Father's DayGifts for GradsBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle OffersWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
$7.79When purchased online
About this item
Highlights
- Eyestudio Lasting Drama Waterproof Gel Eyeliner Pencil: Delivers intense color that lasts all day for natural or dramatic eye makeup looks; Waterproof Eyeliner is suitable for sensitive eyes and contact lens wearers
- Tested to Last All Day: Ophthalmologist, dermatologist and allergy tested creamy gel formula was specially designed to last up to 24 hours; Highly concentrated pigments of the gel eye liner intensifies your eye makeup for a lasting impression
- Shades to Match Your Every Look: Gel pencil eyeliner available in 10 super-saturated shades ranging from Smooth Charcoal to Lustrous Saphire
- Flawless Looks Made Possible: Use our fabulous foundations, powders, concealers, primers, blushes, highlighters and face contouring makeup to help you effortlessly achieve any look you're going for
- Create Any Look: Our foundations, bb creams, concealers & highlighters create a perfect canvas. Make eye looks with eyeshadows, brow pencils & eyeliners, & perfect your pout with lipsticks & lip balms
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Specifications
Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Phthalate-Free, Contains Micellar Water, Sulfate-Free
Color Palette: Medium Tones
Product Form: Gel
Beauty Purpose: Defining
Net weight: .11 Ounces
Features: Built-In-Brush Application, Smudge-Proof
TCIN: 12067838
UPC: 041554220193
Item Number (DPCI): 052-07-2192
Origin: Assem USA w/foreign/dom. parts
Description
Achieve winged drama with Maybelline New York’s Eyestudio Lasting Drama Waterproof Gel Eyeliner Pencil for a lasting impression with intense color. The waterproof eyeliner sets instantly and glides on easily to deliver intense color that lasts up to 24 hours. Intensify your eye makeup and get bold liner looks with the highly concentrated pigments found in the gel eyeliner. The oil-free and smudge-proof formula is ophthalmologist, dermatologist and allergy tested. The eye liner is safe for sensitive eyes and contact lens wearers. Available in two classic highly pigmented colors from the classic blackest black eyeliner to the classic brown eyeliner.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
cyclopentasiloxane, polypropylsilsesquioxane, ceresin, isododecane, cyclohexasiloxane, caprylyl methicone, synthetic fluorphlogopite, silica silylate, disteardimonium hectorite, disodium stearoyl glutamate, glutamate, cyclomethicone, propylene, carbonate, candelilla cera/candelilla wax, caprylyl glycol, silica, aluminium hydroxide, alumina, calcium sodium borosilicate, calcium aluminum borosilicate, tin oxide, [+/- may contain: ci 77491, ci 77492, ci77499/iron oxides, mica, ci 77891/titanium dioxide, ci 77007/ultramarines, ci 77510/ferric ferrocyanide, ci 77288/chromium oxide greens, ci 77742/manganese violet, ci 19140/yellow 5 lake, ci 42090/blue 1 lake, ci 77510/ferric ammonium ferrocyanide], f.i.l.# d38512/8
Shipping details
Estimated ship dimensions: 1 inches length x 2.74 inches width x 5.61 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
More to consider
Similar items
4.0 out of 5 stars with 350 reviews
79% would recommend
62 recommendations
value: 4.54 out of 5
long lasting: 4.03 out of 5
easy to remove: 4.71 out of 5
quality: 4.34 out of 5
easy to apply: 4.58 out of 5
I would give it more than 5 stars if I could.
5 out of 5 stars
Tippy27 - 1 month ago
originally posted on maybelline.com
PLEASE bring back the espresso color — I am a 41 year old woman, been wearing eyeliner for over 20 years, and this is the first and only eyeliner I have ever found that actually stays on for 24 hours, through sweat and rain and heat and tears and everything. This product was literally life changing for me, as I could do my makeup once in the morning and be done with it, and not have to touch it up in the bathroom every 4 hours throughout the day, like I did with other products that wore off by sweat or blinking. I will keep buying this product for the rest of my life if you bring back the espresso color. I can’t do the black — it’s just too dark. And the “brown” is too light. From the comments here, it looks like a lot of people were a fan of the espresso.
