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e.l.f. Incredi-Curl Curling & Volumizing Mascara - 0.32oz
$9.00
In Stock
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About this item
Highlights
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge-, flake- and transfer-resistant formula
- 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
Description
Your lashes are Incredi-Curl! Get big, bold curl and volume with e.l.f. Cosmetics Incredi-Curl Mascara, a buildable volumizing and curling mascara that grips lashes for mega curl and long-lasting looks. The curved, dense bristle brush catches each lash to curl, volumize, lift and set for major drama and an eye-opening effect. The formula is smudge-, flake- and transfer-resistant for all-day wear.
Why you’ll love it:
• Buildable formula grips each lash for lasting curl & extreme volume
• Curved, double-sided bristle brush volumizes, lifts & sets curls
• Smudge-, flake- and transfer-resistant formula
Claims:
• 102% improvement in curl*
• 88% saw bigger & bolder lashes**
*in an instrumental test
** in a consumer perception test
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Why you’ll love it:
• Buildable formula grips each lash for lasting curl & extreme volume
• Curved, double-sided bristle brush volumizes, lifts & sets curls
• Smudge-, flake- and transfer-resistant formula
Claims:
• 102% improvement in curl*
• 88% saw bigger & bolder lashes**
*in an instrumental test
** in a consumer perception test
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Suggested Age: 10 Years and Up
Health Facts: Phthalate-Free, Nonylphenol Ethoxylate Free, Paraben-Free, Triclosan-Free, Vegan
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing, Curling
Net weight: .32 fl oz (US)
Features: Smudgeproof, Non-Clumping, Long Lasting, Non-Flaking
TCIN: 94427929
UPC: 609332851719
Item Number (DPCI): 052-16-8966
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), styrene /acrylates copolymer, propylene glycol, synthetic beeswax, ricinus communis (castor) seed oil, copernicia cerifera (carnauba) wax, glyceryl stearate, pvp, polyamide-5, polyacrylic acid, palmitic acid, peg-8 caprylic/capric glycerides, hydrogenated polyisobutene, nylon-12, peg-100 stearate, acrylates copolymer, magnesium aluminum silicate stearic acid, phenoxyethanol, peg-40 hydrogenated castor oil, aminomethyl propanol, ethylhexyl glycerin, polyquaternium- 10, peg-90m, crambe abyssinica seed oil, simmondsia chinensis (jojoba) seed oil, alcohol, sodium benzoate, silica, tocopherol [+/-}: iron oxides (q 77499, q 77492, c 77491), titanium dioxide (q 77891), black 2 (ci 77266) (nano)' '
Allergens & Warnings:
NEVER USE IF EYE IS INJURED, IRRITATED OR INFECTED. SEEK MEDICAL ATTENTION IN CASE OF INJURY, HANDLE IN SANITARY MANNER. DO NOT DILUTE OR SHARE PRODUCT.Shipping details
Estimated ship dimensions: 5.79 inches length x 1.69 inches width x 0.95 inches height
Estimated ship weight: 0.066 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered positive feedback for its ability to enhance lashes with a rich black color, providing volume and curl without clumping. Guests appreciate the curved applicator that allows for easy application and separation of lashes, making it suitable for both everyday and special occasions. While some desire more dramatic volume, many find it perfect for a natural look. Its long-lasting formula and easy removal add to its appeal, making it a great choice for budget-conscious beauty lovers.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 3686 reviews
easy to apply: 3.92 out of 5
easy to remove: 4.2 out of 5
long lasting: 4.27 out of 5
quality: 3.58 out of 5
value: 3.92 out of 5
62% would recommend
16 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
8 December, 2025Verified purchase
- Skin type: Oily
- Hair color: Brunette
- Skin tone: Medium
Sticky Mess!
Very sticky and thick! Clumps badly! I love Elf facial melting balm makeup remover! Also like the moisturizer but this was my try at mascara and this one was a mess!!
5 out of 5 stars
30 November, 2025
originally posted on influenster.com

I love how thin it looked
[This review was collected as part of a promotion.] I love a thin mascara one that doesn’t cake up on my lashes and make it look like I’m wearing makeup. This is perfect for a natural look and a casual makeup look.
2 out of 5 stars
27 November, 2025
originally posted on influenster.com

Clumpy
[This review was collected as part of a promotion.] It is clumpy when applied. I have tried this product multiple times and I can't figure out if this is just user error. Every single time I have tried this product I get clumps.
5 out of 5 stars
24 November, 2025
originally posted on influenster.com

Mascara
[This review was collected as part of a promotion.] Mascara works very well! Elf cosmetics are very good! This mascara had no flakes and did make my eyelashes nice and long. I do recommend you others. Very pigmented black and comfortable.
5 out of 5 stars
23 November, 2025
originally posted on influenster.com

Very thick mascara
[This review was collected as part of a promotion.] This mascara is THICK ! If you like a mascara that will really bring up your lashes or if you barely have any this one will be for you. I have the pitch black color.
5 out of 5 stars
21 November, 2025
originally posted on influenster.com

E.l.f Incredi-curl mascara
[This review was collected as part of a promotion.] Clumps very easily, buildable coverage. Lengthens lashes without blending the individual hairs, no flaking and the texture of the product glides on smoothly!
4 out of 5 stars
20 November, 2025
originally posted on influenster.com

