Benefit Cosmetics Roller Lash Curling & Lifting Mascara - Black - Ulta Beauty
$16.00 when purchased online
Target Online store #3991
About this item
Highlights
- Easy - to - remove
- Contains Provitamin B5 and Serin, ingredients known for their lash - conditioning benefits
- Water - resistant
- Ink black
- Satin finish
Description
It's a roller for lashes! Benefit Cosmetics Roller Lash Curling & Lifting Black Mascara with an eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours.
Curl Power!
97% said it visibly lifts lashes*
87% said it gives long-lasting curl*
94% said eyes look more wide open*
*Consumer panel survey on 31 women after 4 weeks
HOW TO APPLY:
The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward. Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes.
BEAUTY TIP:
For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They’re Real! Lengthening Mascara on top. It’s sexy drama beyond belief!
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Curl Power!
97% said it visibly lifts lashes*
87% said it gives long-lasting curl*
94% said eyes look more wide open*
*Consumer panel survey on 31 women after 4 weeks
HOW TO APPLY:
The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward. Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes.
BEAUTY TIP:
For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They’re Real! Lengthening Mascara on top. It’s sexy drama beyond belief!
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Trial/Mini/Travel Size: Yes
Suggested Age: All Ages
Color Palette: Dark Tones
Beauty Purpose: Lengthening
Net weight: .14 fl oz (US)
Features: Long Lasting
TCIN: 82568139
UPC: 602004057969
Item Number (DPCI): 342-02-9669
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water), paraffin, polybutene, cera alba (beeswax), bis-diglyceryl polyacyladipate-2, palmiticacid, stearic acid, vp/eicosene copolymer, acacia senegal gum, copernicia cerifera (carnauba) wax, aminomethylpropanediol, 1,2-hexanediol, caprylyl glycol, silica, candelillacera (euphorbia cerifera (candelilla) wax), hydroxyethylcellulose, panthenol, butylene glycol, hydroxyacetophenone, chlorphenesin, pentylene glycol, tocopheryl acetate, algin, serine, disodium phosphate, sodium phosphate, polysorbate 60. [+/-c177499 (iron oxides)].' '
Shipping details
Estimated ship dimensions: 3.59 inches length x 1.14 inches width x 0.93 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered a mix of praise and disappointment from guests. Many appreciate its ability to lengthen and curl lashes without clumping, making it a favorite for achieving a natural look. However, some guests have reported issues with the formula drying out quickly and not lasting throughout the day. The unique curved brush design is often highlighted as a key feature that enhances application. Overall, it remains a popular choice for those seeking a reliable mascara.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 9911 reviews
76% would recommend
42 recommendations
Benefit Has Many Benefits!
5 out of 5 stars
Barbara - 17 days ago
originally posted on http://www.ulta.com

Love this mascara - I have tried many, many mascaras and none comes close to this product. It does what is says it would do - lifts & curls! All day beauty, I feel 'glamours' --once again!!
Gold Standard for Beautiful Lashes
5 out of 5 stars
Vanessa - 24 days ago
originally posted on http://www.ulta.com

A friend at work told me about this, and I use it every day. My absolute favorite. And it doesn't leave raccoon eyes!
My favorite
5 out of 5 stars
Unicorn7 - 24 days ago
originally posted on http://www.benefitcosmetics.co.uk/

Love this mascara, have used so many of this. This gives my lashes great volume and lasts longer. It is smudge proof, non flaky and so much pigmented. Lasts all day long. Water resistant. I loved this mini as it is pocket friendly and lightweight.
great for standout lashes
5 out of 5 stars
chrissy - 25 days ago
originally posted on http://www.benefitcosmetics.co.uk/

I have used this product for years , I have long lashes but they are not thick and blonde so you can hardly see them . this mascara transforms them they almost look fake lol love this product !
Lovely mascara no smudges!
4 out of 5 stars
Izzy - 25 days ago
originally posted on http://www.benefitcosmetics.co.uk/