Espresso
4 out of 5 stars
Marth555 - 3 months ago
originally posted on maybelline.com
Please bring back the espresso!!!! It was perfect not too light or dark.
Disappointed
2 out of 5 stars
- 3 months ago
originally posted on maybelline.co.uk
Having used this for many years I'm now quite disappointed. The gel formula used to glide on, now even with a brand new pot it is dry and hard to apply! This is my third brand new pot and each one has been dry. Yes it lasts all day and doesn't budge but its a battle everyday to apply.
Please bring back the Expresso Gel Eyeliner
4 out of 5 stars
SuJean - 3 months ago
originally posted on maybelline.com
The black is too dark and the brown is too light. You are one of the few companies that carry a gel eyeliner and your product is hard to find in stores. This gel eyeliner lasts for hours, it doesn’t run or bleed and has been a favorite for years. After reading reviews, it looks like people want the charcoal color back too.
Hate it!
1 out of 5 stars
She she - 4 months ago
originally posted on maybelline.com
I am so upset that this formula has changed and the color charcoal has been discontinued. The black is toooo black.
1 reply from BCC team - 3 months ago
Thank you for reaching out to Maybelline and sharing some feedback with us on our Eyestudio® Lasting Drama® Gel Eyeliner. We are sorry this product didn't meet your expectations. We appreciate you sharing your personal experience and will be forwarding your comments with others on our team. We hope you keep trying our products in the future!
Not the same!
1 out of 5 stars
TamT - 5 months ago
originally posted on maybelline.com
I'm so sad charcoal is no longer available and I'm sad that I tried the black - it is too dark and it doesn't go on the same as the original formula. Please bring the previous formula and charcoal back!
1 reply from Consumer Care Center team - 5 months ago
Hi there. It is possible that minor changes have been made in the formula of a product; however, the performance should meet or exceed previous results and may not be noticeable at all. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always accurate listing. We hope this helps!
Personal info
Skin tone:
Light
Eye color:
Green
Works as creamy eyeshadow
5 out of 5 stars
Would recommend
April - 5 months ago, Verified purchaser
Long lasting, dramatic black. Even works as a creamy eyeshadow if you blend it quickly and don’t let it dry. Used for Halloween and had great results
PLEASE BRING THE OLD FORMULA BACK!
1 out of 5 stars
MchristyD - 5 months ago
originally posted on maybelline.com
I absolutely do NOT like the new formula. It’s not gel anymore! It’s more like clay! Me and my sisters have used this for years now we have to find something else to use! This use to be the best! Very disappointed! I’m sure we are not the only ones!
1 reply from Consumer Care Center team - 5 months ago
Hello MchristyD. There! Thank you so much for sharing your experience with the Eye Studio Lasting Drama Waterproof Gel Pencil. We are sorry to hear that this product is no longer your favorite. Feedback from our consumers are important and helps us improve our products. We will pass your comments along to the team. We hope you continue to use and try our products with satisfaction!
Horrible ! New formula is messy.
1 out of 5 stars
JJBlack - 5 months ago
originally posted on maybelline.com
The formula has changed ! Went from being my absolute favorite to something I will never buy again. It's messy and difficult to apply. Couple that with the new bent applicator, and it looks like a toddler put my makeup on. Why change if it is not for improvement ?
1 reply from Consumer Care Center team - 5 months ago
Hi there! Thank you so much for sharing your experience with the Eye Studio Lasting Drama Waterproof Gel Pencil. We are sorry to hear that this product is no longer your favorite. Feedback from our consumers are important and helps us improve our products. We will pass your comments along to the team. We hope you continue to use and try our products with satisfaction!
not what I was hoping for
2 out of 5 stars
MJ - 6 months ago, Verified purchaser
The brown is not brown enough if that makes sense but I will try the black version and I hope it will be a true black rather than a greyish. Also, the brush was curved and I learned on a straight brush so there was a learning curve for me to use the brush and I do prefer a straight brush like the one that is shown in the photos.
1 reply from Maybelline Consumer Care team - 6 months ago
Hi There! Thank you so much for trying our Maybelline Eye Studio Lasting Drama Gel Eyeliner. We are sorry to hear you did not get the results you were expecting. Check out our Eyestudio® Master Precise All Day Liquid Eyeliner Makeup; long-wearing, water and smudge-proof eyeliner delivers precise definition in just one stroke.
