Sponsored
As I Am Curling Jelly Definer - 8oz
$12.99 ($1.62/ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Defines coils and curls
- Minimizes frizz
- Reduces shrinkage and enhances stretch
- Locks in precious moisture as you harmonize your coils
- Formulated with nature's best moisturizers and curl boosters
Description
Coil & Curl Definer
Define Your Curls. Shine Your Curls. Help Them Do What Nature Intended. Perfect for Wash & Go Styling.
What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.
Contains natural ingredients your hair loves and none of the ingredients it doesn't.
Define Your Curls. Shine Your Curls. Help Them Do What Nature Intended. Perfect for Wash & Go Styling.
What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.
Contains natural ingredients your hair loves and none of the ingredients it doesn't.
Hair Type: Textured, Curly
Health Facts: Paraben-Free, Aluminum-Free, Dye-Free
Product Form: Gel
Sustainability Claims: Cruelty-Free
Beauty Purpose: Strong Hold
Net weight: 8 Ounces
Features: Lightweight
TCIN: 14441400
UPC: 858380002066
Item Number (DPCI): 063-05-1260
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, glycerin aloe barbadensis leaf extract, hydroxyethyl cellulose, betaine, pectin, beta vulgaris (beet) root extract, xanthan gum, tocopheryl acetate, potassium sorbate, sucrose, fragrance, phenoxythanol, caprylyl glycol, sodium benzoate, citric acid, erythorbic acid, coumarin, limonene' '
Shipping details
Estimated ship dimensions: 2.6 inches length x 2.8 inches width x 3.1 inches height
Estimated ship weight: 0.55 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this product tested on animals?
submitted by AI Shopping Assistant - 9 days ago
A: No, this product is cruelty-free and not tested on animals.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: What is the main purpose of this product?
submitted by AI Shopping Assistant - 9 days ago
A: The main purpose is to provide a strong hold for curls and coils.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: How does this product affect frizz?
submitted by AI Shopping Assistant - 9 days ago
A: The curling jelly minimizes frizz while defining curls and coils.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: Does this curling jelly contain parabens?
submitted by AI Shopping Assistant - 9 days ago
A: No, this curling jelly is paraben-free.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: What hair types is this product suitable for?
submitted by AI Shopping Assistant - 9 days ago
A: This product is suitable for textured and curly hair types.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: Can I use this on 4b hair
submitted by Ava - 10 months ago
A: Yes, you can use the As I Am Curling Jelly Definer on 4b hair. This product is designed to define curls and coils, reduce frizz, and enhance natural texture. It works well on tightly coiled hair like 4b by providing moisture and hold without flaking or crunchiness. As I Am Customer care.
submitted byAsIamNaturally - 10 months agoBrand expert
Q: Can this product be used on Toddlers hair? I have a 2year old and trying to find the Right product to keep Her Beautiful Curls moisturized throughout the day.
submitted by MariKailyn88 - 2 years ago
A: The As I Am Curling Jelly Definer can be a great option for defining and moisturizing your toddler’s curls. It’s formulated to add shine, moisture, and hold without weighing down the hair. However, we also have a collection specifically designed for kids called Born Curly. This line is tailored to meet the needs of young, sensitive scalps and delicate curls. A product from this line, the Born Curly Argan Curl Defining Jelly, could also be an excellent choice for keeping her curls beautifully defined and moisturized throughout the day. With care, As I Am Customer Support Team
submitted byAsIamNaturally - 1 year agoBrand expert
Q: This question is for As I Am since I can't find an FAQs or customer service # on your website. What is the shelf life of your Curling jelly (the prior version before it was renamed)?
submitted by Chin - 3 years ago
A: Our product maintains its optimal quality and effectiveness for a duration of 12 months after the initial opening. We recommend utilizing it within this timeframe to ensure the best results and to fully experience the product's intended benefits.
submitted byAsIamNaturally - 2 years agoBrand expert
Q: Can you use a curling iron after applying this?
submitted by sassycat - 3 years ago
A: Absolutely not
submitted byAsIamNaturally - 2 years agoBrand expert
Q: Does the word "jelly" mean that it is a gel?
submitted by soleil - 3 years ago
A: Yes Jelly means that it has Gel like properties
submitted byAsIamNaturally - 3 years agoBrand expert
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Guests are saying
This curling jelly is highly praised for its lightweight formula that effectively defines curls without weighing them down. Guests appreciate its pleasant scent and the way it enhances curl patterns, providing a soft hold that lasts for days. While some guests experienced issues with flaking and product quantity, many found it to be a game-changer for various hair types, especially for those with coily or wavy textures. Overall, it is a recommended choice for achieving beautiful, defined curls.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 146 reviews
effectiveness: 4.34 out of 5
quality: 4.37 out of 5
value: 3.96 out of 5
77% would recommend
36 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
2 August, 2025Verified purchase
As I Am Curling Jelly
I love this product! Actually ALL of the ASiam products thus far! They work well on my family’s thick course hair and they smell good too!
