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IT Cosmetics Super Hero Stretch Volume Mascara - 0.3 fl oz - Ulta Beauty
$28.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Exclusive Elastic Stretch Technology for volume and length!
- Lash-Changing Power Brush for maximum reach, lift, separation and curl
- Super-buildable formula for custom lash-power results
- Super Black pigment plus collagen, biotin and peptides to condition as you coat
Description
Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .3 fl oz (US)
Features: Long Lasting, Collagen-Enriched, Smudgeproof
TCIN: 82679959
UPC: 817919014642
Item Number (DPCI): 342-02-2700
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
g2023142 2 ingredients: aqua/water/eau, copernicia cerifera cera/carnauba wax/cire de carnauba, cyclopentasiloxane, oryza sativa cera/rice bran wax, hydrogenated olive oil stearyl esters, alcohol denat., stearic acid, palmitic acid, triethanolamine, acacia senegal gum, euphorbia cerifera cera/candelilla wax, propylene glycol, phenoxyethanol, vp/va copolymer, aminomethyl propanediol, isopropyl alcohol, polyvinyl alcohol, chlorphenesin, ethylhexylglycerin, tocopheryl acetate, biotin, glycerin, t-butyl alcohol, butylene glycol, hydrolyzed collagen, carbomer, sodium lactate, polysorbate 20, palmitoyl tripeptide-1, palmitoyl tetrapeptide-7, [+/-: ci 77499/iron oxides].' '
Shipping details
Estimated ship dimensions: 7 inches length x 3 inches width x 1 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: is this mascara water proof?
submitted by Alex - 3 months ago
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Guests are saying
This mascara has garnered a strong following for its ability to lengthen, darken, and separate lashes beautifully, making them look fuller and more defined. Many guests appreciate its smooth application and the fact that it doesn't clump, allowing for buildable coverage. While some have noted that it can dry out quicker than expected, the overall performance and ease of removal with soap and water make it a favorite among users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 9710 reviews
64% would recommend
14 recommendations
5 out of 5 stars
27 November, 2025
originally posted on itcosmetics.com
Fav mascara
My all time favorite mascara. It looks so good. The only one I wear.
5 out of 5 stars
26 November, 2025
originally posted on itcosmetics.com
Best Mascara Ever
This lasts all day- I ran out last month and went back to a really good brand I could grab at the pharmacy- CANNOT come close to lasting like SuperHero does!
5 out of 5 stars
26 November, 2025
originally posted on itcosmetics.com
Excellent
[This review was collected as part of a promotion.] The Winner in my lash book! I've found there's no need to continue searching. I always come back to this mascara.
5 out of 5 stars
25 November, 2025
originally posted on itcosmetics.com
Love this
I've tried other name brands and always come back to this one
5 out of 5 stars
25 November, 2025
originally posted on itcosmetics.com
BEST MASCARA EVER
I love this mascara! It goes on easily and never smears!
5 out of 5 stars
23 November, 2025
originally posted on itcosmetics.com
Will buy again
It goes on easily and does not flake and my eyelashes don’t come out
5 out of 5 stars
23 November, 2025
originally posted on itcosmetics.com
My lashes are so much better!
This formula has helped my lashes look longer and fuller. I’ve had great lashes but at 63 everything starts to decline. Mine were getting shorter and thinner. This is all I’m going to use now. Please don’t change this formula!
5 out of 5 stars
23 November, 2025
originally posted on itcosmetics.com
My go to mascara
I'm a big fan of this mascara. It is my everyday go to-use gives lots of extra volume and length without being too cakey.
5 out of 5 stars
23 November, 2025
originally posted on itcosmetics.com
Life changing!!
[This review was collected as part of a promotion.] The best mascara I have ever used!! I have pretty short lashes, but you would never guess when I have this on!!
5 out of 5 stars
22 November, 2025
originally posted on itcosmetics.com
Best Mascara Ever!
[This review was collected as part of a promotion.] Best Mascara I have ever used. Easy to apply and lashes look so long and thick.
5 out of 5 stars
22 November, 2025
originally posted on itcosmetics.com
Best mascara ever!
I can’t use any other mascara! This is the best mascara ever. It makes your lashes thick and longer. I feel naked without it.
5 out of 5 stars
22 November, 2025
originally posted on itcosmetics.com
Great mascara
[This review was collected as part of a promotion.] I love the IT mascara. It glides on smoothly and lasts all day
5 out of 5 stars
22 November, 2025
originally posted on itcosmetics.com
Loveee ittt.!!!.
Smooth application, stays all day and easy off.. Worth the wait in the mail :)
5 out of 5 stars
21 November, 2025
originally posted on itcosmetics.com
THE BEST mascara
[This review was collected as part of a promotion.] Love this mascara it goes on smooth and last all day
5 out of 5 stars
21 November, 2025
originally posted on itcosmetics.com
This is an amazing mascara.
[This review was collected as part of a promotion.] I was very aprehensive because I have tried so many. From super expensive all the way to cheap. I was shocked. No clumps, no mess! Separated my lashes so good! Long wearing, looks like you just applied it all day long.
1 out of 5 stars
20 November, 2025
originally posted on http://www.ulta.com

Not the same mascara.
I've been using this mascara for many years. I recently bought this mascara and noticed it wasn't the same. I contacted IT customer service to ask if the formula was changed and they said YES! I was afraid this would happen. Not buying this mascara until they put the original ingredients back! Ladies, contact IT and demand they make the original mascara!
5 out of 5 stars
20 November, 2025
originally posted on itcosmetics.com
Great mascara
I love this mascara. It makes my lashes look long and thick.
4 out of 5 stars
20 November, 2025
originally posted on itcosmetics.com
Ok
[This review was collected as part of a promotion.] This mascara did the job but I prefer the lash blowout mascara.
5 out of 5 stars
19 November, 2025
originally posted on http://www.ulta.com

The good stuff
Love it! Makes my lashes look full and long
5 out of 5 stars
17 November, 2025
originally posted on itcosmetics.com
Best mascara out there
This is my go to mascara, gives max volume and coverage with minimal clumping.