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Benefit Cosmetics Roller Lash Curling & Lifting Mascara - Black - Ulta Beauty
$16.00
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Easy - to - remove
- Contains Provitamin B5 and Serin, ingredients known for their lash - conditioning benefits
- Water - resistant
- Ink black
- Satin finish
Description
It's a roller for lashes! Benefit Cosmetics Roller Lash Curling & Lifting Black Mascara with an eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours.
Curl Power!
97% said it visibly lifts lashes*
87% said it gives long-lasting curl*
94% said eyes look more wide open*
*Consumer panel survey on 31 women after 4 weeks
HOW TO APPLY:
The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward. Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes.
BEAUTY TIP:
For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They’re Real! Lengthening Mascara on top. It’s sexy drama beyond belief!
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Curl Power!
97% said it visibly lifts lashes*
87% said it gives long-lasting curl*
94% said eyes look more wide open*
*Consumer panel survey on 31 women after 4 weeks
HOW TO APPLY:
The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward. Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes.
BEAUTY TIP:
For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They’re Real! Lengthening Mascara on top. It’s sexy drama beyond belief!
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Trial/Mini/Travel Size: Yes
Suggested Age: All Ages
Color Palette: Dark Tones
Beauty Purpose: Lengthening
Net weight: .14 fl oz (US)
Features: Long Lasting
TCIN: 82568139
UPC: 602004057969
Item Number (DPCI): 342-02-9669
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water), paraffin, polybutene, cera alba (beeswax), bis-diglyceryl polyacyladipate-2, palmiticacid, stearic acid, vp/eicosene copolymer, acacia senegal gum, copernicia cerifera (carnauba) wax, aminomethylpropanediol, 1,2-hexanediol, caprylyl glycol, silica, candelillacera (euphorbia cerifera (candelilla) wax), hydroxyethylcellulose, panthenol, butylene glycol, hydroxyacetophenone, chlorphenesin, pentylene glycol, tocopheryl acetate, algin, serine, disodium phosphate, sodium phosphate, polysorbate 60. [+/-c177499 (iron oxides)].' '
Shipping details
Estimated ship dimensions: 3.59 inches length x 1.14 inches width x 0.93 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara is a favorite among guests for its ability to lengthen and volumize lashes without clumping. Many appreciate its long-lasting formula and the ease of application, making it suitable for everyday use. While some guests have experienced issues with the wand breaking or the mascara not holding a curl, the overall consensus is that it provides a beautiful, natural look that enhances lashes effectively.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 9646 reviews
76% would recommend
47 recommendations
5 out of 5 stars
27 October, 2025
originally posted on http://www.ulta.com
haven't found a better mascara
in the words of Todd Howard, it just works. i put it on, I don't have to restart because I messed up and got a chunk somewhere unfortunate, and when I'm done it comes right off. Really adds length. The shape of the brush is nice, and helps with volume - I don't use the lift side much but I like a brush that isn't too bristly - it separates out my lashes nicely. Not waterproof but unless you're getting in a pool you're probably fine.
5 out of 5 stars
25 October, 2025
originally posted on http://www.ulta.com
Great Mascara
I love that it does not clump, it is very smooth to apply, separates your lashes, curls and adds length. It also last all day even in humidity but easily washes off unlike waterproof mascara.
5 out of 5 stars
25 October, 2025
originally posted on http://www.ulta.com
Best mascara for short lashes
I have short and curly lashes and this is the best mascara for me
5 out of 5 stars
23 October, 2025
originally posted on http://www.ulta.com
Love it!
I absolutely love this mascara! It never, ever flakes into my eyes. It does help curl my lashes and it make my eyes look beautiful! I have tried others and they don't even compare to this wonderful mascara.
5 out of 5 stars
7 October, 2025
originally posted on http://www.ulta.com
I would and do buy this mascara all the time.
Love the hook and roll brush. Lifts, curls, and separates lashes.
