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L'Oreal Paris Voluminous Mascara - 0.28 fl oz

L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 1 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 2 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 3 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 4 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 1 of 4
$8.99 when purchased online

About this item

Highlights

  • L'Oreal Paris Voluminous Original Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
  • L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands.
  • Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look

Description

L’Oreal Paris Voluminous Original Volume Building Black Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.

Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Phthalate-Free, No Fragrance Added, Contains Ceramides, Sulfate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 12912149
UPC: 071249749012
Item Number (DPCI): 052-04-0448
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water, paraffin, cyclopentasiloxane, cera alba/beeswax, stearic acid, triethanolamine, acacia/acacia senegal gum, carnauba/carnauba wax, palmitic acid, dimethiconol, hydroxyethylcellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, methylparaben, peg/ppg-17/18 dimethicone, 2-oleamido-1,3-octadecanediol, propylparaben, simethicone, bht, polyquaternium-10, may contain [+/- ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, ci 77266/black 2, mica, ci 75470/carmine, ci 77510/ferric ferrocyanide, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green], fil d26675/1

Shipping details

Estimated ship dimensions: 7.874 inches length x 3.4646 inches width x 1.1024 inches height
Estimated ship weight: 0.05 pounds
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), United States Minor Outlying Islands, Virgin Islands, U.S., Northern Mariana Islands, American Samoa (see also separate entry under AS), APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.0 out of 5 stars with 4363 reviews
62% would recommend
573 recommendations
value: 3.66 out of 5
long lasting: 3.7 out of 5
easy to apply: 4.22 out of 5
easy to remove: 3.91 out of 5
quality: 3.63 out of 5

Used to be my go to - not any more

1 out of 5 stars
Thumbs down graphic, would not recommend
CS91 - 3 days ago, Verified purchaser
I thought I was going crazy... turns out this mascara has a terrible new formula. Clumps after just a couple uses, doesn't apply easy, eyes are irritated by the middle of the day, doesn't stay on like it used to. I have used this product exclusively for about a decade, but now I feel it's time to find a new mascara. Very disappointing.
1 reply from L'OrealParisProductExpert team - 2 days ago
Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara and you had some clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
easy to apply: 2 out of 5
easy to remove: 3 out of 5
long lasting: 2 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

From staple to trash

1 out of 5 stars
MissFlora - 4 days ago
originally posted on lorealparisusa.com
The new formula with the gold band it **TERRIBLE**. It's impossible to get off with cleanser. I am actually beginning to lose eyelashes since I began using it. I've used Voluminous mascara for 20+ years and loved it. Please, please, L'Oreal! Bring back the old formula!!!
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Not worth buying

1 out of 5 stars
Anonymous - 7 days ago
originally posted on lorealparisusa.com
Hate this new formula. It won’t come off easily. The old formula without the gold band, was my favorite for so many years. This makes lashes thin looking and breaks them off trying to get the mascara off. It’s like glue. Lashes are getting broken off . It shouldn’t take 10 minutes or more to get mascara off. I have tried 3 different eye make up removers and non of them are successful by themselves. I miss the old formula. This new product is a huge mistake.
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Went from my favorite for 25+ yrs to awful :-(

1 out of 5 stars
- 9 days ago
originally posted on lorealparisusa.com
I am 43 and been buying the voluminous waterproof mascara as long as I remember, probably 25+ years. I am a loyal customer who buys at least 1 tube every 2 weeks. That is a lot of money over the years. This formula has changed since the new packaging came out in the last few months. It clumps, does not add volume, causes lashes to stick together, I even lost some lashes which is bizarre. When you try to unscrew the tube the threads on the cap get stuck to the threads on the tube. I think the formula is drying out quickly and there is less in the tube or the consistency is totally different causing the closing in the threads of the tube. I even use your white primer first as I always do and this mascara is still awful. I bought at least 4 tubes from different stores hoping I got a bad batch, but they are all bad. I have to go find another brand of mascara and very sad to do this. Please take all the poor reviews and fix the product we all loved.
1 reply from L'Oreal Paris team - 8 days ago
Hello! We are sorry to hear about the experience you had with Voluminous Waterproof Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, 9:00 am - 5:30 pm ET for assistance and provide the reference number 33167564. It would be helpful if you could have the product available when you call. Looking forward to speaking with you. -loreal
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Terrible

1 out of 5 stars
- 9 days ago
originally posted on lorealparisusa.com
I like many other reviews have used this product for years. The old tube was black with a gold top, now dark gray tube with gold band and gold top. It clumps and looks terrible, after buying a couple of tubes and the a tube of washable, that ran when I put in eye drops, i give up. Today I broke down and bought a different brand of mascara.
1 reply from Consumer Care Center team - 8 days ago
Hi there! We are sorry to hear about your experience with our Voluminous Waterproof Mascara. We truly value the opinions and suggestions of our customers, as they help us improve the quality of our products and services. Your feedback has been relayed to our team for further assessment. We appreciate you taking the time to provide us with your valuable input.
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Don't like the change in the product

