Sponsored
essence Lash Princess False Lash Effect Mascara Black Brown - 0.4 fl oz
$4.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Enhance your natural lashes
- Rich brown mascara shade
- Features a conical shaped fiber mascara wand Mascara delivers length and dramatic volume Creates a false lash effect
- Ophthalmologically tested
- Cruelty-free
Description
Enhance your natural lashes with the iconic essence Lash Princess False Lash Effect Mascara, now available in a Black Brown shade! The conically shaped fiber wand delivers length and dramatic volume, creating a mesmerizing false lash effect to the lashes! Add as many coats as you like until desired length and volume is achieved. Ophthalmologically tested for stunning, standout lashes.
Suggested Age: 13 Years and Up
Health Facts: No Fragrance Added, Vegan, Alcohol-Free, Paraben-Free, Oil-Free
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing
Net weight: .4 fl oz (US)
Features: Ophthalmologist Tested, Built-In Brush
TCIN: 92173508
UPC: 4059729393876
Item Number (DPCI): 052-03-6671
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water), paraffin, rhus verniciflua peel cera (rhus verniciflua peel wax), glyceryl stearate se, polybutene, butylene glycol, acacia senegal gum, palmitic acid, stearic acid, oryza sativa (rice) bran wax, vp/eicosene copolymer, tocopherol, trimethyl pentanyl diisobutyrate, ethylhexylglycerin, hydroxyethyl- cellulose, sodium nitrate, disodium phosphate, sodium phosphate, polysorbate 60, potassium hydroxide, phenoxyethanol, potassium sorbate, sodium dehydroacetate, ci 77491, ci 77492, ci 77499 (iron oxides).' '
Shipping details
Estimated ship dimensions: 0.71 inches length x 0.95 inches width x 5.21 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this mascara tested for eye safety?
submitted by AI Shopping Assistant - 2 months ago
A: Yes, it is ophthalmologically tested to ensure safety for the eyes.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What is the color of this mascara?
submitted by AI Shopping Assistant - 2 months ago
A: The mascara is available in a rich Black Brown shade.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What type of wand does this mascara have?
submitted by AI Shopping Assistant - 2 months ago
A: It features a conically shaped fiber wand for enhanced application.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What is the main purpose of this mascara?
submitted by AI Shopping Assistant - 2 months ago
A: The main purpose is to lengthen and volumize lashes, creating a false lash effect.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What age group is this mascara suitable for?
submitted by AI Shopping Assistant - 2 months ago
A: This mascara is suggested for individuals aged 13 years and up.
submitted byAI Shopping Assistant - 2 months agoAi generated
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4.1 out of 5 stars with 66 reviews
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 4 out of 5
quality: 4.4 out of 5
value: 5 out of 5
66% would recommend
9 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
25 November, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry
- Hair color: Blonde
- Eye color: Green
- Skin concern: Dark circles, Pores, Cuticles
The little mascara that could
This mascara has got to be one of the most underrated beauty products of all time. It's so affordable, yet preforms better than the expensive ones. It lengthens and fattens your lashes. It works so well that I buy it in brown, because the black one almost looks like false lashes. Don't sleep on this one.
5 out of 5 stars
23 November, 2025Verified purchase
- Eye color: Green
- Skin tone: Light
- Skin type: Normal
(no review title)
Very natural look compared to black mascara. Doesn’t flake either
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2025Verified purchase
(no review title)
the best mascara
4 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2025Verified purchase
- Skin tone: Light
- Skin type: Oily
- Skin concern: Acne, Blackheads, Redness, Dark circles, Uneven skin tone
it's good
it doesn't help stay curled (falls easily)
4 out of 5 stars
7 November, 2025Verified purchase
- Hair color: Black
- Skin concern: Aging, Uneven skin tone, Sensitivity, Sun damage, Dark circles
- Skin tone: Medium
- Skin type: Dry
- Eye color: Brown
No clumps
I can’t believe I found a mascara that stays on all day and leaves NO clumps. The bonus. It’s only $5!!! I have oily lids, so this is wonderful it stays on.
