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e.l.f. Incredi-Curl Curling & Volumizing Mascara - 0.32oz
$9.00
ColorPitch Black
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge-, flake- and transfer-resistant formula
- 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
Description
Your lashes are Incredi-Curl! Get big, bold curl and volume with e.l.f. Cosmetics Incredi-Curl Mascara, a buildable volumizing and curling mascara that grips lashes for mega curl and long-lasting looks. The curved, dense bristle brush catches each lash to curl, volumize, lift and set for major drama and an eye-opening effect. The formula is smudge-, flake- and transfer-resistant for all-day wear.
Why you’ll love it:
• Buildable formula grips each lash for lasting curl & extreme volume
• Curved, double-sided bristle brush volumizes, lifts & sets curls
• Smudge-, flake- and transfer-resistant formula
Claims:
• 102% improvement in curl*
• 88% saw bigger & bolder lashes**
*in an instrumental test
** in a consumer perception test
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Why you’ll love it:
• Buildable formula grips each lash for lasting curl & extreme volume
• Curved, double-sided bristle brush volumizes, lifts & sets curls
• Smudge-, flake- and transfer-resistant formula
Claims:
• 102% improvement in curl*
• 88% saw bigger & bolder lashes**
*in an instrumental test
** in a consumer perception test
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Suggested Age: 10 Years and Up
Health Facts: Phthalate-Free, Nonylphenol Ethoxylate Free, Triclosan-Free, Paraben-Free, Vegan
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing, Curling
Net weight: .32 fl oz (US)
Features: Smudgeproof, Non-Clumping, Long Lasting, Non-Flaking
TCIN: 94427929
UPC: 609332851719
Item Number (DPCI): 052-16-8966
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), styrene /acrylates copolymer, propylene glycol, synthetic beeswax, ricinus communis (castor) seed oil, copernicia cerifera (carnauba) wax, glyceryl stearate, pvp, polyamide-5, polyacrylic acid, palmitic acid, peg-8 caprylic/capric glycerides, hydrogenated polyisobutene, nylon-12, peg-100 stearate, acrylates copolymer, magnesium aluminum silicate stearic acid, phenoxyethanol, peg-40 hydrogenated castor oil, aminomethyl propanol, ethylhexyl glycerin, polyquaternium- 10, peg-90m, crambe abyssinica seed oil, simmondsia chinensis (jojoba) seed oil, alcohol, sodium benzoate, silica, tocopherol [+/-}: iron oxides (q 77499, q 77492, c 77491), titanium dioxide (q 77891), black 2 (ci 77266) (nano)' '
Allergens & Warnings:
NEVER USE IF EYE IS INJURED, IRRITATED OR INFECTED. SEEK MEDICAL ATTENTION IN CASE OF INJURY, HANDLE IN SANITARY MANNER. DO NOT DILUTE OR SHARE PRODUCT.Shipping details
Estimated ship dimensions: 5.79 inches length x 1.69 inches width x 0.95 inches height
Estimated ship weight: 0.066 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered positive feedback for its ability to enhance lashes with a rich black color, providing volume and curl without clumping. Guests appreciate the curved applicator that allows for easy application and separation of lashes, making it suitable for both everyday and special occasions. While some desire more dramatic volume, many find it perfect for a natural look. Its long-lasting formula and easy removal add to its appeal, making it a great choice for budget-conscious beauty lovers.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 3417 reviews
easy to apply: 4.3 out of 5
easy to remove: 4.29 out of 5
long lasting: 4.5 out of 5
quality: 4 out of 5
value: 4.4 out of 5
69% would recommend
13 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
17 October, 2025
Smudge flake transfer resistant
Good curl & lift. It really holds a curl well, more so than many drugstore mascaras. You can layer without it getting too thick or clumpy ( if you wipe off excess.
3 out of 5 stars
12 October, 2025
originally posted on influenster.com
Thick and curly
[This review was collected as part of a promotion.] I definitely prefer other mascaras however it's not terrible ! I have really small eyelashes and my eyes cover any kind of eye shadow etc but it got the job done and wasn't bad at all
5 out of 5 stars
12 October, 2025
originally posted on influenster.com
Great Mascara
[This review was collected as part of a promotion.] I am pleasantly surprised by this mascara. It adds length and volume, and doesn’t rip out my lashes when I curl them after applying. My go to used to be the Maybelline Lash Sensational, but I think I will be making the switch to this one!
5 out of 5 stars
12 October, 2025
originally posted on influenster.com
Incredi-curl Mascara
[This review was collected as part of a promotion.] I really liked this mascara it’s amazing for the price point! The curved brush helps lift and add volume, making my lashes look instantly bigger and bolder. The formula is buildable, which I love because you can go for a simple, natural look or layer it for more definition. Great everyday mascara that delivers visible results without breaking the bank!
4 out of 5 stars
12 October, 2025
originally posted on influenster.com
Good light mascara
[This review was collected as part of a promotion.] Great with lash separation. There wasn’t any flaking. The volume and curl definition was there but could have been better. I would have liked for it to be more pigmented as well. Overall it was an ok mascara.
5 out of 5 stars
12 October, 2025
originally posted on influenster.com
I liked this mascara
[This review was collected as part of a promotion.] Mascara is pretty good for a price! The brush is not exactly my type but for people who wants more volume would be perfect. The packaging is pretty. Absolutely no flaking and veery easy to remove with micellar water.
