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Sponsored

e.l.f. Lash N' Roll Mascara - 0.32 oz

e.l.f. Lash N' Roll Mascara - 0.32 oz - image 1 of 4
e.l.f. Lash N' Roll Mascara - 0.32 oz - image 2 of 4
e.l.f. Lash N' Roll Mascara - 0.32 oz - image 3 of 4
e.l.f. Lash N' Roll Mascara - 0.32 oz - image 4 of 4
e.l.f. Lash N' Roll Mascara - 0.32 oz - image 1 of 4
$6 when purchased online

About this item

Highlights

  • Mega-curling mascara
  • Curling mascara gives your lashes maximum curl and lift
  • Unique double-sided and curved silicone brush works to separate, lift, and curl each lash
  • Smudge- and flake-resistant formula
  • 100% vegan, cruelty-free, and Leaping Bunny Certified

Description

Get maximum curl and unbeatable lift with e.l.f. Cosmetics Lash ‘N Roll Mascara—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.

Why you'll love it:
• Gives your lashes maximum curl and lift
• Double-sided and curved silicone brush works to separate, lift, and curl each lash
• Smudge- and flake-resistant formula
• Vegan and cruelty-free


Shade Descriptions:
• Black
• Pitch Black (a deeper, more pigmented black shade)
• Brown

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

This product is made in a Fair-Trade Certified factory.
Suggested Age: 10 Years and Up
Health Facts: Vegan
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing, Lengthening
Net weight: .32 Ounces
Features: Built-In Brush
TCIN: 86754574
UPC: 609332830714
Item Number (DPCI): 052-16-5440
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), ricinus communis (castor) seed oil, styrene/acrylates copolymer, propylene glycol, synthetic beeswax, copernicia cerifera (carnauba) wax, glyceryl stearate, pvp, polyamide-5, polyacrylic acid, palmitic acid, peg-8 caprylic/capric glycerides, stearic acid, magnesium aluminum silicate, phenoxyethanol, peg-100 stearate, nylon-12, aminomethyl propanol, ceteareth-25, butylene glycol, peg-40 hydrogenated castor oil, ethylhexylglycerin, polyquaternium-10, peg-90m, caprylyl glycol, sodium benzoate, silica, xanthan gum, kaolin, tocopherol [+/-]: black 2 (ci 77266) (nano), ultramarines (ci 77007)

Allergens & Warnings:

NEVER USE IF EYE IS INJURED, IRRITATED OR INFECTED. SEEK MEDICAL ATTENTION IN CASE OF INJURY. HANDLE IN SANITARY MANNER. DO NOT DILUTE OR SHARE PRODUCT., AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WITH WATER.

Shipping details

Estimated ship dimensions: 1.2 inches length x 5.9 inches width x 0.6 inches height
Estimated ship weight: 0.0661 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Ophthalmologist tested/safe for sensitive eyes?

submitted by Mum23 - 25 days ago

Q: Is it Waterproof I have watery eyes?

submitted by Honey Bee - 2 months ago
  • A: Hi there, this is water and smudge resistant, not waterproof.

    submitted byThe Elf Team - 2 months ago
    Brand expert

Q: Is this a tubing mascara?

submitted by Mama - 3 months ago

Q: Does this mascara have any scent or smell?

submitted by Cat Lover - 1 year ago
  • A: The mascara is not scented and does not have a smell.

    submitted byThe Elf Team - 1 year ago
    Brand expert
4.5 out of 5 stars with 1286 reviews
75% would recommend
177 recommendations
long lasting: 4.21 out of 5
quality: 4.12 out of 5
value: 4.33 out of 5
easy to remove: 4.35 out of 5
easy to apply: 4.49 out of 5

Personal info

  • Skin tone:
    Light
  • Hair color:
    Blonde
  • Eye color:
    Blue
  • Yes to curls!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Sarah - 5 days ago
    I admit that for $6 I wasn’t expecting a lot. I have fair skin with blonde hair and blue eyes, so I got it in brown. I tried it as soon as I got to my car, and was very impressed. Definitely curled my lashes- so much that they touched my eyelids. The brown tint added some darkening, not much, but the curl was amazing. No smudging as the day went on. The only con is that I can definitely see this tube getting dried out quickly, but at the low price it’s easily replaceable.
    1 guest found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Oily
  • Hair color:
    Blonde
  • Eye color:
    Blue
  • Fallout

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Sara - 5 days ago, Verified purchaser
    Doesn't clump but terrible fallout after a few hours
    Did you find this review helpful?

    Didn't like it at first, but grew on me

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Ilovelucy - 8 days ago, Verified purchaser
    At first I thought this didn't provide enough definition, but I got used to it and I actually like the more natural look, especially on "no make-up" days.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Great mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Ash - 11 days ago, Verified purchaser
    The best mascara for the price, doesn’t clump and applies well.
    easy to remove: 5 out of 5
    value: 5 out of 5
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    amazing

    5 out of 5 stars
    Thumbs up graphic, would recommend
    emma - 14 days ago
    amazing mascara, i don't even need to use a lash curler anymore because it curls automatically
    easy to apply: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Dry
  • Hair color:
    Brunette
  • Eye color:
    Brown
  • Skin tone:
    Medium
  • Doesn't weigh down or clump

