L'Oreal Paris Feria Multi-Faceted Shimmering Color - 6.3 fl oz - 40 Deeply Brown - 1 Kit
$12.99 ($2.06/fluid ounce)
ColorDeeply Brown
In Stock
Eligible for registries and wish lists
About this item
Additional product information and recommendations
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Guests are saying
The hair dye has received mixed feedback from guests, with some praising its vibrant colors and ease of application, while others express dissatisfaction with the results, particularly regarding color accuracy and longevity. Many guests appreciate the added conditioning benefits that leave hair soft and shiny. However, there are concerns about strong chemical smells and inconsistent results, especially for those with darker hair. Overall, it offers a range of colors suitable for various styles and occasions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.6 out of 5 stars with 5902 reviews
effectiveness: 2.92 out of 5
quality: 3.04 out of 5
value: 2.88 out of 5
46% would recommend
613 recommendations
4 out of 5 stars
19 October, 2026
originally posted on lorealparisusa.com
Great gray coverage and conditioner smells good
[This review was collected as part of a promotion.] 1 bottle does long thin hair with about a quarter bottle left. It does cover gray hair pretty well. The dye doesn't smell the best but the conditioner smells good and makes your hair smell good. The texture isn't bad. The dye goes on smooth.
5 out of 5 stars
18 October, 2026
originally posted on lorealparisusa.com
Would recommend
[This review was collected as part of a promotion.] The color is perfect. It comes out of the bottle so smoothly. It doesn’t smell horrible like other brands. And my hair is super shiny and healthy looking.
5 out of 5 stars
16 October, 2026
originally posted on lorealparisusa.com
Easy to apply, beautifully packaged, and leaves hair shiny with a lovely, even color!
[This review was collected as part of a promotion.] I love how easy this hair color is to use! The instructions are clear The application is simple and the consistency is smooth The packaging looks beautiful. and the color adds lovely shine. to my hair overall. Great at home hair coloring experience ❤️😍
5 out of 5 stars
16 October, 2026
originally posted on lorealparisusa.com
Smokey silver
[This review was collected as part of a promotion.] Did receive this multi-faceted shimmering permanent hair color and Smoky silver free from influenster for my honest opinion. I definitely recommend this hair dye it works wonderful.
5 out of 5 stars
16 October, 2026
originally posted on lorealparisusa.com
great deep color pigment
[This review was collected as part of a promotion.] this was actually great. I hot the deep brown color because I tey to avoid the dark black on my hair. but this color was great because its deep brown and dark. which does have a lot of pigment and looks very nice.
5 out of 5 stars
16 October, 2026
originally posted on lorealparisusa.com
It really luminously
[This review was collected as part of a promotion.] I really like the texture and the application and i want to change my style and this is the perfect color.I like the packaging and the luminosity and it is easy to use.
5 out of 5 stars
15 October, 2026
originally posted on lorealparisusa.com
Nice coverage
[This review was collected as part of a promotion.] Loved using this box dye. Big enough bottle and mix for just what I needed. Come with clear instructions. Easy to use. Covers nice. Mess free if you follow directions.
5 out of 5 stars
14 October, 2026
originally posted on lorealparisusa.com
Love it!
[This review was collected as part of a promotion.] I love this color, it's very glossy and beautiful and gives your hair a nice “sun kissed” look without going too light, plus the shine is perfect. It adheres to your hair perfectly. It has a typical dye smell. It was easy to apply and wasn’t overly messy.
5 out of 5 stars
14 October, 2026
originally posted on lorealparisusa.com
Gorgeous dark red color
[This review was collected as part of a promotion.] Consistent coverage, easy to understand directions in package, minimal mess if used properly, quality just color performance and value will be purchasing again in the near future.
5 out of 5 stars
14 October, 2026
originally posted on lorealparisusa.com
Love
[This review was collected as part of a promotion.] I use the product today. It was great, completely love it, totally recommend it to others. It looks good quality after I washed my hair. It smells good as well, so
5 out of 5 stars
13 October, 2026
originally posted on lorealparisusa.com
Im so impressed!
[This review was collected as part of a promotion.] Im so impressed and its my first time trying this product and im so excited with my results of my new hair color!the performance is excellent!the creamy texture is very easy to apply thoughout of my hair!I appreciated that the instructions were so easy to follow!the coloring i did it at my home and its was so convenient!the color looked very vibrant!I think its offer a good value because i can color my hair at home without going to any expensive salon!great value for the price!the longevity of loreal hair color is one the things im so excited because is look so vibrant.
