$6.00 when purchased online
Target Online store #3991
About this item
Highlights
- Mega-curling mascara
- Curling mascara gives your lashes maximum curl and lift
- Unique double-sided and curved silicone brush works to separate, lift, and curl each lash
- Smudge- and flake-resistant formula
- 100% vegan, cruelty-free, and Leaping Bunny Certified
Description
Get maximum curl and unbeatable lift with e.l.f. Cosmetics Lash ‘N Roll Mascara—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
Why you'll love it:
• Gives your lashes maximum curl and lift
• Double-sided and curved silicone brush works to separate, lift, and curl each lash
• Smudge- and flake-resistant formula
• Vegan and cruelty-free
Shade Descriptions:
• Black
• Pitch Black (a deeper, more pigmented black shade)
• Brown
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Why you'll love it:
• Gives your lashes maximum curl and lift
• Double-sided and curved silicone brush works to separate, lift, and curl each lash
• Smudge- and flake-resistant formula
• Vegan and cruelty-free
Shade Descriptions:
• Black
• Pitch Black (a deeper, more pigmented black shade)
• Brown
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Suggested Age: 10 Years and Up
Health Facts: Vegan
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing, Lengthening
Net weight: .32 Ounces
Features: Built-In Brush
TCIN: 86754574
UPC: 609332830714
Item Number (DPCI): 052-16-5440
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), ricinus communis (castor) seed oil, styrene/acrylates copolymer, propylene glycol, synthetic beeswax copernicia cerifera (carnauba) wax, glyceryl stearate, pvp, polyamide-5, polyacrylic acid, palmitic acid, peg-8 caprylic/capric glycerides, stearic acid, magnesium aluminum silicate, phenoxyethanol, peg-100 stearate, nylon-12, aminomethyl propanol, ceteareth-25, butylene glycol, peg-40 hydrogenated castor oil, ethylhexylglycerin, polyquaternium-10, peg-90m, caprylyl glycol, sodium benzoate, silica, xanthan gum, kaolin, tocopherol [+/-]: black 2 (ci 77266) (nano), ultramarines (ci 77007).
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.23 inches width x 5.87 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
$1.99 - $9.99
$5 Target GiftCard with $30 on select hair & skin care on select items
4.5 out of 5 stars with 12679 ratings
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4.6 out of 5 stars with 3776 reviews
easy to apply: 4.5 out of 5
easy to remove: 4.39 out of 5
long lasting: 4.18 out of 5
quality: 4.07 out of 5
value: 4.33 out of 5
74% would recommend
297 recommendations
Love this mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Love - 1 day ago, Verified purchaser
- Hair color: Brunette
- Skin concern: Sensitivity, Pores, Redness, Acne
- Skin type: Combination
- Eye color: Hazel
- Skin tone: Light
I love it I was having a hard time finding a mascara that wouldn’t stain my bottom lashes or bottom of my eyes since they’re long and this one is great Definitely my go to now Even when i took a nap it stayed lol
its ok
3 out of 5 stars
Thumbs up graphic, would recommend
pumpkin - 3 days ago
- Hair color: Blonde
- Skin concern: Blackheads
- Skin type: Normal
- Eye color: Blue
- Skin tone: Light
very good dried out quick though
Exactly what ive been looking for!
5 out of 5 stars
Thumbs up graphic, would recommend
Rachel - 5 days ago, Verified purchaser
Doesn’t get too clumpy and definitely gives length. Love this mascara, especially how affordable it is.
So happy I found this!
5 out of 5 stars
Thumbs up graphic, would recommend
Michaela - 8 days ago, Verified purchaser
LOVE IT. Very subtle and natural. I was looking for a replacement for the Maybelline full n soft since it seems to be discontinued, and this is pretty close. Maybe not quite as "full" but if you like a natural look, this is for you! Defines, lengthens, and stays on great! not messy to apply. The brown doesn't look that brown to me, but it is a little softer than most black mascaras. Fantastic price. YAY!
Adore this
5 out of 5 stars
Thumbs up graphic, would recommend
ABYSS716 - 17 days ago, Verified purchaser
- Skin tone: Light
- Eye color: Hazel
- Skin type: Normal
- Hair color: Brunette
Honestly a pretty good dupe for roller lash. It’s not 100% but for 80% likeness and 1/4 the price? I’ll buy this again and again.
Like that the mascara does not clump.
5 out of 5 stars
Miss Melissa - 18 days ago
originally posted on elfcosmetics.com
I bought this a month ago and really love how easy it is to use.
