$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Washable Lengthening Mascara: Get an instant lash lift effect from a mascara; This eyelash extension mascara infused with fibers delivers dramatic volume, length, and lift for lashes that gives you a false eyelash effect
- Lifting Brush: Our double curved mascara separator brush and fiber-infused volumizing washable mascara formula grabs lashes at the root to lift, thicken and lengthen; No clumps, smears, or flakes, just volume and the look of longer eyelashes that lasts all day
- It's All In The Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows, and volume mascara collections are designed to transform your look
- Explore Your Creativity: We're committed to celebrating beauty, self-expression and creativity with our full line of makeup, from foundations, concealers and bronzers to eyelash growth mascara, brow pencils, eyeliner and lipstick
- Maybelline New York: We combine technologically advanced formulations with on-trend expertise and New York City edge; Our mission is to offer innovative, accessible and effortless cosmetics for everyone
Description
Get an instant lash lift effect from a washable mascara. Falsies Lash Lift Ultra Black from Maybelline NY delivers dramatic volume and long, lifted lashes. Our lengthening mascara double curved lifting brush and fiber-infused formula grabs lashes at the root to lift, thicken, and lengthen. No clumps, smears, or flakes, just volume that lasts all day.
For best results, hold brush against lashes and sweep from root to tip. Repeat until desired look is achieved. Do not let dry between coats.
For best results, hold brush against lashes and sweep from root to tip. Repeat until desired look is achieved. Do not let dry between coats.
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing
Net weight: .32 fl oz (US)
Features: Ophthalmologist Tested, Non-Clumping
TCIN: 79858523
UPC: 041554590364
Item Number (DPCI): 052-07-6757
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g684944, aqua/water, potassium cetyl phosphate, paraffin, ethylene/va copolymer, copernicia cerifera cera/carnauba wax, styrene/acrylates/ammonium methacrylate copolymer, cera alba/beeswax, synthetic beeswax, bis-diglyceryl polyacyladipate-2, polybutene, cetyl alcohol, steareth-20, glyceryl dibehenate, steareth-2, phenoxyethanol, silica, hydroxyethylcellulose, acacia senegal gum, tribehenin, caprylyl glycol, glyceryl behenate, sodium dehydroacetate, hydrogenated jojoba oil, hydrogenated palm oil, propylene glycol, disodium edta, butylene glycol, rayon, sodium laureth sulfate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, pvp, methylparaben, tetrasodium edta, potassium sorbate, bht, [+/- may contain: ci 77007/ultramarines, ci 77266/black 2, ci 77491, ci 77492, ci 77499/iron oxides, ci 77891/titanium dioxide, mica, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77742/manganese violet, ci 77510/ferric ferrocyanide], f.i.l. #d250501/1
Shipping details
Estimated ship dimensions: 5.53 inches length x 2.7 inches width x 0.79 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
Frequently bought together
$1.99 - $9.99
$5 Target GiftCard with 4 select beauty products on select items
4.5 out of 5 stars with 12606 ratings
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Guests are saying
This mascara has received enthusiastic praise for its ability to enhance lashes, providing volume, length, and a lifted appearance. Guests appreciate the innovative double curved brush that effectively grabs every lash without clumping. Many have noted its long-lasting formula that stays put throughout the day, making it a reliable choice for everyday wear. While some guests experienced minor issues with removal, the overall sentiment highlights its impressive performance and value.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 3028 reviews
easy to apply: 4.23 out of 5
easy to remove: 4.05 out of 5
long lasting: 3.98 out of 5
quality: 3.83 out of 5
value: 3.92 out of 5
65% would recommend
215 recommendations
Best mascara I've ever purchased.
5 out of 5 stars
Thumbs up graphic, would recommend
Jenna - 16 days ago, Verified purchaser
- Hair color: Brunette
- Eye color: Blue
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging, Dark circles, Redness
I feel alive when I apply this mascara. The look of falsies without having to apply the falsies with glue. This is 2 coats of mascara and you can tell a huge difference between the two. Long lasting without smearing. I finally found a mascara I’ll continue to purchase.
Almsot a 5
4 out of 5 stars
Thumbs up graphic, would recommend
Delilah - 21 days ago
It's a pretty good mascara, although it clumps fairly fast and the formula dries out pretty quickly, if you don't like smudge don't get this. It smudges a lot on your lower lash line which is kinda annoying considering I got waterproof. Also builds very easily
Great mascara!
4 out of 5 stars
Kittykat12 - 2 months ago
originally posted on maybelline.com
Amazing mascara but it dries out really quick! Always my go to but I am starting to drift away because of the dryness of the bottle after a week or two!
Favorite mascara!
5 out of 5 stars
Thumbs up graphic, would recommend
bac - 2 months ago, Verified purchaser
- Skin tone: Light
- Eye color: Brown
- Hair color: Brunette
This has been my favorite mascara for a while. I have tried so many different brands, but this takes the cake. I get fullness and volume that lasts all day.
Causes eye infection
1 out of 5 stars
Alma89 - 2 months ago
originally posted on maybelline.com
I am extremely disappointed with this mascara. Both my sister and I bought it, and after just one use, we woke up with severe eye infections! It has now been three days, and our eyes are still red, swollen, and irritated. This is completely unacceptable!!! A product that goes near the eyes should be 100% safe, yet this mascara has caused us pain and discomfort. I strongly urge others to be cautious before using it, and I hope Maybelline addresses this issue immediately!!!
1 reply from Consumer Care Center team - 2 months ago
Hi there! We are sorry to hear about the experience you had with The Falsies Lash Lift® Washable Mascara Eye Makeup. We would like to speak with you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET for assistance and provide the reference #40547477. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
Worthless
2 out of 5 stars
Sigmeister - 4 months ago
originally posted on maybelline.com
I am not impressed at all with this mascara. It takes at least 4 coats to achieve any kind of lengthening effect and by then it clumps and my lashes stick together. I will not buy this again, ever.
