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Benefit Cosmetics They're Real! Lengthening Mascara - Black - Ulta Beauty
$29.00
In Stock
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About this item
Highlights
- 94% saw dramatic length & volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results*
- *Results observed in a consumer panel survey
Description
Benefit's They're Real! Lengthening Black Mascara lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!
HOW TO APPLY:
Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.
BEAUTY TIP:
Use the domed tip to fan out corner lashes for doe-eyed beauty.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
HOW TO APPLY:
Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.
BEAUTY TIP:
Use the domed tip to fan out corner lashes for doe-eyed beauty.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Suggested Age: All Ages
Color Palette: Dark Tones
Beauty Purpose: Lengthening
Net weight: .3 fl oz (US)
Features: Long Lasting
TCIN: 82568041
UPC: 602004039200
Item Number (DPCI): 342-02-5454
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, paraffin, polybutene, styrene/acrylates/ammonium methacrylate copolymer, beeswax (cera alba), bis-diglyceryl polyacyladipate-2, c18-36 acid triglyceride, palmitic acid, stearic acid, triethanolamine, vp/eicosene copolymer, acacia senegal gum, hydroxyethylcellulose, phenoxyethanol, tetrasodium edta, butylene glycol, caprylyl glycol, tocopheryl acetate, sodium laureth-12 sulfate, glycerin, potassium sorbate, sericin, calcium chloride, sodium hyaluronate, tilia tomentosa bud extract, citric acid, bht, sorbic acid. [+/-: iron oxides (ci 77491, ci 77492, ci 77499), ultramarines (ci 77007), chromium oxide greens (ci 77288), chromium hydroxide green (ci 77289), titanium dioxide (ci 77891)].' '
Shipping details
Estimated ship dimensions: 0.93 inches length x 1.14 inches width x 4.73 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has been a long-time favorite for many guests, praised for its ability to lengthen lashes without clumping. However, recent formula changes have led to mixed feelings, with some guests experiencing smudging issues. Despite this, the mascara is still celebrated for its beautiful application and lasting effects, making it a staple for those seeking a reliable beauty product. Guests appreciate its versatility and the compliments it garners.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 22181 reviews
34% would recommend
23 recommendations
5 out of 5 stars
4 November, 2025
originally posted on http://www.benefitcosmetics.co.uk/

Best Mascara
If you want the longest lashes in the quickest time then this is the mascara for you!! You won't be disappointed
1 out of 5 stars
4 November, 2025
originally posted on http://www.benefitcosmetics.co.uk/

So bad, smudges under eye!
I used to buy they're real and it was fantastic in waterproof, but had a break using YSL for a bit. Went back and bought a tube and what has happened- you apply and within half an hour has smudged under eye. No matter what you do or weather it happens every time!
1 out of 5 stars
Thumbs down graphic, would not recommend
1 November, 2025Verified purchase
- Skin type: Combination
- Skin tone: Light
- Hair color: Blonde
- Eye color: Hazel
Horrible! Ick!!!!
Horrible! Raccoon eyes. I am VERY particular about my mascara and after a few years, I remembered how much I had once loved this one. Purchased and immediate regret, and definitely not the same formula as before.
5 out of 5 stars
20 October, 2025
originally posted on http://www.ulta.com

this mascara is insane
this mascara is absolutely insane the amount of volume it gives this is a great alternative to false eyelashes
3 out of 5 stars
15 October, 2025
originally posted on http://www.ulta.com

Love this mascara but it smudges BAD
I absolutely love the way this mascara makes my lashes look. They are long, dark and separated BUT the mascara always runs and smudges. No matter what I do, I will have black under my eyes and on my eyelids. I wish I could keep using it without it smudging so bad.
1 out of 5 stars
14 October, 2025
originally posted on http://www.ulta.com

