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Maybelline Hyper Easy Liquid Pen Eyeliner - 0.018 fl oz
$8.99
ColorPitch Brown
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Liquid Eyeliner: Introducing liquid liner minus the skips, slips, gaps and struggle; With its hyper easy brush tip, this liquid eye liner delivers the smoothest glide, fitting to the shape of your eye
- Flex-Tip Brush: The revolutionary flex tip brush and custom hexagonal grip gives optimal control and easy, stable application; It lasts up to 24 hours with intense color that doesn’t smudge
- It's All In The Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows, and mascara collections are designed to transform your look
- Explore Your Creativity: We're committed to celebrating beauty, self-expression and creativity with our full line of makeup, from foundations, concealers and bronzers to mascara, brow pencils, eyeliner and lipstick
- Maybelline New York: We combine technologically advanced formulations with on-trend expertise and New York City edge; Our mission is to offer innovative, accessible and effortless cosmetics for everyone
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Introducing the liquid eyeliner minus the skips, slips, gaps and struggle. Liquid Eye Liner goes on Hyper Easy. With its Hyper Easy Brush Tip, it delivers the smoothest glide, fitting to the shape of your eye. The revolutionary flex tip brush and custom hexagonal grip gives optimal control and easy, stable application. Available in Pitch Black and Pitch Brown, it lasts up to 24 hours with intense color that doesn’t smudge.
Suggested Age: 13 Years and Up
Health Facts: Contains Micellar Water
Color Finish: Satin
Color Palette: Dark Tones
Product Form: Liquid
Beauty Purpose: Defining
Net weight: .02 fl oz (US)
TCIN: 85606021
UPC: 041554076431
Item Number (DPCI): 052-07-2830
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
g2016052, aqua/water, acrylates/ethylhexyl, acrylate copolymer, butylene glycol, alcohol, acrylates/dimethylaminoethyl methacrylate, beheneth-30, silica, phenoxyethanol, sodium polyaspartate, laureth-21, ammonium acrylates copolymer, caprylyl glycol, sodium laureth-12 sulfate, peg-40 hydrogenated castor oil, c11-15 pareth-7, potassium sorbate, sodium dehydroacetate, sodium lauryl sulfate, disodium laureth sulfosuccinate, [+/- may contain: ci 77491, ci 77492 / iron oxides, ci 77266 [nano] / black 2], f.i.l.# n291997/1' '
Shipping details
Estimated ship dimensions: 5.512 inches length x 1.811 inches width x 0.502 inches height
Estimated ship weight: 0.027 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This eyeliner has garnered mixed feedback from guests, with many praising its smooth application and long-lasting formula. The unique brush tip allows for precise lines, making it suitable for both everyday use and special occasions. However, some guests have experienced issues with drying out and leaking, which can affect the overall experience. Despite these concerns, many guests appreciate its affordability and effectiveness, making it a popular choice in the drugstore category.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1513 reviews
easy to apply: 3.8 out of 5
easy to remove: 4.07 out of 5
long lasting: 3.34 out of 5
quality: 3.1 out of 5
value: 3.2 out of 5
50% would recommend
138 recommendations
5 out of 5 stars
13 October, 2025
- Skin concern: Aging
- Skin type: Combination
- Hair color: Grey
- Eye color: Blue
- Skin tone: Light
Favorite liquid eyeliner
Easy to use, great staying power
1 out of 5 stars
Thumbs down graphic, would not recommend
11 October, 2025Verified purchase
- Skin tone: Medium
- Skin type: Normal
Worst Eyeliner
If I could give 0 stars I would. This is the worst eyeliner I’ve ever used. Hours after application it will run. It’s gotten high up on my eyelid and underneath my eyes. This is without me touching it or wetting my eyes. It’s embarrassing. Save your money.
4 out of 5 stars
Thumbs up graphic, would recommend
30 August, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Aging, Redness, Dark circles, Pores, Sensitivity, Uneven skin tone, Puffiness
- Hair color: Brunette
- Eye color: Hazel
Great!
Go too eyeliner for years now
1 out of 5 stars
Thumbs down graphic, would not recommend
28 August, 2025Verified purchase
- Skin tone: Medium
- Skin concern: Blackheads, Cellulite
- Skin type: Oily
Do not buy
Does not work. Waste of money. Doesn’t dispense
1 reply from Maybelline Consumer Care team - 2 months ago
Hi Steph. Thank you for reaching out to Maybelline regarding the Hyper Easy Liquid Pen Eyeliner. We are sorry to hear the product never dispensed. We’d like to help! Please call us at 800-944-0730, M-F, 9am-5:30pm, ET and provide us with your case #42603195. Please have the product with you when you call. Looking forward to hearing from you!
1 out of 5 stars
22 August, 2025
originally posted on maybelline.com
Horrible eyeliner
Just purchased this yesterday for the first time and it sucks. No matter how much I shook it it just won't give me a dark solid line. It's almost like it's old and almost empty or something.
1 out of 5 stars
13 August, 2025
originally posted on maybelline.com
Drips and stains!
I'll start by saying that I love the way this liner applies HOWEVER it drips and has ruined 2 shirts. I thought the first time was a fluke until it happened again today. Oh, and I can't get the stain out of my brand new white shirt that it dripped on the very first time wearing it.
3 out of 5 stars
Thumbs down graphic, would not recommend
3 August, 2025Verified purchase
Works well until it leaks
Goes on smooth, but pen itself leaks. I immediately loved the easy felt tip and dense color, though it does take a couple of minutes to dry, and I kept smudging it with my setting spray and learned to do eyeliner first so it had 10ish min to dry before misting with sprays, or curling my lashes. But about two weeks in, I noticed it would spray small droplets of color when I removed the cap. And about 4 weeks in, I opened the cap to find a drippy leaky mess! Thankfully I had opened it on the bathroom counter so it was easy to clean but assumedly would have stained any fabric or clothes and potentially damaged other surfaces that weren't as durable as my bathroom sink. I threw away to avoid that possibility and this was a failed experiment with a new product.
