$8.00 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing and lifting mascara
- Plumps and lifts your lashes all day
- Smooth, creamy, clean + vegan formula infused with jojoba wax to hold lashes’ curl
- Effortless application in one stroke
- Hourglass-shaped brush head to separate and define lashes
- Smudge- and flake-resistant formula
- Choose from Black and Pitch Black (a deeper, more pigmented black shade & Target Exclusive) in a full size single
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Description
A clean formulated volumizing and lifting mascara with a uniquely hourglass shaped brush head to give you big, bold lashes that command attention.
Take on the world with #BigMoodEnergy, dramatic lashes, and all the confidence in just one swipe. The e.l.f. Big Mood Mega Volume & Lifting Mascara gives you that false lash vibe without smudging or flaking. For a bold look with definition, the brush head features an hourglass shape with intertwined bristles to load up your look with pigment while separating each lash. The clean, creamy formula is infused with jojoba wax to hold your lashes’ curl and always give you a smooth, effortless application.
Why e.l.f. loves:
• Plumps and lifts your lashes all day
• Smooth, creamy formula infused with jojoba wax to hold lashes’ curl
• Effortless application in one stroke
• Hourglass-shaped brush head to separate and define lashes
• Smudge- and flake-resistant formula
• 97% of users saw bigger and bolder lashes, 100% saw instant volume, 94% saw lifted lashes -100% saw a lengthening effect*
• Choose from Black and Pitch Black (a deeper, more pigmented black shade & Target Exclusive)
Available in a full size single, double pack, and travel size.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
*In a consumer perception study after 8 hours
Take on the world with #BigMoodEnergy, dramatic lashes, and all the confidence in just one swipe. The e.l.f. Big Mood Mega Volume & Lifting Mascara gives you that false lash vibe without smudging or flaking. For a bold look with definition, the brush head features an hourglass shape with intertwined bristles to load up your look with pigment while separating each lash. The clean, creamy formula is infused with jojoba wax to hold your lashes’ curl and always give you a smooth, effortless application.
Why e.l.f. loves:
• Plumps and lifts your lashes all day
• Smooth, creamy formula infused with jojoba wax to hold lashes’ curl
• Effortless application in one stroke
• Hourglass-shaped brush head to separate and define lashes
• Smudge- and flake-resistant formula
• 97% of users saw bigger and bolder lashes, 100% saw instant volume, 94% saw lifted lashes -100% saw a lengthening effect*
• Choose from Black and Pitch Black (a deeper, more pigmented black shade & Target Exclusive)
Available in a full size single, double pack, and travel size.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
*In a consumer perception study after 8 hours
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Vegan, Triclosan-Free, Paraben-Free, Phthalate-Free
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Includes: Mascara
Beauty Purpose: Curling, Volumizing
Net weight: .36 Ounces
Features: Built-In Brush, Long Lasting
TCIN: 82247976
UPC: 609332815810
Item Number (DPCI): 052-16-3625
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua, copernicia cerifera (carnauba) wax/copernicia cerifera cera, stearic acid, hydrogenated jojoba oil, glyceryl stearate, acacia senegal gum, glycerin, oleic/linoleic/linolenic polyglycerides, oryza sativa (rice) bran wax, vp/eicosene copolymer, aminomethyl propanol, acrylates copolymer, phenoxyethanol, hydroxyethylcellulose, ethylhexylglycerin, disodium phosphate, polysorbate 60, sodium phosphate, may contain: iron oxides ci 77499
Shipping details
Estimated ship dimensions: 0.83 inches length x 1.22 inches width x 5.79 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this waterproof? I do not want waterproof.
submitted by Chica - 3 months ago
A: Hey Chica, Great question! The e.l.f. Big Mood Mega Volume & Lifting mascara is not a waterproof formula. It is a Smudge- and flake-resistant formula! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 3 months agoBrand expert
Q: is this mascara washable?
submitted by Bone Collector - 3 years ago
A: Hey Bone Collector, The e.l.f. Big Mood Mega Volume & Lifting mascara is Smudge- and flake-resistant. I would recommend using an eye makeup remover on a cotton pad to remove the mascara from the lashes. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 3 years agoBrand expert
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Guests are saying
This mascara has garnered mixed feedback from guests, with many appreciating its volumizing and lengthening effects. The waterproof formula is a highlight, making it suitable for long days. However, the large wand poses challenges for precise application, especially for those with smaller eyes. While some guests love the color options and overall performance, others have experienced flaking and clumping, indicating a need for careful application and technique.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 5181 reviews
easy to apply: 3.06 out of 5
easy to remove: 3.54 out of 5
long lasting: 2.26 out of 5
quality: 2.23 out of 5
value: 2.57 out of 5
25% would recommend
140 recommendations
Made my lashes fall out
1 out of 5 stars
Charlotte A - 21 days ago
originally posted on elfcosmetics.com
It was alright at first, but then it made most of my eyelashes fall out over time. It wasn’t noticeable at first, but then when I looked closely at my eyes, I saw how short they were compared to how long and healthy they were a month or two ago. It’s also so clumpy and has a terrible wand.
