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IT Cosmetics Super Hero Stretch Volume Mascara - 0.3 fl oz - Ulta Beauty - 2 of 4IT Cosmetics Super Hero Stretch Volume Mascara - 0.3 fl oz - Ulta Beauty - 3 of 4IT Cosmetics Super Hero Stretch Volume Mascara - 0.3 fl oz - Ulta Beauty - 4 of 4
IT Cosmetics Super Hero Stretch Volume Mascara - 0.3 fl oz - Ulta Beauty - 1 of 4

IT Cosmetics Super Hero Stretch Volume Mascara - 0.3 fl oz - Ulta Beauty

$28.00

In Stock

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At a glance

Sponsored

About this item

Highlights

  • Exclusive Elastic Stretch Technology for volume and length!
  • Lash-Changing Power Brush for maximum reach, lift, separation and curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen, biotin and peptides to condition as you coat

Description

Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .3 fl oz (US)
Features: Long Lasting, Collagen-Enriched, Smudgeproof
TCIN: 82679959
UPC: 817919014642
Item Number (DPCI): 342-02-2700
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

g2023142 2 ingredients: aqua/water/eau, copernicia cerifera cera/carnauba wax/cire de carnauba, cyclopentasiloxane, oryza sativa cera/rice bran wax, hydrogenated olive oil stearyl esters, alcohol denat., stearic acid, palmitic acid, triethanolamine, acacia senegal gum, euphorbia cerifera cera/candelilla wax, propylene glycol, phenoxyethanol, vp/va copolymer, aminomethyl propanediol, isopropyl alcohol, polyvinyl alcohol, chlorphenesin, ethylhexylglycerin, tocopheryl acetate, biotin, glycerin, t-butyl alcohol, butylene glycol, hydrolyzed collagen, carbomer, sodium lactate, polysorbate 20, palmitoyl tripeptide-1, palmitoyl tetrapeptide-7, [+/-: ci 77499/iron oxides].' '

Shipping details

Estimated ship dimensions: 7 inches length x 3 inches width x 1 inches height
Estimated ship weight: 0.1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: is this mascara water proof?

submitted by Alex - 3 months ago

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Guests are saying

This mascara has garnered a strong following for its ability to lengthen, darken, and separate lashes beautifully, making them look fuller and more defined. Many guests appreciate its smooth application and the fact that it doesn't clump, allowing for buildable coverage. While some have noted that it can dry out quicker than expected, the overall performance and ease of removal with soap and water make it a favorite among users.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 9710 reviews
    64% would recommend
    14 recommendations
    5 out of 5 stars
    27 November, 2025
    originally posted on itcosmetics.com
    Image

    Fav mascara

    My all time favorite mascara. It looks so good. The only one I wear.
    Jenn 123
    Did you find this review helpful?
    5 out of 5 stars
    26 November, 2025
    originally posted on itcosmetics.com
    Image

    Best Mascara Ever

    This lasts all day- I ran out last month and went back to a really good brand I could grab at the pharmacy- CANNOT come close to lasting like SuperHero does!
    JD70808
    Did you find this review helpful?
    5 out of 5 stars
    26 November, 2025
    originally posted on itcosmetics.com
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    Excellent

    [This review was collected as part of a promotion.] The Winner in my lash book! I've found there's no need to continue searching. I always come back to this mascara.
    AL Ang
    Did you find this review helpful?
    5 out of 5 stars
    25 November, 2025
    originally posted on itcosmetics.com
    Image

    Love this

    I've tried other name brands and always come back to this one
    rkms
    Did you find this review helpful?
    5 out of 5 stars
    25 November, 2025
    originally posted on itcosmetics.com
    Image

    BEST MASCARA EVER

    I love this mascara! It goes on easily and never smears!
    MMorgO
    Did you find this review helpful?
    5 out of 5 stars
    23 November, 2025
    originally posted on itcosmetics.com
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    Will buy again

    It goes on easily and does not flake and my eyelashes don’t come out
    Buckeyp
    Did you find this review helpful?
    5 out of 5 stars
    23 November, 2025
    originally posted on itcosmetics.com
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    My lashes are so much better!

