Benefit Cosmetics Roller Lash Curling & Lifting Mascara - Black - Ulta Beauty
$29.00 when purchased online
Target Online store #3991
About this item
Highlights
- Easy - to - remove
- Contains Provitamin B5 and Serin, ingredients known for their lash - conditioning benefits
- Water - resistant
- Ink black
- Satin finish
Description
It's a roller for lashes! Benefit Cosmetics Roller Lash Curling & Lifting Black Mascara with an eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours.
Curl Power!
97% said it visibly lifts lashes*
87% said it gives long-lasting curl*
94% said eyes look more wide open*
*Consumer panel survey on 31 women after 4 weeks
HOW TO APPLY:
The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward. Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes.
BEAUTY TIP:
For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They’re Real! Lengthening Mascara on top. It’s sexy drama beyond belief!
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Curl Power!
97% said it visibly lifts lashes*
87% said it gives long-lasting curl*
94% said eyes look more wide open*
*Consumer panel survey on 31 women after 4 weeks
HOW TO APPLY:
The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward. Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes.
BEAUTY TIP:
For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They’re Real! Lengthening Mascara on top. It’s sexy drama beyond belief!
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Suggested Age: All Ages
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .3 fl oz (US)
Features: Long Lasting
TCIN: 82568094
UPC: 602004057877
Item Number (DPCI): 342-02-1376
Origin: Imported
Ingredients:
aqua (water), paraffin, cera alba (beeswax), polybutene, bis-diglyceryl polyacyladipate-2, palmitic acid, stearic acid, triethanolamine, vp/eicosene copolymer, acacia senegal gum, copernicia cerifera (carnauba) wax, euphorbia cerifera (candelilla) wax, hydroxyethylcellulose, silica, phenoxyethanol, panthenol, butylene glycol, caprylyl glycol, tocopheryl acetate, algin, serine, bht. [+/-: ci 19140 (yellow 5, yellow 5 lake), ci 42090 (blue 1 lake), ci 77007 (ultramarines), ci 77163 (bismuth oxychloride), ci 77288 (chromium oxide greens), ci 77289 (chromium hydroxide green), ci 77491, ci 77492, ci 77499 (iron oxides), ci 77510 (ferric ferrocyanide, ferric ammonium ferrocyanide), ci 77742 (manganese violet), ci 77891 (titanium dioxide)].' '
Shipping details
Estimated ship dimensions: 0.99 inches length x 1.14 inches width x 5.22 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
$14.00
$5 Target GiftCard with $30 on personal care items
4.5 out of 5 stars with 1033 ratings
Discover more options
Related Categories
Guests are saying
This mascara is a favorite among guests for its ability to create glamorous, long, and curled lashes without clumping. Many appreciate its lightweight formula that feels natural and is easy to apply. While some guests have experienced issues with smudging and flaking, the overall consensus is that it provides excellent length and volume, making it a go-to choice for daily wear or special occasions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 9572 reviews
76% would recommend
47 recommendations
Great for purse
5 out of 5 stars
Thumbs up graphic, would recommend
RetiredMN - 23 days ago, Verified purchaser
- Hair color: Blonde
- Skin tone: Light
- Skin type: Dry
Great little mascara to keep in your purse. Love the curved comb on the end. Does not seem to smudge and removes easily.
THE QUALITY OF THE WAND IS VERY POOR.
4 out of 5 stars
SUZZETTE - 1 month ago
originally posted on http://www.ulta.com
I LOVE THIS MASCARA, HOWEVER THIS IS THE 2ND TIME THE BRUSH PART OF THE WAND HAS BROKEN OFF. I WOULD NOT RECOMEND TO A FRIEND FOR THAT REASON BUT I WILL CONTINUE TO BUY IT BECAUSE I DO LOVE THE MASCARA.
Bad value
1 out of 5 stars
Thumbs down graphic, would not recommend
meg - 2 months ago, Verified purchaser
The travel size used to last an entire vacation and more. I can tell it had very little product. Didn't even last me a week.
Best Mascara
5 out of 5 stars
Nisa - 2 months ago
originally posted on http://www.ulta.com
Gives you the longest lashes!
