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L'Oreal Paris Voluminous Mascara - 0.28 fl oz - 2 of 4L'Oreal Paris Voluminous Mascara - 0.28 fl oz - 3 of 4L'Oreal Paris Voluminous Mascara - 0.28 fl oz - 4 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - 1 of 4

L'Oreal Paris Voluminous Curved Brush Mascara - 350 Black Brown - 0.28 fl oz: Aluminum-Free, No Fragrance Added, Phthalate-Free


FormatWashable
Color350 Black Brown

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • L'Oreal Paris Voluminous Curved Brush Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
  • L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands
  • Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look

Description

L'Oreal presents Voluminous Original Volume Building Washable Black Brown Mascara. Uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Our Volume Maximizing Curved Brush quickly thickens, lifts and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, No Fragrance Added, Phthalate-Free, Contains Ceramides
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping, Curved Brush, Washable
TCIN: 12911990
UPC: 071249019351
Item Number (DPCI): 052-04-0482
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water, paraffin, cyclopentasiloxane, cera alba/beeswax, stearic acid, triethanolamine, acacia/acacia senegal gum, carnauba/carnauba wax, palmitic acid, dimethiconol, hydroxyethylcellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, methylparaben, peg/ppg-17/18 dimethicone, 2-oleamido-1, 3- octadecanediol, propylparaben, sime- thicone, bht, polyquaternium-10, may contain [+/- ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, ci 77266/black 2, mica, ci 75470/carmine, ci 77510/ferric ferrocyanide, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green], fil d26675/1

Shipping details

Estimated ship dimensions: 6.8 inches length x 2.7 inches width x 0.6 inches height
Estimated ship weight: 0.1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What is with the formula change? It is impossible to get off and is drying out my lashes. I’ve been buying this for 25 years and am so sad to find a new mascara. It was perfect before!!

submitted by Colleen - 2 years ago
  • A: I thought I was imagining this, I didn’t know they changed their formula! It’s horrible!

    submitted bysavlo - 2 years ago
  • A: Same here. I used this mascara for more than 20 years and the formula has been changed probably about 2 years ago. Disappointing

    submitted bySam - 13 days ago
  • A: Hi there! Thank you for reaching out to us about the Voluminous Mascara, we are glad you are enjoying this product. We are sad to hear that you are having difficulty removing it. We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this- and love the results!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: Is the mascara supposed to be clumpy?

submitted by - 2 years ago
  • A: no it is supposed to be smooth

    submitted byReese - 2 years ago
  • A: Hi there! Thank you for your feedback on the Voluminous Mascara in the black shade. We are sad to hear that you did not see the results you expected with this mascara and had some clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert
  • A: Hey Abigail, The L'oreal Paris Voluminous mascara has a Volume Maximizing Brush that quickly thickens and builds lashes evenly for a full and bold look! To avoid clumps, we recommend to use a clean lash comb to brush through after every coat. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Which of the black is the darkest?

submitted by Great Purchase - 7 months ago
  • A: Hey, Great question! The L'Oreal Paris Voluminous Mascara in Color 335 Carbon Black is the darkest black. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 7 months ago
    Brand expert
  • A: Hi Great Purchase! Thank you for your interest in L'Oreal Paris Voluminous Mascara. The darkest of the black shades is #335 Carbon Black here is more information: https://www.target.com/s?searchTerm=Voluminous+Mascara+carbon+black

    submitted byL'OrealParisProductExpert - 7 months ago
    Brand expert

Q: For the ones that don’t say waterproof, do they smudge easily? Will it run if my eyes water?

submitted by queenlee79 - 11 months ago
  • A: Hi there! We appreciate you reaching out regarding our Mascaras. Non-waterproof mascaras are more likely to smudge or run, especially if your eyes water or in humid conditions. Let us know if you'd like help picking the right one!

    submitted byL'OrealParisProductExpert - 11 months ago
    Brand expert
  • A: Hey, Great question! The regular formulas for the L'Oreal Paris Voluminous Mascaras are washable. We recommend the waterproof formula to help prevent from smudging. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 11 months ago
    Brand expert

Q: Does this product have growth serum in it or products that promote growth?

submitted by Sarah Beth - 1 year ago
  • A: Hey Sarah, Thank you for reaching out to us about the Voluminous Mascara, This mascara does not contain lash growing properties, it contains Panthenol and Ceramide-R and helps protect and condition lashes! We hope you give it a try and love your results!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
  • A: Hey Sarah, Great question! While the L'Oreal Paris Voluminous Mascara does not contain lash growing properties, it contains Panthenol and Ceramide-R and helps protect and condition lashes! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Does this mascara contain PFAS?