5 out of 5 stars
12 October, 2025
originally posted on influenster.com
Buy it!
[This review was collected as part of a promotion.] This has been my new go to mascara! I've been a loyal user of L'Oréal mascara for years, no matter how many times I stray that's what I've always gone back to. Ever since trying this one though this has been all I pick up. It's great for length, curl and doesn't clump. 10/10!
4 out of 5 stars
12 October, 2025
originally posted on influenster.com
Works great!
[This review was collected as part of a promotion.] It gives lots of curl definition! I can definitely see the volume and it’s water proof! It’s nice for an every day looks. Also it doesn’t damage my natural lashes!
5 out of 5 stars
11 October, 2025
originally posted on influenster.com
This mascara is super affordable and is a amazing
[This review was collected as part of a promotion.] The wand helps with the curl definition and I love that feature so much you can definitely tell it works and the volume was amazing to you can see the lashes amazing in person and the build ability was outstanding I love building my mascara and it was extremely easy to do that with this mascara and made my lashes super long and defined the mascara is also good with water resistance even cried with it on and barely any product leaked onto my face.
5 out of 5 stars
11 October, 2025
originally posted on influenster.com
This mascara has ultimate volume
[This review was collected as part of a promotion.] I absolutely love this one. The curve fits right along the eyelash base making it perfectly voluminous. Waterproof. It separates the lashes and curls them at the same time. Very easy to apply. Apply a little for a nice pop of a lot for a dramatic edge
5 out of 5 stars
11 October, 2025
originally posted on influenster.com
Volume!!!
[This review was collected as part of a promotion.] I love this mascara! My lashes looks so long and it last all night! They look super defined and I love the way the applicator is shaped! So much volume and full effect!
5 out of 5 stars
11 October, 2025
originally posted on influenster.com
Loved it
[This review was collected as part of a promotion.] [I received this product in exchange for my honest review] I received this product in exchange for my honest opinion. I’m honestly impressed! The formula is lightweight and not sticky at all — which is rare for a gloss. It gives a beautiful, natural shine that makes my lips look fuller and hydrated. The color I choseadds just the right amount of tint for an everyday look. I also love that it has a sweet vanilla scent without being overpowering. It lasts for a few hours before needing to reapply, which is pretty good for a gloss.
5 out of 5 stars
11 October, 2025
originally posted on influenster.com
Best drugstore Mascara
[This review was collected as part of a promotion.] I absolutely love this mascara, it has replaced all others in my routine. It doesn’t smudge when you laugh, cry, or rub your eyes. It hold a good curl in my lashes. The formula isn’t irritating and lasts all day and all night. It doesn’t flake or give you raccoon eyes, which is something I really struggle with. 10 out of 10.
3 out of 5 stars
10 October, 2025
originally posted on influenster.com
Not my favorite because it didn’t last
[This review was collected as part of a promotion.] This mascara has a nice lash separation wand with volume boost and curls nicely. The application was simple but I wasn’t all that impressed with how the product wore. I felt the mascara coming off and giving me raccoon eye quickly. This isn’t a product I’d use as I need a product that won’t come off so easily but for short term wear it’s nice.
4 out of 5 stars
10 October, 2025
originally posted on influenster.com
A good mascara!
[This review was collected as part of a promotion.] I really enjoyed this mascara! I tried the shade brown and did two coats. You can see the difference between my eye with two coats and without any mascara on. I feel like it did give a nice lift and curl for a dramatic look. I also liked that it wasn’t a super wet and goopy mascara, so you can control it more to get a nice separation of lashes. I don’t typically like water resistant mascara because I hate them coating they leave on my lashes even with micellar water or oil cleansing so I took a star away for that, but it’s just my personal preference.
5 out of 5 stars
10 October, 2025
originally posted on influenster.com
must have
[This review was collected as part of a promotion.] This mascara gives my lashes a natural lift and curl without clumping. It’s perfect for everyday wear, doesn’t flake, and removes easily. Love the soft black color!
5 out of 5 stars
9 October, 2025
originally posted on influenster.com
Love it
[This review was collected as part of a promotion.] Love this mascara! The curved brush lifts and curls my lashes beautifully. The dark brown shade looks soft and natural, perfect for everyday wear. No clumping or flaking — just smooth, defined lashes all day.
3 out of 5 stars
9 October, 2025
originally posted on influenster.com
Not for me
[This review was collected as part of a promotion.] I'm really picky with my mascara because I have naturally short and straight lashes. I feel like this mascara couldn't hold a curl which is a bummer cuz it's in the name of the product. Maybe it'll work better for those with less stubborn lashes.
5 out of 5 stars
9 October, 2025
originally posted on influenster.com
Gorgeous finish
[This review was collected as part of a promotion.] A great starter product for my daughter and I to share! I’ve been looking for brands that my daughter can borrow occasionally as she gets into makeup and this is just the thing!
5 out of 5 stars
9 October, 2025
originally posted on influenster.com
Nice natural volume and lift
[This review was collected as part of a promotion.] The e.l.f. IncrediCurl Mascara gives great lift and curl without clumping. The curved brush hugs lashes perfectly, adding natural volume and definition. It lasts all day without smudging or flaking an impressive, budget-friendly find!