1 out of 5 stars
- 9 days ago
originally posted on lorealparisusa.com
I have used your blackest black voluminous non waterproof mascara since I was 16 years old. It has always been my favorite. But, I am extremely disappointed. Something has changed in formula, recently. It doesn't wash off anymore with soap and water. I have to use make up remover. And, I don't even buy waterproof. I still have some left on my eyelashes every evening. It doesn't separate the lashes well. My eyes look so clumpy, now. And, I noticed my eyes tend to get itchy, now. I possibly be allergic to something in your new formula. The original formula was way better! I don't like your new formula. And, I think I'm going to have to switch. This bums me out!
1 reply from Consumer Care Center team - 8 days ago
Hello! We are sorry to hear about the experience you had with Voluminous Waterproof Mascara. We would like to speak with you directly about it. Please give us a call at 877-456-5287, 9:00 am - 5:30 pm ET for assistance and provide the reference number 33164258. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
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Personal info

  • Eye color:
    Brown
  • Skin concern:
    Sensitivity,
    Dark circles,
    Dullness,
    Pores,
    Aging
  • Hair color:
    Brunette
  • Skin tone:
    Light
  • Skin type:
    Normal
  • Love the color

    5 out of 5 stars
    Thumbs up graphic, would recommend
    BTS Army - 9 days ago, Verified purchaser
    I was searching for a new mascara and I saw this. It was a great shade for my eyes.
    value: 4 out of 5
    easy to apply: 5 out of 5
    long lasting: 4 out of 5
    quality: 4 out of 5
    easy to remove: 5 out of 5
    Did you find this review helpful?

    Worst formula change

    1 out of 5 stars
    - 10 days ago
    originally posted on lorealparisusa.com
    Less than 1 star for the formula change. Used this mascara for decades, and now it’s worthless. Clumpy, hard to wash off, flakes and has irritating chemicals
    Did you find this review helpful?

    Formula change??

    1 out of 5 stars
    - 11 days ago
    originally posted on lorealparisusa.com
    What have you done with the formula? I have worn this mascara for YEARS but no more. It flakes, makes my eyes water, is clumpy, and is hard to remove. Will be looking for a new mascara and will stay away from L’oreal in case all the mascara is of this poor quality.
    1 guest found this review helpful. Did you?

    Weak mascara

    1 out of 5 stars
    - 13 days ago
    originally posted on lorealparisusa.com
    I am always willing to pay a little more for L'Oréal products because of their high quality. So very disappointed with this mascara. Barely covers the lashes.
    1 reply from Consumer Care Center team - 12 days ago
    Hello Fm 2022! Thank you for contacting L'OREAL PARIS. We apologize that the Original Washable Bold Eye Mascara did not meet your expectations. We appreciate your feedback and we will definitely take note of your comments. Please call us at 800 322 2036 MF9:00 am – 5:30 pm ET so that we can better assist you! We look forward to speaking with you.
    Did you find this review helpful?

    Upset About Loss of Lashes!

    1 out of 5 stars
    - 14 days ago
    originally posted on lorealparisusa.com
    This has been my go-to mascara for YEARS. I recently bought a new tube and noticed a difference in the product right away. It did not go on the same and I could not get it off! I kept checking the tube thinking that I accidentally purchased waterproof. I did not. Then I thought that the manufacturer mistakenly labeled the tubes incorrectly, so I purchased another tube. Same issues! Using my trusted eye makeup remover, I could not get the mascara off without also losing eyelashes!!! My poor lashes are so sparse now. I want to cry. After reading other comments about the formula changes, I am so sad that they have changed it. I just purchased a completely new brand to try to save the lashes that I have left. If I could rate the new formula as a zero, I would have.
    1 reply from Consumer Care Center team - 13 days ago
    Hi Millinger21! Thanks for reaching out to us regarding Voluminous Washable Mascara. We're sorry to hear that you had this experience and want to help. Please call us at: 1.800.322.2036, M-F,9A-5:30PM, ET. Give Ref# 33117954 when calling. We look forward to hearing from you.
    3 guests found this review helpful. Did you?

    New formula terrible

    1 out of 5 stars
    - 16 days ago
    originally posted on lorealparisusa.com
    I have been using voluminous mascara as long as I can remember I’m 41 so at least 20 years. Whatever you guys did to change, the mascara is awful. I have always promoted this mascara and it is horrible. I have to wash it off every day. It barely washes off my eyelashes clump together when I sleep my mom and Daughter) both use this mascara and will not use it anymore. We have always loved it and whatever you guys did to change the formula is awful and I hope that you guys put it back because I will not be searching for a new mascara.!
    7 guests found this review helpful. Did you?

