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$8.99When purchased online
About this item
At a glance
No Synthetic Fragrance
Highlights
- L'Oreal Paris Voluminous Original Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands.
- Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Specifications
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Phthalate-Free, No Fragrance Added, Contains Ceramides, Sulfate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 12912149
UPC: 071249749012
Item Number (DPCI): 052-04-0448
Origin: Assem USA w/foreign/dom. parts
Description
L’Oreal Paris Voluminous Original Volume Building Black Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
No Synthetic Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g697608 ingredients: aquawater/eau, paraffin, cyclopentasiloxane, beeswax, stearic acid, triethanolamine, acacia/acacia senegal gum, carnauba wax/cire de carnauba, palmitic acid, dimethiconol, hydroxyethylcellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, methylparaben, peg/ppg-17/18 dimethicone, 2-oleamido-1,3- octadecanediol, propylparaben, simethicone, bht, polyquaterinum-10 may contain/peut contenir [+/- ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, ci 77266/black 2, mica, ci 75470/carmine, ci 77510/ferric ferrocyanide, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green].
Shipping details
Estimated ship dimensions: 7.02 inches length x 2.44 inches width x 1.33 inches height
Estimated ship weight: 0.05 pounds
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), United States Minor Outlying Islands, Virgin Islands, U.S., Northern Mariana Islands, American Samoa (see also separate entry under AS), APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
3.8 out of 5 stars with 2369 reviews
68% would recommend
442 recommendations
easy to apply: 4.39 out of 5
easy to remove: 4.07 out of 5
quality: 3.81 out of 5
long lasting: 3.86 out of 5
value: 3.86 out of 5
Personal info
Skin tone:
Light
Hair color:
Auburn
Skin type:
Combination
Eye color:
Green
Get the original
2 out of 5 stars
Would not recommend
student13 - 2 days ago, Verified purchaser
I love the normal version of this mascara so I thought I’d try the curved brush one but I think I’ll go back to the original. I don’t know if it’s the brush shape or the formula but I have to wipe of the brush a lot because it picks up wayyyy to much product and if I use it as is it makes a clumpy smeared mess on my eyes.
1 reply from L'OrealParisProductExpert team - 2 days ago
Hi there! Thank you for trying our L'Oreal Paris Telescopic Lift Volumizing Mascara. Check out our Voluminous® Lash Primer, the perfect pair to your favorite mascara to instantly boost every lash look. Lightweight eyelash primer instantly builds dramatic volume and length on each lash. Creates a boosting effect, building dramatic volume and length on each lash. Lash primer conditions over time for soft nourished lashes. Use mascara primer with your favorite L'Oréal Paris mascara to amplify every lash look.
Valued
5 out of 5 stars
Would recommend
Elegant - 2 days ago, Verified purchaser
It is very good, it lasts all day without running.
Great Color!
5 out of 5 stars
Would recommend
LeeColumbia - 3 days ago, Verified purchaser
Goes on well - nice color without being bright. Subtle
Personal info
Eye color:
Brown
Hair color:
Brunette
Skin tone:
Light
Skin type:
Combination
Skin concern:
Uneven skin tone,
Redness,
Acne,
Dark circles,
Pores
Will buy again!
5 out of 5 stars
Would recommend
WeirdEsotericDogLady - 10 days ago, Verified purchaser
Honestly this color makes me too happy. Stays on well, no fallout or irritation observed.
blue mascara
5 out of 5 stars
Would recommend
stunning - 12 days ago, Verified purchaser
i bought the cobalt blue version because i wanted to switch up my mascara and im really enjoying it! really nice and vibrant blue color! worth the price!
Personal info
Skin concern:
Dullness,
Aging,
Dark circles,
Pores,
Sun damage
Eye color:
Blue
Skin type:
Normal
Hair color:
Brunette
Skin tone:
Medium
Good affordable option
4 out of 5 stars
Would recommend
Emily - 12 days ago, Verified purchaser
My tried and true drugstore option. Sometimes I feel like I get a weird batch that doesn’t apply well, but only 5% of the time and it’s a fraction of the cost of most mascaras. Great in a pinch!