2 out of 5 stars
25 September, 2025
originally posted on http://www.ulta.com
I kinda hate it
It is sooooooo sticky, i feel my eye lashes sticking together everytime i blink, it lengthens pretty well, but not worth it
5 out of 5 stars
22 September, 2025
originally posted on http://www.ulta.com
This is great
My second time buying this. I like the way it curls my lashes
5 out of 5 stars
15 September, 2025
originally posted on http://www.ulta.com
Love the brush
Being older I have lost eyelashes. I have tried numerous mascaras looking for an answer. This brush allowed me to coat and separate my lashes so they look fuller. I will definitely keep using this mascara.
3 out of 5 stars
9 September, 2025
originally posted on http://www.ulta.com
3stars
Wouldn't buy this again.. wanted Lancôme travel size, but they were out so was directed to purchase this..
5 out of 5 stars
Thumbs up graphic, would recommend
4 September, 2025Verified purchase
- Hair color: Blonde
- Skin tone: Light
- Skin type: Dry
Great for purse
Great little mascara to keep in your purse. Love the curved comb on the end. Does not seem to smudge and removes easily.
4 out of 5 stars
26 August, 2025
originally posted on http://www.ulta.com
THE QUALITY OF THE WAND IS VERY POOR.
I LOVE THIS MASCARA, HOWEVER THIS IS THE 2ND TIME THE BRUSH PART OF THE WAND HAS BROKEN OFF. I WOULD NOT RECOMEND TO A FRIEND FOR THAT REASON BUT I WILL CONTINUE TO BUY IT BECAUSE I DO LOVE THE MASCARA.
1 out of 5 stars
20 August, 2025
originally posted on http://www.benefitcosmetics.com
Very watery
And I applied after shaking the tube and it left a white cast on my skin now I used this before and it was great so what happened So so disappointed
2 out of 5 stars
18 August, 2025
originally posted on http://www.benefitcosmetics.com
Great color, super drying
Love the color and concept, so drying to lips it takes a week o replenish moisture. I use chapstick regularly and cannot imagine they it would do to someone else's go doesn't. Find a less drying formula and I will buy over and over.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 August, 2025Verified purchase
Bad value
The travel size used to last an entire vacation and more. I can tell it had very little product. Didn't even last me a week.
5 out of 5 stars
5 August, 2025
originally posted on http://www.ulta.com
Best Mascara
Gives you the longest lashes!
5 out of 5 stars
Thumbs up graphic, would recommend
4 August, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry
- Skin concern: Dullness, Sensitivity
- Hair color: Brunette
- Eye color: Hazel
Works great
Works just as described- I will be purchasing again
5 out of 5 stars
Thumbs up graphic, would recommend
3 August, 2025
- Eye color: Blue
- Skin tone: Medium
- Skin type: Combination
- Hair color: Black
Top tier
Best mascara. Curls lifts no smudging ( I even wear it to the beach) washes off easily in the shower no need for makeup wipes.
5 out of 5 stars
Thumbs up graphic, would recommend
1 August, 2025Verified purchase
- Eye color: Brown
- Skin type: Normal
- Skin tone: Medium
- Hair color: Blonde
- Skin concern: Sun damage, Sensitivity, Aging
Roller Lash Travel Size
I bought two of these this year when they were on sale. I keep one at my son‘s house so I don’t have to transport make up back-and-forth when I watch the grandkids. I take one on vacation every year. Roller Lash is my favorite mascara. It darkens and lengthens lashes but doesn’t look fake.
5 out of 5 stars
30 July, 2025
originally posted on http://www.benefitcosmetics.com
I love this product!
I'm not one to use a lot of cosmetics, so this product is just what I was looking for. Just enough color for cheeks and lips without the heavy feeling. If you're someone that just like a little color to brighten your complexion, this is the one.
3 out of 5 stars
30 July, 2025
originally posted on http://www.ulta.com
Would not recommend
It looks fine but as soon as i put it on the curl from my lashes falls. They go flat and then wont hold a curl.