L'Oreal Paris Feria Multi-Faceted Shimmering Color - 6.3 fl oz - 40 Deeply Brown - 1 Kit
$12.99 ($2.06/fluid ounce)
Color40 Espresso
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4.4 out of 5 stars with 516 ratings
$4.99 - $9.99
Buy 3, get 1 free on select beauty minis on select items
4.4 out of 5 stars with 483 ratings
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Guests are saying
The hair dye product has received mixed feedback from guests, with many praising its vibrant colors and easy application process. However, several guests experienced unexpected results, such as color fading or not matching the box description. The product is noted for its pleasant scent and conditioning properties, making hair feel soft and healthy. Guests appreciate the variety of shades available, but some have expressed disappointment with color accuracy and longevity.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.6 out of 5 stars with 5493 reviews
effectiveness: 2.9 out of 5
quality: 3.04 out of 5
value: 2.87 out of 5
46% would recommend
580 recommendations
5 out of 5 stars
15 February, 2026Verified purchase
(no review title)
Perfect color
5 out of 5 stars
12 February, 2026
originally posted on lorealparisusa.com
Worked exactly as described
Levels of lightning blonde works well and true to description if used on what your actual color is. I know my own hair color and chose accordingly and it worked perfect.
5 out of 5 stars
11 February, 2026
originally posted on lorealparisusa.com
V38 Love!!!
I finally found the perfect color! It also shows ombré from the roots being a different color however it looks intentional! So many compliments (V38).
5 out of 5 stars
Thumbs up graphic, would recommend
7 February, 2026Verified purchase
(no review title)
color is vibrant
5 out of 5 stars
5 February, 2026Verified purchase
(no review title)
Just as pictured
5 out of 5 stars
Thumbs up graphic, would recommend
5 February, 2026
Lasts longer than salon color!
Vibrant, lasting color! Obviously it’s not as dark a few weeks out but it never looks dull. Lasts longer than when I go to the salon. I do recommend using a flat brush to apply to the roots and then a wet brush to brush the color through for even coverage.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 February, 2026Verified purchase
(no review title)
Barely changed my hair color…
2 out of 5 stars
1 February, 2026
originally posted on lorealparisusa.com
Not like it used to be
I have been using Feria for years. The last few I’ve used 45 French Roast but this time due to more grays and having to color more often, I opted for a lighter color and did B61 Downtown Brown. I have visible grey everywhere. I have never had any trouble with Feria covering grays before. I wasted money, time and back pain to do this only to have to do it again.
1 reply from LeCare team - 12 days ago
Hi RLKN! Thank you for the photos! Feria B61- Downtown Brown is not a gray coverage haircolor. Please take a look at the information on the box. This is a hair lightener that takes the natural dark hair to a lighter shade of brown! It is a hair lightener, so it cannot make lighter hair darker of deposit color to cover gray. The Feria Haircolor line is not recommended for gray coverage, and we do not promote gray coverage on the box or instructions for using. Our promoted gray coverage haircolor is Excellence Creme! Next to Excellence is Superior Preference, depending g on your % of gray! We hope this is helpful information going forward.
1 out of 5 stars
31 January, 2026
originally posted on lorealparisusa.com
It was good until you ruined it.
As of 2026 they changed the copper crave c74 color ive been faithfully buying this color for years and im very disappointed with the outcome of my hair after using the new formula please change it back i dont know what to use now not even in salons could get the color i was getting from this kit VERYYY DISAPPOINTED
1 reply from LeCare team - 12 days ago
Hi Unhappy customer! Thank you for sharing how you feel about Feria, C74-Copper Crave/Intense Medium Copper. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
1 out of 5 stars
26 January, 2026Verified purchase
Red. Not purple.
Came out red. Mixing looked red. Application looked red. Now I have very dark red highlights. NOT PURPLE AT ALL.
1 reply from L'OrealParisProductExpert team - 20 days ago
Hello brandybradham! We are very sorry to hear that your color result was more red than the purple you were expecting. In hair color, purple and red are often very closely related in their pigment base, and a "purple" shade can sometimes appear quite reddish if the hair has natural warm undertones or if the starting base was a medium to dark brown. When the formula is mixed and applied, the initial color you see is the concentrated dye reacting with the developer, which can often look intensely red before it fully develops on the hair. To achieve a more true, cool-toned purple in the future, it is often helpful to select a shade with "cool" or "iridescent" descriptors. For your current color, using a blue or purple-toned color-depositing conditioner can help neutralize those reddish highlights and move the tone back toward a cooler violet. We strongly suggest performing a strand test before any future applications to ensure the final developed shade is exactly what you are looking for.
4 out of 5 stars
Thumbs up graphic, would recommend
25 January, 2026Verified purchase
(no review title)
The color turned out a little more red than I would have hoped. I have very dark brown hair
5 out of 5 stars
18 January, 2026Verified purchase
(no review title)
Great shade
1 out of 5 stars
16 January, 2026
originally posted on lorealparisusa.com
Wrong color! Def changed formula.
I haven’t used this product in years, but use to love it. Used it color black hair black today. It didn’t color sun faded areas of my hair at all and left my grey roots royal purple. This is horrible. Should be pulled from market for false advertising!!
1 reply from LeCare team - 20 days ago
Hi Tara! Thank you for trying Feria, 21-Bright Black, and for reaching out with feedback. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feria is not a gray coverage product. It is recommended for natural hair, to bring out the multi-tonal effects. Your feedback is appreciated and will be shared with others in our company.
5 out of 5 stars
13 January, 2026
originally posted on lorealparisusa.com
PLEASE DONT DISCONTINUE THIS COLOR
I have been dying my hair this exact color for 3 years and I cannot find it in stores anymore, please i beg
1 out of 5 stars
Thumbs down graphic, would not recommend
11 January, 2026
Not happy
It burned my forehead slightly. I didn’t know it had ammonia in it because I had used deposit only Féria hair color in the past. It also left my hair frizzy and looking more damaged.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hello Deborah! We are very sorry to hear about your experience with our Feria Permanent Hair Color. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
2 out of 5 stars
Thumbs down graphic, would not recommend
4 January, 2026Verified purchase
cherry cola color is more red
it has a very strong smell. easy to use, but the color on my brown hair didn't turn out like the box. it is too red.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there, blackietoy! We are so sorry to hear about your experience with our Feria. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
1 out of 5 stars
Thumbs down graphic, would not recommend
4 January, 2026Verified purchase
Very Dissapointed!!!
Did not work at all. It was a waste of money. Just left my hair all ashy. Now I have to repair the color.
5 out of 5 stars
3 January, 2026
originally posted on lorealparisusa.com
Why is it discontinued
This has been my color. It’s discontinued and I have no other options. I’m so sad and Féria has lost a loyal customer.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 December, 2025Verified purchase
Chocolate brown-dont do it!!!!
This toner is dark ash, if you’ve transitioned to gray hair, don’t do it. It won’t work like the picture on box. This deposits dark chocolate/red brown color. Had to have a professional color removal done
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi Mimi. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Feria Hair Color. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
28 December, 2025Verified purchase
(no review title)
Didn’t change my hair at all
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi Raquel. We are sorry to hear that you didn't achieve any results with our L'Oreal Paris Feria Permanent Hair Color - 65 Honey Brown. For assistance we can be reached @800-631-7358 M-F 9am to 5pm EST and refer to case# 44592886. Please have the product with you when calling.