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Maybelline Eye Studio Lasting Drama Gel Eyeliner - 0.106oz

Maybelline Eye Studio Lasting Drama Gel Eyeliner - 0.106oz - image 1 of 4
Maybelline Eye Studio Lasting Drama Gel Eyeliner - 0.106oz - image 2 of 4
Maybelline Eye Studio Lasting Drama Gel Eyeliner - 0.106oz - image 3 of 4
Maybelline Eye Studio Lasting Drama Gel Eyeliner - 0.106oz - image 4 of 4
Maybelline Eye Studio Lasting Drama Gel Eyeliner - 0.106oz - image 1 of 4
$7.79 when purchased online

About this item

Highlights

  • Eyestudio Lasting Drama Waterproof Gel Eyeliner Pencil: Delivers intense color that lasts all day for natural or dramatic eye makeup looks; Waterproof Eyeliner is suitable for sensitive eyes and contact lens wearers
  • Tested to Last All Day: Ophthalmologist, dermatologist and allergy tested creamy gel formula was specially designed to last up to 24 hours; Highly concentrated pigments of the gel eye liner intensifies your eye makeup for a lasting impression
  • Shades to Match Your Every Look: Gel pencil eyeliner available in 10 super-saturated shades ranging from Smooth Charcoal to Lustrous Saphire
  • Flawless Looks Made Possible: Use our fabulous foundations, powders, concealers, primers, blushes, highlighters and face contouring makeup to help you effortlessly achieve any look you're going for
  • Create Any Look: Our foundations, bb creams, concealers & highlighters create a perfect canvas. Make eye looks with eyeshadows, brow pencils & eyeliners, & perfect your pout with lipsticks & lip balms
  • Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup

Description

Achieve winged drama with Maybelline New York’s Eyestudio Lasting Drama Waterproof Gel Eyeliner Pencil for a lasting impression with intense color. The waterproof eyeliner sets instantly and glides on easily to deliver intense color that lasts up to 24 hours. Intensify your eye makeup and get bold liner looks with the highly concentrated pigments found in the gel eyeliner. The oil-free and smudge-proof formula is ophthalmologist, dermatologist and allergy tested. The eye liner is safe for sensitive eyes and contact lens wearers. Available in two classic highly pigmented colors from the classic blackest black eyeliner to the classic brown eyeliner.
Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Phthalate-Free, Contains Micellar Water, Sulfate-Free
Color Finish: Smooth
Color Palette: Dark Tones
Product Form: Gel
Beauty Purpose: Defining
Net weight: .11 Ounces
Features: Built-In-Brush Application, Smudgeproof, Long Lasting
TCIN: 12067837
UPC: 041554220186
Item Number (DPCI): 052-07-2191
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

cyclopentasiloxane, polypropylsilsesquioxane, ceresin, isododecane, cyclohexasiloxane, caprylyl methicone, synthetic fluorphlogopite, silica silylate, disteardimonium hectorite, disodium stearoyl glutamate, cyclomethicone, propylene carbonate, candelilla cera/candelilla wax, caprylyl glycol, silica, aluminum hydroxide, alumina, calcium sodium borosilicate, calcium aluminum borosilicate, tin oxide, [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, mica, ci 77891/titanium dioxide, ci 77007/ultramarines, ci 77510/ferric ferrocyanide, ci 77288/chromium oxide greens, ci 77742/manganese violet, ci 19140/yellow 5 lake, ci 42090/blue 1lake, ci 77510/ferric ammonium ferrocyanide], fil# d38512/8

Shipping details

Estimated ship dimensions: 5.55 inches length x 2.71 inches width x 1.18 inches height
Estimated ship weight: 0.09 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.1 out of 5 stars with 474 reviews
77% would recommend
66 recommendations
long lasting: 4 out of 5
value: 4.53 out of 5
quality: 4.3 out of 5
easy to remove: 4.58 out of 5
easy to apply: 4.47 out of 5

