$9.99 when purchased online
About this item
Highlights
- Washable Lengthening Mascara: Get an instant lash lift effect from a mascara; This eyelash extension mascara infused with fibers delivers dramatic volume, length, and lift for lashes that gives you a false eyelash effect
- Lifting Brush: Our double curved mascara separator brush and fiber-infused volumizing washable mascara formula grabs lashes at the root to lift, thicken and lengthen; No clumps, smears, or flakes, just volume and the look of longer eyelashes that lasts all day
- It's All In The Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows, and volume mascara collections are designed to transform your look
- Explore Your Creativity: We're committed to celebrating beauty, self-expression and creativity with our full line of makeup, from foundations, concealers and bronzers to eyelash growth mascara, brow pencils, eyeliner and lipstick
- Maybelline New York: We combine technologically advanced formulations with on-trend expertise and New York City edge; Our mission is to offer innovative, accessible and effortless cosmetics for everyone
Description
Get an instant lash lift effect from a washable mascara. Falsies Lash Lift Black Mascara from Maybelline NY delivers dramatic volume and long, lifted lashes. Our lengthening mascara double curved lifting brush and fiber-infused formula grabs lashes at the root to lift, thicken, and lengthen. No clumps, smears, or flakes, just volume that lasts all day.
For best results, hold brush against lashes and sweep from root to tip. Repeat until desired look is achieved. Do not let dry between coats.
For best results, hold brush against lashes and sweep from root to tip. Repeat until desired look is achieved. Do not let dry between coats.
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .32 fl oz (US)
Features: Non-Clumping, Non-Flaking, Opthamologist Tested
TCIN: 76466142
UPC: 041554578485
Item Number (DPCI): 052-07-6380
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g684819, aqua/water, potassium cetyl phosphate, paraffin, ethylene/va copolymer, copernicia cerifera cera/carnauba wax, styrene/acrylates/ammonium methacrylate copolymer, cera alba/beeswax, synthetic beeswax, bis-diglyceryl polyacyladipate-2, polybutene, cetyl alcohol, steareth-20, glyceryl dibehenate, steareth-2, phenoxyethanol, hydroxyethylcellulose, acacia senegal gum, tribehenin, caprylyl glycol, glyceryl behenate, sodium dehydroacetate, hydrogenated jojoba oil, hydrogenated palm oil, disodium edta, butylene glycol, rayon, sodium laureth sulfate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, tetrasodium edta, silica, potassium sorbate, bht, [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, mica, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77742/manganese violet, ci 77510/ferric ferrocyanide], f.i.l.# d235274/1
Shipping details
Estimated ship dimensions: 5.55 inches length x 2.76 inches width x 0.94 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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4.5 out of 5 stars with 2383 reviews
65% would recommend
206 recommendations
value: 3.96 out of 5
easy to apply: 4.26 out of 5
quality: 3.85 out of 5
long lasting: 4.03 out of 5
easy to remove: 4.05 out of 5
Best Mascara
5 out of 5 stars
Lashy - 23 days ago
originally posted on maybelline.com
My daughter swears by this mascara. It is the only one she will use. She loves the wand! Her friends are always asking her where she got her lashes done. She tells them use Maybelline Falsie Lash Lift. She is obsessed with this mascara! Don't discontinue or remake please.
Personal info
Skin tone:
Light
Skin type:
Combination
Comprable to higher end mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Samantha - 30 days ago
I was on the hunt for a less expensive mascara than what I have been purchasing through a popular luxury makeup store. I find I need to replace my mascara monthly because I hate when it dries out and $30 mascara is just too much. I’ve tried maybeline falsies and thought it was very mediocre. I decided to give this maybeline falsies ultra lift a try though. I have used it for a few weeks and really like it. I wipe it off with a liquid makeup remover and cotton pad. I will buy this again. $10 for a mascara and I can’t tell much of a difference between this and higher end brand mascara.
Never Discontinue This- Holy Grail of all Mascaras
5 out of 5 stars
Serenaaa - 1 month ago
originally posted on maybelline.com
This waterproof lash lift is unmatched. Gives the most fluffy, long, volumized, separated, curled gorgeous lashes imaginable. I will never buy another mascara-- this is the BEST Maybelline has to offer!
Personal info
Eye color:
Blue
Skin tone:
Light
Skin type:
Normal
Waterproof, long lashes!
