$7.19 sale price when purchased online
$8.99 list price
Target Online store #3991
About this item
Highlights
- L'Oreal Paris Voluminous Original Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands.
- Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Description
L’Oreal Paris Voluminous Original Volume Building Cobalt Blue Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Paraben-Free, Phthalate-Free, No Fragrance Added, Contains Ceramides, Sulfate-Free
Color Palette: Bright Tones
Includes: Mascara
Beauty Purpose: Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 51541064
UPC: 071249345931
Item Number (DPCI): 052-04-0024
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, parafin, potassium cetyl phosphate, cera alba/beeswax, copernicia cerifera cera/carnauba wax, acacia senegal gum, cetyl alcohol, glycerin, silica, hydroxyethylcellulose, phenoxyethanol, peg/ppg-17/18 dimethicone, steareth-20, phenethyl alcohol, sodium polymethacrylate, hydrogenated jojoba oil, hydrogenated palm oil, disodium edta, polyquaternium-10, sodium hydroxide, stearyl alcohol, myristyl alcohol, panthenol, sodium acetate, sodium chloride, bht, isopropyl alcohol, [+/-may contain ci 77007/ultramarines, ci 77491, ci 77492, ci 77499/iron oxides, mica, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green, ci 77891/titanium dioxide, ci 77510/ferric ferrocyanide], f.i.l# b161285/5
Shipping details
Estimated ship dimensions: 7 inches length x 2.75 inches width x 1 inches height
Estimated ship weight: 0.05 pounds
This item cannot be shipped to the following locations: APO/FPO, Northern Mariana Islands, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Virgin Islands, U.S.
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Summary of reviews
The mascara is appreciated for its volumizing effect, durability, and variety of colors. However, guests have reported issues with clumping, smudging, and the product drying out quickly. Some guests also experienced allergic reactions and burning sensations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 4727 reviews
long lasting: 3.62 out of 5
easy to remove: 3.8 out of 5
easy to apply: 4.14 out of 5
value: 3.51 out of 5
quality: 3.51 out of 5
57% would recommend
650 recommendations
Bad Product
1 out of 5 stars
G917 - 4 days ago
originally posted on lorealparisusa.com
Not impressed. I’ve used L’Oreal Voluminous mascara for years. I unwittingly bought Hydrofuge by mistake and it’s awful. I don’t know if it’s an old product, but it dries instantly and is hard to remove.
A must
5 out of 5 stars
Thumbs up graphic, would recommend
Kristen - 4 days ago, Verified purchaser
- Skin concern: Acne, Uneven skin tone
- Skin tone: Light
- Skin type: Combination
- Hair color: Blonde
- Eye color: Green
My go to mascara. I’ve used this since high school and still love it.
New formula
1 out of 5 stars
Thumbs down graphic, would not recommend
sml86 - 7 days ago, Verified purchaser
The new formula is horrible! This was my holy grail mascara since high school and they just changed thr formula and it’s awful! PLEASE GO BACK TO THE OLD FORMULA!
Poor quality mascara
1 out of 5 stars
SW50 - 10 days ago
originally posted on lorealparisusa.com
The changes L’Oréal made to the washable mascara has made the product awful. It does not wash off and flakes into my eyes during the night. I’ll be looking for a new product.
1 reply from Consumer Care Center team - 7 days ago
Hello SW50 ! Thank you for sharing your experience with our Voluminous Original Washable Bold Eye Mascara. Voluminous Original Washable Bold Eye Mascara sorry to hear that you don't love this product ! Feedback from our consumers is very important to us and helps us improve all of our products. We hope you will continue to explore our products with complete confidence and satisfaction.
Doesn't past the wear test
2 out of 5 stars
Thumbs down graphic, would not recommend
Koleio - 15 days ago, Verified purchaser
- Skin type: Normal
- Hair color: Brunette
- Skin tone: Medium
- Eye color: Hazel
Unfortunately, this product becomes flakey quickly causing both flakes and dark smudging to occur as it falls throughout the day. The wand is not great for application causing clumping and sectioned pieces of lash rather than the fanned out evenly distributed application one hopes for.