Personal info

  • Hair color:
    Black
  • Skin tone:
    Medium
  • Skin concern:
    Aging,
    Sun damage,
    Sensitivity,
    Uneven skin tone
  • Eye color:
    Brown
  • Skin type:
    Combination
  • Must Get Eyeliner!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    anonymous - 15 days ago, Verified purchaser
    My favorite gel eyeliner! I’ve been using this for years and always love how it stays all day! I use a primer with it and eyeshadow for everyday!
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Best on the market

    5 out of 5 stars
    pmharris48 - 3 months ago
    originally posted on maybelline.com
    I have been using gel eyeliner for almost 30 years - every brand, every price - and never found one that actually stays on as advertised - until this one. This goes on and stays on easily - for about half the pot - by then it dries out and doesn't go on well at all - much better performance than more expensive brands. However, the applicator is absolutely junk - I use my own brushes - I'm sure everybody using the product has a unique method. I suggest - discontinue the applicator and invest in another couple of shades instead. I would love something darker than brown and lighter than black - like expresso.
    2 guests found this review helpful. Did you?

    good gel, rough brush

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Aisha - 3 months ago, Verified purchaser
    I love the flexibility of havinga pot but miss my applicators from liquid liners as the brush feels a bit too stiff for an eye line
    1 reply from Maybelline Consumer Care team - 3 months ago
    Hi there Aisha! Thank you for reaching out to us about your experience with the Eye Studio Lasting Drama Gel Eyeliner. We ae happy to hear that you are enjoying the flexibility of having a pot, but sad to hear it is not your new favorite liner and that you prefer the Liquid eyeliner brushes. We will share this feedback with the rest of our team and we hope that you will continue to try and use our products with satisfaction in the future.
    easy to apply: 3 out of 5
    easy to remove: 4 out of 5
    long lasting: 4 out of 5
    quality: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?

    Personal info

  • Hair color:
    Brunette
  • Skin concern:
    Sun damage,
    Aging,
    Blackheads,
    Puffiness,
    Dark circles,
    Cellulite,
    Pores,
    Sensitivity,
    Redness,
    Acne,
    Dullness,
    Cuticles,
    Uneven skin tone
  • Skin tone:
    Medium
  • Skin type:
    Combination
  • Eye color:
    Brown
  • New go to

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Brewerprincess - 3 months ago, Verified purchaser
    This lasts all day on my lower eyes. Doesn’t run down either
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    easy to remove: 4 out of 5
    Did you find this review helpful?

    Nettoyage pinceau

    5 out of 5 stars
    Carine63 - 4 months ago
    originally posted on maybelline.com
    Bonjour j'utilise le pot depuis peu car le crayon n'existe plus dommage je le trouve plutôt bien il tient extrêmement bien et il est très économique pou ma part. J'aimerais savoir comment et avec quel produit nettoyer le pinceau merci d'avance pour votre réponse
    Did you find this review helpful?

    Good and Bad

    3 out of 5 stars
    jr42 - 4 months ago
    originally posted on maybelline.com
    The product glides on easily and the applicator is nice. What I have been unhappy with is the tube provided to protect the applicator doesn't do the job. The bristles start getting bent the it's hard to apply the liner correctly. I still have at least half of the liner left and it is starting to dry out. I feel it should last longer or be given a tip on how to revive it.
    1 reply from Consumer Care Center team - 4 months ago
    Hi there! We are so sorry to hear about your experience with our Eyestudio® Lasting Drama®. We do apologize, and we will be sharing your comments and feedback along to our team to help improve and enhance the product. We thank you for reaching out to us!
    1 guest found this review helpful. Did you?

    Personal info

  • Hair color:
    Blonde
  • Skin type:
    Dry
  • Eye color:
    Blue
  • Skin tone:
    Light
  • Love love love

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Selenafuerte - 4 months ago, Verified purchaser
    The only eye liner I use I have purchased legit already five times! The only thing is it does dry out after awhile but add a bit of contact solution and you’re golden!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    long lasting: 5 out of 5
    2 guests found this review helpful. Did you?