5 out of 5 stars
Thumbs up graphic, would recommend
AKT3 - 2 months ago, Verified purchaser
Love this mascara! It stays on well and is definitely waterproof. It makes my lashes look longer and fuller, and makes my eyes pop! It’s a great option for everyday wear and swimming! Will be purchasing this again.
I'm sorry but I was disappointed
2 out of 5 stars
Jesieca - 2 months ago
originally posted on maybelline.com
I usually don't do bad reviews especially towards Maybelline. However this mascara was no good no good whatsoever it left too many clumps in my eyelashes and it felt weighed down.I hope you have better results with it.
1 reply from Consumer Care Center team - 2 months ago
Hello there. Thank you for taking the time to share with us your results and feedback with this mascara. We are very sorry that The Falsies Lash Lift® did not meet your expectations. Consumer feedback is very important to us and we will be forwarding this along! We recommend trying Lash Sensational Firework Waterproof Mascara Makeup. This mascara offers a SuperSpark™ Brush with bristles arranged in a spiral firework pattern to shoot lashes up and out. Gel based flaring formula infused with Pro-Vitamin B5. Buildable, clump-resistant impact. Lashes feel conditioned. We hope you give it a try!
The BEST!
5 out of 5 stars
Vicky3269 - 2 months ago
originally posted on maybelline.com
The BEST mascara out there. I've spent so much money trying them all, what a waste of time and money. I had been using Maybelline Full And Soft, which is also great, but the secret with this one is the brush! It grabs my tiny little stubby eyelashes, even the hard to reach ones near the inside corners of my eyes. And it doesn't clump!!! Please don't ever stop making this product!!! Although I would be even happier if you made it in brown. ;)
Waterproof Falsies Lash Lift- DREAM COME TRUE
5 out of 5 stars
Zaraes - 3 months ago
originally posted on maybelline.com
I am someone who is never happy with my mascaras, I've tried all the high end and drugstore and this one specifically in waterproof gives the most fluffy, long, volumized but natural, zero clump, full curl allll day. No flaking or smudging either. If you're someone who wants to look polished and put together with a naturally stunning lash lift look, you will love this....it's the only mascara I feel is truly worth it and lives up to its name-falsies lash lift! Just use waterproof remover and this is life changing---please never discontinue this Maybelline!
Personal info
Skin tone:
Light
Skin type:
Normal
Hair color:
Black
Eye color:
Hazel
Good mascara
5 out of 5 stars
Thumbs up graphic, would recommend
RCola - 3 months ago, Verified purchaser
I like the brush it gets between the lashes to define them.
Removed my eyelashes!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Mia - 3 months ago
Very upset!! Used this mascara and my eyelashes were falling out while washing it off! I barely have lashes now and what I do have left, the length is now shorter.
1 reply from Maybelline Consumer Care team - 3 months ago
Hi there Mia! Thank you for reaching out to us about your experience with the Falsies Lash Lift Volumizing and Lengthening Mascara. We would like to speak to you directly, please call us at 1-800-944-0730 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you. We hope to hear from you soon.
sticky eyelashes
1 out of 5 stars
Rogu70 - 4 months ago
originally posted on maybelline.com
It doesn't work as they say, every time I put it on it is very sticky and my eyes sting.
1 reply from Consumer Care Center team - 3 months ago
Hello there! We appreciate you sharing your experience with our Maybelline The Falsies Lash Lift. We apologize that it did not give you the results you were looking for. We would like to speak with you directly about this matter. Please give us a call at 800-944-0730, M-F 9:00am- 5:30pm ET and provide the advisor answering your call with the reference #33058939. We hope to hear from you soon!
Personal info
Skin tone:
Light
Eye color:
Hazel
Skin concern:
Dullness,
Dark circles,
Redness,
Aging,
Sun damage,
Uneven skin tone
Skin type:
Combination
Hair color:
Black
Just ok.
3 out of 5 stars
Thumbs down graphic, would not recommend
Smt - 4 months ago, Verified purchaser
Very hard to remove and leaves a waxy feeling on lashes after.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there! Thank you for your feedback on the Falsies Lash Lift Volumizing and Lengthening Mascara. We are sad to hear that you did not see the results you expected and that you had difficulty removing this mascara We suggest checking out our Expert Eyes Moisturizing Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this . We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Personal info
Eye color:
Hazel
Skin concern:
Blackheads,
Uneven skin tone,
Cuticles,
Sun damage,
Pores,
Dark circles,
Calluses,
Sensitivity,
Puffiness,
Dullness,
Aging,
Cellulite
Skin tone:
Medium
Skin type:
Combination
Hair color:
Blonde
Get it!!
