$9.00 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing and lifting mascara
- Plumps and lifts your lashes all day
- Smooth, creamy, clean + vegan formula infused with jojoba wax to hold lashes’ curl
- Effortless application in one stroke
- Hourglass-shaped brush head to separate and define lashes
- Smudge- and flake-resistant formula
- Choose from Black and Pitch Black (a deeper, more pigmented black shade & Target Exclusive) in a full size single
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Description
A clean formulated volumizing and lifting mascara with a uniquely hourglass shaped brush head to give you big, bold lashes that command attention.
Take on the world with #BigMoodEnergy, dramatic lashes, and all the confidence in just one swipe. The e.l.f. Big Mood Mega Volume & Lifting Mascara gives you that false lash vibe without smudging or flaking. For a bold look with definition, the brush head features an hourglass shape with intertwined bristles to load up your look with pigment while separating each lash. The clean, creamy formula is infused with jojoba wax to hold your lashes’ curl and always give you a smooth, effortless application.
Why e.l.f. loves:
• Plumps and lifts your lashes all day
• Smooth, creamy formula infused with jojoba wax to hold lashes’ curl
• Effortless application in one stroke
• Hourglass-shaped brush head to separate and define lashes
• Smudge- and flake-resistant formula
• 97% of users saw bigger and bolder lashes, 100% saw instant volume, 94% saw lifted lashes -100% saw a lengthening effect*
• Choose from Black and Pitch Black (a deeper, more pigmented black shade & Target Exclusive)
Available in a full size single, double pack, and travel size.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
*In a consumer perception study after 8 hours
Take on the world with #BigMoodEnergy, dramatic lashes, and all the confidence in just one swipe. The e.l.f. Big Mood Mega Volume & Lifting Mascara gives you that false lash vibe without smudging or flaking. For a bold look with definition, the brush head features an hourglass shape with intertwined bristles to load up your look with pigment while separating each lash. The clean, creamy formula is infused with jojoba wax to hold your lashes’ curl and always give you a smooth, effortless application.
Why e.l.f. loves:
• Plumps and lifts your lashes all day
• Smooth, creamy formula infused with jojoba wax to hold lashes’ curl
• Effortless application in one stroke
• Hourglass-shaped brush head to separate and define lashes
• Smudge- and flake-resistant formula
• 97% of users saw bigger and bolder lashes, 100% saw instant volume, 94% saw lifted lashes -100% saw a lengthening effect*
• Choose from Black and Pitch Black (a deeper, more pigmented black shade & Target Exclusive)
Available in a full size single, double pack, and travel size.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
*In a consumer perception study after 8 hours
Suggested Age: 10 Years and Up
Health Facts: Vegan
Color Finish: Smooth
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing
Net weight: .36 fl oz (US)
Features: Long Lasting
TCIN: 82247988
UPC: 609332815902
Item Number (DPCI): 052-16-6314
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua, copernicia cerifera cera, stearic acid, hydrogenated jojoba oil, glyceryl stearate, glycerin, acacia senegal gum, oleic/ linoleic/linolenic polyglycerides, oryza sativa bran céra, vp/eicosene copolymer, aminomethyl propanol, acrylates copolymer, phenoxyethanol, hydroxyethylcellulose, ethylhexylglycerin, disodium phosphate, polysorbate 60, sodium phosphate may contain: iron oxides (ci 77499), black 2 (ci 77266) (nano)' '
Allergens & Warnings:
NEVER USE IF EYE IS INJURED, IRRITATED OR INFECTED. CONSULT AN EYE DOCTOR IMMEDIATELY IN CASE OF INJURY. ALWAYS HANDLE AND APPLY IN A CAREFUL AND SANITARY MANNER. DO NOT DILUTE PRODUCT WITH ANY ADDITIVE OR SHARE WITH OTHERS.Shipping details
Estimated ship dimensions: 0.83 inches length x 1.22 inches width x 5.79 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Big Mood Mascara by e.l.f. has received a variety of feedback, with many guests appreciating its volumizing and lengthening effects, which often give the appearance of wearing false lashes. However, some guests have noted issues with the wand size, clumping, flaking, and smudging. The formula's ability to build up and the range of colors available are positives, but the difficulty in application and removal have been points of contention.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 5229 reviews
easy to apply: 3.11 out of 5
easy to remove: 3.53 out of 5
long lasting: 2.26 out of 5
quality: 2.22 out of 5
value: 2.57 out of 5
25% would recommend
148 recommendations
Flaky and drying
1 out of 5 stars
Thumbs down graphic, would not recommend
3OaksMama - 12 days ago, Verified purchaser
- Eye color: Brown
- Hair color: Black
- Skin tone: Light
- Skin type: Normal, Dry
It’s buildable and does give volume, however the flaking and crumbling it’s horrible. There are FAR better drug store options.
100/10
5 out of 5 stars
Swiftie1313 - 13 days ago
originally posted on elfcosmetics.com
I have been using this for years! Best mascara on the market.
Panda Eyes!
