa.com
    You have changed the formula and it is not something I care to keep using after 25 yrs of use. Clumpy, flaky, dry's up in two weeks.
    3 guests found this review helpful. Did you?

    New formula is awful.

    1 out of 5 stars
    caitm - 11 days ago
    originally posted on lorealparisusa.com
    I have used this mascara for a decade at least, always prefer it over expensive brands. The last tube I got wouldn't come off - I thought I accidentally bought waterproof. I bought another one and triple checked it's washable and it's STILL impossible to get off. I'm heartbroken because this was my gold standard mascara and now I have to find a new one. Please bring the old formula back!
    4 guests found this review helpful. Did you?

    Terrible New Formula....

    1 out of 5 stars
    Jennifer19 - 12 days ago
    originally posted on lorealparisusa.com
    I have been buying this mascara for years. I do NOT like waterproof mascara, thats why I buy the original Voluminous mascara. I recently purchased a new tube, and its definitely different. It does not apply as easy as it used to be and its so difficult to remove. Please stop trying to change old products that are always the best selling . I absolutely hate when companies have to ruin a good product. If I wanted waterproof on my lashes I'd buy the waterproof, thats why they sell it separately. Thanks for ruining yet another good product as I now have to look for a new brand.
    3 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Skin concern:
    Acne,
    Aging,
    Dark circles,
    Dullness,
    Sun damage,
    Uneven skin tone
  • Hair color:
    Brunette
  • Eye color:
    Blue
  • Allergic reaction

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Liz - 12 days ago, Verified purchaser
    It was very thick and was hard to not clump on my lashes. Within two hors my eyes started to feel irritated, so I washed and washed and washed my face; even using eye makeup remover and it was super hard to get off. In the morning my eyes were so red and irritated :( I have never had an allergic reaction to mascara before, but something in this formula is bad for my eyes
    1 reply from L'OrealParisProductExpert team - 10 days ago
    Hi there Liz. We are sorry to hear about the experience you had with the Voluminous Mascara, We would like to speak with you directly about this, please give us a call at 1-800-322-2036 M-F 9am-5:30pm EST. We are looking forward to speaking with you.
    1 guest found this review helpful. Did you?

    Not like it used to be. Disappointed

    1 out of 5 stars
    - 16 days ago
    originally posted on lorealparisusa.com
    Have you changed something? I have always loved this mascara but this last bottle is so hard to remove. I would swear it’s the waterproof version but it’s not. I have to scrub and scrub and there’s still residue on my lashes. I’m so sad because I’ve used this product for years.
    1 reply from Consumer Care Center team - 14 days ago
    Hi there! We are so sorry to hear about your experience with our Voluminous Original Washable Bold Mascara. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. Please provide this reference #32205696. It would be helpful if you had the product available when you call. We look forward to speaking with you!
    Did you find this review helpful?

    Personal info

  • Skin type:
    Normal
  • Hair color:
    Blonde
  • Eye color:
    Hazel
  • Skin tone:
    Light
  • It's a flip for me

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    MerFay - 17 days ago, Verified purchaser
    Upon opening, the mascara seems like its dried out. I’m not getting much pigment from it either. Sadly a miss!
    1 reply from L'OrealParisProductExpert team - 16 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected and it seemed dried out. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    easy to apply: 2 out of 5
    long lasting: 2 out of 5
    easy to remove: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    PLEASE change the formula back

    1 out of 5 stars
    Mishka - 17 days ago
    originally posted on lorealparisusa.com
    Well, at least I'm happy to know that it's not just me and I'm not going crazy. I have used this mascara since I was in my 20's and I'm now 50! It has been the best product ever and I have recommended it to so many people over the years. I thought I accidentally bought the waterproof version (which I did once before), so I bought another one only to find the same problem of it not coming off. It's ridiculous how long it takes to wash my face at night when I use this! I have noticed flakiness as well, and I absolutely hate it. Sadly, I have to find a new brand. PLEASE change it back!!!
    1 reply from L'oreal Paris team - 14 days ago
    Hello Mishka! Thank you for sharing your experience with our Voluminous Original Washable Bold Eye Mascara. We're sorry to hear that you don't love this product! Feedback from our consumers is very important to us and helps us improve all of our products. We hope you will continue to explore our products with complete confidence and satisfaction.
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Medium
  • Eye color:
    Black
  • Skin concern:
    Pores,
    Dullness,
    Uneven skin tone,
    Sensitivity,
    Acne
  • Hair color:
    Black
  • Skin type:
    Dry
  • Clumpy

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Raeanng - 20 days ago
    Soo thick. Literally tried everything to make it not come out so much. It just clumps together on your eyelashes and doesn’t separate. If that’s the look you want then go for it But that’s not for me. Also so hard to remove, I bought the water proof one and it still took so much elbow grease to take off. I do not recommend this at all.
    1 reply from L'OrealParisProductExpert team - 17 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    easy to apply: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Personal info

  • Eye color:
    Brown
  • Skin concern:
    Puffiness,
    Pores,
    Sun damage
  • Skin tone:
    Medium
  • Skin type:
    Normal,
    Dry
  • Hair color:
    Brunette
  • Love!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    acap - 21 days ago, Verified purchaser
    Great volume & not clumpy! Easy to remove. Great color on naturally dark lashes
    long lasting: 4 out of 5
    quality: 4 out of 5
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin concern:
    Dark circles,
    Acne,
    Redness
  • Skin tone:
    Light
  • Hair color:
    Blonde
  • Skin type:
    Combination
  • Eye color:
    Blue
  • Great mascara!!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Eal2ooo - 22 days ago, Verified purchaser
    It gives me so much volume and is such a good mascara in general. I will be repurchasing!!
    easy to remove: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    long lasting: 4 out of 5
    easy to apply: 5 out of 5
    1 guest found this review helpful. Did you?