    Dry liner!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    BeautifulSkin - 7 months ago
    I've bought this twice. Both times, it was dry. I couldn't even use it once. I'm surprised Maybelline still sells it.
    1 reply from Maybelline Consumer Care team - 7 months ago
    Hi there! Thank you for your feedback on the Eye Studio Lasting Drama Gel Eyeliner. We are sad to hear that your results were not what you expected and it was dry. We suggest ,checking out the TattooStudio Sharpenable Gel Pencil Longwear Eyeliner. It dramatically defines the eyelash line in ultra-intense color and delivers a smooth finish that lasts for 36 hours. We hope you give it a try!
    easy to apply: 1 out of 5
    long lasting: 1 out of 5
    value: 4 out of 5
    easy to remove: 1 out of 5
    quality: 1 out of 5
    3 guests found this review helpful. Did you?

    Not for the oily girlzz

    3 out of 5 stars
    Mmm tires - 8 months ago, Verified purchaser
    my oily eyelids could never/: anyways needs to be built up and set with powder for best results 👍
    1 reply from Maybelline Consumer Care team - 8 months ago
    Hi There! We are sorry to hear about the experience you had with our Maybelline Eye Studio Lasting Drama Gel Eyeliner. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
    1 guest found this review helpful. Did you?

    I would give it more than 5 stars if I could.

    5 out of 5 stars
    Tippy27 - 10 months ago
    originally posted on maybelline.com
    PLEASE bring back the espresso color — I am a 41 year old woman, been wearing eyeliner for over 20 years, and this is the first and only eyeliner I have ever found that actually stays on for 24 hours, through sweat and rain and heat and tears and everything. This product was literally life changing for me, as I could do my makeup once in the morning and be done with it, and not have to touch it up in the bathroom every 4 hours throughout the day, like I did with other products that wore off by sweat or blinking. I will keep buying this product for the rest of my life if you bring back the espresso color. I can’t do the black — it’s just too dark. And the “brown” is too light. From the comments here, it looks like a lot of people were a fan of the espresso.
    10 guests found this review helpful. Did you?

    Disappointed

    2 out of 5 stars
    - 1 year ago
    originally posted on maybelline.co.uk
    Having used this for many years I'm now quite disappointed. The gel formula used to glide on, now even with a brand new pot it is dry and hard to apply! This is my third brand new pot and each one has been dry. Yes it lasts all day and doesn't budge but its a battle everyday to apply.
    4 guests found this review helpful. Did you?

    Please bring back the Expresso Gel Eyeliner

    4 out of 5 stars
    SuJean - 1 year ago
    originally posted on maybelline.com
    The black is too dark and the brown is too light. You are one of the few companies that carry a gel eyeliner and your product is hard to find in stores. This gel eyeliner lasts for hours, it doesn’t run or bleed and has been a favorite for years. After reading reviews, it looks like people want the charcoal color back too.
    6 guests found this review helpful. Did you?

    Hate it!

    1 out of 5 stars
    She she - 1 year ago
    originally posted on maybelline.com
    I am so upset that this formula has changed and the color charcoal has been discontinued. The black is toooo black.
    1 reply from BCC team - 1 year ago
    Thank you for reaching out to Maybelline and sharing some feedback with us on our Eyestudio® Lasting Drama® Gel Eyeliner. We are sorry this product didn't meet your expectations. We appreciate you sharing your personal experience and will be forwarding your comments with others on our team. We hope you keep trying our products in the future!
    6 guests found this review helpful. Did you?

    Not the same!

    1 out of 5 stars
    TamT - 1 year ago
    originally posted on maybelline.com
    I'm so sad charcoal is no longer available and I'm sad that I tried the black - it is too dark and it doesn't go on the same as the original formula. Please bring the previous formula and charcoal back!
    1 reply from Consumer Care Center team - 1 year ago
    Hi there. It is possible that minor changes have been made in the formula of a product; however, the performance should meet or exceed previous results and may not be noticeable at all. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always accurate listing. We hope this helps!
    6 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Eye color:
    Green
  • Works as creamy eyeshadow

    5 out of 5 stars
    Thumbs up graphic, would recommend
    April - 1 year ago, Verified purchaser
    Long lasting, dramatic black. Even works as a creamy eyeshadow if you blend it quickly and don’t let it dry. Used for Halloween and had great results
    easy to apply: 5 out of 5
    value: 4 out of 5
    long lasting: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    3 guests found this review helpful. Did you?

