$9.00 when purchased online
Target Online store #3991
About this item
Highlights
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge-, flake- and transfer-resistant formula
- 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
Description
Your lashes are Incredi-Curl! Get big, bold curl and volume with e.l.f. Cosmetics Incredi-Curl Mascara, a buildable volumizing and curling mascara that grips lashes for mega curl and long-lasting looks. The curved, dense bristle brush catches each lash to curl, volumize, lift and set for major drama and an eye-opening effect. The formula is smudge-, flake- and transfer-resistant for all-day wear.
Why you’ll love it:
• Buildable formula grips each lash for lasting curl & extreme volume
• Curved, double-sided bristle brush volumizes, lifts & sets curls
• Smudge-, flake- and transfer-resistant formula
Claims:
• 102% improvement in curl*
• 88% saw bigger & bolder lashes**
*in an instrumental test
** in a consumer perception test
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Why you’ll love it:
• Buildable formula grips each lash for lasting curl & extreme volume
• Curved, double-sided bristle brush volumizes, lifts & sets curls
• Smudge-, flake- and transfer-resistant formula
Claims:
• 102% improvement in curl*
• 88% saw bigger & bolder lashes**
*in an instrumental test
** in a consumer perception test
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Suggested Age: 10 Years and Up
Health Facts: Phthalate-Free, Nonylphenol Ethoxylate Free, Paraben-Free, Triclosan-Free, Vegan
Color Palette: Medium Tones, Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing, Curling
Net weight: .32 fl oz (US)
Features: Smudgeproof, Non-Clumping, Long Lasting, Non-Flaking
TCIN: 94427913
UPC: 609332851726
Item Number (DPCI): 052-16-8069
Origin: Imported
Ingredients:
water (aqua), styrene/acrylates copolymer, propylene glycol, synthetic beeswax ricinus communis (castor) seed oil, copernicia cerifera (carnauba) wax, glyceryl stearate, pvp, polyamide-5, polyacrylic acid, palmitic acid, peg-8 caprylic/capric glycerides, hydrogenated polyisobutene, nylon-12, peg-100 stearate, acrylates copolymer, magnesium aluminum silicate, stearic acid, phenoxyethanol, peg-40 hydrogenated castor oil, aminomethyl propanol, ethylhexyl- glycerin, polyquaternium-10, peg-90m, crambe abyssinica seed oil, simmondsia chinensis (jojoba) seed oil, alcohol, sodium benzoate, silica, tocopherol [+/-]: iron oxides (ci 77499, ci 77491, ci 77492), titanium dioxide (ci 77891)' '
Allergens & Warnings:
NEVER USE IF EYE IS INJURED, IRRITATED OR INFECTED. SEEK MEDICAL ATTENTION IN CASE OF INJURY, HANDLE IN SANITARY MANNER. DO NOT DILUTE OR SHARE PRODUCT.Shipping details
Estimated ship dimensions: 5.76 inches length x 1.71 inches width x 0.79 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this mascara considered " water resistant"?
submitted by Cozy and cuddly - 11 days ago
A: Hey, Great question! The e.l.f. Incredi-Curl Curling & Volumizing mascara claims smudge-, flake- and transfer-resistant. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 11 days agoBrand expert
Q: How long does the curl last?
submitted by Rey - 16 days ago
A: This may vary by individual. This product has buildable formula grips each lash for lasting curl & extreme volume
submitted bythe e.l.f. team - 13 days agoBrand expert
Q: Is this formula warm water removal?
submitted by Darby - 2 months ago
A: We suggest makeup remover. For a water removal mascara, we suggest e.l.f. Lash XTNDR Mascara.
submitted bythe e.l.f. team - 2 months agoBrand expert
Q: Is this mascara waterproof?
submitted by sweiss - 3 months ago
A: Incredi-Curl has a smudge, flake and clump-resistant formula, it is not waterproof.
submitted byThe Elf Team - 3 months agoBrand expert
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4.5 out of 5 stars with 2003 reviews
easy to apply: 4.38 out of 5
easy to remove: 4.5 out of 5
long lasting: 4.57 out of 5
quality: 4.29 out of 5
value: 4.63 out of 5
70% would recommend
10 recommendations
Very nice
4 out of 5 stars
Thumbs up graphic, would recommend
Autumn - 9 days ago
- Skin type: Combination
- Hair color: Auburn
- Skin tone: Light
I’m extremely picky with mascara and this mascara actually worked really nice. I did do multiple coats until I found it to my liking and also used tweezers to maneuver my lashes into the right position and removed little clumps. But the formula is really nice. Hopefully the brush/formula doesn’t get too clumpy over time but as a first impression, it’s really nice.
Waterproof!!
3 out of 5 stars
catherineh100_1664 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] My lashes are PICKY! This mascara is good but I need a brush to help break up my thin lashes! The color is perfect! I was able to wear it in the ocean which is a plus living in San Diego! Doesn’t get too clumpy when you try to build it. My lashes rarely hold a curl and this one didn’t do much in that regard
I love the definition it gives to my lashes.