1 reply from Maybelline Consumer Care team - 3 months ago
Hi there- Thanks for sharing your thoughts on our Hyper Easy Liquid Pen Eyeliner. Your comments regarding the leakage have been passed along to our Product Development Team for further improvement. We hope you continue exploring our other products we offer. XOXO
5 out of 5 stars
Thumbs up graphic, would recommend
20 July, 2025Verified purchase
- Eye color: Brown
- Hair color: Brunette
- Skin type: Combination
- Skin tone: Medium
Love it
Long lasting, doesn’t smudge, good packaging that doesn’t leak!
5 out of 5 stars
Thumbs up graphic, would recommend
13 July, 2025Verified purchase
- Eye color: Hazel
- Skin concern: Sensitivity
- Hair color: Blonde
- Skin tone: Light
- Skin type: Combination
Brow Coverage
I actually use it for my brows and it works great!
5 out of 5 stars
Thumbs up graphic, would recommend
30 June, 2025Verified purchase
- Skin type: Combination
- Eye color: Brown
- Hair color: Black
- Skin concern: Pores
- Skin tone: Medium
Sharp and matte finish
This is the best eyeliner that dries matte. It’s super sharp and precise.
1 out of 5 stars
23 June, 2025
originally posted on maybelline.com
Not waterproof or water resistant
Got this because I have watery eyes and wanted to try something new No joke my eyes watered and it came all off
2 out of 5 stars
Thumbs down graphic, would not recommend
15 June, 2025
- Skin tone: Light
- Skin type: Oily
- Hair color: Brunette
- Eye color: Brown
Not of oily eyelids
I used Maybelline Ultra Liner for many years, but now it's discontinued. Loved the way the Hyper Easy pen worked, but unfortunately, it had completely run within a couple of hours.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there, LadyTX! We appreciate you taking the time to reach out about our Hyper Easy Liquid Eyeliner. Consumer feedback is very important to us and allows us to improve all of our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
2 out of 5 stars
9 June, 2025
originally posted on maybelline.com
Lid doesn’t stay on
I LOVE this eyeliner but had two dry out in less than a month because the lid does not stay on.
5 out of 5 stars
Thumbs up graphic, would recommend
9 June, 2025Verified purchase
- Eye color: Brown
- Skin tone: Medium
- Hair color: Brunette
- Skin type: Normal
Same as sephora/KVD
Love it, perfect applicator brush.
2 out of 5 stars
20 May, 2025
originally posted on maybelline.com
Makes a Huge Mess
It works and stays, but for the past two eyeliners I've bought excess always flows down the tip and gets all over me. I don't know if it's caused by a leak or what, but it makes a terrible mess and difficult to get out of your clothes.
2 out of 5 stars
Thumbs down graphic, would not recommend
18 April, 2025Verified purchase
Doesn't last
Not waterproof or smudge proof. I had to reapply like 3 times today and it still didn’t last. The application is great but that’s it. Will definitely be returning.
2 out of 5 stars
Thumbs down graphic, would not recommend
13 April, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry
- Hair color: Blonde
- Eye color: Hazel
Messy
Love the color and ease of use, but so runny that it leaks everywhere! Snapping the cap back on splattered dark brown spots all over my clothes...no luck yet on getting it out!
1 reply from Maybelline Consumer Care team - 6 months ago
Hi there, Ttooww! Thank you for reaching out about our Hyper Easy Liquid Pen Eyeliner. We appreciate your feedback on our formula. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
3 out of 5 stars
6 April, 2025
originally posted on maybelline.com
Stays long time, however some quality problems
This eyeliner is good, dries fast, and it really stays. I have hooded eyes and I sometimes get a little transfer to my eye lid. However, they seem to be having problems with quality lately. I was applying eye liner and a blob of it came out. It made my entire eye black, inside and out. I looked like a raccoon. Had to remove makeup and start all over again. It has happened twice. I captured it on a picture
1 out of 5 stars
Thumbs down graphic, would not recommend
10 March, 2025Verified purchase
- Skin tone: Light
- Skin type: Normal
Watery and poor quality
The version I order on Amazon is amazing, but for some reason Target sells a watery version that does not even resemble "pitch black". So terrible, don't waste your money :(.
1 reply from Maybelline Consumer Care team - 7 months ago
Hey there! Thank you for your feedback on our Hyper Easy Liquid Pen Eyeliner, we are sad to hear that this did not meet your expectations, and that it was runny. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
3 out of 5 stars
Thumbs down graphic, would not recommend
26 February, 2025Verified purchase
- Skin type: Normal
- Skin tone: Light
- Hair color: Brunette
- Eye color: Brown
Favorite eyeliner but it sucks
This eyeliner is the easiest eyeliner and looks so much better than any other eyeliner I’ve tried, however after that first use it’s basically up in the air if it’ll ever work again. Putting the cap on bends the bristles, the cap pops off, it dries out after three uses, I’m sure there are more problems with this even, but I unfortunately keep repurchasing because no other eyeliner glides on as easily as this one. If anyone has recommendations for an eyeliner that preforms like this one but doesn’t die after a couple days, write a review and let me know! lol, also I use the brown shade and it looks so much better than any black eyeliner!!
1 reply from Maybelline Consumer Care team - 8 months ago
Hi there! Thank you for reaching out about our Hyper Easy Liquid Pen Eyeliner. We are sorry to hear about your experience and would like to speak to you about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET, when calling please have the reference number of 39976604. We look forward to speaking with you!