    PLEASE BRING THE OLD FORMULA BACK!

    1 out of 5 stars
    MchristyD - 1 year ago
    originally posted on maybelline.com
    I absolutely do NOT like the new formula. It’s not gel anymore! It’s more like clay! Me and my sisters have used this for years now we have to find something else to use! This use to be the best! Very disappointed! I’m sure we are not the only ones!
    1 reply from Consumer Care Center team - 1 year ago
    Hello MchristyD. There! Thank you so much for sharing your experience with the Eye Studio Lasting Drama Waterproof Gel Pencil. We are sorry to hear that this product is no longer your favorite. Feedback from our consumers are important and helps us improve our products. We will pass your comments along to the team. We hope you continue to use and try our products with satisfaction!
    8 guests found this review helpful. Did you?

    Horrible ! New formula is messy.

    1 out of 5 stars
    JJBlack - 1 year ago
    originally posted on maybelline.com
    The formula has changed ! Went from being my absolute favorite to something I will never buy again. It's messy and difficult to apply. Couple that with the new bent applicator, and it looks like a toddler put my makeup on. Why change if it is not for improvement ?
    1 reply from Consumer Care Center team - 1 year ago
    Hi there! Thank you so much for sharing your experience with the Eye Studio Lasting Drama Waterproof Gel Pencil. We are sorry to hear that this product is no longer your favorite. Feedback from our consumers are important and helps us improve our products. We will pass your comments along to the team. We hope you continue to use and try our products with satisfaction!
    4 guests found this review helpful. Did you?

    not what I was hoping for

    2 out of 5 stars
    MJ - 1 year ago, Verified purchaser
    The brown is not brown enough if that makes sense but I will try the black version and I hope it will be a true black rather than a greyish. Also, the brush was curved and I learned on a straight brush so there was a learning curve for me to use the brush and I do prefer a straight brush like the one that is shown in the photos.
    1 reply from Maybelline Consumer Care team - 1 year ago
    Hi There! Thank you so much for trying our Maybelline Eye Studio Lasting Drama Gel Eyeliner. We are sorry to hear you did not get the results you were expecting. Check out our Eyestudio® Master Precise All Day Liquid Eyeliner Makeup; long-wearing, water and smudge-proof eyeliner delivers precise definition in just one stroke.
    5 guests found this review helpful. Did you?

    Loathe

    1 out of 5 stars
    Lill - 1 year ago
    originally posted on maybelline.com
    Yes, I loathe this new formula that replaces the old Maybelline New York Eyestudio. Maybelline has cheapened it. They think that by packing it exactly the same as the previous they can pull the wool over our eyes. This new formula feels cheap and watery. It runs and smudges. Just in applying it, it starts feathering. I wish I had the old formula back. I have greasy eyelids and this used to be the only eye liner that did not run or smudge.I used it faithfully for 5++ years it was the only eye liner I used. Now I am searching again for a new eye liner. I have tried almost all of Maybelline’s and they are just as bad or even worse. If I could give it negative stars I would.
    1 reply from Consumer Care Center team - 1 year ago
    Hi Lill! Thanks for reaching out to us regarding EyeStudio Lasting Drama Gel Eyeliner. We can understand how upsetting it is to use a product for a long time and then not be able to use it anymore. We're so sorry you were not satisfied with this formula. We value consumer opinions and will share your comments with our teams.
    11 guests found this review helpful. Did you?

    Been using this product for years! Love it!

    5 out of 5 stars
    Dawnie P - 1 year ago
    originally posted on maybelline.com
    I love this product but my fav is the charcoal which you no longer have. Any plans to bring this back?
    1 guest found this review helpful. Did you?

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