1 out of 5 stars
PandaAmanda - 19 days ago
originally posted on elfcosmetics.com
I got the 2 pack as a birthday gift. I've tried yo so many times. It looks great but it never sets! It stays wet and it transfers all around my eyes even if it's just on my top lashes. I finally had to throw them away despite being fresh because I couldn't take it anymore. Going back to the baby pink cap one, it's more natural but at least I'm not a mess.
I got this as a sample, then I got the real thing
5 out of 5 stars
morvin3srillme - 1 month ago
originally posted on elfcosmetics.com
This is an amazing product becuase the applicator causes a thick coat to apply with just one application!
Pretty
3 out of 5 stars
Crisash - 1 month ago
originally posted on elfcosmetics.com
I bought the duo and one of them didn’t work, it was dry, there was nothing on it
Smudges easily
1 out of 5 stars
smoore3 - 1 month ago
originally posted on elfcosmetics.com
I usually use Lash n Roll but thought I'd try Big Mood. It smudges onto my skin and continues to leave a black residue throughout wearing.
It was ok
4 out of 5 stars
Mrs Nixon - 1 month ago
originally posted on elfcosmetics.com
I picked this one because it's purple lol. The wand is kind of big and I'm not sure I got the results I was looking for but to be fair, I wore it with falsies and it was my first time applying both myself so that very easily could have been user error. It looked good after I was able to figure out how to use both. I need to try again with just my regular lashes.
Pretty.
4 out of 5 stars
Toorrii - 2 months ago
originally posted on elfcosmetics.com
It’s pretty good. Mascara usually makes my eyes burn but this one doesn’t. I haven’t had any issues with it flaking off. I personally like the big brush since I have long eyelashes.
My favourite and only mascara the past 2 years
5 out of 5 stars
selena12344 - 2 months ago
originally posted on elfcosmetics.com
I love this mascara so much!! it’s the best mascara i’ve ever tried and this is all i’ll ever use🖤 i love the formula, the brush is great and it doesn’t flake or smudge! it also has never gotten clumpy for me!
Raccoon eyes
1 out of 5 stars
Thumbs down graphic, would not recommend
Jwil - 2 months ago, Verified purchaser
I wore this at work (office and air conditioning) and it was under my eyes by noon. I did not put it on my lower lashes.
Looks great on but raccoon eyes
2 out of 5 stars
C Lorraine - 2 months ago
originally posted on elfcosmetics.com
This mascara makes my eyelashes look amazingly long and almost fake , but after an hour of wear in the mascara, I get raccoon eyes and it flakes off. I’m so sad because this mascara adds lot of volume to my lashes, but I just can’t wear it.
Love this one!!
5 out of 5 stars
4Jenny - 2 months ago
originally posted on elfcosmetics.com
I’ve tried quite a few mascaras from E.L.F putting this one as one of my top three.
Best mascara I own
5 out of 5 stars
Ruby25 - 2 months ago
originally posted on elfcosmetics.com
I received this as a gift for my birthday and omg I can’t live without it!!! The brush is a perfect size and the consistency of the mixture is perfect I would 100% recommend buying
not a fan
1 out of 5 stars
sandra2024 - 2 months ago
originally posted on elfcosmetics.com
i am not a huge fan of this mascara. it dried very easily so the wand is completely dry now and i've only used it maybe 3 times. ive found that it weighs my lashes down a lot. it also flakes a lot which is not good at all
Good
5 out of 5 stars
MRS1234 - 2 months ago
originally posted on elfcosmetics.com
Its a good mascara, the brush is a bit large but still works well
Brush too big; Not long lasting (flakes!)
2 out of 5 stars
ally91948295 - 2 months ago
originally posted on elfcosmetics.com
I just wasn’t thrilled with the performance of this mascara. The brush is really big and difficult to maneuver; therefore, it’s easy to smudge on your lid. Also, it flakes really bad after a few hours of wear time. Black specks would end up on my cheeks. Would not repurchase or use again. Elf has better mascaras!
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
Pug - 3 months ago
- Hair color: Blonde
- Skin tone: Light
- Eye color: Green
- Skin type: Normal
I love this mascara and I keep buying it again and again as it makes my eyelashes so full and beautiful just like the expensive brands. It stays on all day and looks amazing. It does not hurt my eyes and easy to clean off at the end of the day with make up wipes.
Great buy!!
5 out of 5 stars
Target shopper - 3 months ago, Verified purchaser
- Skin type: Combination
- Skin tone: Dark
- Hair color: Black
- Eye color: Black
Highly impressed! So impressed that I’m looking to buy more elf products! Wow
Flakey
3 out of 5 stars
Thumbs down graphic, would not recommend
Paige - 3 months ago, Verified purchaser
- Hair color: Auburn
- Skin tone: Light
- Skin concern: Blackheads, Dark circles, Uneven skin tone, Dullness
- Eye color: Brown
- Skin type: Combination
I wanted to like this product because the other E.L.F. Mascara is great. Unfortunately this was really flakey and smudgy. Tossed after a couple uses.
Worst Mascara I have ever used
1 out of 5 stars
Little Bits - 3 months ago
originally posted on elfcosmetics.com
This mascara is the worst. The wand is ridiculously large and the product clumps and flakes. I get angry every time I use it so it’s going in the garbage.