$9.00 when purchased online
Target Online store #3991
About this item
Highlights
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge-, flake- and transfer-resistant formula
- 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
Description
Your lashes are Incredi-Curl! Get big, bold curl and volume with e.l.f. Cosmetics Incredi-Curl Mascara, a buildable volumizing and curling mascara that grips lashes for mega curl and long-lasting looks. The curved, dense bristle brush catches each lash to curl, volumize, lift and set for major drama and an eye-opening effect. The formula is smudge-, flake- and transfer-resistant for all-day wear.
Why you’ll love it:
• Buildable formula grips each lash for lasting curl & extreme volume
• Curved, double-sided bristle brush volumizes, lifts & sets curls
• Smudge-, flake- and transfer-resistant formula
Claims:
• 102% improvement in curl*
• 88% saw bigger & bolder lashes**
*in an instrumental test
** in a consumer perception test
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Why you’ll love it:
• Buildable formula grips each lash for lasting curl & extreme volume
• Curved, double-sided bristle brush volumizes, lifts & sets curls
• Smudge-, flake- and transfer-resistant formula
Claims:
• 102% improvement in curl*
• 88% saw bigger & bolder lashes**
*in an instrumental test
** in a consumer perception test
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Suggested Age: 10 Years and Up
Health Facts: Phthalate-Free, Nonylphenol Ethoxylate Free, Paraben-Free, Triclosan-Free, Vegan
Color Palette: Medium Tones, Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing, Curling
Net weight: .32 fl oz (US)
Features: Smudgeproof, Non-Clumping, Long Lasting, Non-Flaking
TCIN: 94427948
UPC: 609332851702
Item Number (DPCI): 052-16-3581
Origin: Imported
Ingredients:
water (aqua), styrene/acrylates copolymer, propylene glycol, synthetic beeswax, ricinus communis (castor) seed oil, copernicia cerifera (carnauba) wax, glyceryl stearate, pvp, polyamide-5, polyacrylic acid, palmitic acid, peg-8 caprylic/capric glycerides, hydrogenated polyisobutene, nylon-12, peg-100 stearate, acrylates copolymer, magnesium aluminum silicate, stearic acid, phenoxyethanol, peg-40 hydrogenated castor oil, aminomethyl propanol, ethyl- hexylglycerin, polyquaternium-10, peg-90m, crambe abyssinica seed oil, simmondsia chinensis (jojoba) seed oil, alcohol, sodium benzoate, silica, tocopherol [+/-]: iron oxides (ci 77499, ci 77492, ci 77491), titanium dioxide (ci 77891), black 2 (ci 77266) (nano)' '
Shipping details
Estimated ship dimensions: 1.65 inches length x 5.91 inches width x 0.95 inches height
Estimated ship weight: 0.022 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Guests also viewed
Discover more options
$12.00
Buy 1, get 1 25% off Makeup Revolution beauty items
4.6 out of 5 stars with 326 ratings
Related Categories
4.5 out of 5 stars with 2330 reviews
easy to apply: 4.38 out of 5
easy to remove: 4.5 out of 5
long lasting: 4.57 out of 5
quality: 4.29 out of 5
value: 4.63 out of 5
70% would recommend
10 recommendations
Curved
5 out of 5 stars
devadg_9187 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love a decent mascara. This one doesn't smudge,it gives that curl definition, easy-to-use easy to remove, and it gives a lot of volume, a big handle.
Fantastic curl
5 out of 5 stars
maickyp_1635 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This incredible mascara is by far one of the best products that I have tried from E.L.F. I can't really try a lot of brands because of my sensitive skin, but thanks to this brand, I can fully use my beauty routine. Very easy to remove, it will separate your lashes and is very definite on it.
Love it
5 out of 5 stars
farana_2835 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was seriously impressed with the Incredi-curl Mascara in Pitch Black! It gave my lashes a gorgeous lift and curl that actually lasted all day—no flaking or smudging. The formula is super smooth and buildable, and the deep black color really makes my eyes pop. For the price, this mascara performs just as well as some high-end brands. Definitely a new staple in my makeup bag!
