$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- L'Oreal Paris Voluminous Original Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands.
- Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Description
L’Oreal Paris Voluminous Original Volume Building Blackest Black Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch. The perfect mascara for your latte makeup look.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Phthalate-Free, No Fragrance Added, Contains Ceramides
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 12912150
UPC: 071249059098
Item Number (DPCI): 052-04-0461
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua / water, paraffin, cyclopentasiloxane, cera alba / beeswax, stearic acid, triethanolamine, acacia / acacia senegal gum, carnauba / carnauba wax, palmitic acid, dimethiconol, hydroxyethylcellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, methylparaben, peg/ppg-17/18 dimethicone, 2-oleamido-1,3-octadecanediol, propylparaben, simethicone, bht, polyquaternium-10, [+/- may contain: ci 77492, ci 77499, ci 77491 / iron oxides, ci 77007 / ultramarines, ci 77891 / titanium dioxide, ci 77266 / black 2, mica, ci 75470 / carmine, ci 77510 / ferric ferrocyanide, ci 77288 / chromium oxide greens, ci 77289 / chromium hydroxide green] ci 77510 / ferric ferrocyanide], fil code b26675/10
Shipping details
Estimated ship dimensions: 0.77 inches length x 2.69 inches width x 6.99 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
$1.99 - $9.99
$5 Target GiftCard with 4 select beauty products on select items
4.5 out of 5 stars with 12608 ratings
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Guests are saying
The recent changes to this mascara formula have left many guests disappointed, as it no longer provides the same ease of removal and smooth application that they loved. However, some guests still appreciate its volumizing effects and color options. The mascara is noted for its ability to enhance lash length and thickness, making it a staple for many. Guests are eager for the return of the original formula that they cherished for years.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 4831 reviews
easy to apply: 4.14 out of 5
easy to remove: 3.8 out of 5
long lasting: 3.61 out of 5
quality: 3.48 out of 5
value: 3.47 out of 5
57% would recommend
684 recommendations
The worst
1 out of 5 stars
Lulu42 - 6 days ago
originally posted on lorealparisusa.com
I have been using this product for 20+ years. Now it’s absolutely terrible. Not much in the tube and feels dried out. It also flakes off everywhere now. It used to glide on and lashes stayed in place. Now it flakes off in my eyes and lashes are flimsy so I’ve switched to a different brand. Voluminous blackest black used to be the best. I’m so disappointed you changed the formula.
1 reply from LeCare team - 3 days ago
Hi there. We're sorry to hear you didn't love our Original Washable Bold Eye Mascara. We'll be sure to pass your feedback to our team for consideration.
New formula, thumbs down
2 out of 5 stars
Thumbs down graphic, would not recommend
AFM - 11 days ago
Used to be my holy grail product until the recent formula change on the non-waterproof kind. The new formula smudges, is difficult to remove, and really irritates my eyes and makes them tear up... things that NEVER happened with the old version. Hate to say but I will not be purchasing again. Throwing this tube out. Bring back the original verson!
1 reply from L'OrealParisProductExpert team - 4 days ago
Hi AFM! Thanks for reaching out to us regarding Voluminous Mascara. We're sorry to hear you had this experience and want to help. Please call us at: 1.800.322.2036, M-F,9A-5:30PM, ET. Give Ref#41394288 when calling. We look forward to hearing from you.
Severe Allergic Reaction!!!!
1 out of 5 stars
ela25 - 12 days ago
originally posted on lorealparisusa.com
I was so excited to use this mascara again since it used to be my daily driver. When I applied it, it went on so smoothly and I was so excited for how it made my lashes look. Within 20 minutes I started feeling the burning and itching sensation. I thought I had allergies, so didn’t think to take it off or that it had anything to do with the mascara. When I took it off at the end of the day, the mascara had gotten in my eyes, making the rash and itch even worse. I woke up the next day with my eyes almost sealed shut from the swelling and the itching was so bad. My eye lids were so swollen as well as my under eyes even down to my cheeks and nose. It has been an incredibly uncomfortable 48 hours since I applied the mascara. I finally made the connection that the only new thing in my routine was this mascara so it was 100% sure it was an allergic reaction to this mascara. Based on several reviews/forums online, it sounds like it’s a common occurrence.
Not like the original!
