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Maybelline Great Lash Curved Brush Mascara

Maybelline Great Lash Curved Brush Mascara - image 1 of 4
Maybelline Great Lash Curved Brush Mascara - image 2 of 4
Maybelline Great Lash Curved Brush Mascara - image 3 of 4
Maybelline Great Lash Curved Brush Mascara - image 4 of 4
Maybelline Great Lash Curved Brush Mascara - image 1 of 4
$6.19 when purchased online

About this item

Highlights

  • Volumizing Mascara: Great Lash Washable Very Black Mascara has a lash-doubling hypoallergenic formula that glides on smoothly to condition and build natural great-looking lashes; The curl brush lifts each lash for the perfect curl and thickness
  • Gentle On Lashes - Great Lash Volumizing Mascara for natural lash volume is suitable for contact lens wearers and is ophthalmologist tested
  • Easy On Easy Off: This washable volumizing and lengthening mascara features a unique lash-building brush that makes it so easy to get a voluminous, full-lash look in one application; clean and easy to remove without any scrubbing or rubbing
  • Maybelline Is THE Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes; With a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
  • Create Any Look: Maybelline foundations, bb creams, concealers and highlighters create a perfect canvas; Make eye looks with eyeshadows, brow pencils and eyeliners, and perfect your pout with lipsticks and lip balms
  • Maybelline New York: The world’s number 1 makeup brand, from foundation to eye mascara to lipstick; Diverse, on the pulse, inspired by the city and tested on its streets

Description

Easy, lifted curls. Great Lash Mascara is your timeless go-to for natural-looking volume. The small brush is easy to control for buildable volume. Our lash-doubling formula lengthens and conditions lashes for an easy, everyday makeup look. The hypoallergenic formula is ophthalmologist tested and safe for contact lens wearers. See why there's been billions of Great Lashes since 1971

Step 1: Hold the custom curl brush at the inside curve to align with the base of lashes.
Step 2: Repeat Step 1. until the desired volume is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Aluminum-Free, Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Curling, Lengthening, Thickening
Net weight: .43 fl oz (US)
Features: Non-Clumping, Opthamologist Tested
TCIN: 12058334
UPC: 041554565294
Item Number (DPCI): 052-07-0857
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water, beeswax, ozokerite, shellac, glyceryl stearate, triethanolamine, propylene glycol, stearic acid, palmitic acid, sorbitan sesquioleate, methylparaben, quaternium-15, simethicone, quaternium-22, butylparaben, (+/- may contain: ci 77492, ci 77491, ci 77499/iron oxides, ci 77007/ultramarines, mica, ci 77891/titanium dioxide, ci 77510/ferric ferrocyanide, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green, ci 77742/manganese violet)

Shipping details

Estimated ship dimensions: 0.75 inches length x 2.7 inches width x 5.59 inches height
Estimated ship weight: 0.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Which is darker...very black or blackest black?

submitted by KJ - 5 years ago
  • A: Hi KJ! Blackest Black is the darker option. Hope this helps!

    submitted byTarget Beauty Consulting - 5 years ago
    Brand expert

Q: Is this waterproof mascara? This information should be listed.

submitted by goldie - 6 years ago
  • A: Hi, Goldie. This particular formula is not waterproof. For a waterproof formula, we recommend the Maybelline Great Lash Mascara, waterproof. Hope this helps!

    submitted byTarget Beauty Consulting - 6 years ago
    Brand expert
4.3 out of 5 stars with 229 reviews
56% would recommend
30 recommendations
quality: 2.89 out of 5
easy to apply: 3.78 out of 5
value: 2.83 out of 5
easy to remove: 3.82 out of 5
long lasting: 2.75 out of 5

Bring it back!!!

5 out of 5 stars
Valentine - 20 days ago
originally posted on Maybelline.ca
Best mascara ever!!! BRING IT BACK! I can't find it in a store anywhere. I've tried so many different kinds and this one is the only one that doesn't clump, flake , smear and my lashes look super long !r
1 guest found this review helpful. Did you?

Personal info

  • Skin tone:
    Light
  • Skin type:
    Dry
  • Hair color:
    Brunette
  • Eye color:
    Blue
  • The Best

    5 out of 5 stars
    Thumbs up graphic, would recommend
    DMPatt - 1 month ago, Verified purchaser
    Love this mascara. There is a reason it’s been around for a long time!
    quality: 5 out of 5
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Hair color:
    Black
  • Skin concern:
    Puffiness,
    Sensitivity
  • Skin tone:
    Dark
  • Eye color:
    Black
  • Skin type:
    Normal
  • Not recommended!

    1 out of 5 stars
    E - 2 months ago, Verified purchaser
    This mascara has given me multiple rashes. At first I didn’t think it was this brand/item until I used it individually for one day. It makes my eyes swell and break out.
    1 reply from Maybelline Consumer Care team - 1 month ago
    Hi there! We are sorry to hear about the experience you had with Great Lash Curved Mascara. We would like to invite you to call us @ 800-944-0730 M-F 9:00 am – 5:30 pm ET so we can best assist. Provide the reference # 32332017. It would be helpful if you could have the product available when you call. We look forward to speaking with you.
    long lasting: 1 out of 5
    value: 1 out of 5
    quality: 1 out of 5
    easy to apply: 4 out of 5
    easy to remove: 1 out of 5
    Did you find this review helpful?

