ColourPop’s BFF Volumizing Mascara dramatically volumizes lashes while lifting and lengthening for the perfect lashes. It features a unique twisted nylon fiber brush that’s shaped to comb through each lash from root to tip! Its volumizing formula easily builds up without clumping or flaking for flawless lashes, every time. Who needs flakes in their life when you have BFF?
Suggested Age: 13 Years and Up
Color Palette: Bright Tones
Sustainability Claims: Cruelty-Free
Includes: Applicator
Beauty Purpose: Lengthening, Volumizing
Features: Non-Clumping, Built-In Brush
TCIN: 86809933
UPC: 192250004256
Item Number (DPCI): 052-18-3766
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Estimated ship dimensions: 5.25 inches length x 0.75 inches width x 0.75 inches height
Estimated ship weight: 0.084 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
This mascara offers a vibrant range of colors that enhance the eyes beautifully, making it a fun addition to any makeup routine. Guests appreciate its easy application and removal, along with its ability to hold curl and provide volume. While some colors may require layering for full effect, many find the shades to be stunning and long-lasting. Overall, it’s a great choice for those looking to add a pop of color to their lashes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5
4.5 out of 5 stars
649 star ratings
4.5 out of 5 stars with 649 reviews
easy to apply
2.8 out of 5
easy to apply: 2.76 out of 5
easy to remove
3.7 out of 5
easy to remove: 3.68 out of 5
long lasting
2.9 out of 5
long lasting: 2.92 out of 5
quality
2.4 out of 5
quality: 2.4 out of 5
value
2.8 out of 5
value: 2.75 out of 5
35% would recommend
53 recommendations
1 out of 5 stars
30 August, 2026Verified purchase
Skin tone: Light
Dont buy
Brand new it came out thick like sludge. It barely went on and it does not even look that good at all. I threw it away immediately. The poly is also awful. Definitely the worst mascara I’ve ever used.But
Josh
Did you find this review helpful?
5 out of 5 stars
22 August, 2026
Hair color: Black
Skin type: Combination
Skin tone: Medium
Skin concern: Sensitivity, Pores, Dark circles
Eye color: Green
Pleasantly surprised!
For $10, I took a chance on this and was pleasantly surprised! I found it easy to apply and distribute. It held my lashes well after using a curler. Removed easily with micellar water and I didn’t experience any irritation. Wanting to try the red shade next!
ajedgecomb
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
5 August, 2026Verified purchase
(no review title)
my whole bag of cosmetics never made it to my car. I will check my order closer next time!
Bobbiesueinroswell
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
28 July, 2026
(no review title)
Love the colors
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
22 July, 2026Verified purchase
Skin tone: Light
Hair color: Auburn
Skin concern: Aging, Pores
Skin type: Combination
Eye color: Blue
(no review title)
The blue really makes the eyes pop.
Marcia
easy to apply
3.0 out of 5
easy to apply: 3 out of 5
easy to remove
4.0 out of 5
easy to remove: 4 out of 5
long lasting
3.0 out of 5
long lasting: 3 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
12 July, 2026Verified purchase
Skin type: Dry
Hair color: Auburn
Eye color: Green
Skin tone: Light
Did I get a bad one?
Couldn’t even apply it. It’s thick like paint, entire spoolie was COATED. Tried wiping some off the brush, but it’s still thick like paint. Made eyes burn when tried to put it in. Threw it away. Color was pretty though. Photo is AFTER I wiped a ton off the brush
Kittypaw
easy to apply
1.0 out of 5
easy to apply: 1 out of 5
easy to remove
1.0 out of 5
easy to remove: 1 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
2.0 out of 5
value: 2 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 July, 2026Verified purchase
Skin tone: Light
Hair color: Brunette
Skin concern: Acne, Redness
Eye color: Green
Skin type: Combination
(no review title)
buildable and vibrant, keeps curl well
easy to apply
4.0 out of 5
easy to apply: 4 out of 5
easy to remove
3.0 out of 5
easy to remove: 3 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
2 April, 2026
(no review title)
Awful, no color pay off, dry, clumpy
Angie
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
27 March, 2026Verified purchase
No color pop
The mascara is dry and doesn't apply very well. The color is not very good either. I got the purple and can't tell that anything is even there.