1 out of 5 stars
Dani - 13 days ago
originally posted on lorealparisusa.com
This mascara is awful. I've used this in the past, but it's not even close to the same (new formula?). It was clumpy, dry, and made my eyelashes very brittle and break. I thought maybe I bought one that was old, but I looked up reviews and my experience seems to be the consensus.
1 reply from LeCare team - 12 days ago
Dani. There ! Thank you so much for sharing your experience with our Waterproof Mascara. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers are important and helps us improve our products. We will share this information with our production and development teams.
Bring back the original please
1 out of 5 stars
cbbb - 16 days ago
originally posted on lorealparisusa.com
Used to love this mascara but now can only find it I 9x 11x 15x and it clumps and irritates my eyes. Would love the original back. I would tell everyone it’s the best mascara but now I’m at a loss.
1 reply from LeCare team - 15 days ago
Hi cbbb. There ! Thank you so much for sharing your experience with our Waterproof Mascara. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers are important and helps us improve our products. We would love to make this right please call our toll free number at 1-800-322-2036,1 M-F 9:00 am – 5:30 pm ET.
Doesn't work
1 out of 5 stars
Thumbs down graphic, would not recommend
DVerde - 22 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Aging
- Hair color: Brunette
- Eye color: Hazel
Weights my straight lashes down even after I curled them. Not waterproof as stated on the websites description. This would need ti be waterproof in order to keep my lashes curled.
1 reply from L'OrealParisProductExpert team - 17 days ago
Hi there DVerde. We appreciate you taking the time to share your feedback on the Voluminous Original Waterproof Mascara, in the shade 970 Deep Violet. We're sorry to hear it didn't meet your expectations and we will pass this information along to our product development team. We hope you'll give our other products a try and find something that works better for you.
Bring back old formula
3 out of 5 stars
Chan - 22 days ago
originally posted on lorealparisusa.com
You claim it's the same original formula, however, the last two batches that I've gotten are a 1000% different and have fibers. It is a shame because your formula was incredible for so many years, did not need the fibers, I don't see a positive difference with the fibers just annoyance on removal and sometimes I just don't want the fibers on my lashes. So no benefit of adding them. please go back to the old formula or revise your marketing accordingly, as it's not the same original formula
1 reply from LeCare team - 18 days ago
Hi there Chan. Thank you for sharing your experience with our Original Washable Bold Eye Mascara. We understand how frustrating it is when a mascara no longer delivers the same results you expected. We will share your feedback with the rest of our team and we hope that you will continue to explore our products in the future,
Eh
1 out of 5 stars
Carol - 24 days ago
originally posted on lorealparisusa.com
Why, why, why would you change the formula? It went from the best tmascara to eh. Please bring the original back!
1 reply from LeCare team - 3 days ago
Hi there! We appreciate you taking the time to reach out about our Voluminous Waterproof Mascara. It is possible minor changes were made to the product formula; however, the performance should meet or exceed previous results and may not be noticeable. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always accurate listing. We hope this helps!
Terrible
1 out of 5 stars
Bentley03 - 25 days ago
originally posted on lorealparisusa.com
Very disappointed with the new formula. I have been using this mascara for 20 years, it was perfect. The new formula leaves clumps upon clumps, it’s sticky, difficult to remove, and leaves eyes itchy and burning. Please bring back the old formula!
1 reply from LeCare team - 22 days ago
Hi Bentley03. We are sorry to hear about the experience you had with Original Washable Bold Eye Mascara. We want to speak with you directly about it. Please give us a call at @ 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance and provide reference 41226611.
My fave Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Cbmw - 30 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging, Uneven skin tone
- Hair color: Blonde
- Eye color: Blue
I love this mascara, I've been using the same kind for at least 20yrs. I've tried other brands and just haven't found one that compares.
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Jenny - 30 days ago, Verified purchaser
I have thick blonde lashes so I like a wet mascara to really coat the lash. I love this product and will keep using it
Best Blue Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Lynnx - 1 month ago, Verified purchaser
- Eye color: Black
- Skin type: Combination
- Skin concern: Acne
- Skin tone: Light
- Hair color: Brunette
My favorite blue mascara by far, and I’ve gone through a few. This brand and version in general is so good. It’s the only one that doesn’t really flake and holds well for my straight eyelashes. I also like that it removes easily in water.