Voluminous mascara
5 out of 5 stars
xcarmensitaa_214 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Such a voluminous mascara I love how nicely it glides through my lashes it only got cakey when I had to much mascara on the brush but it looks so nice on with a full set of makeup definitely worth checking it out and it was very easy to wash off with a good oils cleanser
Give it a try !
5 out of 5 stars
indigos2_541 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this mascara! I’m currently taking a break from my regular eyelashes and this mascara does the job for my time off. I love the brush ! It is buildable , this time I didn’t do a lot but I could tell I can apply more! I love the curl it gave for a quick look!
Nice natural curl that lasts
5 out of 5 stars
kayleem167_2205 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I really liked this mascara. It went on very natural and gave my lashes a nice curl that lasted throughout the day. Was also very easy to use on the lower lashes. Didn’t experience any clumping either.
Full lashes
5 out of 5 stars
luluk1043_5364 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This feels so nice and light weight. It barely felt like I was wearing any mascara and super buildable. Would totally purchase on my own. Thank you influenster!
Good
5 out of 5 stars
chaiglossy_9646 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] For the price you can’t beat this product. I have medium lashes but they are straight. Holds a curl of course not as well as waterproof. It didn’t flake for me. Overall recommend this product!
pretty good
5 out of 5 stars
emilyprimavera_8688 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The curl was what stood out the most. my lashes actually looked lifted even without using a lash curler. It gave me definition without clumping, and it didn’t flake off during the day
Perfect
5 out of 5 stars
katielapadura1_5707 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I like that this doesn’t smudge on my eye and the shape of the wand makes it easy to apply and separates the lashes nicely after two applications I was happy with the length
Love
5 out of 5 stars
amopp_3270 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I absolutely love this product. I normally do just black for mascara, but im loving the gray. It also curled my eyelashes and made my eyes pop! It also stayed in the heat while riding carnival rides with my daughter!
Love the wand.
5 out of 5 stars
- 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] First of all, I love the wand of the mascara, it separates every hair and keeps my lashes up. The formula is jot heavy at all where it weights down you lashes. In my opinion it dies more lengthening than volume but it could also be because my lashes are long but I don’t have to many. I would definitely recommend this mascara.
Great For All Day
5 out of 5 stars
emmah12ca_2081 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This mascara does not smudge, flake, or run when you are crying. Not only does it stay on, but it still keeps a curl after tears. Definitely will be keeping in my rotation.
Love it
5 out of 5 stars
gkate_1359 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I really like this mascara. It lasted all day without smudging and gave a nice natural look. The dark brown shade was perfect and noticeable but not too harsh. Definitely a great everyday mascara!
Everyday or Glam!
5 out of 5 stars
alebragg_2258 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love the dark brown color because it isn’t a harsh black and I’ve been looking for something like that for a long time. The wand itself is very thick and it’s perfect for if you want a full look without it being too bold hence the color. I love this product and I highly recommend it.
Makes lashes longer and curly
4 out of 5 stars
mussii97_14 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The technique to make the lashes voluminous is simple and easy to follow. I like how the wand is shaped and it’s easy to hold and use. It definitely makes the lashes fuller, voluminous and holds its curls.
Natural But Voluminous
5 out of 5 stars
julietted_1679 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is a wonderful mascara! I love how it is a dark brown color rather than a black since it is something new and different for my collection. It does not flake or transfer which is amazing! Would highly recommend. It removes easily when I am taking my makeup off and makes my lashes very voluminous, however still natural looking.
Actually works
5 out of 5 stars
lainalooks_8853 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I have long eyelashes but they are very straight , so I have a hard time getting them to stay curled even with a heated eyelash curler. I absolutely love this mascara , I’ve tried so many and this one really holds up my eyelash curl all day. I definitely notice a dramatic before and after , it’s not clumpy and comes off very easy with a cleanser
Wonderful
5 out of 5 stars
- 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This mascara is amazing! Gives great volume, curl definition and separates lashes great! It comes off easy with makeup remover. Lasts all day!
Great color and non clumpy
5 out of 5 stars
rachelb663_4333 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this product complimentary in exchange for an honest review. The mascara worked great. It applied easily to provide length and color. It was not clumpy. I wish it was waterproof though.