    Not as good as Original Formula.kodi6

    3 out of 5 stars
    - 17 days ago
    originally posted on lorealparisusa.com
    Why would you change the ingredients? I have worn this mascara for 20 yrs. You change the formula it gets clumps and flakes.
    6 guests found this review helpful. Did you?

    305 is NOT waterproof option

    3 out of 5 stars
    cactuscrazy2001 - 18 days ago, Verified purchaser
    Listing does not match product chosen for 305.. I ordered as part of my drive up grocery pick up and chose the first black waterproof -305 option—when I looked at it back at home, it is NOT waterproof, just the regular….. they need to revise website
    1 reply from L'OrealParisProductExpert team - 15 days ago
    Hi there! Thank you for your feedback on the Voluminous Washable Mascara in the 305 black shade. We are sorry to hear that when you opened your order it was nnot what you ordered. We know that this is frustrating, and we will share this information with our distribution partners. We suggest returning this to your local Target store, if you need further assistance, please call us direct at 1-800-322-2036 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Eye color:
    Brown
  • Skin tone:
    Medium
  • Skin type:
    Combination
  • Hair color:
    Brunette
  • Don't waste your time or money. Returned.

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Cailey - 19 days ago
    I returned this after one use. Most disappointing mascara I’ve ever used. Does absolutely nothing to curl, lengthen or volumize the lashes, and it flakes off throughout the day. And you can’t even see the color on the lashes. Total waste of money!
    1 reply from L'OrealParisProductExpert team - 15 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara, in the shade 950 Deep Burgundy. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    easy to remove: 3 out of 5
    easy to apply: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Combination
  • Skin concern:
    Sensitivity,
    Uneven skin tone,
    Acne,
    Dark circles,
    Redness
  • Hair color:
    Brunette
  • Skin tone:
    Light
  • Eye color:
    Brown
  • My go-to mascara!

    4 out of 5 stars
    Thumbs up graphic, would recommend
    desertpanda - 20 days ago, Verified purchaser
    There are so few black-brown mascaras out there- this is probably one of the best ones. My lashes are naturally straight and this mascara holds the curl all day! It can flake off a bit but I have pretty oily lids, otherwise it’s a very good mascara.
    long lasting: 3 out of 5
    value: 5 out of 5
    easy to remove: 4 out of 5
    easy to apply: 5 out of 5
    quality: 4 out of 5
    Did you find this review helpful?

    Just buy black

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    K - 20 days ago, Verified purchaser
    The lengthening factor was great, but I couldn’t see any of the burgundy color as expected.
    1 reply from L'OrealParisProductExpert team - 19 days ago
    Hi there! Thank you for reaching out to us about your experience with the Voluminous Mascara, in Deep Burgundy shade. We know this can be frustrating when you do not get the color results you were expecting. We hope that you will continue to explore our products with confidence in the future.
    long lasting: 5 out of 5
    easy to remove: 5 out of 5
    value: 3 out of 5
    easy to apply: 5 out of 5
    quality: 3 out of 5
    Did you find this review helpful?

    HORRIBLE NEW FORMULA!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Olivia - 20 days ago, Verified purchaser
    I have used this mascara for over 20 years. This new formula is TRASH! I thought I mistakenly bought the waterproof one because it wouldn’t come off. Now I either have to use makeup remover or wash my face multiple times in the shower and it comes off in flakes. It’s always very wet when you put it on also. I hate that! I prefer the dryer old formula. And this new one doesn’t make my lashes full and voluminous like the old one. Extremely disappointed and won’t be buying again unless they change it back.
    1 reply from L'OrealParisProductExpert team - 19 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    long lasting: 5 out of 5
    easy to apply: 1 out of 5
    quality: 1 out of 5
    easy to remove: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    The new formula is awful!!!

    1 out of 5 stars
    - 25 days ago
    originally posted on lorealparisusa.com
    I hate hate hate the new formula. I’ve used this mascara for over 20 years and will be finding a new mascara asap. Why change a good thing?
    6 guests found this review helpful. Did you?

    Used to be the GOAT

    1 out of 5 stars
    - 26 days ago
    originally posted on lorealparisusa.com
    Let me start off by saying the new formula is absolute garbage. I went to go buy a new tube and noticed the gold band and I was immediately like on no because usually new packaging indicates a formula change. My biggest con is that it is SO HARD to get off and every time I remove it I also remove several of my lashes and there is still mascara left on my lashes (no I did not get the waterproof). I’m so disappointed because I’ve used this for years and I have no idea who thought it would be a good idea to change a formula people love. I will be looking for other mascaras now and will likely not purchase another L’ORÉAL mascara.
    5 guests found this review helpful. Did you?

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