Innovative elastomer brush to reach all lashes Easy to build mascara formula
Highly flexible, molded brush
Delivers a more defined and separated look
Description
Feel like a queen! essence Call me Queen dramatic false lash effect mascara gives your lashes dramatic volume and length. The extreme flexibility of the elastomer brush allows you to coat, build, lift and lengthen each individual lash to its fullest. Its formula is easy to build, for bold eye looks and lashes that stun with volume and length.
Suggested Age: 13 Years and Up
Health Facts: No Fragrance Added, Vegan, Alcohol-Free, Paraben-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing
Features: Ophthalmologist Tested, Built-In Brush
TCIN: 92173564
UPC: 4059729441973
Item Number (DPCI): 052-03-4494
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Estimated ship dimensions: 1.28 inches length x 0.79 inches width x 0.79 inches height
Estimated ship weight: 0.55 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: Can you wash this mascara off with soap and water
submitted by weak scent - 28 days ago
A: We do not suggest that you wash the mascara off with soap and water. We suggest using our essence Lash Princess Waterproof Eye Make-Up Remover that removes all eye makeup.
This mascara has garnered a mix of enthusiastic praise and some criticism from guests. Many appreciate its ability to lengthen and volumize lashes, with a flexible wand that reaches even the tiniest lashes. Guests love its buildable formula, which allows for both everyday and dramatic looks. However, some have experienced issues with smudging and flaking, particularly after a few hours of wear. Overall, it offers great value for those seeking impressive lash enhancement.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3
4.3 out of 5 stars
100 star ratings
4.3 out of 5 stars with 100 reviews
easy to apply
4.3 out of 5
easy to apply: 4.33 out of 5
easy to remove
4.0 out of 5
easy to remove: 4 out of 5
long lasting
3.4 out of 5
long lasting: 3.43 out of 5
quality
3.6 out of 5
quality: 3.57 out of 5
value
3.7 out of 5
value: 3.71 out of 5
55% would recommend
9 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
22 May, 2026Verified purchase
Skin type: Normal
Skin tone: Light
Hair color: Brunette
Eye color: Hazel
Leaves specs under eyes as days goes on
Falls off during the day, doesn’t have good staying power and leaves black specs under eyes
Hearher S
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
4.0 out of 5
easy to remove: 4 out of 5
long lasting
2.0 out of 5
long lasting: 2 out of 5
quality
3.0 out of 5
quality: 3 out of 5
value
4.0 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
3 out of 5 stars
11 April, 2026
originally posted on Cosnova Essence US
Not Long Lasting!!
I love this, the pigment and extension of lashes was amazing! However, after 30 minutes to and hour, the mascara had completely worn off!
1 reply from Customer Service team - 5 months ago
Oh no! We're sorry to hear about your experience with this product. This is not how we want you to feel. We would love to hear more about your experience, please email us at hello@essencemakeup.com, so we can help you further.
P
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5 out of 5 stars
29 March, 2026
originally posted on Cosnova Essence US
(no review title)
Works Great, enhances lashes, lasts all day, didn't smudge, easy removal, very good product, works as described.
1 reply from Customer Service team - 5 months ago
YAY! We're so glad to hear you are loving this mascara. We love that it is lasting you all day and working so well in your makeup routine! Thank you for sharing the love!🤩💜🫶
Letty
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5 out of 5 stars
18 March, 2026
originally posted on Cosnova Essence US
(no review title)
I bought this product about 2 months ago and I am so glad I did because it creates volume, the length is amazing and it separates greatly.
1 reply from Customer Service team - 5 months ago
We're so happy you are loving this product! We're so glad that this mascara is added into your makeup routine! Thank you for sharing the love!🤩🤩
Killercam
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5 out of 5 stars
2 March, 2026Verified purchase
Eye color: Brown
Hair color: Brunette
Skin type: Dry
Skin tone: Light
(no review title)
Amazing! I’ve been using same brand for years. This and the primer is perfection!
Ashley
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
8 February, 2026
Skin tone: Medium
Skin type: Normal
Skin concern: Uneven skin tone, Aging
Eye color: Brown
Hair color: Black
Price and product is amazing
This mascara is absolutely amazing. It makes my lashes look even longer than they already are. And I love the price.
Pepperina
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
3 January, 2026Verified purchase
Skin tone: Light
Eye color: Blue
Skin concern: Redness, Dullness, Cellulite, Pores, Dark circles, Sun damage, Sensitivity, Uneven skin tone, Aging, Puffiness
Skin type: Dry
Hair color: Brunette
Great for blonde and or shorter lashes
I actually love this mascara for the price. The quality is great. It gives you great length definition and high pigment with no fallout.
Jacinda
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
28 October, 2025Verified purchase
Skin tone: Light
Skin type: Normal
Eye color: Blue
Skin concern: Aging
Hair color: Brunette
Very dissappointed
Does not stay on for more than 2 hours, flakes and breaks all over face.