Works great
5 out of 5 stars
Thumbs up graphic, would recommend
Jennifer B - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry
- Skin concern: Dullness, Sensitivity
- Hair color: Brunette
- Eye color: Hazel
Works just as described- I will be purchasing again
Top tier
5 out of 5 stars
Thumbs up graphic, would recommend
Mamabean - 2 months ago
- Eye color: Blue
- Skin tone: Medium
- Skin type: Combination
- Hair color: Black
Best mascara. Curls lifts no smudging ( I even wear it to the beach) washes off easily in the shower no need for makeup wipes.
Roller Lash Travel Size
5 out of 5 stars
Thumbs up graphic, would recommend
Happicat - 2 months ago, Verified purchaser
- Eye color: Brown
- Skin type: Normal
- Skin tone: Medium
- Hair color: Blonde
- Skin concern: Sun damage, Sensitivity, Aging
I bought two of these this year when they were on sale. I keep one at my son‘s house so I don’t have to transport make up back-and-forth when I watch the grandkids. I take one on vacation every year. Roller Lash is my favorite mascara. It darkens and lengthens lashes but doesn’t look fake.
Would not recommend
3 out of 5 stars
Would not recommend - 2 months ago
originally posted on http://www.ulta.com
It looks fine but as soon as i put it on the curl from my lashes falls. They go flat and then wont hold a curl.
Lovely lashes
4 out of 5 stars
S - 2 months ago
originally posted on http://www.benefitcosmetics.co.uk/
Product goes on evenly and curls lashes well, however black mascara is too heavy for me I wish this was available in brown.
Volumising
5 out of 5 stars
Mirka - 2 months ago
originally posted on http://www.benefitcosmetics.co.uk/
This mascara is amazing. It is volumising and gives length to the eyelashes. It also separates the lashes evenly. It is smudge proof and lasts a whole day
Outstanding Lashes
5 out of 5 stars
Helga - 2 months ago
originally posted on http://www.benefitcosmetics.co.uk/
Fab for upper and lower lashes. Use the curve of the brush to lift and separate my lashes. Doesn't leave lumps. Clean and standout lashes.
Every Day Mascara
5 out of 5 stars
DebiMoz - 2 months ago
originally posted on http://www.benefitcosmetics.co.uk/
Very natural mascara for day time. Glides over lashes separates as it colours. Really lovely natural look. I would definitely buy this again.
HOLY GRAIL!
5 out of 5 stars
Ella - 2 months ago
originally posted on http://www.benefitcosmetics.co.uk/
This works wonders and will definitely buy and recommend! Its so worth it for the price + the performance!
Wow! Amazing results!
5 out of 5 stars
Claire - 2 months ago
originally posted on http://www.benefitcosmetics.co.uk/
Love the instant curl this mascara gives! Great volume and coverage, no clumping. Looks like I've spent ages curling my lashes, and stays put all day!
Benefit Has Many Benefits!
5 out of 5 stars
Barbara - 2 months ago
originally posted on http://www.ulta.com
Love this mascara - I have tried many, many mascaras and none comes close to this product. It does what is says it would do - lifts & curls! All day beauty, I feel 'glamours' --once again!!
Great for lifting lashes!
5 out of 5 stars
Karis - 2 months ago
originally posted on http://www.benefitcosmetics.co.uk/
Roller lash has fast become a staple in my mascara wardrobe! The wand is great with its curved shaped and the bristles really separate and lengthen lashes. It really helps to get every single lash while adding volume too. I love to curl my eyelashes before I apply this mascara and it really helps to make the curl hold all day, it's a must have!
A classic
5 out of 5 stars
Liv H - 2 months ago
originally posted on http://www.benefitcosmetics.co.uk/
I love this mascara, it applied well and gives an enhanced natural look. It's not too heavy and I find I can wear it during the day if I need to look a bit dressy :)
Your lashes but better
5 out of 5 stars
RachyBaby - 3 months ago
originally posted on http://www.benefitcosmetics.co.uk/
Obsessed
Perfect lashes!
5 out of 5 stars
Bp123 - 3 months ago
originally posted on http://www.benefitcosmetics.co.uk/
This product is just the most perfect thing for lashes! Look curled, clump free and separated! The black colour is just perfectly pigmented too!
Loveee this mascara
5 out of 5 stars
S - 3 months ago
originally posted on http://www.benefitcosmetics.co.uk/
I love this mascara as it doesn't make my eyelashes feel heavy and clumpy. I only need two applications and my lashes are lifted!