$8.29 when purchased online
Target Online store #3991
About this item
Highlights
- Eyestudio Lasting Drama Waterproof Gel Eyeliner Pencil: Delivers intense color that lasts all day for natural or dramatic eye makeup looks; Waterproof Eyeliner is suitable for sensitive eyes and contact lens wearers
- Tested to Last All Day: Ophthalmologist, dermatologist and allergy tested creamy gel formula was specially designed to last up to 24 hours; Highly concentrated pigments of the gel eye liner intensifies your eye makeup for a lasting impression
- Shades to Match Your Every Look: Gel pencil eyeliner available in 10 super-saturated shades ranging from Smooth Charcoal to Lustrous Saphire
- Flawless Looks Made Possible: Use our fabulous foundations, powders, concealers, primers, blushes, highlighters and face contouring makeup to help you effortlessly achieve any look you're going for
- Create Any Look: Our foundations, bb creams, concealers & highlighters create a perfect canvas. Make eye looks with eyeshadows, brow pencils & eyeliners, & perfect your pout with lipsticks & lip balms
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Achieve winged drama with Maybelline New York’s Eyestudio Lasting Drama Waterproof Gel Eyeliner Pencil for a lasting impression with intense color. The waterproof eyeliner sets instantly and glides on easily to deliver intense color that lasts up to 24 hours. Intensify your eye makeup and get bold liner looks with the highly concentrated pigments found in the gel eyeliner. The oil-free and smudge-proof formula is ophthalmologist, dermatologist and allergy tested. The eye liner is safe for sensitive eyes and contact lens wearers. Available in two classic highly pigmented colors from the classic blackest black eyeliner to the classic brown eyeliner.
Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Phthalate-Free, Contains Micellar Water, Sulfate-Free
Color Finish: Smooth
Color Palette: Dark Tones
Product Form: Gel
Beauty Purpose: Defining
Net weight: .11 Ounces
Features: Built-In-Brush Application, Waterproof, Long Lasting, Smudgeproof
TCIN: 12067837
UPC: 041554220186
Item Number (DPCI): 052-07-2191
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
cyclopentasiloxane, polypropylsilsesquioxane, ceresin, isododecane, cyclohexasiloxane, caprylyl methicone, synthetic fluorphlogopite, silica silylate, disteardimonium hectorite, disodium stearoyl glutamate, cyclomethicone, propylene carbonate, candelilla cera/candelilla wax, caprylyl glycol, silica, aluminum hydroxide, alumina, calcium sodium borosilicate, calcium aluminum borosilicate, tin oxide, [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, mica, ci 77891/titanium dioxide, ci 77007/ultramarines, ci 77510/ferric ferrocyanide, ci 77288/chromium oxide greens, ci 77742/manganese violet, ci 19140/yellow 5 lake, ci 42090/blue 1lake, ci 77510/ferric ammonium ferrocyanide], fil# d38512/8
Shipping details
Estimated ship dimensions: 5.55 inches length x 2.71 inches width x 1.18 inches height
Estimated ship weight: 0.09 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The new formula of the eyeliner pot has received mixed feedback from guests. While some appreciate its long-lasting matte finish and ease of application, many express disappointment over the formula change, noting it has become dry and difficult to blend. The absence of popular colors like espresso has also frustrated loyal users. Despite these concerns, the product remains a favorite for its staying power and versatility in creating various looks.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 548 reviews
easy to apply: 4.46 out of 5
easy to remove: 4.59 out of 5
long lasting: 4.04 out of 5
quality: 4.29 out of 5
value: 4.5 out of 5
78% would recommend
74 recommendations
Gritty eyeliner
1 out of 5 stars
Salma - 7 days ago
originally posted on maybelline.co.uk
I have been wearing maybellines liquid eyeliner for over 20 years and then the gel eyeliner when it came out. Loved the product and now they have changed it to something that looks like shoe polish. It’s so gritty and thick. The old one slides on on the lid and the new black lid one is so thick I’m sooooo disappointed. Will have to find a new brand.
Terrible liner
1 out of 5 stars
Pigtail - 15 days ago
originally posted on maybelline.co.uk
I used to love the old liner, this one however in unusable, a complete waste of money. Very dry and just does not stay on. Please bring back the previous one.
Dry formula
1 out of 5 stars
Thumbs down graphic, would not recommend
Liz - 15 days ago, Verified purchaser
Formula has changed and it is awful. It’s dry, clumpy and doesn’t glide the way it used to too. Please bring back the OR formula.
1 reply from Maybelline Consumer Care team - 7 days ago
Hi there! Thank you for reaching out about our Eye Studio Lasting Drama Gel Eyeliner. We're so sorry to hear you're unhappy with the new formula. We understand how frustrating it is when a beloved product changes. We appreciate you sharing your specific concerns about the dryness, clumpiness, and lack of glide. We'll definitely pass your feedback along to our product development team, as we're always looking for ways to improve. We value your loyalty and will consider your request for the original formula as we evaluate future product updates.
DONT BUY THE NEW TATOO VERSION! Waste of money!
5 out of 5 stars
Nickname - 16 days ago
originally posted on maybelline.co.uk
Omg, i have been using this gel eyeliner for so many years i cant count anymore. Im so angry that i had to waste my money for that new tatoo version. I tought i wasnt lucky with it and maybe something went wrong in production on that day as it was dry and it was not possible to apply it on my skin. So after a month i went to different shop to be sure im not getting the same batch. Of course , only tatoo version available, gave it another chance. Absolutely unhappy, wasted my money twice. The same dry thing im not able apply on my skin at all. Cant find any similar product to the old one. People here- help with suggestions please. Im desperate for new eyeliner .
The best gel eyeliner!