    terrible new formula

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Ann 83 - 23 days ago, Verified purchaser
    What is going on! I've been using this mascara for over a decade and loved it. This latest purchase is totally different. It don't apply the same way or give as much coverage. It also irritated my eyes so badly I cannot wear it. It was really hard to wash off with my. usual makeup remover. Hopefully I can return this because it is garbage. Please go back to the original formula it was perfect.
    1 reply from L'OrealParisProductExpert team - 21 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET. We look forward to assisting you.
    easy to apply: 1 out of 5
    quality: 1 out of 5
    easy to remove: 1 out of 5
    value: 1 out of 5
    long lasting: 1 out of 5
    1 guest found this review helpful. Did you?

    DO NOT BUY!

    1 out of 5 stars
    - 25 days ago
    originally posted on lorealparisusa.com
    I’ve been using this product for YEARS! Like 7 or more years. This is the only mascara I actually loved. I tried others, and none of them ever compared! But, the formula or something changed. My eyelashes have been falling out, my eyes have been burning, and the mascara is so hard to wash off! I’m so upset. Bring the old formula back!
    1 reply from Consumer Care Center team - 21 days ago
    Hi gabbi! Thanks for reaching out to us regarding Voluminous Original Washable Mascara. We're sorry to hear that you had this experience and want to help. Please call us at: 1.800.322.2036. M-F,9A-5:30PM, ET. Give Ref#32059306 when calling. We look forward to hearing from you.
    Did you find this review helpful?

    Personal info

  • Skin type:
    Oily,
    Normal
  • Skin concern:
    Puffiness,
    Sensitivity,
    Acne,
    Aging,
    Pores,
    Cellulite,
    Blackheads
  • Eye color:
    Hazel
  • Skin tone:
    Light
  • Hair color:
    Blonde
  • Clumpy no color and eye irritation

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Caroline52 - 26 days ago, Verified purchaser
    This irritated the skin around my eyes SO BAD. I do have semi sensitive skin but I’ve never had a mascara do this. I bought 4 of the colored ones and I threw them all out this morning. I used the maroon one the first night and the green the second night without realizing they were irritating my eye skin. Also the colors don’t really show up. I never tried the blue but the green is black and the maroon and purple just look brown on. And they’re SO CLUMPY even for the first use. And it starts flaking all over after a few hours. This is terrible mascara.
    1 reply from L'OrealParisProductExpert team - 24 days ago
    Hi there! We are sorry to hear about the experience you had with the Voluminous Mascara. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET. Looking forward to speaking with you.
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    easy to remove: 1 out of 5
    easy to apply: 1 out of 5
    Did you find this review helpful?

    New ingredients! Terrible!

    1 out of 5 stars
    tdenae - 1 month ago
    originally posted on lorealparisusa.com
    So disappointed! I’ve used this product for 10+ and have loved it. Lately my eyes have been itching and burning. I don’t have allergies. Haven’t changed my skincare line and the only thing I could think of was my mascara with new packaging. Now I’ve discovered the ingredients have changed. This explains why my eyes are in such much pain and itching/burning throughout the day. Not to mention the mascara brush is clumpy which it never was before. Now I have to find a new mascara! So bummed!
    1 reply from Consumer Care Center team - 1 month ago
    Hi there. We are sorry to hear about the experience you had with the Voluminous Original Washable Bold Eye Mascara. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET and provide the reference #31949897. Looking forward to speaking with you.
    1 guest found this review helpful. Did you?

    Personal info

  • Hair color:
    Grey
  • Skin type:
    Normal
  • Skin tone:
    Light
  • Eye color:
    Green
  • Newest Voluminous is Terrible

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    KCKaren - 1 month ago, Verified purchaser
    I’ve used this mascara for many years and loved it. Unfortunately, my newest tube is awful. It won’t adhere to my lashes without adding several layers, and I come home from work to find dried flakes scattered under my eyes. I’ve only had it 3 weeks, and it already seems like it’s running low…I’ve gone about 3 months per tube in the past. I just thought I had gotten a bad tube, but I’m seeing comments here that say they changed the formula. That’s a disappointment. I won’t be buying this anymore.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected and had some flaking and need to use more. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    easy to remove: 1 out of 5
    value: 1 out of 5
    quality: 1 out of 5
    long lasting: 1 out of 5
    easy to apply: 1 out of 5
    1 guest found this review helpful. Did you?

    Formula has changed for Voluminous original

    3 out of 5 stars
    - 1 month ago
    originally posted on lorealparisusa.com
    I have used Loreal voluminous Original for decades. I've tried other products and always come back to Voluminous Original. What I liked most about it is it was soft and combable. The last two I've bought have a new gold stripe around the tube and it is stiff like the waterproof. If I comb through the lashes, they break. I want the old version back.
    1 reply from Consumer Care Center team - 1 month ago
    Hello Nia77. We appreciate you providing us with your honest feedback on the Voluminous Original Washable Bold Eye Mascara. We will be passing this valuable information on to the rest of our team as we are always looking for ways to improve our products. We hope you will continue to explore our products and find your favorite Mascara !
    1 guest found this review helpful. Did you?

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