$8.29 when purchased online
Target Online store #3991
About this item
Highlights
- Eyestudio Lasting Drama Waterproof Gel Eyeliner Pencil: Delivers intense color that lasts all day for natural or dramatic eye makeup looks; Waterproof Eyeliner is suitable for sensitive eyes and contact lens wearers
- Tested to Last All Day: Ophthalmologist, dermatologist and allergy tested creamy gel formula was specially designed to last up to 24 hours; Highly concentrated pigments of the gel eye liner intensifies your eye makeup for a lasting impression
- Shades to Match Your Every Look: Gel pencil eyeliner available in 10 super-saturated shades ranging from Smooth Charcoal to Lustrous Saphire
- Flawless Looks Made Possible: Use our fabulous foundations, powders, concealers, primers, blushes, highlighters and face contouring makeup to help you effortlessly achieve any look you're going for
- Create Any Look: Our foundations, bb creams, concealers & highlighters create a perfect canvas. Make eye looks with eyeshadows, brow pencils & eyeliners, & perfect your pout with lipsticks & lip balms
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Achieve winged drama with Maybelline New York’s Eyestudio Lasting Drama Waterproof Gel Eyeliner Pencil for a lasting impression with intense color. The waterproof eyeliner sets instantly and glides on easily to deliver intense color that lasts up to 24 hours. Intensify your eye makeup and get bold liner looks with the highly concentrated pigments found in the gel eyeliner. The oil-free and smudge-proof formula is ophthalmologist, dermatologist and allergy tested. The eye liner is safe for sensitive eyes and contact lens wearers. Available in two classic highly pigmented colors from the classic blackest black eyeliner to the classic brown eyeliner.
Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Phthalate-Free, Contains Micellar Water, Sulfate-Free
Color Finish: Smooth
Color Palette: Dark Tones
Product Form: Gel
Beauty Purpose: Defining
Net weight: .11 Ounces
Features: Built-In-Brush Application, Waterproof, Long Lasting, Smudgeproof
TCIN: 12067837
UPC: 041554220186
Item Number (DPCI): 052-07-2191
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
cyclopentasiloxane, polypropylsilsesquioxane, ceresin, isododecane, cyclohexasiloxane, caprylyl methicone, synthetic fluorphlogopite, silica silylate, disteardimonium hectorite, disodium stearoyl glutamate, cyclomethicone, propylene carbonate, candelilla cera/candelilla wax, caprylyl glycol, silica, aluminum hydroxide, alumina, calcium sodium borosilicate, calcium aluminum borosilicate, tin oxide, [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, mica, ci 77891/titanium dioxide, ci 77007/ultramarines, ci 77510/ferric ferrocyanide, ci 77288/chromium oxide greens, ci 77742/manganese violet, ci 19140/yellow 5 lake, ci 42090/blue 1lake, ci 77510/ferric ammonium ferrocyanide], fil# d38512/8
Shipping details
Estimated ship dimensions: 5.55 inches length x 2.71 inches width x 1.18 inches height
Estimated ship weight: 0.09 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The new formula of the eyeliner pot has received mixed feedback from guests. While some appreciate its long-lasting matte finish and ease of application, many express disappointment over the formula change, noting it has become dry and difficult to blend. The absence of popular colors like espresso has also frustrated loyal users. Despite these concerns, the product remains a favorite for its staying power and versatility in creating various looks.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 532 reviews
easy to apply: 4.53 out of 5
easy to remove: 4.58 out of 5
long lasting: 4.11 out of 5
quality: 4.34 out of 5
value: 4.58 out of 5
79% would recommend
73 recommendations
Big mistake
1 out of 5 stars
Jojo1984 - 8 days ago
originally posted on maybelline.co.uk
I used the old one in a round pot for years, I recommend it to so many friends , I always had ppl asking me what eyeliner is that? I am now dreading to put make up on , will definitely look for another one
Awful
1 out of 5 stars
Sal8319 - 2 months ago
originally posted on maybelline.co.uk
Why would you change an amazing product!!! I've been using lasting drama for years and this new tattoo gel is absolutely shocking. It doesn't move its so dry!! It's like I've left the lid off for a week. Going to have to find a new product now. I'm so annoyed!!
Bring back the old formula!
1 out of 5 stars
bob123 - 2 months ago
originally posted on maybelline.co.uk
I have been using the gel liner for years and it was my absolute favourite eyeliner ever! The new version is awful, dry and flaky. Please bring back the old one.
(no review title)
1 out of 5 stars
Icckleme - 2 months ago
originally posted on maybelline.co.uk
Just another its awful review…just wondering if Maybelline are actually reading these reviews and are doing something about them…the product is so bad I can’t believe they’ve even put their mane to it…sort it please !!
Product such poor quality now
1 out of 5 stars
Luna - 2 months ago
originally posted on maybelline.co.uk
I came here to read the reviews and I'm so glad I did. I thought maybe I was unlucky and had bought a dud pot of Eyeliner. I have used this product for so many years and haven't found another like it that equalled its quality at an affordable price. When this product suddenly became discontinued and replaced with an alternative product, I believed it was just a design change in the packaging and presumed the product would stay the same but all the reviews saying what a poor alternative the tattoo gel liner is are 100% accurate. It doesn't stay put, the application is poor as the gel is so dry. The quality of this product now is of such a low standard that it is severely damaging my opinion of Maybelines brand as a producer of quality products. This is the second product of their's, that I use, to have gone downhill, the other being their Sky High mascara.
Where has this original liner gone?