1 reply from L'OrealParisProductExpert team - 14 days ago
Hi there! Thank you for your feedback on the Voluminous Mascara in the 310 Blackest Black shade. We are sad to hear that you did not see the results you expected and had flaking and smudging. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Green wasnt in the room
3 out of 5 stars
Thumbs down graphic, would not recommend
Flor - 19 days ago, Verified purchaser
- Eye color: Brown
- Skin tone: Medium
- Skin type: Combination
- Hair color: Brunette
Good mascara but there was absolutely zero green showing. Sucked because the blue one was beautiful and showed perfectly.
1 reply from L'OrealParisProductExpert team - 15 days ago
Hi there! Thank you for your feedback on the Voluminous Washable Mascara in the shade 960 Deep Green. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Barely there red
3 out of 5 stars
Thumbs down graphic, would not recommend
Flor - 19 days ago, Verified purchaser
- Eye color: Brown
- Hair color: Brunette
- Skin type: Combination
- Skin tone: Medium
It’s a good mascara but the red color barely shows.
1 reply from L'OrealParisProductExpert team - 15 days ago
Hi there! Thank you for your feedback on the Voluminous Washable Mascara in the shade 950 Deep Burgundy. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
New fomula caused severe allergic reaction!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Mak - 20 days ago
The new formula is the worst. I ended up at urgent care due to an allergic reaction. Considering the eye drops I needed were over a $100, this mascara was the most expensive I’d ever purchased. Go back to the old formula before you blind someone!
1 reply from L'OrealParisProductExpert team - 19 days ago
Hi there, Mak! Thank you for reaching out about your experience with our L'Oreal Paris Voluminous Mascara. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Not great.
1 out of 5 stars
Thumbs down graphic, would not recommend
AG - 21 days ago, Verified purchaser
- Skin tone: Light
Always ends up flaking and making my eyes water.
1 reply from L'OrealParisProductExpert team - 21 days ago
Hi there! Thank you for reaching out to us about the Voluminous Mascara in the 950 Deep Burgundy shade. We would like to speak with you directly about it. Please give us a call1-800-322-2036 m-F 9am to 5pm, and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Terrible color
1 out of 5 stars
Sandy - 25 days ago
originally posted on lorealparisusa.com
The green does not look anything like on the pictures the color looked almost black with a hint of color and the color on the box looked beautiful what a disappointment
1 reply from Consumer Care Center team - 23 days ago
Hello Sandy! Thank you for reaching out about our Voluminous Original Washable Bold Eye Mascara. Feedback from our consumers is very important to us and helps us improve all of our products! We apologize that you did not end up liking this product and appreciate you sharing your experience. We would like to speak to you directly so we can find the best suited product for you, please call us at 800 631 7358, between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Formula changed!! Too gluey.
1 out of 5 stars
Thumbs down graphic, would not recommend
Smith - 26 days ago, Verified purchaser
I’ve used this product for 20+ years and it WAS amazing!! The formula changed with the “new look” packaging. It’s so gluey now. I hate it. My lashes stick together during application in the morning and no longer feather out. It used to melt off with water. Now my regular face wash and makeup remover combined aren’t enough to completely get it off. And each day of the week my application gets worse because my lashes are more stuck together than the day before. What happened?! So disappointed.
1 reply from L'OrealParisProductExpert team - 23 days ago
Hi there! Thank you for reaching out to us about the Voluminous Mascara, we are sad to hear that you are having difficulty removing it. We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this.
Replacement for Diorshow Waterproof Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Gingergal - 27 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination, Normal
- Skin concern: Dark circles
- Hair color: Red
- Eye color: Green
I am a natural redhead and had been using the Diorshow Waterproof mascara in the color Catwalk Brown for over a decade. I guess they decided to discontinue the brown color, so I've been on the hunt for a comparable mascara. I don't usually like "black-brown" color for mascara because it ends up being too dark for me, but I decided to give the L'Oréal Paris Voluminous Mascara in the waterproof blacl-brown color. It applies the same and looks identical to the Diorshow mascara! So happy I was able to find a replacement. Definitely would recommend if you have long lashes that struggle to stay curled. Since it is waterproof, it is harder to wash off. You just need to be patient and use a cleaner that can really break down the makeup. But that's a struggle I am willing to have by finding an incredible replacement!
