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e.l.f. Lash N' Roll Mascara - 0.32 oz

e.l.f. Lash N' Roll Mascara - 0.32 oz - 2 of 4e.l.f. Lash N' Roll Mascara - 0.32 oz - 3 of 4e.l.f. Lash N' Roll Mascara - 0.32 oz - 4 of 4
e.l.f. Lash N' Roll Mascara - 0.32 oz - 1 of 4
$6.00 when purchased online
Target Online store #3991

About this item

Highlights

  • Mega-curling mascara
  • Curling mascara gives your lashes maximum curl and lift
  • Unique double-sided and curved silicone brush works to separate, lift, and curl each lash
  • Smudge- and flake-resistant formula
  • 100% vegan, cruelty-free, and Leaping Bunny Certified

Description

Get maximum curl and unbeatable lift with e.l.f. Cosmetics Lash ‘N Roll Mascara—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.

Why you'll love it:
• Gives your lashes maximum curl and lift
• Double-sided and curved silicone brush works to separate, lift, and curl each lash
• Smudge- and flake-resistant formula
• Vegan and cruelty-free


Shade Descriptions:
• Black
• Pitch Black (a deeper, more pigmented black shade)
• Brown

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

This product is made in a Fair-Trade Certified factory.
Suggested Age: 10 Years and Up
Health Facts: Vegan
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing, Lengthening
Net weight: .32 Ounces
Features: Built-In Brush
TCIN: 86754574
UPC: 609332830714
Item Number (DPCI): 052-16-5440
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), ricinus communis (castor) seed oil, styrene/acrylates copolymer, propylene glycol, synthetic beeswax, copernicia cerifera (carnauba) wax, glyceryl stearate, pvp, polyamide-5, polyacrylic acid, palmitic acid, peg-8 caprylic/capric glycerides, stearic acid, magnesium aluminum silicate, phenoxyethanol, peg-100 stearate, nylon-12, aminomethyl propanol, ceteareth-25, butylene glycol, peg-40 hydrogenated castor oil, ethylhexylglycerin, polyquaternium-10, peg-90m, caprylyl glycol, sodium benzoate, silica, xanthan gum, kaolin, tocopherol [+/-]: black 2 (ci 77266) (nano), ultramarines (ci 77007)

Allergens & Warnings:

NEVER USE IF EYE IS INJURED, IRRITATED OR INFECTED. SEEK MEDICAL ATTENTION IN CASE OF INJURY. HANDLE IN SANITARY MANNER. DO NOT DILUTE OR SHARE PRODUCT., AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WITH WATER.

Shipping details

Estimated ship dimensions: 0.67 inches length x 1.26 inches width x 5.87 inches height
Estimated ship weight: 0.055 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: is this a tubing mascara?

submitted by sami - 5 months ago
  • A: This is not a tubing mascara, it is a mega-curling mascara. For a tubing mascara, please check out e.l.f. Lash XTNDR Mascara.

    submitted bythe e.l.f. team - 5 months ago
    Brand expert
  • A: Hey Sami, Great question! The e.l.f. Lash N' Roll mascara is not a tubing mascara. This is the ultimate curling mascara featuring a curved and double-sided silicone brush to give you your most lifted lashes ever. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 5 months ago
    Brand expert

Q: Is it Waterproof I have watery eyes?

submitted by Honey Bee - 1 year ago
  • A: Hi there, this is water and smudge resistant, not waterproof.

    submitted byThe Elf Team - 1 year ago
    Brand expert
  • A: I do too, and I swear to you, this is the best mascara I have ever used. It's not hard to take off like Waterproof ones, but I NEVER get black under my eyes, it NEVER flakes... I swear, it's just magi

    submitted byAbbzilla - 10 months ago

Q: Is this a clean/ non toxic mascara?

submitted by Linzaloo - 5 months ago
  • A: Hey, Great question! The e.l.f. Lash N Roll Mascara claims Target Clean! All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 5 months ago
    Brand expert

Q: Is it hard to take off ?

submitted by Teddybear - 6 months ago
  • A: It is not difficult to remove with makeup remover or a makeup wipe.

    submitted byThe Elf Team - 5 months ago
    Brand expert

Q: Does it wash off easy

submitted by Reema - 6 months ago
  • A: This is easily removed with makeup remover or a makeup wipe.

    submitted byThe Elf Team - 6 months ago
    Brand expert

Q: How long is it good for after I open it ?