5 out of 5 stars
Thumbs up graphic, would recommend
Live - 4 months ago, Verified purchaser
Best mascara! Truly love it!
Personal info
Skin concern:
Uneven skin tone,
Acne,
Dark circles,
Blackheads,
Pores
Skin tone:
Light
Hair color:
Brunette
Eye color:
Blue
Skin type:
Combination
GET IT!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Anna - 4 months ago
One of the best mascaras I have ever tried!!! It is definitely waterproof and hard to take off. But I think it is worth it for the length and volume this mascara gives.
Personal info
Skin tone:
Medium
Skin type:
Combination
Hair color:
Brunette
Eye color:
Green
Lashes BFF
5 out of 5 stars
Thumbs up graphic, would recommend
YogaMamaof2 - 5 months ago, Verified purchaser
Gives great length and thickness to my barely there lashes without clumping.
Personal info
Eye color:
Green
Hair color:
Brunette
Skin concern:
Dark circles
Skin type:
Combination
Skin tone:
Light
Favorite atm!!!!
5 out of 5 stars
Thumbs up graphic, would recommend
arba - 5 months ago, Verified purchaser
Maybelline has some of the best lash products as of lately. I got this one on a whim because I wanted something new apart from the other mascara I’ve been loving (the falsies surreal) and I think I like this one even better!!!! I don’t have many lashes but this one makes them look so nice!!!!!
Best mascara I have used
5 out of 5 stars
Thumbs up graphic, would recommend
Klaw - 6 months ago, Verified purchaser
The best mascara I have ever used. No clumping, separated all of my lashes. Don’t get waterproof!
Not my first pick...
3 out of 5 stars
Callie Mae - 6 months ago
originally posted on maybelline.com
Applies very nice with a good coverage and has an okay hold length at first. I would honestly say throughout a 8 hour work day, it only last max 6 before it starts to look like a black tint on my lashes. It also flakes off when I'm out walking around. It's not the worst mascara I've used, but it's definitely not something I would buy again. Still love Maybelline though!
1 reply from Consumer Care Center team - 6 months ago
Hi there! Thanks for using The Falsies Lash Lift. We are sad to hear that this product did not perform as well as you were hoping for. We value your feedback and we hope that you will continue to pursue more of our products in the future with greater success.
The worst
1 out of 5 stars
AHCB - 7 months ago
originally posted on maybelline.com
This is the worst mascara I have ever used. It is waterproof and almost impossible to remover even with eye makeup remover. You would think that would be good except it smidges all over my face all day. Terrible formula. I threw it in the trash.
1 reply from Consumer Care Center team - 6 months ago
Hi there! We are happy to hear you've tried our The Falsies Lash Lift. However, we're sorry that it didn't meet your expectations. At Maybelline, we value our customers' feedback and appreciate you taking the time to share your experience. We will pass your feedback to our team to help us improve our products and ensure customer satisfaction. Thanks for your support and for choosing Maybelline.
Dry
1 out of 5 stars
Lin727 - 7 months ago
originally posted on maybelline.com
Dry. I just bought it today but it was so dry it wouldn't go on. It might be new but it felt like it was over a year old.
1 reply from Consumer Care Center team - 6 months ago
Hi there! Thank you so much for reaching out to us and sharing your feedback. We are thrilled that you were able to get your hands on our amazing product - The Falsies Lash Lift®. However, we are sorry to hear that it was dried out. We totally understand how disappointing that can be and we want to help make things right for you. Please give us a call at our customer service center and we'll be more than happy to assist you further. Don't forget to share the reference number below with us when you call. We're looking forward to hearing from you soon! Reference Number: 800-944-0730 Alternate Number: 31681095
Amazing
5 out of 5 stars
24Andy - 8 months ago
originally posted on maybelline.com
It’s the best mascara ever, it’s my third time buying it and I love it all day long my lashes look amazing and it does an amazing job
1 reply from Consumer Care Center team - 8 months ago
Hello 24Andy! We appreciate you sharing your thoughts regarding our The Falsies Lash Lift®. We are glad you like the product! Your comments will be shared with the team. Thank you for sharing your thoughts!