4 out of 5 stars
TD22 - 23 days ago
originally posted on maybelline.com
This is the absolute best eyeliner I have ever used. My daughters introduced it to me when they were teens, and 15 years later I have still never found anything comparable. That said, a huge change occurred in the brush which is not a good one… It’s too flimsy and constantly breaks. Not to mention that two of my favorite shades, espresso and charcoal, are no longer available. Please bring back the “in between“ shades, because nothing comparable exists!
The new one is awful!
1 out of 5 stars
Vikkilea - 2 months ago
originally posted on maybelline.co.uk
I am so disappointed that you have changed this it’s unusable, you can’t spread it, it all goes into a lumpy mess and won’t actually go on your eyes! Horrible product
Bring back the old formula
1 out of 5 stars
Cici - 2 months ago
originally posted on maybelline.co.uk
The new formula dries really fast and looks clotted when applied. I have used the old one for more than 10 years and now I have to find a new brand.
Bring back the original!
1 out of 5 stars
Kitty84 - 3 months ago
originally posted on maybelline.co.uk
Have tried this and the tattoo version and they are both absolutely dreadful. Have been using the original Lasting Drama one for so many years and it was amazing. I've been scouring the internet for that one, only to find it's been discontinued and all the reviews across all the retailers sits on your new ones are really terrible and I have to absolutely agree. Wondering if you've seen all these thousands of reviews saying the same thing, and if so? Why on earth would you not immediately bring back the old formula. Please Maybelline 😭 really really loved the original, and now I will have to look for a totally different brand.
Big mistake
1 out of 5 stars
Jojo1984 - 3 months ago
originally posted on maybelline.co.uk
I used the old one in a round pot for years, I recommend it to so many friends , I always had ppl asking me what eyeliner is that? I am now dreading to put make up on , will definitely look for another one
Awful
1 out of 5 stars
Sal8319 - 5 months ago
originally posted on maybelline.co.uk
Why would you change an amazing product!!! I've been using lasting drama for years and this new tattoo gel is absolutely shocking. It doesn't move its so dry!! It's like I've left the lid off for a week. Going to have to find a new product now. I'm so annoyed!!
Bring back the old formula!
1 out of 5 stars
bob123 - 5 months ago
originally posted on maybelline.co.uk
I have been using the gel liner for years and it was my absolute favourite eyeliner ever! The new version is awful, dry and flaky. Please bring back the old one.
(no review title)
1 out of 5 stars
Icckleme - 5 months ago
originally posted on maybelline.co.uk
Just another its awful review…just wondering if Maybelline are actually reading these reviews and are doing something about them…the product is so bad I can’t believe they’ve even put their mane to it…sort it please !!
Product such poor quality now
1 out of 5 stars
Luna - 5 months ago
originally posted on maybelline.co.uk
I came here to read the reviews and I'm so glad I did. I thought maybe I was unlucky and had bought a dud pot of Eyeliner. I have used this product for so many years and haven't found another like it that equalled its quality at an affordable price. When this product suddenly became discontinued and replaced with an alternative product, I believed it was just a design change in the packaging and presumed the product would stay the same but all the reviews saying what a poor alternative the tattoo gel liner is are 100% accurate. It doesn't stay put, the application is poor as the gel is so dry. The quality of this product now is of such a low standard that it is severely damaging my opinion of Maybelines brand as a producer of quality products. This is the second product of their's, that I use, to have gone downhill, the other being their Sky High mascara.
Where has this original liner gone?
1 out of 5 stars
holmesk - 6 months ago
originally posted on maybelline.co.uk
Can't find this in the shops anywhere. I bought the tattoo liner which seems to be the replacement but it is shocking! Just awful and doesn't come close to the original. Why did it change? The new one is so dry it doesn't apply properly. Bad move Maybelline!!
I miss the old one
5 out of 5 stars
Sarah2025 - 6 months ago
originally posted on maybelline.co.uk
I can't find this original one in shops I've used for yeeears. I bought the new tattoo gel liner and it is awful 😫😭 I'm going to have to search for a new brand for eyeliner
Not at pictured
1 out of 5 stars
Ali - 6 months ago
- Hair color: Brunette
- Eye color: Brown
- Skin type: Dry, Normal
- Skin tone: Medium
This no longer comes with a straight brush. The brush included is angled. Target needs to update their picture.
I loved original lasting drama, hate new version!
1 out of 5 stars
Eimz - 6 months ago
originally posted on maybelline.co.uk
Please bring back the original! The new tattoo one is so so awful I’m going to throw it in the bin. I used the original lasting drama gel pot for years and nothing else compares to it! Why do companies always discontinue or change products?! Bring back the original!!
Beautiful liner!
5 out of 5 stars
Evelyn690 - 6 months ago
originally posted on maybelline.com
The applicator is really horrible, but if you have a thin brush, the liner lasts for at least 6-8 hours. It stays well, but it's easy to smudge to your preferences if you like a smokey eye. Very highly recommend!
Absolutely Awful
1 out of 5 stars
Jeanie - 7 months ago
originally posted on maybelline.co.uk
I have been purchasing this liner many years and all of the comments you see below about the recent changes to the product are correct. I do not understand why companies have to mess about with good products, oh yes of course, to add cheaper and less effective ingredients, to downsize the product so an already multi million company makes even more! Honestly do not buy this liner! I am currently looking for a nice alternative, any suggestions?
(no review title)
1 out of 5 stars
Beata - 7 months ago
originally posted on maybelline.co.uk
Maybe line eyeliner always was my number 1 but this new version is awful I really would not buy that new maybe line antmore , , is grey instead of black , dry and completely not to use , hopefully we will be able to buy the oldest version ,