submitted by Beauty147 - 1 year ago
  • A: Hi there! Thank you for reaching out about our Voluminous Mascara. All the ingredients we use in a product are listed on the package or the label of the product itself. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: When will you stop gaslighting your 10-20+ year loyal customers about the fomula change to your Voluminious mascara and bring back the awesomeness it once was ?

submitted by JB - 2 years ago
  • A: Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert
  • A: iT CERTAINLY SHOWS THE BRAND EXPERT HAS A PAT "PRESCRIPTED" REPLY 4 EACH & EVERY QUESTION-JUST THE SAME ANSWER 2 WHICHEVER QUESTION IS MADE.IT'S OBVIOUS LOREAL DOES'NT CARE ABOUT CUSTOMERS - ONLY$$.

    submitted byBlondie925 - 2 years ago

Q: is L'Oreal Voluminous Original water soluable?

submitted by CS - 4 years ago
  • A: Hi CS! Thank you for inquiring about our Voluminous Mascara. This product lists water as the first ingredient. Please visit the L'Oreal Paris website for more information on the ingredients used in this product. Thank you!

    submitted byL'OrealParisProductExpert - 4 years ago
    Brand expert
  • A: Hello CS! The L'Oreal Paris Voluminous Mascara is mainly water based and is water soluble. We hope this helps!

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert

Q: what's the difference between black brown 315 and black brown 350?

submitted by Esther - 7 years ago
  • A: Hey there Esther! Thank you for your interest in our Voluminous Original Mascara. We have two shades which are Black Brown and Blackest Brown. The Blackest brown is darker than the other one. We hope this helps!

    submitted byL'OrealParisProductExpert - 7 years ago
    Brand expert
  • A: 350 has a curved brush.

    submitted byleelee - 7 years ago

Q: Is this waterproof?

submitted by Curlyag - 21 days ago
  • A: Hi Curlyag. Thank you for reaching out to L'Oreal regarding the Voluminous mascara. We make many different Voluminous mascaras and most come in washable and waterproof. We suggest you visit our website at www.lorealparisusa.com to see the many different Voluminous mascaras we have.

    submitted byL'OrealParisProductExpert - 19 days ago
    Brand expert

Additional product information and recommendations

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Guests also viewed

Guests are saying

The mascara has been a long-time favorite for many guests, praised for its ability to lengthen and volumize lashes while being easy to apply and remove. However, recent formula changes have led to disappointment among loyal users, with reports of clumping, difficulty in removal, and color discrepancies. Despite these concerns, some guests still appreciate the vibrant colors and overall performance, making it a staple in their makeup routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.9 out of 5 stars with 5180 reviews
    easy to apply: 4.09 out of 5
    easy to remove: 3.75 out of 5
    long lasting: 3.58 out of 5
    quality: 3.41 out of 5
    value: 3.39 out of 5
    54% would recommend
    747 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 May, 2026Verified purchase

    (no review title)

    richest cobalt blue and very lush
    Cat
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026Verified purchase
    • Eye color: Black
    • Skin type: Combination
    • Hair color: Red
    • Skin tone: Medium

    (no review title)

    Love this product it makes my eyelashes look unreal
    Doris
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 May, 2026Verified purchase

    (no review title)

    Formula changed; no longer good mascara.
    Shopperabcxyz
    easy to apply: 3 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 May, 2026Verified purchase

    Loreal mascara

    Mascara is very clumpy, it is terrible to get on
    doris
    easy to apply: 1 out of 5
    easy to remove: 3 out of 5
    long lasting: 4 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    1 May, 2026Verified purchase

    (no review title)

    love your products
    elizabeth
    Did you find this review helpful?
    1 out of 5 stars
    23 April, 2026
    originally posted on lorealparisusa.com
    Image

    Unhappy

    agree with the previous customer on this product. I too have used this for years and now find it unsatisfactory....application is time consuming....doesn't apply evenly and clumpy... how do i get my money back?
    MartyG
    Did you find this review helpful?
    1 out of 5 stars
    16 April, 2026
    originally posted on lorealparisusa.com
    Image

    Go Back to the Old Formula ASAP

    I have used only this mascara for decades, and my daughters as well. What did you do to this formula? It is absolutely terrible now. It clumps and is impossible to remove now. If I wanted a waterproof mascara, I would buy the waterproof version. With so much push-back, you would be making a good business decision to go back to the former formula. It’s almost like the new Coke debacle. I won’t be wasting my money on this new, terrible version of my once beloved mascara. I am sad and disappointed, and apparently are so many other once loyal users.
    1 reply from consumer care center team - 19 days ago
    Hi there Sistermoon, we are truly sorry to hear about your disappointment. Hearing that a once-beloved product no longer meets your needs, especially after decades of loyalty from you and your daughters, is something we take very seriously. Please be assured that your detailed feedback regarding the clumping and removal process is being shared directly with our laboratory and product development teams. We truly value your long-term trust and are committed to listening to our community as we continue to evolve our products.
    Sistermoon
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs down graphic, would not recommend
    13 April, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Combination
    • Hair color: Black
    • Eye color: Brown