5 out of 5 stars
Thumbs up graphic, would recommend
5 October, 2026Verified purchase
(no review title)
I loved this hair box
5 out of 5 stars
4 October, 2026
originally posted on lorealparisusa.com
Fuchsia
I love the fuchsia. I get compliments every single time. I’m out. Everyone loves the color. Everyone thinks I go professional. Even my professional haircutter thinks I’ve gone somewhere. It’s a great color. Never get rid of it. Love it. Been using it for the last seven years.
1 out of 5 stars
20 September, 2026
Not the color shown on box at all
Bought smokey silver color. Came out black with gray and purple roots. Wasn't able to return but not happy with purchase
From L'OrealParisProductExpert team
Hi. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Feria Hair Color, shade Smokey Silver. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
28 days ago
5 out of 5 stars
Thumbs up graphic, would recommend
19 September, 2026Verified purchase
Hair-dew
Goes into hair and resets color loss
1 out of 5 stars
17 September, 2026Verified purchase
(no review title)
Awful. Left purple color all over my head and especially my scalp
From L'OrealParisProductExpert team
Hello Michele! Thank you for sharing your feedback on our Féria Multi-Faceted Shimmering Color in Black. We completely understand how concerning and disappointing it is to experience unexpected purple tones and staining on your scalp rather than the rich, deep black finish you expected. Darker shade formulations often incorporate rich underlying pigments to achieve multi-dimensional depth and shimmering dimension, but we appreciate your candid insights as we continually work to ensure a wonderful coloring experience. We truly value your feedback and hope your next hair care journey brings you the gorgeous results you deserve.
1 month ago
1 out of 5 stars
14 September, 2026Verified purchase
(no review title)
Not worth money not even brown
From L'OrealParisProductExpert team
Hi. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Feria Hair Color, shade #B61. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 month ago
1 out of 5 stars
Thumbs down graphic, would not recommend
11 September, 2026Verified purchase
(no review title)
Didn't come out color
From L'OrealParisProductExpert team
Hi! We are so sorry to hear that your Feria Honey Brown hair color didn't deposit or develop the color you expected! Color uptake issues can happen for a few reasons, such as hair porosity, previous color treatments closing off the cuticle, or the hair being too resistant to absorb new pigment. We appreciate you sharing your experience, and we've gone ahead and passed your feedback along to our product development team.
1 month ago
1 out of 5 stars
10 September, 2026Verified purchase
(no review title)
Hair looks orange. Do not use if you want Ash brown hair.
From L'OrealParisProductExpert team
Hi there! We are sorry to hear that the Féria 60 Light Brown shade resulted in unwanted warm or orange tones for you. Hair color results can vary significantly depending on your hair's natural starting color, underlying pigment, and previous color history. When coloring hair, underlying warm tones are sometimes exposed, which can affect the final neutral or ash result. We'd like to assist you with this, please call us at 1-833-856-7325 M-F 9AM-5:30PM EST.
1 month ago
1 out of 5 stars
5 September, 2026
originally posted on lorealparisusa.com
Never again
I used this to bleach my hair because I was already blonde but I wanted to be blonder. my hair turned out black. I'm infuriated and I'm never buying this brand ever again.
From consumer care center team
Hi Hiwvi ajkavk! Thank you for reaching out and sharing your feedback with us. We are so sorry to hear about your unexpected color result, and we completely understand how distressing and frustrating it is to have your hair turn darker than expected when you were hoping to go lighter. We would like to clarify how Feria shade 11.21 works. This product is a permanent hair color and does not contain any bleach. It is specifically formulated to lift and lighten naturally uncolored, dark hair. When a high-lift permanent color is applied over hair that has already been previously colored or pre-lightened, it can interact unexpectedly with the existing artificial color pigments, which can lead to dark or unintended results. To lighten hair that has already been color-treated or pre-lightened further, a bleaching product is necessary. We take your feedback very seriously and would love the opportunity to assist you further. If you would like to discuss this or need guidance on how to safely address your current color, please reach out to our consumer care team at 800-631-7358 (Monday through Friday, 9:00 AM to 5:30 PM EST) with case number 48181619 for reference. Thank you for giving us the opportunity to help.
1 month ago