1 out of 5 stars
holmesk - 3 months ago
originally posted on maybelline.co.uk
Can't find this in the shops anywhere. I bought the tattoo liner which seems to be the replacement but it is shocking! Just awful and doesn't come close to the original. Why did it change? The new one is so dry it doesn't apply properly. Bad move Maybelline!!
I miss the old one
5 out of 5 stars
Sarah2025 - 3 months ago
originally posted on maybelline.co.uk
I can't find this original one in shops I've used for yeeears. I bought the new tattoo gel liner and it is awful 😫😭 I'm going to have to search for a new brand for eyeliner
Not at pictured
1 out of 5 stars
Ali - 3 months ago
- Hair color: Brunette
- Eye color: Brown
- Skin type: Dry, Normal
- Skin tone: Medium
This no longer comes with a straight brush. The brush included is angled. Target needs to update their picture.
I loved original lasting drama, hate new version!
1 out of 5 stars
Eimz - 4 months ago
originally posted on maybelline.co.uk
Please bring back the original! The new tattoo one is so so awful I’m going to throw it in the bin. I used the original lasting drama gel pot for years and nothing else compares to it! Why do companies always discontinue or change products?! Bring back the original!!
Beautiful liner!
5 out of 5 stars
Evelyn690 - 4 months ago
originally posted on maybelline.com
The applicator is really horrible, but if you have a thin brush, the liner lasts for at least 6-8 hours. It stays well, but it's easy to smudge to your preferences if you like a smokey eye. Very highly recommend!
Absolutely Awful
1 out of 5 stars
Jeanie - 4 months ago
originally posted on maybelline.co.uk
I have been purchasing this liner many years and all of the comments you see below about the recent changes to the product are correct. I do not understand why companies have to mess about with good products, oh yes of course, to add cheaper and less effective ingredients, to downsize the product so an already multi million company makes even more! Honestly do not buy this liner! I am currently looking for a nice alternative, any suggestions?
(no review title)
1 out of 5 stars
Beata - 4 months ago
originally posted on maybelline.co.uk
Maybe line eyeliner always was my number 1 but this new version is awful I really would not buy that new maybe line antmore , , is grey instead of black , dry and completely not to use , hopefully we will be able to buy the oldest version ,
NEW FORMULA(TATTOO LINER) IS HORRENDOUS!!
1 out of 5 stars
Nnnksksnsn - 4 months ago
originally posted on maybelline.co.uk
the new formula is disgusting, it can't even been heads and if you try and go over it It removes itself. It's dry and clumpy and impossible to use. PLEASE BRING BACK THE OLD FORMULA 😭😭😭😭😭 I hate the new one!!!
Bring back the old formula
1 out of 5 stars
Sum 22 - 4 months ago
originally posted on maybelline.co.uk
I have been using the gel eyeliner for about 15 years now and from the moment I first purchased it, it's the only eyeliner I've used. I've received so many compliments over the years from friends to strangers and I've put over 30 people onto this eyeliner. So after all these years I am beyond disappointed that you decide to change the formula and if anyone at Maybelline actually tried the product you would know instantly that this new product is rubbish! It's not even useable. I don't know what anyone was thinking by creating this product which was perfect before. I am so frustrated that my favourite product has been ruined like this and I think it's lost Maybelline multiple loyal consumers. This new gel is dry, clumpy and takes about 20 swipes to even draw a line and let's not forget while you're drawing, clumps of product just drop down your face.. waste of my money
Please, please, please bring back the old formula!
1 out of 5 stars
Bring back old liner - 5 months ago
originally posted on maybelline.co.uk
I have been using this eyeliner for 10 years, nothing compared with the opacity, texture and it lasted all day long; when it came to makeup removal at the end of the night, it still looked fresh. I can accept re packaging, but why try to perfect an already perfect formula. The new texture is dry, Which you would think would last longer. Nope, once you do try and get enough on your brush to achieve a solid line. Looks grey at best and smudges at a drop of a hat. Please bring back the old formula Maybelline!!! Before you start losing loyal customers.
Where is the brown
5 out of 5 stars
Pamela - 5 months ago
originally posted on Maybelline.ca
Have been using the brown eye gel for years but lately can only fine Black. Too dark. Tried to buy brown online and keep getting message try later. What gives? Hae used pencels and liquids but the gel in small glass pot with brush for application is the best.
The new formula black eye liner pot
1 out of 5 stars
Lina - 6 months ago
originally posted on maybelline.co.uk
I recently bought the new formula eye liner pot and I don't like it at all . It's very dry and very hard to blend . I much prefer the old version. I will never buy it again . It's west of my money and I am so disappointed
Winner
5 out of 5 stars
Thumbs up graphic, would recommend
BL - 6 months ago, Verified purchaser
- Skin concern: Sensitivity, Aging, Acne
- Skin tone: Medium
- Hair color: Black
- Eye color: Brown
- Skin type: Oily
This eyeliner is perfect for that matte black, all day finish!
Expresso, wherefore art thou?
5 out of 5 stars
Not talking Coffee Here - 7 months ago
originally posted on maybelline.com
What happen to the Expresso color? I've been scraping the last from the container and driving everywhere looking for it. Black is to dark and brown is to pale which makes me look like I'm sick. I guess it is just my skin/hair color. I gave this product 5 stars for EXPRESSO but will not be buying it going forward until Expresso returns. It truly was the best eyeliner I've used. I just don't understand why it was removed since it was usually sold out when I needed it. And when I did find it, I would stock up.
Hate the new formula!
1 out of 5 stars
Han34 - 7 months ago
originally posted on maybelline.co.uk
I have used this eyeliner for years and loved it but the new formula is awful! Dry and impossible to apply, such a shame as it was a fantastic product, will not be buying again.