Personal info
Skin tone:
Light
Skin type:
Combination
Skin concern:
Acne,
Blackheads,
Dark circles,
Pores
Hair color:
Brunette
Eye color:
Brown
Not green
2 out of 5 stars
Would not recommend
cowgirl42 - 16 days ago
It is nice but the color doesn't look green
1 reply from L'OrealParisProductExpert team - 9 days ago
Hi cowgirl42. Thank you for reaching out to L'Oreal regarding the Voluminous Washable Mascara. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-322-2036, M-F, 9am-5:30pm, ET and provide us with your reference #26253237. Looking forward to hearing from you!
Longtime user but very disappointed now
1 out of 5 stars
Lea St - 18 days ago
originally posted on lorealparisusa.com
This has always been my favorite mascara but like the other reviews, the quality in the last 3 purchases I've made has been way off. Very clumpy after just a couple uses, and this latest purchase was clumpy when I first opened it for the 1st use. I thought perhaps I had just gotten a bad batch but it seems like no matter where I buy it, I get the same results.
1 reply from Consumer Care Center team - 14 days ago
Hello! It is possible that minor changes have been made in the formula of a product; however, the performance should meet or exceed previous results and may not be noticeable at all. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. We are passing your valuable feedback along to the appropriate teams for review. We hope this helps and you continue to include L’Oréal Paris in your beauty routine!
Personal info
Skin tone:
Light
Skin concern:
Sensitivity
Hair color:
Black
Skin type:
Combination
Eye color:
Green
Its okay.
4 out of 5 stars
Would recommend
Aubrielilly - 21 days ago
I like and I don’t. Gets clumpy but layers at the same time. Have to wipe the tube often. Have to do that to a few of the newer ones I’ve tried. I know this isn’t new but just saying. It’s nice but I wouldn’t buy it again.
Personal info
Skin concern:
Aging
Skin tone:
Light
Skin type:
Normal
Eye color:
Hazel
Hair color:
Blonde
Good staple mascara
4 out of 5 stars
Would recommend
Virginia T - 22 days ago, Verified purchaser
This is a favorite of mine and I keep coming back to it. I’ve used mascara from Benefit, Dior, It Cosmetics, Sephora, Chanel etc and this is a very solid mascara. It’s not super dramatic but doesn’t clump and is good for every day use.
Personal info
Eye color:
Blue
Skin type:
Normal
Skin concern:
Uneven skin tone
Skin tone:
Light
Hair color:
Auburn
Good
4 out of 5 stars
Would recommend
Targetfinds - 23 days ago
Good but flakes off after long term wear.
Would not receommend
1 out of 5 stars
AV23 - 23 days ago
originally posted on lorealparisusa.com
Used to love this brand so I thought I would try to waterproof version as I wanted it to last longer on active days. It wasn't waterproof for me and smudged a lot. On top of that, it took forever to take off. I would use makeup remover and 4 days later it would still be smudging off and giving me dark circles. Also found my eyes were dry when I wore it. Disappointed, as it's costing more money in makeup remover than what it's worth.
1 reply from Consumer Care Center team - 16 days ago
Hi AV23.Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Voluminous Waterproof Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M - F, 9am - 5:30 pm, ET for assistance and provide the reference #26147961. Looking forward to speaking with you.
Poor quality
1 out of 5 stars
Lea St - 23 days ago
originally posted on lorealparisusa.com
This has always been my favorite mascara but like the other reviews, the quality in the last 3 purchases I've made has been way off. Very clumpy after just a couple uses, and this latest purchase was clumpy when I first opened it for the 1st use. I thought perhaps I had just gotten a bad batch but it seems like no matter where I buy it, I get the same results.
1 reply from Consumer Care Center team - 22 days ago
Hi there! Thank you for reaching out about our Voluminous Waterproof Mascara. We are sorry to hear of your experience with our product. We are passing your feedback along to the appropriate teams for review. We hope you continue using our products with full satisfaction in the results!
Personal info
Skin tone:
Light
Skin type:
Normal
Skin concern:
Aging,
Puffiness,
Sun damage
Eye color:
Green
Hair color:
Blonde
Loreal Volumous Mascara
5 out of 5 stars
Would recommend
Redson2023 - 27 days ago, Verified purchaser
Works well. Washes off easily. Thank you!