    Please don’t discontinue

    5 out of 5 stars
    Coco76 - 2 months ago
    originally posted on Maybelline.ca
    Please please please do not discontinue this item! Hands down the best mascara for the price. I’ve been using it for 20 years and I haven’t found a product that comes close. I swore I would go to fake eyelashes and give up on mascara forever If this was ever discontinued. So please keep it alive!
    9 guests found this review helpful. Did you?

    Unrivaled

    5 out of 5 stars
    Valeria - 2 months ago
    originally posted on Maybelline.ca
    It is the best mascara which defines the eyelashes and which I pierce, holds the curvature of the eyelashes..the others can go and improve on this side. It doesn't sting the eyes and holds up really well, even without being 'waterproof', I want to SEE IT again on our shelves!
    1 guest found this review helpful. Did you?

    Not my pref

    2 out of 5 stars
    alizée - 2 months ago
    originally posted on Maybelline.ca
    It is ok. It doesn't dry and it let the lashes wet.
    1 reply from Consumer Care Center team - 1 month ago
    Hello alizée! We truly appreciate your honest feedback and we're sorry to hear that you're having trouble with our Brow Fast Sculpt. We understand how frustrating it can be when a product doesn't work as expected, and we want to make things right for you. We're here to help and we would be more than happy to assist you in any way we can. Please give us a call at 1-888-462-9235 or email us at dgcontactmaybelline@info-ccc.com so we can connect you with one of our agents. We appreciate your patience and we look forward to speaking with you soon.
    1 guest found this review helpful. Did you?

    My go to!

    5 out of 5 stars
    Courtney C - 2 months ago
    originally posted on Maybelline.ca
    My favourite mascara! I have been using this mascara for over a decade. I have noticed it isn't on the shelves anymore where I am which means it's discontinued!!! Why discontinue?! Please bring it back. It's all I use :( doesn't compare to other mascaras I have tried.
    2 guests found this review helpful. Did you?

    My favourite mascara!

    5 out of 5 stars
    Courtney C - 2 months ago
    originally posted on Maybelline.ca
    I have been using this mascara for over a decade. I have noticed it isn't on the shelves anymore where I am which means it's discontinued!!! Why discontinue?! Please bring it back. It's all I use :( doesn't compare to other mascaras I have tried.
    3 guests found this review helpful. Did you?

    Personal info

  • Hair color:
    Blonde
  • Skin type:
    Combination
  • Skin tone:
    Medium
  • Eye color:
    Blue
  • Not the same aa orginial- flakes every time

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    JLD - 3 months ago, Verified purchaser
    Pretty disappointed since I’ve used great lash in the past, but this new curved option must have a different formula because it flakes constantly as a day goes on. Completely unwearable unless you’re going for the raccoon look.
    1 reply from Maybelline Consumer Care team - 3 months ago
    Hi JLD. Thank you for reaching out to Maybelline regarding the Great Lash Curved Brush Mascara. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-944-0730, M-F, 9am-5:30pm, ET and provide us with your reference #31758586. Looking forward to hearing from you!
    easy to remove: 5 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    long lasting: 1 out of 5
    easy to apply: 4 out of 5
    Did you find this review helpful?

    No longer curved

    1 out of 5 stars
    DorDor - 3 months ago
    originally posted on maybelline.com
    It used to be curved. I’ve used this mascara for 45 years. What the heck happened?
    1 reply from Consumer Care Center team - 3 months ago
    Hello and thank you for providing us with your feedback. We understand that sharing your experience can be difficult and we appreciate you taking the time to do so. We would like to learn more about your experience and offer our assistance in any way we can. Please feel free to call us at 800-944-0730 and one of our agents will be happy to assist you. Don't forget to mention the reference number below when speaking to our agent. We are here to help and look forward to hearing from you soon. Reference number: 31623799
    Did you find this review helpful?

    Maybelline clear mascara (is awful)

    1 out of 5 stars
    jrhrbfhsj - 3 months ago
    originally posted on Maybelline.ca
    I would not recommend this, when I put it on the first thing I notice is the smell which wafts down throughout the day and I hate it, it makes me nauseous. secondly, no matter how much I curl my lashes or how thin I put it on it makes them droop, kinda defeating the purpose of the product. ones the product dries I'm 100% sure it evaporates because it's gone, my lashes look the same before and after except now they smell. it's not that great, I thought I would try the product because I'm ginger and too lazy to buy a reddish mascara and I regret it, oh the formula is also reallllyyyyyy watery like it looks like I slapped some water on my face. sorry Maybelline I usually love ur products but I think this is the worst makeup product in general I've ever used, I've used kids eyeshadow pallets that were better (AND STANK LESS)
    1 reply from BEC team - 1 month ago
    Thank you for reaching out and sharing some feedback with us on our Brow Fast Sculpt. We are sorry this product didn't meet your expectations. We appreciate you sharing your personal experience and will be forwarding your comments with others on our team. We hope you keep trying our products in the future!
    5 guests found this review helpful. Did you?