    This formula has helped my lashes look longer and fuller. I’ve had great lashes but at 63 everything starts to decline. Mine were getting shorter and thinner. This is all I’m going to use now. Please don’t change this formula!
    Jennifer62
    Did you find this review helpful?
    5 out of 5 stars
    23 November, 2025
    originally posted on itcosmetics.com
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    My go to mascara

    I'm a big fan of this mascara. It is my everyday go to-use gives lots of extra volume and length without being too cakey.
    Heather M2555
    Did you find this review helpful?
    5 out of 5 stars
    23 November, 2025
    originally posted on itcosmetics.com
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    Life changing!!

    [This review was collected as part of a promotion.] The best mascara I have ever used!! I have pretty short lashes, but you would never guess when I have this on!!
    Akmanzo
    Did you find this review helpful?
    5 out of 5 stars
    22 November, 2025
    originally posted on itcosmetics.com
    Image

    Best Mascara Ever!

    [This review was collected as part of a promotion.] Best Mascara I have ever used. Easy to apply and lashes look so long and thick.
    Kris30
    Did you find this review helpful?
    5 out of 5 stars
    22 November, 2025
    originally posted on itcosmetics.com
    Image

    Best mascara ever!

    I can’t use any other mascara! This is the best mascara ever. It makes your lashes thick and longer. I feel naked without it.
    LSLashes
    Did you find this review helpful?
    5 out of 5 stars
    22 November, 2025
    originally posted on itcosmetics.com
    Image

    Great mascara

    [This review was collected as part of a promotion.] I love the IT mascara. It glides on smoothly and lasts all day
    Gingeeg
    Did you find this review helpful?
    5 out of 5 stars
    22 November, 2025
    originally posted on itcosmetics.com
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    Loveee ittt.!!!.

    Smooth application, stays all day and easy off.. Worth the wait in the mail :)
    VV135
    Did you find this review helpful?
    5 out of 5 stars
    21 November, 2025
    originally posted on itcosmetics.com
    Image

    THE BEST mascara

    [This review was collected as part of a promotion.] Love this mascara it goes on smooth and last all day
    Lvscba
    Did you find this review helpful?
    5 out of 5 stars
    21 November, 2025
    originally posted on itcosmetics.com
    Image

    This is an amazing mascara.

    [This review was collected as part of a promotion.] I was very aprehensive because I have tried so many. From super expensive all the way to cheap. I was shocked. No clumps, no mess! Separated my lashes so good! Long wearing, looks like you just applied it all day long.
    Lesbama10
    Did you find this review helpful?
    1 out of 5 stars
    20 November, 2025
    originally posted on http://www.ulta.com
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    Not the same mascara.

    I've been using this mascara for many years. I recently bought this mascara and noticed it wasn't the same. I contacted IT customer service to ask if the formula was changed and they said YES! I was afraid this would happen. Not buying this mascara until they put the original ingredients back! Ladies, contact IT and demand they make the original mascara!
    Andrea
    Did you find this review helpful?
    5 out of 5 stars
    20 November, 2025
    originally posted on itcosmetics.com
    Image

    Great mascara

    I love this mascara. It makes my lashes look long and thick.
    Lone Star Love
    Did you find this review helpful?
    4 out of 5 stars
    20 November, 2025
    originally posted on itcosmetics.com
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    Ok

    [This review was collected as part of a promotion.] This mascara did the job but I prefer the lash blowout mascara.
    Mom303
    Did you find this review helpful?
    5 out of 5 stars
    19 November, 2025
    originally posted on http://www.ulta.com
    Image

    The good stuff

    Love it! Makes my lashes look full and long
    DW
    Did you find this review helpful?
    5 out of 5 stars
    17 November, 2025
    originally posted on itcosmetics.com
    Image

    Best mascara out there

    This is my go to mascara, gives max volume and coverage with minimal clumping.
    SarahtoninSpark
    Did you find this review helpful?

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