Good
[This review was collected as part of a promotion.] It’s good. Little clumpy and gets on your eye lid. It does coat the lashes well. I would probably buy it once I run out of this one. Decent for shorter lashes.
4 out of 5 stars
20 November, 2025
originally posted on influenster.com

Great affordable mascara!
[This review was collected as part of a promotion.] I received this mascara as an incentive in exchange for my honest feedback. This mascara really shocked me for how good it worked for it being extremely affordable. My lashes were more curled and had much more volume. You can definitely build it up as well to create fuller looking lashes. I would definitely repurchase this mascara!
3 out of 5 stars
19 November, 2025
originally posted on influenster.com

Not the best
[This review was collected as part of a promotion.] This isn’t my favorite mascara but it’s alright. I don’t think it’s the best at separating your lashes and it doesn’t really give enough volume or length to make up for it so I probably won’t repurchase.
5 out of 5 stars
19 November, 2025
originally posted on influenster.com

I absolutely love it
[This review was collected as part of a promotion.] I have thin eyelashes so this is sooooooooooooooo good!!! I love it. It give more emphasis to my eyelashes and gives them life back. This is my go to for anytime I wear mascara
5 out of 5 stars
18 November, 2025
originally posted on influenster.com

Love
[This review was collected as part of a promotion.] The e.l.f. Incredi-Curl Mascara in Pitch Black actually impressed me more than I expected. The curved brush makes it really easy to grab every lash and lift them without clumping. It gives a nice, defined curl that opens up the eyes and lasts most of the day. The color is a true, deep black that makes my lashes look fuller and more dramatic. I also like that it layers easily without turning spidery. It doesn’t flake on me, which is a big plus, but I did notice a tiny bit of smudging after a long, humid day. Overall, for the price, it delivers really solid volume and curl and makes my lashes look naturally long
4 out of 5 stars
18 November, 2025
originally posted on influenster.com

Very good color
[This review was collected as part of a promotion.] I love the color it’s very dark and rich when applied doesn’t get clumpy on the lashes or leave a weird feeling the price is also really good for a mascara
2 out of 5 stars
18 November, 2025
originally posted on influenster.com

Disappointing
[This review was collected as part of a promotion.] I received this product complimentary from Influenster and e.l.f. in exchange for my honest review, and I was genuinely excited to try out a new mascara, especially since mascara is one of the few makeup items I use daily. To start, I absolutely love the brush design and the rich, deep black color of the mascara. Another major plus is that it doesn’t have that typical mascara scent, which is always a pleasant surprise. Upon first application, I noticed how smooth and velvety the texture was—exactly what I was hoping for. When I applied it, it went on effortlessly and really enhanced my lashes, giving them a great lift and volume. So, why only 2 stars despite all these positives? Unfortunately, while the initial application seemed promising, the mascara did not hold up throughout the day. I wore it while taking my little one trick-or-treating at the zoo, and within just a few hours, it had melted off and smeared all over my eyelids and under my eyebrows. It was a huge disappointment because I really wanted to love this product, but the lack of staying power is a dealbreaker for me.
5 out of 5 stars
Thumbs up graphic, would recommend
18 November, 2025Verified purchase
- Hair color: Brunette
- Skin tone: Medium
- Skin concern: Aging, Sensitivity, Uneven skin tone
- Skin type: Dry
My new go-to
I love this mascara! I generally don’t have mascara preferences, my lashes are black and full enough. This one doesn’t clump and does all the things—separates, lengthens, volumizes. Great buy!
4 out of 5 stars
18 November, 2025
originally posted on influenster.com

Mid mascara, nice color
[This review was collected as part of a promotion.] It didn’t curl my lashes so stayed in as long as I would have liked but I really enjoyed the color. It does smear which I did not appreciate but you could build it which was a bonus and there was no weird smell to it.
3 out of 5 stars
18 November, 2025
originally posted on influenster.com

E.l.f mascara
[This review was collected as part of a promotion.] The E.l.f incredi-curl mascara was packaged nicely. It’s a little too light for my eyelashes. This color was deep brown. I would probably go with a deep black.
5 out of 5 stars
17 November, 2025
originally posted on influenster.com

Loved it
[This review was collected as part of a promotion.] I love e.l.f so I was very excited to try their mascara and I was not disappointed. It lasted the whole day plus it did not create a mess when I took it off. Definitely recommend it.
5 out of 5 stars
17 November, 2025
originally posted on influenster.com

Love
[This review was collected as part of a promotion.] I am really loving this mascara. This is the first mascara that I have tried from Elf. My lashes I curled and also not clumpy which I love! I will be purchasing this product in the future.
5 out of 5 stars
17 November, 2025
originally posted on influenster.com

A lightweight, lifting mascara that gives soft, fl
[This review was collected as part of a promotion.] This mascara actually surprised me in the best way. The curved wand grabs every little lash and lifts them without me having to curl first. The formula is lightweight but still gives really pretty volume, and it doesn’t get clumpy unless you go heavy handed. It wears well throughout the day too with no smudging under my eyes and no flaky bits. I love that it gives that soft, fluttery lash look instead of the crunchy feel some mascaras have. For an affordable mascara, this one definitely earns a spot in the rotation. Also, my best-friend loved it so much on me she got some as well 😍
4 out of 5 stars
17 November, 2025
originally posted on influenster.com

She’s Thick!
[This review was collected as part of a promotion.] This is a very thick formula, which shows in it’s finished and it’s application. I prefer these for my bottom lashes they make them look great. I believe they probably way down the top lashes. Nice mascara nonetheless.