5 out of 5 stars
Thumbs up graphic, would recommend
21 July, 2025Verified purchase
Really good
I liked how it defined my curls/waves and it didn’t dry out my hair. It didn’t leave any residue or flakes. It’s not a super strong cast but I like the way it worked for definition anyways.
5 out of 5 stars
Thumbs up graphic, would recommend
7 September, 2024Verified purchase
Great Hair Gel
Love this gel. Doesn’t weigh hair down and keeps curls all day.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 June, 2024Verified purchase
Sad
The tap that come inside was open, got by this by delivery, this why I go instead but they didn’t have no more
3 out of 5 stars
Thumbs up graphic, would recommend
5 February, 2024
Shipment.
I am sure this product is good for curls but I have a problem with the shipping. When I got the product it was sealed very good. But when I opened the product the seal for the product was already open and the container wasn’t filled all the way. I’m wondering maybe it spilled during the shipment or if that’s how much product you get. The product smells and feels amazing and has helped my curly hair.
5 out of 5 stars
Thumbs up graphic, would recommend
2 October, 2023Verified purchase
My Curls love this Light weight and clean formula.
I love this gel for my curls! It feels light weight and never leaves any residue. I love using a clean brand that just works. I recommend the gel to all my curl queens.
5 out of 5 stars
Thumbs up graphic, would recommend
19 August, 2023
Curling Jelly
I have 4b/4c hair & after adding water to my hair I use this curling jelly and run my fingers through my hair & it defines my curls & it does not flake. I get so many compliments on my short hair so im confused by all the negative reviews. I really like this product, the container is small so you'd probably need alot for longer hair but like I said before my hair is very short & it works really good for me.
2 out of 5 stars
Thumbs down graphic, would not recommend
21 June, 2023Verified purchase
Dry stiff curls, had to wash hair the next day
This defined my hair for literally a day then the next day it was extremely dry, flakey and stiff
1 out of 5 stars
Thumbs down graphic, would not recommend
9 May, 2023Verified purchase
Ehh
The definition in my hair only stayed the day I washed it and was gone the next day, I didn’t like that. I need a gel that is going to give at least 3 to 5 days for my wash n gos.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 April, 2023
Not for me
I have 4c hair and do twist outs here and there. When this product dried it, it looked like it had snowed on my head. It left flakes all over the place.
3 out of 5 stars
Thumbs down graphic, would not recommend
6 December, 2022Verified purchase
Just okay
Kinda works but the smoothing gel with the as I am leave in gives me much better definition on my 3c/4a hair. I used those two with ecostyler as my final step and my hair never looked better. Also my hair stayed moisturized with essentially no tangles for over a week. That has never happened to me b4 using any styling combo. That said, I will not be purchasing the curling jelly again an will stick with the smoothing gel. Another plus with a spooning Joe is that you do not have to use it on soaking wet hair as you do with the jelly . So a lot less messy of a styling process.d
5 out of 5 stars
Thumbs up graphic, would recommend
29 November, 2022Verified purchase
Love this product!
The best curling product ever! For ALL hairtypes.
5 out of 5 stars
Thumbs up graphic, would recommend
3 July, 2022Verified purchase
Hydrating and medium-strong hold
Such a hydrating, medium-strong hold gel for my 3c-4a curls. It is a complete dupe for the curlsmith curl defining styling soufflé.
5 out of 5 stars
16 March, 2022Verified purchase
Perfect for 2b/2c
I have 2b/2c hair that is often weighed down by products, so it is a challenge to find something that helps define my curls but is still light enough to keep them soft. I kept seeing rave reviews for this curling jelly, but assumed it was more for curlier or coily hair. I decided to take a chance and try it and I am kicking myself for waiting so long. All I can say is wow...exactly what I have been looking for all these years. My curls are really soft, well-defined, and are popping! They seem to hold their definition all day and with little to no frizz. I will definitely be repurchasing.
5 out of 5 stars
15 March, 2022Verified purchase
AMAZING for Low Porosity Wavy Hair
I've been looking for products with no protein for my low porosity wavy (2b/2c) hair and this product works great in my hair! It gives me great definition and hold! I would definitely recommend it for anyone with low porosity hair!
5 out of 5 stars
Thumbs up graphic, would recommend
4 February, 2022Verified purchase
Curly Hair
Love The Way It Makes My Curls Look
5 out of 5 stars
Thumbs up graphic, would recommend
27 January, 2022Verified purchase
Awesome
I use it after I put leave-in conditioner in my hair. I put a small amount on and twist my hair into Bantu knots. They always come out great.
5 out of 5 stars
Thumbs up graphic, would recommend
17 October, 2021Verified purchase
PERFECT PRODUCT!
Great hair jelly that stretches curls & coils beautifully
5 out of 5 stars
Thumbs up graphic, would recommend
7 September, 2021Verified purchase
Great 3B/3C hair gel
Loved everything about this gel. The consistency is very soft and it gave my 3C hair enough hold w slight cast and definition. Once hair was completely dry I broke the cast w a hair oil and hold maintained w no white residue.
4 out of 5 stars
Thumbs up graphic, would recommend
26 June, 2021
ReynaDelSol
I like that it’s not too thick of a product. I have 3 a/b hair and it’s great.