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Momof2under2 - 17 days ago, Verified purchaser
    This mascara goes on so easy and is IMPOSSIBLE to clump. I had been using the Loreal Telescopic and the clumping and flaking was driving me insane. These look sooo natural and my STRAIGHT lashes actually held a curl and didn’t get weighed down even after 6 hours
    easy to apply: 5 out of 5
    quality: 5 out of 5
    long lasting: 5 out of 5
    value: 5 out of 5
    easy to remove: 5 out of 5
    4 guests found this review helpful. Did you?

    good for my first mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    silly goose - 19 days ago
    have never tried anything else but this was easy to put on for my first time! thank you elf
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    2 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Medium
  • so good for $6

    5 out of 5 stars
    Thumbs up graphic, would recommend
    srv - 21 days ago, Verified purchaser
    I got pitch black- it both lengthened and volumized my lashes!! it is so so good for the price. will say it is hard to wash off and will take lots of scrubbing. i would double cleanse.
    quality: 5 out of 5
    easy to remove: 2 out of 5
    easy to apply: 5 out of 5
    value: 5 out of 5
    long lasting: 5 out of 5
    1 guest found this review helpful. Did you?

    Skip

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Labmomma - 22 days ago, Verified purchaser
    Do not like. The bristles are short so you get no length. The formula does not add volume. I add to put on several coats before I built up anything and even then it wasn’t much. The best thing I can say about this is the bristles to keep lashes separate.
    quality: 1 out of 5
    value: 1 out of 5
    easy to apply: 3 out of 5
    long lasting: 3 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Eye color:
    Hazel
  • Skin tone:
    Light
  • Skin concern:
    Aging,
    Dark circles,
    Redness,
    Sensitivity
  • Hair color:
    Red
  • Skin type:
    Combination
  • No Flaking or Smearing

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Lorie L - 22 days ago, Verified purchaser
    This may be my new favorite! Great price, full coverage without flaking and love the curved brush to help curl up my lash edges.
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    easy to apply: 5 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Hair color:
    Brunette
  • Eye color:
    Hazel
  • Bleh

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Dott - 25 days ago, Verified purchaser
    With the name I was expecting it to hold a curl and it definitely did not for me.
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Normal
  • Hair color:
    Brunette
  • Eye color:
    Hazel
  • Good buy

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Monkey - 25 days ago, Verified purchaser
    Nice everyday mascara. So far, it isn’t clumpy and is buildable without looking like spider legs. Would buy again.
    easy to remove: 5 out of 5
    quality: 4 out of 5
    easy to apply: 5 out of 5
    long lasting: 4 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Works well, not clumpy!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Delicious and Healthy - 1 month ago
    I've been looking for a new mascara because my old one was running out. This exceeded my expectations, it's smooth and not clumpy—also very easy to clean off!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Great!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    nfh - 1 month ago, Verified purchaser
    I bought this in black because I was looking for a mascara without iron oxides. It works great: separates, curls, adds volume, and lasts!
    1 guest found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Oily
  • Great mascara

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Tal - 1 month ago, Verified purchaser
    Great mascara for a great price
    2 guests found this review helpful. Did you?

    Personal info

  • Skin concern:
    Dark circles,
    Pores
  • Skin tone:
    Light
  • Hair color:
    Brunette
  • Eye color:
    Blue
  • Skin type:
    Normal
  • Good for the price

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Erink - 1 month ago, Verified purchaser
    It’s cheap and it works great! I love the brush on it
    long lasting: 4 out of 5
    easy to apply: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    easy to remove: 5 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin type:
    Combination
  • Skin concern:
    Dark circles
  • Hair color:
    Black
  • Eye color:
    Brown
  • Skin tone:
    Medium
  • Dont waste your money

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Mommyof2 - 1 month ago, Verified purchaser
    I normally love elf products but this one wasn’t it. I had it on for one day and had an allergic reaction and my eyes swelled up! I have tried many brand products and never had this happen. Please beware
    long lasting: 1 out of 5
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    quality: 1 out of 5
    5 guests found this review helpful. Did you?

    Can't stand elf makeup . . . except for this

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Abby - 1 month ago, Verified purchaser
    I usually don't enjoy elf makeup - I feel that since they became a 'dupes' brand the quality has remained mediocre at best with an increase in price. The products look and apply like their higher-end counterparts but the longevity is a joke. This is my exception. I usually use Rare Beauty's mascara, but I wanted a brown mascara with less volume for a more natural look on the days I don't want a dramatic eye. I decided to give this one a try because I knew it'd be easy to return. And surprisingly enough it became one of my favorite products of 2023. I have ridiculously sensitive and watery eyes, and this doesn't irritate them or smear or flake. It's so lightweight and natural looking (think Maybelline full n soft), removes easily, and holds a nice curl. Will definitely repurchase!
    7 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Skin concern:
    Uneven skin tone,
    Redness,
    Pores,
    Sensitivity
  • Hair color:
    Red
  • Eye color:
    Blue
  • Thank you ELF!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    PumpkinQueen89 - 2 months ago
    My favorite mascara ever!! Everything is great from the brush to the mascara formula and you cannot beat the price! Doesn’t smudge and lasts all day for me. I’ve had much more expensive mascaras that didn’t nearly match this one.
    long lasting: 5 out of 5
    value: 5 out of 5
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    2 guests found this review helpful. Did you?

    Review

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Sarah - 2 months ago, Verified purchaser
    Great mascara for price. Doesn’t smear
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

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