5 out of 5 stars
5 November, 2025
originally posted on Cosnova Essence US
My new love
My new everyday lash mascara, exeptional wear color
1 out of 5 stars
Thumbs down graphic, would not recommend
5 October, 2025Verified purchase
No manufacturer seal
This item doesn’t come sealed at all, so anyone could’ve used it in store. That’s gross and unhygienic, so I returned. Not worth the health risk no matter how great this mascara is!
4 out of 5 stars
Thumbs down graphic, would not recommend
21 August, 2025Verified purchase
- Hair color: Black
- Eye color: Brown
- Skin type: Normal
- Skin tone: Light
Mascara
This is a good mascara however it does come off super easily. It’s not as brown as I would like it to be. Overall it’s good for the price. I feel like the black mascara is much better.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 August, 2025Verified purchase
Dry and clumpy
I should have returned after purchasing the mascara is dry and goes on very clumpy.
5 out of 5 stars
Thumbs up graphic, would recommend
4 July, 2025Verified purchase
- Skin concern: Aging, Dullness, Sun damage
- Hair color: Brunette
- Skin type: Normal
- Skin tone: Medium
Love this mascara!
Love this mascara! It really adds length to my lashes. After using department store mascaras for years, I was pleasantly surprised at the quality. This will be my go to mascara in the future.
4 out of 5 stars
3 July, 2025
originally posted on essence.eu/catrice.eu/inao.eu
My opinion
I love this mascara perfect co color for my eyes but it is not beginner-friendly is it has a very wet formula what looks stunning once you figure out how to use it
5 out of 5 stars
Thumbs up graphic, would recommend
2 April, 2025Verified purchase
- Skin type: Combination
- Skin tone: Light
- Hair color: Brunette
Great Value, Great Color, Great Texture
I prefer brown/black mascara and this shade is perfect. I often find that reasonably priced, drugstore mascaras are clumpy. This one doesn’t clump, but if anything is slightly dry. Overall I’m pleased and will buy again.
5 out of 5 stars
Thumbs up graphic, would recommend
11 March, 2025Verified purchase
- Hair color: Brunette
- Skin tone: Light
- Eye color: Brown
- Skin type: Combination
Best Mascara
Seriously the best mascara you can buy for cheap it works soo well it’s for sure better than other luxury brands.
4 out of 5 stars
20 January, 2025
originally posted on Cosnova Essence US
Black/brown is a good addition
I'm glad to see that a somewhat softer, more natural color has been added. I hope they continue to expand their color range, and add a color range to their other mascaras. The formula, and wand is great! The price is also great! I am fair skinned, and blue eyed, looking for a essence mascara without any black in it.
4 out of 5 stars
22 December, 2024
originally posted on Cosnova Essence US
Very lengthening
I really like the lengthening feathery look it gives and hold for many hours but i find you only get the best effects when you use the primer with it
5 out of 5 stars
18 December, 2024
originally posted on Cosnova Essence US
Great mascara
I love the black lash princess mascara, so I was happy to try the black/brown shade for days when I want to wear a bit less makeup. Loved it!
4 out of 5 stars
17 December, 2024
originally posted on Cosnova Essence US
Natural “no makeup” look
This is my first time trying brown mascara! It was cute in a subtle, natural way. I like wearing this for a “no makeup” makeup kind of look. It works well on its own, without eyeliner to give your lashes an extra pop!
5 out of 5 stars
17 December, 2024
originally posted on Cosnova Essence US
This is the best!
I bought this and it made my lashes so long without the drama of black mascara! love this and will be buying again!
5 out of 5 stars
17 December, 2024
originally posted on Cosnova Essence US
Perfect Product
Love this product so much! Never use anything else!
4 out of 5 stars
7 December, 2024
originally posted on Cosnova Essence US
Great Mascara!
Really good quality mascara with a nice lash definition.