submitted by Ilovebooks - 8 months ago
  • A: We suggest that mascara be discarded six months after opening, generally.

    submitted byThe Elf Team - 8 months ago
    Brand expert

Q: Is the tube sealed with anything when you buy it, or is the box?

submitted by targetshopper - 11 months ago
  • A: Hey, Great question! The e.l.f. Lash N' Roll Mascara is packaged in the box. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 11 months ago
    Brand expert

Q: Ophthalmologist tested/safe for sensitive eyes?

submitted by Mum23 - 1 year ago
  • A: The mascara is not specifically ophthalmologist tested, however the ingredients are effective and safe.

    submitted byThe Elf Team - 1 year ago
    Brand expert

Q: Is this a tubing mascara?

submitted by Mama - 1 year ago
  • A: This is not a tubing mascara - e.l.f. Lash XTNDR is a tubing mascara.

    submitted byThe Elf Team - 1 year ago
    Brand expert

Q: Does this mascara have any scent or smell?

submitted by Cat Lover - 2 years ago
  • A: The mascara is not scented and does not have a smell.

    submitted byThe Elf Team - 2 years ago
    Brand expert
4.6 out of 5 stars with 3265 reviews
easy to apply: 4.49 out of 5
easy to remove: 4.37 out of 5
long lasting: 4.19 out of 5
quality: 4.09 out of 5
value: 4.34 out of 5
72% would recommend
285 recommendations

Great mascara

5 out of 5 stars
Thumbs up graphic, would recommend
CVedder - today, Verified purchaser
  • Skin type: Combination
  • Skin tone: Medium
  • Hair color: Brunette
  • Skin concern: Aging, Pores
  • Eye color: Brown
I’m pleasantly surprised how great this inexpensive mascara is. I have tried SO many brands at different price levels and this one is fantastic. My daughter recommended it and I was like e.l.f.? Really? She was right. Really😀
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

lifts lashes

5 out of 5 stars
Thumbs up graphic, would recommend
Bre - 4 days ago
This mascara has made my eyelashes look really long and the price is good
easy to apply: 5 out of 5
easy to remove: 4 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

pass

1 out of 5 stars
Thumbs down graphic, would not recommend
Esme - 16 days ago, Verified purchaser
  • Hair color: Brunette
  • Skin type: Combination
  • Skin tone: Light
  • Eye color: Hazel
this mascara was so dry. hard to layer. did nothing for my lashes
easy to apply: 1 out of 5
easy to remove: 1 out of 5
long lasting: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?

THE BEST!

5 out of 5 stars
Rina54 - 22 days ago
originally posted on elfcosmetics.com
I've been using Lash N Roll Mascara for a while and I love it!! Best mascara out there!
Did you find this review helpful?

No clumps, no mess!

5 out of 5 stars
Thumbs up graphic, would recommend
liiieblinggg - 26 days ago, Verified purchaser
  • Hair color: Blonde
  • Skin concern: Acne, Sensitivity
  • Eye color: Blue
  • Skin tone: Light
  • Skin type: Combination
Love this mascara. Have an absolute clean look without clumping, as my eyelashes always tend to do that with most mascaras !!
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Great for straight lashes

5 out of 5 stars
Thumbs up graphic, would recommend
No - 27 days ago, Verified purchaser
Works great on my straight lashes
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

I'll keep buying

5 out of 5 stars
Thumbs up graphic, would recommend
TP - 27 days ago, Verified purchaser
Best little drugstore mascara!
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 4 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Sweat proof

5 out of 5 stars
Thumbs up graphic, would recommend
Efstan - 28 days ago, Verified purchaser
  • Eye color: Hazel
  • Skin tone: Light
  • Skin type: Normal
  • Hair color: Blonde
  • Skin concern: Sensitivity
Bought for a recital and it didn't flake or smudge!
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Falls Flat (literally)

1 out of 5 stars
Thumbs down graphic, would not recommend
naomipearl - 1 month ago, Verified purchaser
NOT a dupe for Roller Lash. As soon as I put it on, my curled lashes went flat. Also, it is not buildable; it dried very quickly as I was applying. I recommend elf's Big Mood mascara in waterproof if you want volume and your curl to hold!
easy to apply: 2 out of 5
easy to remove: 2 out of 5
long lasting: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?