Super easy mascara to apply and lasts all day!
Lovely mascara
5 out of 5 stars
TJT - 25 days ago
originally posted on http://www.benefitcosmetics.co.uk/

This is a great mascara. Really accentuates my lashes, doesn't clump. Just perfect
Grabs Every Lash
5 out of 5 stars
Floozy20 - 25 days ago
originally posted on http://www.benefitcosmetics.co.uk/

💕 Roller Lash - Black Mascara Super curling and lifting mascara. I love the brush on this mascara. It coats each and every lash easily. Long-lasting, water and sweat proof. Clump and flake free
I would buy this product again
5 out of 5 stars
Ness - 25 days ago
originally posted on http://www.benefitcosmetics.co.uk/

I love this product! It's the best handbag side and has the perfect applicator
Thicker and longer lashes
5 out of 5 stars
ElaineW - 26 days ago
originally posted on http://www.benefitcosmetics.co.uk/

I really like the brush on this mascara as it is shaped so that it captures each lash when using it. I've found that this helps to coat most of my lashes with the first stroke. It's a buildable mascara that doesn't clump, nor does it smudge easily either. It does help to lift and curl my lashes. My lashes are thick but short and sparse. This mascara helps to add volume. It hasn't irritated my eyes and feels light on my lashes. A lovely hook style brush that helps to grip and lift my lashes.
Perfect lashes
5 out of 5 stars
Sam2977 - 26 days ago
originally posted on http://www.benefitcosmetics.co.uk/

Product goes on really evenly and you can build up or down for natural lashes. Separates lashes well.
Love, love, love
5 out of 5 stars
Lotty - 27 days ago
originally posted on http://www.benefitcosmetics.co.uk/

This is one of the best mascaras I have ever used. It curls my lashes like no other.
Gives a gentle curl to lashes
4 out of 5 stars
cl4aire - 27 days ago
originally posted on http://www.benefitcosmetics.co.uk/

It suggests that this product will give quite a dramatic result. I found it to be a gentle, subtle result. It stayed for most of the day and didn't flake or run.
La-la lashes
5 out of 5 stars
Honeylks - 28 days ago
originally posted on http://www.benefitcosmetics.co.uk/

I love this mascara. It gives amazing definition and when I wiggle the applicator up from the roots it makes my lashes look so long they look like they must be false! It doesn't clog or clump either. Very flattering.
Lash look fab
4 out of 5 stars
Gem - 28 days ago
originally posted on http://www.benefitcosmetics.co.uk/

Love this mascara, lashes look long and full. Really opens up the eyes. I don't tend to buy black mascara but would us this on a night out for a more dramatic look!
Best mascara
5 out of 5 stars
Sonia - 28 days ago
originally posted on http://www.benefitcosmetics.co.uk/

Been using this product since it was brought out highly recommend good fr senstive eyes
It's a classic!
5 out of 5 stars
Louise - 28 days ago
originally posted on http://www.benefitcosmetics.co.uk/

Adds length and good curl, beautiful packaging easy to apply! I love the wand!
My new go-to everyday mascara
5 out of 5 stars
Chloe - 28 days ago
originally posted on http://www.benefitcosmetics.co.uk/

I love this mascara. It gives great lift without leaving your lashes clogged up with product. Lasts all day too! It's my new everyday go-to
Longer lashes that stay in place all day
4 out of 5 stars
Christina 289 - 28 days ago
originally posted on http://www.benefitcosmetics.co.uk/

I used it daily for work and just one or 2 strokes wasa nice subtle effect. Elongates lashes if you use more strokes which I did on a weekend and lasts all day.
My review
4 out of 5 stars
Jojo - 28 days ago
originally posted on http://www.benefitcosmetics.co.uk/

the product was ok but I don't feel like I got great volume
THE mascara to have in your life!
5 out of 5 stars
Poppy - 28 days ago
originally posted on http://www.benefitcosmetics.co.uk/

Wow! This is an amazing mascara, it perfectly curls the lashes whilst separating them, and leaves a gorgeous look which lasts all day. I have had so many compliments!