Why was the formula changed? So disappointed.
1 out of 5 stars
Colorado - 28 days ago
originally posted on lorealparisusa.com
I thought I bought the wrong Voluminous mascara, which I have used for years, but after reading other reviews, I realize your formula was changed. I have pulled out eyelashes to get this off using water and soap like it says but it does not come off. I am switching to another brand until you fix this. Why did you change it? And don't write your dumb response "so sorry to hear this..."
Allergic Reaction
1 out of 5 stars
Thumbs down graphic, would not recommend
Rosie - 1 month ago, Verified purchaser
The color was perfect but I had an allergic reaction. Eyes were swollen and red with secretion. Tried it again at a later time and the same thing happened. Ended up seeing an ophthalmologist for the reaction. Sadly, this product is not for me. This has never happened with any other mascara.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! We are sorry to hear about the experience you had with the Voluminous Mascara. We would like to speak with you directly about it. Please give us a call1-800-322-2036, M-F 9am to 5pm, and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
This mascara cause me alergy
1 out of 5 stars
Ventura - 1 month ago
originally posted on lorealparisusa.com
I was disappointed when after finishing all my makeup I felt a lot of irritation in my eye, it looked like I had rubbed pepper, my eye became swollen and very red, I needed to remove everything and use medicine to improve and so I don't recommend this product, I'm not allergic to anything, besides having used several other brands I've never had allergies or irritation like this.
1 reply from Consumer Care Center team - 1 month ago
Hello! We are sorry to hear about the experience you had with Voluminous Waterproof Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, 9:00 am - 5:30 pm ET for assistance and provide the reference number 37870709. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Awful, doesnt stick to lashes and you cant see the color
1 out of 5 stars
Thumbs down graphic, would not recommend
Bdubb - 1 month ago, Verified purchaser
- Skin tone: Dark
- Skin type: Normal
After 50 swipes you still can’t tell a difference! No color pay off, no length or volume. Literally looks like I’m not wearing anything I’ve never had a mascara not even coat my lashes a little. I’m blown away by how much this doesn’t work. I’ve never seen a mascara like this before, I didn’t expect from a name brand
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for your feedback on the Voluminous Mascara in the black shade. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction
Reviews are RIGHT. DO NOT BUY
1 out of 5 stars
Thumbs down graphic, would not recommend
Tdo88 - 1 month ago, Verified purchaser
There is something that gave me a reaction, very itchy. I tried it twice thinking it was just a coincidence or in my head, but nope, super itchy eyelids while wearing it, I just wanted it off.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! We are sorry to hear about the experience you had with Voluminous Mascara in the shade 950 Deep Burgundy. We would like to speak with you directly about it. Please give us a call1-800-322-2036 m-F 9am to 5pm, and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
green is not green
2 out of 5 stars
Polly - 1 month ago, Verified purchaser
good consistency and long wear, not clumpy or too light, but the "green" shade is not green at all.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there Polly! Thank you for your feedback on the Voluminous Mascara in the deep green shade. We are sad to hear that you did not see the color results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Will not buy again
1 out of 5 stars
Catya - 1 month ago
originally posted on lorealparisusa.com
The worst mascara, they shouldn't have changed it. It flakes especially when you wash it off and it gets in your eyes. The color is not good. It doesn't smudge well, it's almost sticky. It also burns my faceand causes my eyes to water.
1 reply from Consumer Care Center team - 1 month ago
Hello there! We are so sorry to hear about your experience with our Voluminous Waterproof Mascara. Please give us a call at +1-833-856-7325 M-F 9:00 am – 5:30 pm ET and provide this reference number: 37820579. We look forward to speaking with you!
No color
1 out of 5 stars
Thumbs down graphic, would not recommend
LT - 1 month ago, Verified purchaser
- Skin tone: Light
Well this was a huge disappointment. Can’t see the green at all, it’s just black.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there LT! Thank you for your feedback on the Voluminous Washable Mascara, in the shade 960 Deep Greene. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.