ColourPop BFF Mascara - Blue Ya Mind - 0.24 fl oz: Lengthening, Volumizing, Includes Applicator, Eyelashes
$10.00
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- Highly rated$15.00 - $28.00Buy 1, get 1 free on select tarte makeup on select items4.5 out of 5 stars with 16182 ratings
- $16.00 - $29.00Buy 1, get 1 free select beauty & personal care on select items3.6 out of 5 stars with 5617 ratings
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Guests are saying
This mascara offers a vibrant range of colors that can elevate any makeup look, making it a fun addition to your beauty routine. Many guests appreciate its ability to provide volume and length, especially with multiple coats. While some have experienced issues with dryness and clumping, others have found solutions to enhance its performance. Overall, it stands out for its unique shades and the compliments it garners.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 645 reviews
easy to apply: 2.7 out of 5
easy to remove: 3.64 out of 5
long lasting: 2.86 out of 5
quality: 2.33 out of 5
value: 2.7 out of 5
35% would recommend
51 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
22 July, 2026Verified purchase
- Skin tone: Light
- Hair color: Auburn
- Skin concern: Aging, Pores
- Skin type: Combination
- Eye color: Blue
(no review title)
The blue really makes the eyes pop.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 July, 2026Verified purchase
- Skin type: Dry
- Hair color: Auburn
- Eye color: Green
- Skin tone: Light
Did I get a bad one?
Couldn’t even apply it. It’s thick like paint, entire spoolie was COATED. Tried wiping some off the brush, but it’s still thick like paint. Made eyes burn when tried to put it in. Threw it away. Color was pretty though. Photo is AFTER I wiped a ton off the brush
5 out of 5 stars
Thumbs up graphic, would recommend
11 July, 2026Verified purchase
- Skin tone: Light
- Hair color: Brunette
- Skin concern: Acne, Redness
- Eye color: Green
- Skin type: Combination
(no review title)
buildable and vibrant, keeps curl well
1 out of 5 stars
2 April, 2026
(no review title)
Awful, no color pay off, dry, clumpy
1 out of 5 stars
Thumbs down graphic, would not recommend
27 March, 2026Verified purchase
No color pop
The mascara is dry and doesn't apply very well. The color is not very good either. I got the purple and can't tell that anything is even there.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 March, 2026Verified purchase
- Eye color: Green
- Skin tone: Light
- Skin type: Dry
(no review title)
Dry and flaky. Pigment not showing up on lashes.
5 out of 5 stars
Thumbs up graphic, would recommend
8 February, 2026Verified purchase
- Skin tone: Light
- Skin concern: Sensitivity, Dark circles
- Eye color: Blue
- Hair color: Blonde
- Skin type: Normal
Pretty Purple
obsessed!! finally a light purple mascara! absolutely love it, so many compliments while wearing it.
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
- Skin concern: Redness, Dark circles
- Eye color: Brown
- Skin type: Normal
- Hair color: Brunette
- Skin tone: Medium
(no review title)
Stunning!!! The purple comes out vividly.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 November, 2025Verified purchase
- Skin concern: Dark circles, Aging
- Skin tone: Light
- Skin type: Combination
- Eye color: Blue
- Hair color: Blonde
Not good.
The red color is beautiful but the formula is terrible. This was my second time buying this product-I was hoping the first time I got a bad batch or something, but same thing happened. It’s very dry and flaking. I’ve applied about 5 coats throughout the day because it seems to flake off. Irritates my eyes and does nothing to separate or lengthen my lashes. With so many bad reviews I don’t understand why color pop has not discontinued this product or tried changing the formula. Still on the hunt for a good quality red mascara.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 September, 2025
DON'T BUY
DON'T BUY! The Magenta is nowhere near as bright as advertised. On my first use, the plastic screw closure broke within the cap! Target isn't refunding me because I purchased in store while travelling in the US. Complete waste of money!
2 out of 5 stars
Thumbs down graphic, would not recommend
23 September, 2025
- Hair color: Black
- Eye color: Brown
- Skin tone: Medium
- Skin type: Combination
DRY!!!
Formula is SUPERRRRR dry which makes it hard to use. Color is cool but that’s the only pro
1 out of 5 stars
Thumbs down graphic, would not recommend
1 August, 2025Verified purchase
- Skin type: Oily
- Hair color: Black
- Eye color: Hazel
- Skin tone: Light
Not worth it - order from Glisten Cosmetics instead
Super dry and flakey formula - as others have mentioned it caused burning and my eyes aren’t even that sensitive. I’ve never had something like that happen and I’ve tried dozens of mascaras.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 July, 2025
wrong color
it looked like it would be like hot pink and instead it’s purple. i was expecting hot pink.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 June, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Eye color: Green
So sad that these dried out too quickly.
Bought 3 and they all dried out. One rolled off my vanity and then the top wouldn't close properly but the other two dried up on their own, all three within six weeks of buying them. So sad because they looked really cute. Maybe I just got a bad/old batch.
2 out of 5 stars
Thumbs down graphic, would not recommend
18 June, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Pores, Sensitivity, Sun damage, Uneven skin tone
- Hair color: Black
- Eye color: Brown
Lash-phobic
Not sure if I got a bad batch (it was not expired) or something but the mascara does not want to even coat my lashes. Took a while to get it to stick, and once I did, it did not evenly apply, very crumply. The bit that did apply finally had a nice color tho.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 June, 2025Verified purchase
- Eye color: Brown
- Hair color: Brunette
- Skin type: Normal
- Skin tone: Light
- Skin concern: Redness, Sensitivity, Dullness
Dry formula
Incredibly dry and crumbly formula it was basically unusable until adding some form of oil. The color was pigmented, but flaked rather quickly.
4 out of 5 stars
Thumbs up graphic, would recommend
30 May, 2025
love
idk why people say the color doesn't show up i got purple and pink and so far the purple does show up pretty well I really really like it! I dont like the wand its pretty clumpy, but if youre just careful and gentle I really like the color!
1 out of 5 stars
Thumbs down graphic, would not recommend
12 May, 2025Verified purchase
poor quality
this is terrible. doesn't look blue at all... but it takes so many applications anyway..just bad all the way around
1 out of 5 stars
Thumbs down graphic, would not recommend
26 April, 2025
- Skin tone: Light
- Skin type: Normal
- Hair color: Blonde
- Eye color: Blue
Absolutely Terrible!
I recently bought the red mascara for a production I had. I immediately realized that it was very clumpy and thick once I opened it. I tried to apply it, and it did not show up except until I tried multiple times. Also, FALSE ADVERTISEMENT. In the multiple pictures shown, it shows that it will widen eyelashes upon use. It didn't even lift my eyelashes. Definitely would NOT recommend.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 March, 2025Verified purchase
Junk!
Complete junk. Not only is it clumpy when you open it, it also falls apart. The wand broke apart from the top. And then the top came off.