5 out of 5 stars
nancis8_7825 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love the curl of the lashes, because I can apply the product to each one of them, which makes them look fuller. And you don't need to touch up your eyelashes.
I love it!
5 out of 5 stars
cats37_2982 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The brush gets all my lashes really easily. The removal process wasn’t too bad it got off pretty nice. I did notice a big difference between my previous mascara and this one.
Great for everyday wear!
5 out of 5 stars
mommachipsahoy_567 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Loved how this applied and how easily buildable the layers were. Didn’t get overly clumpy while adding volume and didn’t feel too heavy on my lashes. It was easy to remove and I didn’t experience any fallout or flaking through out the day like I have with others. It also didn’t cause any irritation with my eyes or skin which can often be sensitive. Overall a great choice! Will definitely be using as my primary for now.
Wonderful!!!
5 out of 5 stars
jasminel9022_6223 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] What a wonderful mascara! Adds curl and volume while still being affordable! The curved brush is my absolute favorite aspect! Will absolutely be buying again!
Volume, Curl, and Doesn’t Run!
5 out of 5 stars
thequeen15_3886 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’m really impressed with this mascara. I’ve tried mascaras at all different price points and I feel like this lasted much better than some high-end brands. The mascara really gave my lashes a curl. And after a few coats I got the volume and the length. These photos are 14 hours apart. I worked a 12 hour shift outside and the mascara didn’t smudge or run at all!! I was shocked that it didn’t run because I’ve tried so many mascaras and I feel like most of them run throughout the day especially when I’m working. If you are looking for a long lasting mascara that doesn’t give you any issues and all the benefits you need to get this!
Elf Incredi-Curl Mascara
5 out of 5 stars
miraclew15_2592 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This mascara makes my lashes long and volumized. I received the shade “Deep Brown” but you can’t tell it’s brown at all. This mascara has a curved brush that curls your lashes as well.
Must Have
5 out of 5 stars
shelbyyy93_4449 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This mascara is one of my favorites. It curls and lengthens and it makes they eyelashes look full. It never clumps and it never gives me spider legs lashes.
Better than the expensive brands
5 out of 5 stars
kaylav124_4009 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I really love this mascara! It does not flake or smudge after it dries and it lasts all day. My eyelashes are fine and stubborn and will not hold a curl but this product gives them a fighting chance. It helps my fine lashes have some volume and look great!
Great mascara
5 out of 5 stars
adaw17_9938 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is a great mascara product. It applies very esaily with the curly applier. The content is not clumsy at all. Just a few quick brush, it gets the eye lashes to get curly and last for half a day with no problem. It’s water resistance as well, so good to wear for gym. Volume is also huge can last for half a year.
Not great for stubborn lashes
3 out of 5 stars
rachelkd967_9088 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Personally it weighed down my eyelashes and made them look odd so it did not work for me. However the wand was great and the actual mascara did not clump! I loved the application and wish they had a better formula for stubborn lashes
Lengthens, adds volume, and a rich black mascara!
5 out of 5 stars
melissam1410_4155 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Beautiful formula for a mascara! Lifts, adds volume and length and you can really get into the hard to reach outer and inner corners! Very black and rich, and doesn’t flake off which is fantastic! Water resistant and lasted during a workout. Definitely will be using this moving forward!
Great mascara
5 out of 5 stars
nonarygamed_345 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I liked this very much, much more than ELFs attempt at Roll n Curl mascara. Best of all it wasn't hard to wash off at the end of the night. The packaging is a bit plain though.
Great budget friendly mascara
4 out of 5 stars
sebastieno_2568 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This mascara was ok. If you're looking for a budget friendly price. I think it works great. It was easy to apply. It Volumized and curled my lashes. It was very lightweight. Didn't clump or smashed without the day.
Works
5 out of 5 stars
brenday18_2031 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I have short and straight lashes so mascara doesn’t always work on me but this one seems to be an easy to use product that does have a lengthening effect.
Separates lashes nicely
3 out of 5 stars
jenniferg1072_1528 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The mascara is nice for separating my lashes. I didnt really see any volume or curly from it, at all. This is still great if you want non clumpy, separated lashes.
Good mascara
4 out of 5 stars
erikajb569_3844 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This mascara is good! It’s not as wet as I like them but it’s nice. It’s more on the dryer side. It doesn’t get clumpy even with a few layers. The curve on the wand is great specially for the bottom lashes! It gives my lashes a good bit of volume and length!
i don't like
2 out of 5 stars
tramc3_5915 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] honestly i dont like this product when i use it it doesnt feel thick and not curl like the product says, not clear picture i think i cant even see mascara on my eyes
Good Everyday Choice
4 out of 5 stars
khan032_2558 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is a good mascara if you’re looking for a natural lash look. It took two coats for my to build up to still a natural volume which I think is a nice look if that’s what you’re going for! This isn’t the mascara for a bold lash look which is why I gave it 4 stars. I love the wand too it’s thin but not too thin and it combs through the lashes well and holds them up all night. It’s very easy to remove with makeup remover as well but didn’t bleed or smudge all night!