The best ELF Mascara imo

5 out of 5 stars
christina - 1 month ago, Verified purchaser
Actually waterproof. I have tried others from ELF that were embarrassing :( This is the best one. I find it works best if I curl my lashes, do the first coat, let it dry, and then add more. Will last all day & night. Use an oil-based cleanser or their make up remover balm to easily take it off!
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

A great dupe for roller lash!

5 out of 5 stars
Thumbs up graphic, would recommend
Sidney - 1 month ago, Verified purchaser
  • Skin tone: Light
  • Skin concern: Puffiness, Pores, Dullness, Aging
  • Skin type: Normal
  • Eye color: Blue
  • Hair color: Brunette
This is a staple for me now, I wear this mascara everyday when I’m not wearing falsies! It’s so pretty and you only need a couple of swipes. It’s a great and cheaper alternative to Benefit’s Roller Lash!
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Not for sensitive eyes

1 out of 5 stars
Thumbs down graphic, would not recommend
lauren1243 - 1 month ago, Verified purchaser
  • Skin tone: Light
  • Skin type: Combination
  • Eye color: Green
gave me eye irritation. not a lot of product goes on the lashes. must use multiple passes to get product on
easy to apply: 1 out of 5
easy to remove: 3 out of 5
long lasting: 3 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?

No for me

2 out of 5 stars
Thumbs down graphic, would not recommend
Chow - 2 months ago, Verified purchaser
  • Skin tone: Light
  • Skin type: Combination
  • Hair color: Brunette
  • Eye color: Hazel
It was a let down. Did not hold curl at all. It is nice on the bottom lashes but really didn't do anything for me on the top lashes.
easy to apply: 1 out of 5
easy to remove: 1 out of 5
long lasting: 3 out of 5
quality: 1 out of 5
value: 2 out of 5
Did you find this review helpful?

BOOM BOOM TEHE

5 out of 5 stars
Thumbs up graphic, would recommend
Diddy - 2 months ago, Verified purchaser
  • Skin tone: Medium
  • Skin type: Dry
  • Hair color: Blonde
  • Eye color: Green
Wow great mascara tehehhebebebebeb
Did you find this review helpful?

Nah

2 out of 5 stars
Thumbs down graphic, would not recommend
Hlc0203 - 2 months ago, Verified purchaser
This wand is so tiny, it took many swipes to get my lashes the way I wanted. It would be good on lower lashes probably. I do not have the patience to use it on my upper lashes though.
1 guest found this review helpful. Did you?

Look somewhere else

1 out of 5 stars
Thumbs down graphic, would not recommend
Victoria - 2 months ago, Verified purchaser
  • Skin type: Combination
  • Skin tone: Light
  • Eye color: Brown
  • Hair color: Auburn
  • Skin concern: Acne, Redness
Not a fan of this mascara at all. Two hours in and it looked like I had absolutely nothing on. Wouldn’t recommend
quality: 1 out of 5
long lasting: 1 out of 5
easy to apply: 5 out of 5
easy to remove: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

good

4 out of 5 stars
xxdee - 2 months ago
originally posted on elfcosmetics.com
affordable but cap breaks off easily is separating and lengthening
1 guest found this review helpful. Did you?

Love

5 out of 5 stars
Thumbs up graphic, would recommend
Jessica p - 2 months ago, Verified purchaser
  • Skin type: Combination
  • Skin concern: Pores, Sensitivity, Aging
  • Hair color: Blonde
  • Eye color: Blue
  • Skin tone: Light
Amazing mascara for the price and the brown shade is perfect for blue eyes
long lasting: 5 out of 5
easy to apply: 5 out of 5
easy to remove: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

good natural mascra

5 out of 5 stars
Thumbs up graphic, would recommend
ashland_roll tide - 3 months ago
  • Hair color: Brunette
  • Skin concern: Blackheads, Redness
  • Eye color: Green
  • Skin type: Dry
  • Skin tone: Light
this was given to me as a gift and i love it! if you’re looking for a dramatic, glam mascara, i don’t think this is it unless you do many coats. this is a great more natural, teen friendly mascara.
long lasting: 4 out of 5
easy to apply: 5 out of 5
quality: 5 out of 5
easy to remove: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

Great for the price.

5 out of 5 stars
Thumbs up graphic, would recommend
xstitcher957 - 3 months ago, Verified purchaser
Just as good as the name brand for fraction of the price, will buy again
quality: 5 out of 5
easy to apply: 5 out of 5
easy to remove: 5 out of 5
value: 5 out of 5
long lasting: 5 out of 5
Did you find this review helpful?

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