    Green Mascara

    Great mascara in black, lengthens, easy to remove at the end of the day without leaking during the day. Deep green Color doesn’t show up on dark lashes though. I was hoping it would.
    Mama19
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 April, 2026

    I thought I was the only one…

    I thought maybe I purchased an “off” one this time but unfortunately I share the same view as many and now it seems to be because they changed the formula. I also have been using this brand for years. I love the curve brush, the black mascara and how it used to make my eyelashes look amazing naturally. I have tried more expensive brands before just because but always had this to fall back on because nothing compared but now I must go find another brand. My lashes end up clumpy and look horrible. I even tried scrapping the edges of the brush around the tube to ease the clumpy bulky blob of mascara that comes out. Helped a little but made a mess and my eyes looked like spider legs like another reviewer described. It is extremely hard to get off an I even lost a couple eyelashes in the process. Why change something that wasn’t broken?!!! So disappointed! Don’t waste your money :(
    1 reply from L'OrealParisProductExpert team - 26 days ago
    Hello momofcurlyq! It is truly disheartening to hear that a product you have relied on for so many years is no longer meeting your expectations. We appreciate your long-standing loyalty to our classic Voluminous Mascara and want to assure you that we maintain rigorous quality standards to ensure our formulas deliver the iconic, natural-looking volume our fans expect. To help manage the amount of product on the brush and prevent an over-saturated application, we suggest gently wiping the wand with a clean tissue before your first sweep to remove any excess bulk that can lead to clumping. For a more effortless removal that protects your delicate lashes, using a bi-phase makeup remover or a waterproof-specific micellar water held against the closed eye for several seconds will allow the formula to dissolve completely without the need for rubbing or tugging. Ensuring the tube is closed tightly after each use will also help maintain the formula's ideal consistency, preserving the smooth glide you have enjoyed in the past.
    momofcurlyq
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 5 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    8 April, 2026Verified purchase

    vibrant, affordable, dries up quickly

    i like this mascara a lot because it is vibrant and affordable however the tube dries up quickly!
    lzgna
    Did you find this review helpful?
    1 out of 5 stars
    7 April, 2026
    originally posted on lorealparisusa.com
    Image

    I do not like the new formula

    I do not like the new formula. It is clumpy & doesn’t wash off as well. I will no longer be buying this product after being a faithful 36 year customer.
    1 reply from LeCare team - 1 month ago
    Hello! We truly appreciate your remarkable 36-year loyalty to our Voluminous Original Mascara and are so sorry to hear that your recent experience with the formula has not met your expectations. We understand how disappointing it is when a long-time favorite feels different, especially regarding clumping and the ease of removal you have relied on for decades. At L'Oréal Paris, we are committed to continuous innovation, and we have shared your specific concerns directly with our product development team for future consideration. To help you discover a new lash look that provides the bold, clean results you love, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you find a new favorite match with L'Oréal Paris!
    Krys
    Did you find this review helpful?
    1 out of 5 stars
    31 March, 2026Verified purchase
    • Skin type: Combination
    • Skin concern: Dark circles, Pores, Blackheads
    • Eye color: Brown
    • Skin tone: Medium

    (no review title)

    Do not recommend buying, waste of $$
    Kim
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    19 March, 2026
    originally posted on lorealparisusa.com
    Image

    Not good like it used to be. 1125 one.

    I have been using this for years. The volume I used to get from this mascara is not working anymore. The mascara seems very clumpy and sticky. I think the formula has changed. Will be looking for a new mascara
    1 reply from LeCare team - 2 months ago
    Hello! We truly appreciate your longtime loyalty to our Voluminous Waterproof Mascara and are so sorry to hear that your recent experience has not met your expectations. We understand how disappointing it is when a favorite formula feels clumpy or sticky, and we have shared your specific feedback regarding the volume directly with our product development team. To help you discover a new lash look that delivers the stunning results you deserve, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you find your next holy grail mascara with L'Oréal Paris!
    bob27
    Did you find this review helpful?
    1 out of 5 stars
    9 March, 2026Verified purchase

    Makeup is open. Dont buy!!

    Mascara was opened from package when arrived.
    Woohoo
    Did you find this review helpful?
    1 out of 5 stars
    9 March, 2026
    originally posted on lorealparisusa.com
    Image

    0 stars Terrible!

