L'Oreal Paris Voluminous Curved Brush Mascara - 350 Black Brown - 0.28 fl oz: Aluminum-Free, No Fragrance Added, Phthalate-Free
FormatWashable
Color350 Black Brown
In Stock
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$5 Target GiftCard with $30 beauty products purchase
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Guests are saying
The mascara has been a long-time favorite for many guests, praised for its ability to lengthen and volumize lashes while being easy to apply and remove. However, recent formula changes have led to disappointment among loyal users, with reports of clumping, difficulty in removal, and color discrepancies. Despite these concerns, some guests still appreciate the vibrant colors and overall performance, making it a staple in their makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 5180 reviews
easy to apply: 4.09 out of 5
easy to remove: 3.75 out of 5
long lasting: 3.58 out of 5
quality: 3.41 out of 5
value: 3.39 out of 5
54% would recommend
747 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
9 May, 2026Verified purchase
(no review title)
richest cobalt blue and very lush
5 out of 5 stars
8 May, 2026Verified purchase
- Eye color: Black
- Skin type: Combination
- Hair color: Red
- Skin tone: Medium
(no review title)
Love this product it makes my eyelashes look unreal
1 out of 5 stars
Thumbs down graphic, would not recommend
8 May, 2026Verified purchase
(no review title)
Formula changed; no longer good mascara.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 May, 2026Verified purchase
Loreal mascara
Mascara is very clumpy, it is terrible to get on
5 out of 5 stars
1 May, 2026Verified purchase
(no review title)
love your products
1 out of 5 stars
23 April, 2026
originally posted on lorealparisusa.com
Unhappy
agree with the previous customer on this product. I too have used this for years and now find it unsatisfactory....application is time consuming....doesn't apply evenly and clumpy... how do i get my money back?
1 out of 5 stars
16 April, 2026
originally posted on lorealparisusa.com
Go Back to the Old Formula ASAP
I have used only this mascara for decades, and my daughters as well. What did you do to this formula? It is absolutely terrible now. It clumps and is impossible to remove now. If I wanted a waterproof mascara, I would buy the waterproof version. With so much push-back, you would be making a good business decision to go back to the former formula. It’s almost like the new Coke debacle. I won’t be wasting my money on this new, terrible version of my once beloved mascara. I am sad and disappointed, and apparently are so many other once loyal users.
1 reply from consumer care center team - 19 days ago
Hi there Sistermoon, we are truly sorry to hear about your disappointment. Hearing that a once-beloved product no longer meets your needs, especially after decades of loyalty from you and your daughters, is something we take very seriously. Please be assured that your detailed feedback regarding the clumping and removal process is being shared directly with our laboratory and product development teams. We truly value your long-term trust and are committed to listening to our community as we continue to evolve our products.
4 out of 5 stars
Thumbs down graphic, would not recommend
13 April, 2026Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Hair color: Black
- Eye color: Brown
Green Mascara
Great mascara in black, lengthens, easy to remove at the end of the day without leaking during the day. Deep green Color doesn’t show up on dark lashes though. I was hoping it would.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 April, 2026
I thought I was the only one…
I thought maybe I purchased an “off” one this time but unfortunately I share the same view as many and now it seems to be because they changed the formula. I also have been using this brand for years. I love the curve brush, the black mascara and how it used to make my eyelashes look amazing naturally. I have tried more expensive brands before just because but always had this to fall back on because nothing compared but now I must go find another brand. My lashes end up clumpy and look horrible. I even tried scrapping the edges of the brush around the tube to ease the clumpy bulky blob of mascara that comes out. Helped a little but made a mess and my eyes looked like spider legs like another reviewer described. It is extremely hard to get off an I even lost a couple eyelashes in the process. Why change something that wasn’t broken?!!! So disappointed! Don’t waste your money :(
1 reply from L'OrealParisProductExpert team - 26 days ago
Hello momofcurlyq! It is truly disheartening to hear that a product you have relied on for so many years is no longer meeting your expectations. We appreciate your long-standing loyalty to our classic Voluminous Mascara and want to assure you that we maintain rigorous quality standards to ensure our formulas deliver the iconic, natural-looking volume our fans expect. To help manage the amount of product on the brush and prevent an over-saturated application, we suggest gently wiping the wand with a clean tissue before your first sweep to remove any excess bulk that can lead to clumping. For a more effortless removal that protects your delicate lashes, using a bi-phase makeup remover or a waterproof-specific micellar water held against the closed eye for several seconds will allow the formula to dissolve completely without the need for rubbing or tugging. Ensuring the tube is closed tightly after each use will also help maintain the formula's ideal consistency, preserving the smooth glide you have enjoyed in the past.
4 out of 5 stars
8 April, 2026Verified purchase
vibrant, affordable, dries up quickly
i like this mascara a lot because it is vibrant and affordable however the tube dries up quickly!
1 out of 5 stars
7 April, 2026
originally posted on lorealparisusa.com
I do not like the new formula
I do not like the new formula. It is clumpy & doesn’t wash off as well. I will no longer be buying this product after being a faithful 36 year customer.
1 reply from LeCare team - 1 month ago
Hello! We truly appreciate your remarkable 36-year loyalty to our Voluminous Original Mascara and are so sorry to hear that your recent experience with the formula has not met your expectations. We understand how disappointing it is when a long-time favorite feels different, especially regarding clumping and the ease of removal you have relied on for decades. At L'Oréal Paris, we are committed to continuous innovation, and we have shared your specific concerns directly with our product development team for future consideration. To help you discover a new lash look that provides the bold, clean results you love, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you find a new favorite match with L'Oréal Paris!