Pretty decent for the price
4 out of 5 stars
Thumbs up graphic, would recommend
amethyst dawn - 21 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry
- Skin concern: Sensitivity
- Hair color: Brunette
- Eye color: Hazel
This makes my lashes look great! The only thing I don't love is the brush. It's quite hard and sometimes it pokes my eye/eyelid, which really hurts. So I have to be extra careful when I use it, especially if I'm trying to get close to my lash line
NOT a solid dupe- just average for cheap eye gunk
3 out of 5 stars
Thumbs down graphic, would not recommend
MinNC - 21 days ago, Verified purchaser
To anyone looking for a Benefit dupe: skip this one. The reviews claiming this is as good or better than Roller Lash are wildly off-base. This one is not only much less effective/impactful, but it flaked, caused eye irritation, and started to dry out within 1-2 weeks (~5-6 uses). For me, it's much more cost-effective to buy the real deal (during frequent sales) and have a product that lasts 4-5x(+) longer AND does the job well. (Bought and tested multiple times with the same "meh" result.)
Super Flaky
1 out of 5 stars
Thumbs down graphic, would not recommend
Marissa - 2 months ago
Its awful. It flakes everywhere and thats really not good when wearing contacts. Had to throw the tube away.
Great mascara
5 out of 5 stars
DMMM - 2 months ago
originally posted on elfcosmetics.com
I have been wearing Elf mascara for years! If I can’t find it at the store I buy it on line . If I can’t find it there I have to buy another brand. Their mascara is hard to get off and gets clumpy!
Eh
3 out of 5 stars
Thumbs down graphic, would not recommend
miffed - 2 months ago, Verified purchaser
Doesn’t curl well but it’s cheap so whatever
Good, but it flakes.
3 out of 5 stars
Thumbs down graphic, would not recommend
mort1980 - 2 months ago, Verified purchaser
- Skin type: Normal
- Skin tone: Light
- Eye color: Green
The wand takes a bit of practice to master but it goes on smoothly and does really help my lashes stay curled. However, it always flakes within a few hours. It’s so affordable and my lashes look great directly after application, but within a few hours I’ve got specks on my face. I’m on the hunt for another mascara but I’d purchase this again if I’m in a pinch.
BETTER THAN EXPENSIVE BRANDS
5 out of 5 stars
Thumbs up graphic, would recommend
Meghan B - 2 months ago, Verified purchaser
Wow! I didn’t expect much from this budget mascara, but it is WAY better than the $27 mascara I was using before. Highly recommend!
my go to
5 out of 5 stars
Thumbs up graphic, would recommend
Excellent Storage Bag - 2 months ago, Verified purchaser
This mascara is excelent. It lengthens my lashes and doesn’t flake. It’s my go too! And a price you can't beat! GET IT!!!
Great color, staying power
5 out of 5 stars
Thumbs up graphic, would recommend
Christina - 3 months ago, Verified purchaser
- Skin tone: Light
- Eye color: Hazel
I use a primer first, but I have found that this budget-friendly mascara does a better job of lasting until I take it off than many other expensive brands. And it is a true neutral (not warm) brown, which is exactly what I was looking for.
The best
5 out of 5 stars
Thumbs up graphic, would recommend
gmshaf8 - 3 months ago, Verified purchaser
- Skin type: Normal
- Eye color: Hazel
- Skin tone: Medium
- Hair color: Brunette
- Skin concern: Aging, Dark circles
If they ever discontinue this I will cry. I use to only ever wear waterproof mascara because my lashes are straight and I worried they’d fall. I gave this mascara a try and won’t wear anything else now. It is amazing
Ultimate Greatness
5 out of 5 stars
Thumbs up graphic, would recommend
MACAVA - 3 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Sensitivity
- Hair color: Brunette
- Eye color: Green
This is better than Benefit's Roller Lash, which I used for a long time. And it's way more affordable. I find the brush size and shape easy to use and control, and the formula is easily buildable, but just two coats looks great for every day. No gumming or flaking. And it doesn't make my sensitive eyes sting or water, yet it washes off easily during my nightly double-cleanse routine. e.l.f. is the G.O.A.T.!
itchy eyes
1 out of 5 stars
Thumbs down graphic, would not recommend
Angie - 3 months ago, Verified purchaser
this caused my eyes to be really itchy and the blood vessels to swell up in both of my eyes, but pretty badly in my right eye especially. also, doesn't really add noticable length or thickness so def not the one.
Just what I was looking for
5 out of 5 stars
Thumbs up graphic, would recommend
Arigi - 3 months ago, Verified purchaser
- Hair color: Black
- Eye color: Brown
- Skin tone: Light
- Skin type: Combination
Love the brown for a natural daily look!
No flaking or clumping
5 out of 5 stars
Thumbs up graphic, would recommend
Nic - 3 months ago, Verified purchaser
- Skin type: Normal
- Eye color: Hazel
- Skin tone: Light
- Hair color: Grey
- Skin concern: Redness, Sensitivity, Aging
I love this mascara. It doesn’t flake during the day. I have sensitive eyes so that’s important to me. It doesn’t smudge under my eyes, either. I also like the fact that it doesn’t clump. I pull the rubber brush through my lashes and the brush separates and lengthens my lashes. Any clumpy mascara when applied brushes smooth with the brush. The price is fantastic. I have loved all my elf products. I use the makeup removing balm and the eyeliner in addition to the mascara.