    The HOLY GRAIL of mascaras

    5 out of 5 stars
    Twinkles - 4 months ago
    originally posted on Maybelline.ca
    I’ve been buying this Mascara consistently since 2009!!!!! Literally 2009!! If Maybelline ever stops producing this, it would actually be the death of me. I’ve tried other mascaras before, and all mascaras typically do the job at the end of the day. However, this mascara transcends others on the market for MY desired look. The wand on the brush helps avoid clumping, in addition to the formula. I do have long lashes, but it helps gives me a bit of fullness. My last note, I also receive the nicest compliment on my lashes whenever I use this in comparison to other mascaras. Therefore, I will use this as long as it’s available 🫶🏼✨
    13 guests found this review helpful. Did you?

    Best mascara

    5 out of 5 stars
    Britt1234 - 6 months ago
    originally posted on Maybelline.ca
    Love, love, love this mascara!! I've been using it for at least the last 10 years and it's the best. It doesn't flake, clump or smudge like other mascaras I've tried. But now I can't find it anywhere :( I've bought Sky High mascara as a replacement but it's constantly smudging on my brow bone throughout the day, so I definitely won't be buying it again. PLEASE DON'T DISCONTINUE DEFINE A LASH!
    4 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Medium
  • Skin type:
    Normal
  • Smudges

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Smudges - 7 months ago, Verified purchaser
    Smudges a lot do not recommend.
    1 reply from Maybelline Consumer Care team - 7 months ago
    Hi there! We are sad to hear that you are not enjoying the Great Lash Curved Brush Mascara, and you had some smudging. We know that this can be frustrating and we will share this information with the rest of our team. We thank you for your feedback and we hope that you will continue to explore our products in the future.
    quality: 1 out of 5
    easy to apply: 4 out of 5
    long lasting: 1 out of 5
    easy to remove: 4 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Personal info

  • Eye color:
    Blue
  • Skin tone:
    Light
  • Hair color:
    Black
  • Skin type:
    Normal
  • Get what you pay for.

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Maddie - 7 months ago, Verified purchaser
    At the end of the day you’ll have what looks like a little bit of black eye shadow under your eyes. It looks good when going on but it will eventually make you look worse.
    1 reply from Maybelline Consumer Care team - 7 months ago
    Hi There! Thank you for trying our Maybelline Great Lash Curved Brush Mascara. Step 1. Hold the custom curl brush at the inside curve to align with the base of lashes. Step 2. Draw the from the root to tip of lashes. Step 3. Do not let mascara dry in between coats. We hope these tips help!
    easy to remove: 3 out of 5
    quality: 1 out of 5
    long lasting: 1 out of 5
    easy to apply: 3 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Clumpy and doesn't spread

    1 out of 5 stars
    JojoCanada - 7 months ago
    originally posted on Maybelline.ca
    I find this is clumpy and doesn't spread nice. I would prefer never to come across a mascara like this ever again.
    1 reply from BEC team - 7 months ago
    Thank you for reaching out to Maybelline and sharing some feedback with us on our Define-A-Lash Mascara. We appreciate you sharing your personal experience and will be forwarding your comments with others on our team. We hope you keep trying our products in the future!
    5 guests found this review helpful. Did you?

    Great mascara

    5 out of 5 stars
    Habbie1904 - 7 months ago
    originally posted on Maybelline.ca
    Buy this regularly, love it, no clumps, no flakes. Easy to take off.
    Did you find this review helpful?

    Personal info

  • Eye color:
    Blue
  • Hair color:
    Brunette
  • Skin tone:
    Light
  • Skin type:
    Normal
  • Great Mascara!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    R - 8 months ago
    Really easy to remove, and gives a natural and really pretty look.
    easy to apply: 4 out of 5
    quality: 5 out of 5
    long lasting: 5 out of 5
    value: 4 out of 5
    easy to remove: 5 out of 5
    1 guest found this review helpful. Did you?

    Absolute perfection!

    5 out of 5 stars
    Jenny123 - 8 months ago
    originally posted on Maybelline.ca
    This is my all time favourite mascara!! It defines each lash! If you like definition and no clumps, this is mascara is for you!!! Also, has become Very hard to find very hard to replace! Can’t find a mascara that compares to this one!! And it’s getting harder and harder to find. PLEASE don’t discontinue it.
    Did you find this review helpful?

    HOLY GRAIL

    5 out of 5 stars
    Tabs00 - 9 months ago
    originally posted on Maybelline.ca
    THIS IS MY HOLY GRAIL! I have used it ever since I started wearing makeup, a decade ago. I rely on the waterproof formula. I get compliments on my lashes all the time — especially post pool/lake! Suddenly it’s off the shelves and I’m terrified to live without it!!!
    1 guest found this review helpful. Did you?

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