Would not recommend
1 out of 5 stars
CrysDH - 25 days ago
originally posted on elfcosmetics.com
I've been looking for a mascara and came upon this one for volume and length... Definitely not the experience I was looking for. The wand did separate my lashes however it is super flaky. You cannot touch or even blink because you will look like a raccoon. Do not try to even curl your lashes afterwards because the mascara will stay on the curler. Unfortunately this was a no for me.
not good
1 out of 5 stars
Thumbs down graphic, would not recommend
Lola - 1 month ago, Verified purchaser
absolutely no product on the wand. it doesn't transfer well to eyelashes.
Dries out fast
3 out of 5 stars
CailinJ - 1 month ago
originally posted on elfcosmetics.com
Love the wand and the length of wear but it dried out after only 2 weeks of opening and used it less than 3 times
Big lashes
4 out of 5 stars
lauren_loves_life - 1 month ago
originally posted on elfcosmetics.com
I was sent this product from elf in exchange for a review. The mascara is a good value. It works well. Makes lashes dramatic and bold. I liked the wand for helping with the curl. Only complaint was it did flake a little on my face throughout the day. Not as much as others but it did happen. Overall, I would buy and use this product for the low cost and value it gives since it does work!
This + lash Xtender. Thank me later
4 out of 5 stars
MissNic825 - 2 months ago
originally posted on elfcosmetics.com
Love this mascara, it add so much volume and makes it look like I’m wearing false eyelashes. I do have naturally long lashes, but they’re pretty thin, and this does a nice job of thickening them up. I use a lash primer, then this mascara, and top it all off with the elf Lash Xtender tubing mascara and it stays put all day. The only thing that could improve is the wand is definitely a bit unwieldy.
Could be better
3 out of 5 stars
Jen Sharples - 2 months ago
originally posted on elfcosmetics.com
I bought this a couple of weeks ago and I honestly don't care for it. The brush is too big and it clumps pretty easily.
Beautiful
4 out of 5 stars
Thumbs up graphic, would recommend
LOVE - 2 months ago
- Hair color: Blonde
- Skin concern: Acne
- Skin tone: Light
- Skin type: Dry
- Eye color: Green
Easy to apply, and beautiful
Definitely Adds Volume
4 out of 5 stars
Casper123 - 2 months ago
originally posted on elfcosmetics.com
The wand isn’t my favorite but the formula is great. It adds so much volume and I never had any problems with smudging.
Not a good formula
2 out of 5 stars
Beetlebug0618 - 3 months ago
originally posted on elfcosmetics.com
This formula did nothing for my lashes. Not a win from ELF
(no review title)
1 out of 5 stars
Ccrosby - 3 months ago
originally posted on elfcosmetics.com
I just got this mascara last week and the wand is quite large and hard to get in the corners. Also, the liquid itself was clumpy and did not apply well.
Love the brush size
5 out of 5 stars
Tazmay18 - 3 months ago
originally posted on elfcosmetics.com
Such a great mascara and for the price it's a steal. The brush is perfect and coats the lashes do well. Left me looking like I had false lashes on 😊
Good mascara but too big
3 out of 5 stars
betty26 - 3 months ago
originally posted on elfcosmetics.com
I bought this mascara to try it because I have been loving all the elf products but this one is ok but not great. It is too big and impossible to put on the eyelashes. Also I need many coats to at least get more view on the lashes.
Just no
1 out of 5 stars
Thumbs down graphic, would not recommend
MoB - 3 months ago
If you like the just got out of the pool mascara look then buy this otherwise run. Worst mascara I have ever tried. Clumps immediately, flakes immediately and will be all around your eyes in minutes. Save your money.
Voluminous lashes
5 out of 5 stars
May12erf - 3 months ago
originally posted on elfcosmetics.com
Just a effective as more expensive mascaras for a fraction of the price! Doesn't clump, fans out lashes perfectly
Sooo close
4 out of 5 stars
Thumbs up graphic, would recommend
Brie - 3 months ago, Verified purchaser
- Skin type: Combination
- Skin tone: Medium
- Skin concern: Blackheads
- Eye color: Hazel
- Hair color: Brunette
I would say overall this is good! It goes on and lifts my eyelashes, but I have had clumping issues with it too. I also feel like it can’t withstand a full days wear.
Bad
1 out of 5 stars
Flea Bag - 3 months ago
originally posted on elfcosmetics.com
Worst mascara I’ve ever used, Flakes all over an hour or so after applying.
Great but not a wow for me
3 out of 5 stars
Cynthia1979 - 4 months ago
originally posted on elfcosmetics.com
I have super long natural lashes. It is great but I need to put more coats than I usually do to have the WOW effect. But when it's on, my lashes look super good. It's winter here so at the gym it's not super hot. But for now, it stays on and doesn't leak. Easy to remove. Great mascara but I will try other ELF ones.
Great mascara
5 out of 5 stars
Cowlady55 - 4 months ago
originally posted on elfcosmetics.com
You can't beat this mascara for the price. It is very thickening and voluminous.
The struggle is real
1 out of 5 stars
cgc333 - 4 months ago
originally posted on elfcosmetics.com
The wand is so big. Like so ridiculously big I trimmed the fibers on the end so I could apply to the corners of my eyes and closer to the root. The wand aside, it’s super flaky.