    Hate the new formula. It is thin but goes on clumpy, especially on ends. It does NOT lengthen lashes like it used to. Lashes look terrible and will age anyone 10-20 years. I have used this brand for many years.
    1 reply from LeCare team - 2 months ago
    Hello! We truly appreciate your longtime loyalty to our Voluminous Original Mascara and are so sorry to hear that your experience with the recent update has not met your expectations. We understand how disappointing it is when a favorite formula evolves, especially when it affects the beautiful, bold look you have loved for years! At L'Oréal Paris, we are committed to continuous innovation, and we have shared your specific concerns regarding the texture and lengthening effect directly with our product development team for their consideration. To help you discover a new lash look that makes you feel sensational, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you find your next favorite with L'Oréal Paris!
    Stephanie02
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    7 March, 2026

    SO SAD

    I'm 48 and have been a die hard Voluminous user since middle school. MIDDLE SCHOOL, YOU GUYS. This was my stranded on a desert island and "you can only take 3 things" make-up. For 30 years it did this magical thing where it would thicken and fill out the lash portion closest to my eye then make the tips separate and pop in a *just right* natural-but-not-too-natural kind of way. Now it looks like thick black spider legs are coming out of my eyes. Like a child drew 8 individual lashes on my eyelid with a marker. It almost looks as if I tried to use liquid liner for mascara. I can get my crappy old dried up container back out of the trash and get a better lash than this. I could probably pelt my face with used coffee grounds and get a better lash than this. I want to cry. Unless they bring back the old formula this is where we will part ways. So long Voluminous, we had a good run.
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hi Healther D. Thank you for letting us know how you feel about the Voluminous Mascara. The opinions of our customers are important to us when making decisions about our products and we apologize for any inconvenience this has caused. We appreciate your comments and will be sharing them with others in our company.
    Heather D
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?
    1 out of 5 stars
    6 March, 2026
    originally posted on lorealparisusa.com
    Image

    Changed formula now sucks

    I have used this mascara for years. The violet color. I recently bought a new tube and the color has completely changed. It used to be more purple and now it is burgundy with very reddish undertones. Also it now flakes off throughout the day and leaks mascara flakes in my under eye area. I even went out and bought another tube just thinking it was a fluke. I am so sad the formula has changed because now I won’t buy this mascara anymore.
    1 reply from consumer care center team - 1 month ago
    Hello! Thank you for sharing your longtime loyalty to our Voluminous Original Mascara. We are so sorry to hear that the recent update hasn't provided the color or flake-free wear you've loved for years. At L'Oréal Paris, we are committed to continuous innovation, and while minor formula and pigment updates can occur, we have shared your feedback directly with our product development team for future consideration. To help you discover a new favorite that keeps your lashes bold and sensational all day long, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you find your perfect lash match with L'Oréal Paris!
    Abby
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 February, 2026Verified purchase

    (no review title)

    Horribke, I have used this for year and stopped and than bought this last weekend again and now eyes are on fire, super red swollen,dry,and flaky..I don't know if they changed ingredients or what happened.
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hello Janie! We are very sorry to hear about your experience with our Voluminous Mascara. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
    Janie
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    25 February, 2026
    originally posted on lorealparisusa.com
    Image

    something is really wrong with this NEW formula!

    I have been using the Volumizing in black for about 20 years & advised many of my friends to this because they loved my lashes showing so long as though they were fake and NOW I can't believe they changed the formula. The brush is the same but the mascara is really clumpy when it comes out of the tube even separating the bristles & on my eyes especially on my lower lashes. After buying 3 different tubes from 3 different stores to see if it was the mascara or the date on the tube or something else I have to say they all were the same. I will now be buying another brand.
    1 reply from LeCare team - 2 months ago
    Hello! We truly appreciate your amazing 20-year loyalty to our Voluminous Original Mascara and for being such a wonderful advocate for our brand. We are so sorry to hear that your recent experiences with the formula have not met your expectations, as we always strive to maintain the high-quality integrity of our most beloved products. While we have shared your specific feedback regarding the texture and clumping directly with our product development team, we understand how disappointing it is to feel you need to look elsewhere. We invite you to explore our other mascara collections or take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k to help you discover a new favorite that gives you those long, sensational lashes you love!
    Suezeq
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    21 February, 2026Verified purchase
    • Skin type: Combination
    • Skin tone: Light
    • Eye color: Brown
    • Hair color: Blonde

    (no review title)

    Terrible- dry like it’s expired- no color pay off and the mascara does nothing. Total waste of money
    Adrienne
    3 guests found this review helpful. Did you?

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