new formula harmful to lashes
1 out of 5 stars
nann - 1 month ago
originally posted on lorealparisusa.com
BARE MINERALS LASHTOPIA -- you're welcome! xoxoxox
Good at the beginning but terrible after a month
2 out of 5 stars
Thumbs down graphic, would not recommend
Meh - 1 month ago
- Skin tone: Light
- Skin type: Normal
- Skin concern: Dark circles, Puffiness
- Hair color: Brunette
- Eye color: Hazel
This mascara starts out good but after a few months the applicator gets chunky and glopped together! The overall mascara is cute, but doesn't come off when i wash my face (it's not the waterproof mascara). I wouldn't waste your money
1 reply from L'OrealParisProductExpert team - 29 days ago
Hello Meh! We appreciate your feedback on the L'Oréal Paris Voluminous Mascara. While you initially enjoyed its performance, the applicator becoming chunky and the mascara's difficulty in removal are understandable concerns. Mascara wands can become clumpy over time due to product buildup. Regularly wiping the wand on a tissue before and after each use can help prevent this. Regarding removal, while this isn't the waterproof version, some mascaras, even washable ones, can be more resistant to removal than others. Using an oil-based makeup remover specifically designed for eye makeup is often more effective than standard cleansers for removing stubborn mascara. If these issues persist, exploring other L'Oréal mascaras or options from different brands might be worthwhile.
Very subtle color
4 out of 5 stars
BellaW - 1 month ago
- Skin type: Normal
- Hair color: Brunette
- Skin tone: Light
- Eye color: Blue
I don't mind the formula. My lashes look pretty nice but it takes lots of brushing to coat them well. I've tried burgundy and cobalt blue, and they don't show up super well. Blue is pictured in the review
Fantastic mascara!
5 out of 5 stars
Jenvit - 1 month ago
originally posted on lorealparisusa.com
Love love love this mascara! It stays put all day/night long, but isn’t difficult to remove. My eyes are blue/green and this mascara just makes my eyes POP…. Really extends my lashes too. I’ve got the blue. Gonna get it in green and brown.
Bring back the old mascara formula please
2 out of 5 stars
Maryam - 1 month ago
originally posted on lorealparisusa.com
L'Oreal voluminous mascara was my go to mascara for over 20+ years. But for the past year it's been awful:( I've been attempting to use their "new" formula and it's just awful… Why did you do this to us L'Oreal!?
1 reply from LeCare team - 1 month ago
Maryam. Thank you for sharing your thoughts on our Original Washable Bold Eye Mascara ! We are very sorry to hear that it did not meet your expectations. While this is very upsetting to hear, we appreciate you bringing this to our attention in order to understand where we can improve. We will be sure to pass your feedback along. We hope you continue to explore our products with satisfaction !
Best all around mascara
5 out of 5 stars
Thumbs up graphic, would recommend
twiggty6 - 2 months ago, Verified purchaser
It's my all time favorite mascara. No clumping, and use it with the primer for long lasting, natural curling lashes that are full and long. Internet mascaras are like $45, and this is much better at a fraction of the cost.
Awful!
1 out of 5 stars
Kjlilly - 2 months ago
originally posted on lorealparisusa.com
New formula is horrible. Used for many years because I want to be able to wash it off easily without losing eyelashes. Hate the clumping also. I’ve returned it and will not use it again. Should have kept the 5x we all loved. Why fix what isn’t broken?
1 reply from LeCare team - 2 months ago
Hi Kjlilly. There ! Thank you so much for sharing your experience with our Original Washable Bold Eye Mascara. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers are important and helps us improve our products. We will share this with the rest of our teams and we hope that you will continue to try and explore our products with satisfaction.
New formulation is not good!
1 out of 5 stars
NLMMMMMM - 2 months ago
originally posted on lorealparisusa.com
I have used this for over 10 years and this product was amazing. Now, there clearly is a new formulation: the tube displays a gold band around it, the mascara itself is "stickier" and can much easily remove your eye lashes when taking this off. The old formulation (non waterproof) easily came off in water, which was helpful for removal. Now, the new non-waterproof formulation is very stick and hard to remove. Additionally, my eye lids, skin around my eyes, face, have become red, itchy, & inflamed due to the new formulation.
1 reply from LeCare team - 2 months ago
Hi NLMMMMMM. ! We are sorry to hear about the experience you had with Original Washable Bold Eye Mascara. We would like to speak with you directly about it. Please give us a call at 1-800-631-7358, M-F 9:00 am – 5:30 pm ET , for assistance and provide the reference number40876505. It would be helpful if you could have the product available when you call. Looking forward to speaking with you