I love Benefit Macsara... BUT
I love Benefit mascara and have used roller lash for almost a decade. I wanted to switch up my routine and decided to use another one of their macsaras, They're Real. I can't give this mascara a bad enough review. first, let's talk about the applicator. I was intrigued by the ball shape at the end because it looked great for getting into nooks and crannies. in reality all it does is gunk up your mascara and collect eyelashes. The wand is HUGE. Every time I try getting my corner lashes, I end up getting some mascara on my lid, and have to redo my eyeshadow. Now let's talk formula. This mascara is sticky and runny. it takes FOREVER to dry. if you sweat, this mascara will run and ruin your whole look. the formula is also super heavy and weighs down curled lashes making them look bleh. The sticky nature seems bad for lashes, I swear mine are thinning since buying it. lastly, this mascara is STUBBORN. Because of how bad it runs when you sweat you'd think it would wash right off. No ma'am. I can usually get my makeup off with just wipes, not this mascara. even after multiple washes and literally scrubbing my lashes with a brush, there is still large sticky pieces at the lash line that won't come off withiut taking lashes with them. I haven't worn the mascara in 3 days, have showered, washed my face, and still wake up with mascara residue under my eyes. I hate this mascara, and would buy a new tube, but im not the kind of person who lets 20-30 bucks go to waste. Never a good feeling when you splurge on a product and its not good..
5 out of 5 stars
7 October, 2025
originally posted on http://www.ulta.com

THE BEST
Don't pay attention to the negative reviews— this product does everything within the description and looks amazing! Long Length and bright eyes! You'll be noticed! Just take time to apply carefully.. dah dah!!
5 out of 5 stars
21 September, 2025
originally posted on http://www.ulta.com

Most reliable mascara
Always great. Most reliable product I use.
5 out of 5 stars
13 September, 2025
originally posted on http://www.ulta.com

A must buy
One of my favorite mascaras, separates lashes, able to build up with out weighing down lashes.
1 out of 5 stars
11 September, 2025
originally posted on http://www.ulta.com

Worst mascara I have ever used.
If I could give negative stars I would. It goes on way too thick and it does not want to come off, no matter what I used. I wore it a couple of times, I had raccoon eyes by the end of the day every time. I am so disappointed.
1 out of 5 stars
8 September, 2025
originally posted on http://www.benefitcosmetics.co.uk/

New formula has ruined this product
Used this for many many years and never strayed from it. It now smudges and I have stopped using it a few months ago when apparently the formula had changed. Such a shame. Why ruin a good thing? Benefit please return to the original formula.
3 out of 5 stars
Thumbs down graphic, would not recommend
22 August, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Pores
- Hair color: Blonde
- Eye color: Blue
Mascara meh
The reviews I read both in star ratings and in blogs/articles were the reason I purchased this product. Because of how quickly mascara gets used up I generally purchase a more common, less expensive brand. I was disappointed to find the quality was just not what all the hype inferred. Coverage was fine, durabiry and waterproof - good but it packed the ability to lengthen my lashes. Guess I'll stick to my old brands and save the $.
5 out of 5 stars
20 August, 2025
originally posted on http://www.ulta.com

BEST MASCARA
I have small lashes and have tried MANY different brands, expensive ones too, and ALWAYS go back to this brand. The mascara DOES make my lashes look longer, not clumpy, and stays on until I take it off.
1 out of 5 stars
20 August, 2025
originally posted on http://www.benefitcosmetics.com

Very watery
And I applied after shaking the tube and it left a white cast on my skin now I used this before and it was great so what happened So so disappointed
2 out of 5 stars
18 August, 2025
originally posted on http://www.benefitcosmetics.com

Great color, super drying
Love the color and concept, so drying to lips it takes a week o replenish moisture. I use chapstick regularly and cannot imagine they it would do to someone else's go doesn't. Find a less drying formula and I will buy over and over.
5 out of 5 stars
13 August, 2025
originally posted on http://www.ulta.com

They're Real Mascara
My go to mascara for years. Try other brands and always come back to using this one !
5 out of 5 stars
7 August, 2025
originally posted on http://www.benefitcosmetics.co.uk/

Best Mascara Ever
This Mascara is my holy grail and will forever be. It is the only product i have found to fully give my lashes the best glow up!
1 out of 5 stars
Thumbs down graphic, would not recommend
4 August, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
Mascara meltdown
Twenty four thousand reviews averaging 4 out of 5 stars would convince a reader to feel confident in this product but after using it several times, all it does is smudge. I’ve tried cleaning my upper lids, using concealer and powder and the result is the same. Black smudges under my eyes and on my lids. I’m so disappointed with this pricey mascara!
5 out of 5 stars
30 July, 2025
originally posted on http://www.benefitcosmetics.com

I love this product!
I'm not one to use a lot of cosmetics, so this product is just what I was looking for. Just enough color for cheeks and lips without the heavy feeling. If you're someone that just like a little color to brighten your complexion, this is the one.
1 out of 5 stars
28 July, 2025
originally posted on http://www.ulta.com

Terrible!
smudged under my eyes every time no matter what I did.