Loathe
1 out of 5 stars
Lill - 7 months ago
originally posted on maybelline.com
Yes, I loathe this new formula that replaces the old Maybelline New York Eyestudio. Maybelline has cheapened it. They think that by packing it exactly the same as the previous they can pull the wool over our eyes. This new formula feels cheap and watery. It runs and smudges. Just in applying it, it starts feathering. I wish I had the old formula back. I have greasy eyelids and this used to be the only eye liner that did not run or smudge.I used it faithfully for 5++ years it was the only eye liner I used. Now I am searching again for a new eye liner. I have tried almost all of Maybelline’s and they are just as bad or even worse. If I could give it negative stars I would.
1 reply from Consumer Care Center team - 7 months ago
Hi Lill! Thanks for reaching out to us regarding EyeStudio Lasting Drama Gel Eyeliner. We can understand how upsetting it is to use a product for a long time and then not be able to use it anymore. We're so sorry you were not satisfied with this formula. We value consumer opinions and will share your comments with our teams.
Been using this product for years! Love it!
5 out of 5 stars
Dawnie P - 8 months ago
originally posted on maybelline.com
I love this product but my fav is the charcoal which you no longer have. Any plans to bring this back?
Personal info
Eye color:
Green
Skin type:
Combination
Skin tone:
Light
Hair color:
Brunette
Good!
5 out of 5 stars
Would recommend
Shannon - 10 months ago, Verified purchaser
Easy to apply and lasted!
This Stuff Stays
5 out of 5 stars
Would recommend
Marcydarcy - 11 months ago, Verified purchaser
On my upper lid, this gel will stay for days (I know, I've done it LOL.) But for my waterline or where my lower lashes are concerned, I like to accompany the gel with some black powder. I tend to raccoon there, but again, the gel won't move until you wash it off, whatever day that may be!
Personal info
Eye color:
Black
Skin tone:
Medium
Hair color:
Brunette
Skin type:
Normal
Easily smudged
3 out of 5 stars
Guadalupe - 1 year ago
I love the applicator brush! And the formula is so smooth and glides on nicely. However, this does smudge pretty easily :(
my go to for years
5 out of 5 stars
Would recommend
MW - 1 year ago, Verified purchaser
This has been my gel liner for years and years. I love the control with the brush for skinny to wide lines. It stays put with water or sweat and never any worries about it going in my eyes.
Personal info
Skin tone:
Medium
Skin type:
Normal
Hair color:
Red
Eye color:
Brown
Love It
5 out of 5 stars
Would recommend
New Favorite - 1 year ago, Verified purchaser
I Love How Quick It Dries And Its Absolutely Waterproof, I Tought It Was Gonna Be Difficult To Use Since Its The First Time Using It But It Was Pretty Good I Really Love It.
Personal info
Eye color:
Hazel
Hair color:
Brunette
Skin type:
Oily
Skin tone:
Light
Long lasting
5 out of 5 stars
Would recommend
Jh622 - 1 year ago, Verified purchaser
Been buying this eyeliner for about 12 years it is very long lasting and pigmented. Water resistant but not proof it’ll stay on in the pool. :)
Personal info
Skin type:
Normal
Skin tone:
Light
Hair color:
Red
Eye color:
Blue
Great eyeliner
5 out of 5 stars
Would recommend
Eyeliner - 1 year ago, Verified purchaser
Great eyeliner. Have been using it since I was 14.
Personal info
Hair color:
Brunette
Eye color:
Brown
Skin type:
Normal
Skin tone:
Medium
Eh
3 out of 5 stars
Would not recommend
R123 - 1 year ago, Verified purchaser
Applies smoothly but smudges very easily. Comes off after a few hours... not impressed. Will not buy again
1 reply from Maybelline Consumer Care team - 1 year ago
Hey there!Thank you for trying our Eye Studio Lasting Drama Gel Eyeliner. Our consumers feedback is always appreciated and valued. We understand how frustrating it can be when a product does not perform the way you expect it to. We will be relaying this information to our product development team for further review. We recommend trying our Eyestudio® Lasting Drama® Waterproof Gel Pencil. For a Long-lasting eyeliner for dramatic eye looks. We hope you give our product a try.