M
long lasting
1.0 out of 5
long lasting: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
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1 out of 5 stars
9 October, 2025
originally posted on Cosnova Essence US
Broke off my lashes
I’ve worn it to sleep a couple of times (yes I know I shouldn’t do that I work late so sometimes I don’t take off my makeup) but after sleeping in this mascara & going to curl my lashes a clump of them from each eye broken off. I’ve never had any mascara cause my lashes to do that.
1 reply from Customer Service team - 10 months ago
We're sorry to hear that you didn't have the best experience. Your safety and satisfaction are very important to us. Please contact us at hello@essencemakeup.com so our team can gather more details and assist you further.
Kkgray7
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5 out of 5 stars
29 August, 2025
originally posted on Cosnova Essence US
A dupe of a famous higher end mascara!
I bought your Extreme Volume and Length mascara and wasn't pleased with it. I bought this instead, and I'm more than pleased! It's a dupe of a famous one by a famous higher end brand. I applied some when I came home after my walk, and I had volume and length to spare. I love how it's buildable, and you get plenty in the tube. Plus, the tube is purple, which is my favorite color. The color alone sold me, and I'm impressed. I will be buying this from now on because it draws attention to my lashes, and my lashes are short, sparse, and barely there. This fattened them up, and even lengthened them. When I removed it, I wasn't sure if I was wearing mascara a few minutes ago. Go out and buy this now because this stuff doesn't disappoint.
evalved
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 August, 2025Verified purchase
Hair color: Blonde
Eye color: Brown
Skin tone: Medium
Skin concern: Sensitivity
Skin type: Normal
Best
Best of The Best! Thicker, fuller and longer lashes. Better than the $30 stuff.
Jeepingatsunset
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
4.0 out of 5
easy to remove: 4 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
7 August, 2025
originally posted on Cosnova Essence US
Not great
I’ve used other mascara from this brand but I do NOT like this one. It’s goopy, sticky, and almost impossible to to remove. I won’t buy it again and I’ll stick with the princess type.
1 reply from Customer Service team - 1 year ago
Hi there, we are so sorry to hear this! We appreciate all customer feedback, and we will take this into consideration for the future!
Katsgirl
1 guest found this review helpful. Did you?
1 out of 5 stars
1 August, 2025
originally posted on Cosnova Essence US
Worse Mascara EVER
Tried this several times. Worse mascara I have ever used. Glops on, Then flakes within an hour; all over face it flakes. HORRIBLE!
Ohioshopper
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 July, 2025Verified purchase
Skin type: Combination
Skin tone: Medium
Hair color: Brunette
Lovvvvvvvve this product!
It’s the best on the market
Tlb
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
10 July, 2025Verified purchase
Skin tone: Light
Skin type: Normal
Skin concern: Aging
Eye color: Brown
Do not buy
Worst mascara I've ever used. I even tried switching the brush. Garbage
Adair2710
easy to apply
1.0 out of 5
easy to apply: 1 out of 5
easy to remove
1.0 out of 5
easy to remove: 1 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
13 June, 2025
originally posted on Cosnova Essence US
Best buildable mascara! A++ for the 💰
I purchased this product at a retail store as a quick pick because of the affordable price. I was expecting your basic mascara that coats and colors lashes. I thought I’d get a formula that would smudge after a few hours. I was so wrong!! This stuff coats EVERY lash!! volumizes++ lengthens ++ defines and does not clump even after applying three coats. Results that I only get from the expensive designer brands. My new go to!! Just remember for best results use the twisting and zig-zagging application technique!
Didi
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
13 May, 2025Verified purchase
Hair color: Brunette
Skin tone: Light
Eye color: Brown
Skin type: Normal
Do not get
Worst mascara I had ever purchased. I like the other mascaras from this brand but this one was just bad.
Rsilva
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 March, 2025Verified purchase
Hair color: Black
Eye color: Brown
Skin tone: Medium
Skin type: Normal
Skin concern: Aging
Great mascara for the price!
I was a little skeptical about this mascara since it was so cheap. I was pleasantly surprised that it lengthened my lashes so much! Adding this to favorites.
Jeanette
4 guests found this review helpful. Did you?
1 out of 5 stars
29 October, 2024
originally posted on essence.eu/catrice.eu/inao.eu
(no review title)
I bought this product 2 days ago either it is going dry or it is just a load of junk there is no false lash effect only a little black on my own lashes
Marjorie
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4 out of 5 stars
18 October, 2024
originally posted on Cosnova Essence US
Almost amazing…
This rating may change as mascaras tend to apply differently once the initial wetness of a full tube dissipates a bit. Eventually it gained some volume after several coats. Love the twisted brush shape, it combs out clumps while applying. Seems decently smudge resistant.