Personal info
Skin tone:
Medium
Skin type:
Combination
Awful New Formula
2 out of 5 stars
Would not recommend
MomOfApollo23 - 27 days ago, Verified purchaser
I’ve been using this product for years, but lately the quality is different. It clumps ugly with two swipes and stays stuck like putty. Idk what they did to the formula but it’s awful now. This is the third tube I’ve gotten like this. I’m going to have to find a new brand now.
1 reply from L'OrealParisProductExpert team - 24 days ago
MomOfApollo23! Thanks for reaching out to us regarding your experience with Voluminous Waterproof Mascara. We can understand how frustrating it is to use a product for a long time and not get the same results. We're sorry to hear that it is clumpy and will be sharing your comments with our teams,.
Great stuff and affordable
4 out of 5 stars
OKlee - 28 days ago
originally posted on lorealparisusa.com
I have used a lot of very expensive makeup over the years. Now that I’ve finally become a bit more financially restrained I really like the L’Oreal Voluminous mascara. I DO have one criticism. Twice I have gotten home with the Waterproof variety by mistake. Could you please mark it a bit more plainly—ie big red letters perhaps? LD
Horrible
1 out of 5 stars
Cinrun - 29 days ago
originally posted on lorealparisusa.com
I have been a faithful user of product for over 20 yrs. Very disappointed now. Now horrible
1 reply from Consumer Care Center team - 24 days ago
Hello Cinrun! We appreciate you sharing your feedback with our Voluminous Washable Bold Eye Mascara. We are so sorry to hear that this product did not provide the results you were hoping for, and we do understand how frustrating this can be. We have documented your feedback and passed this information along to our product development team. May we recommend checking out our Voluminous Lash Paradise Washable Mascara. This is a volumizing and lengthening mascara that’s clump-resistant, smudge-resistant, fragrance-free and suitable for sensitive eyes. You can check it out here: https://tinyurl.com/yhm2ff5m. We hope you will give it a try!
Unhappy with Purchase
1 out of 5 stars
Susanne - 1 month ago
originally posted on lorealparisusa.com
My exprience the same as the others on here. Been using this for over 20 years, but my last purchase (last week), the tube was nearly empty. What happened? Did you get a new manufacturer? I paid for a tube of NOTHING. Very unhappy
1 reply from Consumer Care Center team - 1 month ago
Hi Susanne. Thank you for reaching out to L'Oreal regarding the Voluminous Waterproof Mascara. We're sorry to hear your mascara was nearly empty. We'd like to help! Please call us at 800-322-2036, M-F, 9:00 am - 5:30 pm, ET for assistance and provide the reference #25910862. We are looking forward to speaking with you. It would be helpful if you could have the product available when you call.
Personal info
Eye color:
Brown
Skin concern:
Acne,
Blackheads
Skin type:
Oily
Hair color:
Brunette
Skin tone:
Medium
Waterproof for sure
3 out of 5 stars
Would not recommend
Hamper - 1 month ago, Verified purchaser
I did not work so well for me and I have long eyelashes.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! We wish you could see the results you were hoping for with the Voluminous Mascara - 395 Waterproof Carbon Black. The maximizing formula should quickly thicken and build lashes in a single application for a full and dramatic look. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 9 AM to 5:30 PM ET M - F
Personal info
Skin type:
Combination
Skin tone:
Light
Eye color:
Brown
Skin concern:
Sensitivity,
Cellulite,
Acne,
Dark circles
Hair color:
Black
Dont recommend
1 out of 5 stars
Would not recommend
Skye - 1 month ago
Every time I wore it, it really irritated my eyes. Color isn’t as vibrant as I hoped
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi There! We are so sorry to hear this happened with our L'Oreal Paris Voluminous Mascara . We would like to speak with you directly about it. Please give us a call anytime between 9 AM to 5:30 PM ET at 800-322-2036 for assistance and provide the reference #25907018. We are looking forward to speaking with you. It would be helpful if you could have the product available when you call.