1 reply from Consumer Care Center team - 4 months ago
Hi there! Thank you for reaching out about our The Falsies Lash Lift® Washable Mascara Eye Makeup. We strive to provide the highest quality products for our consumers and want to know whenever something doesn't meet your expectations. Your feedback helps us to improve and has been shared with others in the company. We sincerely hope you will find another one of our other products to be a perfect match for you!
Smudges really easily
2 out of 5 stars
Thumbs down graphic, would not recommend
Rylee - 5 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily
- Hair color: Brunette
- Eye color: Brown
It was not water proof, there was smudging all around my eyes half way through my day. And despite that, it is still hard to remove
1 reply from Maybelline Consumer Care team - 5 months ago
Hello Rylee, thank you for contacting us about the Maybelline Falsies Lash Lift Volumizing and Lengthening Mascara. We understand it did not meet your expectations. We recommend exploring the Colossal Curl Bounce Waterproof Curling Mascara, which offers long-lasting curl, volume, and definition for up to 24 hours. For makeup removal, we suggest a gentle micellar water cleanser.
FLAKEY
2 out of 5 stars
Thumbs down graphic, would not recommend
Savannah - 5 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
This mascara looks nice for 5 minutes. It flakes and by the end of the day I feel like a dirty raccoon with mascara all over my eyes. Very disappointed.
1 reply from Maybelline Consumer Care team - 5 months ago
Hi Savannah, thank you for reaching out about Maybelline Falsies Lash Lift Volumizing and Lengthening Mascara. We are sorry to hear this mascara did not provide you with the results you had expected. We recommend trying Colossal Curl Bounce Waterproof Curling Mascara. This long wearing mascara delivers lasting bouncy lashes. Defies clumps. Defies smudging. Defies flaking. Up to 24HR wear. We hope you give it a try!
Holy grail mascara!
5 out of 5 stars
Thumbs up graphic, would recommend
Risa - 6 months ago
I only buy cheaper makeup products and this is by far one of the best mascaras I have ever used. My eyelashes are noticeably longer whenever I wear this mascara. I also love how it isn't flaky or clumpy while it still lasts all day. I think that this mascara is amazing!!
Allergic & Clumpy
1 out of 5 stars
Thumbs down graphic, would not recommend
ty - 6 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Oily
I don’t know what’s in this but it made my eyes swell up and itch. I have never had a reaction to any other makeup product. It’s also super clumpy and removes lashes when washing because it’s so difficult to wash out!!
1 reply from Maybelline Consumer Care team - 6 months ago
Hi! We are sorry to hear about the experience you had with Maybelline Falsies Lash Lift Volumizing and Lengthening Mascara. We would like to speak with you directly about it. Please give us a call @ 877-456-5287, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Perfect
5 out of 5 stars
yasminem - 6 months ago
originally posted on maybelline.com
I don't know when I got this but it is so perfect. Definitely worth its price. It is long lasting, and SUPER volumizing. only downside is that it is only sort of waterproof.
New go-to
5 out of 5 stars
Thumbs up graphic, would recommend
Annie - 7 months ago
Easy to apply, wash off, doesnt clump
A fave of mine
5 out of 5 stars
Thumbs up graphic, would recommend
FruGlo - 7 months ago
- Hair color: Black
- Skin tone: Dark
- Skin type: Combination
I love it. It makes my lashes look like false lashes.
Don't waste your money
1 out of 5 stars
Thumbs down graphic, would not recommend
DM - 7 months ago, Verified purchaser
This adds no volume or length to my lashes. The shape of the brush also makes it difficult to apply to lower lashes.
Not water proof
1 out of 5 stars
Thumbs down graphic, would not recommend
Kim - 7 months ago, Verified purchaser
- Skin concern: Aging, Redness, Uneven skin tone, Blackheads, Pores, Acne
- Skin type: Combination
- Hair color: Black
- Skin tone: Light
Not water proof I looked like a Bandit after 5 hours of wear. office job very chill I sit all day.
Wanted to like but wand too big & bulky
3 out of 5 stars
Thumbs down graphic, would not recommend
Mom of 2 - 8 months ago, Verified purchaser
It’s good but I just can’t get past the brush. It’s too hard to apply for me. Gets messy & product on my eye lids. Not a fan
1 reply from Maybelline Consumer Care team - 8 months ago
Hi there, Mom of 2! Thank you for reaching out about our Falsies Lash Lift Volumizing and Lengthening Mascara. We are so sorry to hear of your experience with our mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Give it a try!
5 out of 5 stars
Thumbs up graphic, would recommend
rambo143 - 8 months ago, Verified purchaser
- Skin tone: Medium
- Eye color: Brown
- Skin type: Combination
- Hair color: Brunette
I was recommended this mascara and I actually really like it so far!
The BEST Falsies yet!!
5 out of 5 stars
Thumbs up graphic, would recommend
Haley - 9 months ago, Verified purchaser
I have been using Falsies mascara since 2013 and switched it up around 2018. After trying L'Oreal and other brands, I saw this new one and wanted to try it again. This Falsies is my #1 mascara! The length and volume can't be beat, and there is very little clumping, even as it gets old. I will use a spoolie to brush any excess through, which also avoids clumps.
Favorite mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Noname - 9 months ago, Verified purchaser
Not clumpy, Is definitely water proof, holds a curl.
Winner
5 out of 5 stars
AMA - 9 months ago, Verified purchaser
New favorite mascara! Does exactly as it claims.