1 out of 5 stars
31 March, 2026Verified purchase
- Skin type: Combination
- Skin concern: Dark circles, Pores, Blackheads
- Eye color: Brown
- Skin tone: Medium
(no review title)
Do not recommend buying, waste of $$
1 out of 5 stars
19 March, 2026
originally posted on lorealparisusa.com
Not good like it used to be. 1125 one.
I have been using this for years. The volume I used to get from this mascara is not working anymore. The mascara seems very clumpy and sticky. I think the formula has changed. Will be looking for a new mascara
1 reply from LeCare team - 2 months ago
Hello! We truly appreciate your longtime loyalty to our Voluminous Waterproof Mascara and are so sorry to hear that your recent experience has not met your expectations. We understand how disappointing it is when a favorite formula feels clumpy or sticky, and we have shared your specific feedback regarding the volume directly with our product development team. To help you discover a new lash look that delivers the stunning results you deserve, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you find your next holy grail mascara with L'Oréal Paris!
1 out of 5 stars
9 March, 2026Verified purchase
Makeup is open. Dont buy!!
Mascara was opened from package when arrived.
1 out of 5 stars
9 March, 2026
originally posted on lorealparisusa.com
0 stars Terrible!
Hate the new formula. It is thin but goes on clumpy, especially on ends. It does NOT lengthen lashes like it used to. Lashes look terrible and will age anyone 10-20 years. I have used this brand for many years.
1 reply from LeCare team - 2 months ago
Hello! We truly appreciate your longtime loyalty to our Voluminous Original Mascara and are so sorry to hear that your experience with the recent update has not met your expectations. We understand how disappointing it is when a favorite formula evolves, especially when it affects the beautiful, bold look you have loved for years! At L'Oréal Paris, we are committed to continuous innovation, and we have shared your specific concerns regarding the texture and lengthening effect directly with our product development team for their consideration. To help you discover a new lash look that makes you feel sensational, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you find your next favorite with L'Oréal Paris!
1 out of 5 stars
7 March, 2026
SO SAD
I'm 48 and have been a die hard Voluminous user since middle school. MIDDLE SCHOOL, YOU GUYS. This was my stranded on a desert island and "you can only take 3 things" make-up. For 30 years it did this magical thing where it would thicken and fill out the lash portion closest to my eye then make the tips separate and pop in a *just right* natural-but-not-too-natural kind of way. Now it looks like thick black spider legs are coming out of my eyes. Like a child drew 8 individual lashes on my eyelid with a marker. It almost looks as if I tried to use liquid liner for mascara. I can get my crappy old dried up container back out of the trash and get a better lash than this. I could probably pelt my face with used coffee grounds and get a better lash than this. I want to cry. Unless they bring back the old formula this is where we will part ways. So long Voluminous, we had a good run.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi Healther D. Thank you for letting us know how you feel about the Voluminous Mascara. The opinions of our customers are important to us when making decisions about our products and we apologize for any inconvenience this has caused. We appreciate your comments and will be sharing them with others in our company.
1 out of 5 stars
6 March, 2026
originally posted on lorealparisusa.com
Changed formula now sucks
I have used this mascara for years. The violet color. I recently bought a new tube and the color has completely changed. It used to be more purple and now it is burgundy with very reddish undertones. Also it now flakes off throughout the day and leaks mascara flakes in my under eye area. I even went out and bought another tube just thinking it was a fluke. I am so sad the formula has changed because now I won’t buy this mascara anymore.
1 reply from consumer care center team - 1 month ago
Hello! Thank you for sharing your longtime loyalty to our Voluminous Original Mascara. We are so sorry to hear that the recent update hasn't provided the color or flake-free wear you've loved for years. At L'Oréal Paris, we are committed to continuous innovation, and while minor formula and pigment updates can occur, we have shared your feedback directly with our product development team for future consideration. To help you discover a new favorite that keeps your lashes bold and sensational all day long, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you find your perfect lash match with L'Oréal Paris!
1 out of 5 stars
Thumbs down graphic, would not recommend
28 February, 2026Verified purchase
(no review title)
Horribke, I have used this for year and stopped and than bought this last weekend again and now eyes are on fire, super red swollen,dry,and flaky..I don't know if they changed ingredients or what happened.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hello Janie! We are very sorry to hear about your experience with our Voluminous Mascara. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
2 out of 5 stars
25 February, 2026
originally posted on lorealparisusa.com
something is really wrong with this NEW formula!
I have been using the Volumizing in black for about 20 years & advised many of my friends to this because they loved my lashes showing so long as though they were fake and NOW I can't believe they changed the formula. The brush is the same but the mascara is really clumpy when it comes out of the tube even separating the bristles & on my eyes especially on my lower lashes. After buying 3 different tubes from 3 different stores to see if it was the mascara or the date on the tube or something else I have to say they all were the same. I will now be buying another brand.
1 reply from LeCare team - 2 months ago
Hello! We truly appreciate your amazing 20-year loyalty to our Voluminous Original Mascara and for being such a wonderful advocate for our brand. We are so sorry to hear that your recent experiences with the formula have not met your expectations, as we always strive to maintain the high-quality integrity of our most beloved products. While we have shared your specific feedback regarding the texture and clumping directly with our product development team, we understand how disappointing it is to feel you need to look elsewhere. We invite you to explore our other mascara collections or take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k to help you discover a new favorite that gives you those long, sensational lashes you love!
1 out of 5 stars
21 February, 2026Verified purchase
- Skin type: Combination
- Skin tone: Light
- Eye color: Brown
- Hair color: Blonde
(no review title)
Terrible- dry like it’s expired- no color pay off and the mascara does nothing. Total waste of money