Camella
easy to apply
1.0 out of 5
easy to apply: 1 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
7 March, 2026Verified purchase
Eye color: Green
Skin tone: Light
Skin type: Dry
(no review title)
Dry and flaky. Pigment not showing up on lashes.
Sydney
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
8 February, 2026Verified purchase
Skin tone: Light
Skin concern: Sensitivity, Dark circles
Eye color: Blue
Hair color: Blonde
Skin type: Normal
Pretty Purple
obsessed!! finally a light purple mascara! absolutely love it, so many compliments while wearing it.
Target Team Member
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
16 November, 2025Verified purchase
Skin concern: Redness, Dark circles
Eye color: Brown
Skin type: Normal
Hair color: Brunette
Skin tone: Medium
(no review title)
Stunning!!! The purple comes out vividly.
Audra
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
12 November, 2025Verified purchase
Skin concern: Dark circles, Aging
Skin tone: Light
Skin type: Combination
Eye color: Blue
Hair color: Blonde
Not good.
The red color is beautiful but the formula is terrible. This was my second time buying this product-I was hoping the first time I got a bad batch or something, but same thing happened. It’s very dry and flaking. I’ve applied about 5 coats throughout the day because it seems to flake off. Irritates my eyes and does nothing to separate or lengthen my lashes. With so many bad reviews I don’t understand why color pop has not discontinued this product or tried changing the formula. Still on the hunt for a good quality red mascara.
Rach
easy to apply
1.0 out of 5
easy to apply: 1 out of 5
easy to remove
2.0 out of 5
easy to remove: 2 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
30 September, 2025
DON'T BUY
DON'T BUY! The Magenta is nowhere near as bright as advertised. On my first use, the plastic screw closure broke within the cap! Target isn't refunding me because I purchased in store while travelling in the US. Complete waste of money!
Ari B
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
23 September, 2025
Hair color: Black
Eye color: Brown
Skin tone: Medium
Skin type: Combination
DRY!!!
Formula is SUPERRRRR dry which makes it hard to use. Color is cool but that’s the only pro
Angel
easy to apply
2.0 out of 5
easy to apply: 2 out of 5
easy to remove
3.0 out of 5
easy to remove: 3 out of 5
long lasting
3.0 out of 5
long lasting: 3 out of 5
quality
2.0 out of 5
quality: 2 out of 5
value
2.0 out of 5
value: 2 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
1 August, 2025Verified purchase
Skin type: Oily
Hair color: Black
Eye color: Hazel
Skin tone: Light
Not worth it - order from Glisten Cosmetics instead
Super dry and flakey formula - as others have mentioned it caused burning and my eyes aren’t even that sensitive. I’ve never had something like that happen and I’ve tried dozens of mascaras.
emmaann05
easy to apply
1.0 out of 5
easy to apply: 1 out of 5
easy to remove
1.0 out of 5
easy to remove: 1 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
9 July, 2025
wrong color
it looked like it would be like hot pink and instead it’s purple. i was expecting hot pink.
purple and not pink
easy to apply
2.0 out of 5
easy to apply: 2 out of 5
easy to remove
3.0 out of 5
easy to remove: 3 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
2.0 out of 5
value: 2 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
24 June, 2025Verified purchase
Skin tone: Light
Skin type: Combination
Eye color: Green
So sad that these dried out too quickly.
Bought 3 and they all dried out. One rolled off my vanity and then the top wouldn't close properly but the other two dried up on their own, all three within six weeks of buying them. So sad because they looked really cute. Maybe I just got a bad/old batch.
Brooke M
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
2.0 out of 5
quality: 2 out of 5
value
2.0 out of 5
value: 2 out of 5
2 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
18 June, 2025Verified purchase
Skin tone: Medium
Skin type: Combination
Skin concern: Pores, Sensitivity, Sun damage, Uneven skin tone
Hair color: Black
Eye color: Brown
Lash-phobic
Not sure if I got a bad batch (it was not expired) or something but the mascara does not want to even coat my lashes. Took a while to get it to stick, and once I did, it did not evenly apply, very crumply. The bit that did apply finally had a nice color tho.
Rio
easy to apply
1.0 out of 5
easy to apply: 1 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
3.0 out of 5
long lasting: 3 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
8 June, 2025Verified purchase
Eye color: Brown
Hair color: Brunette
Skin type: Normal
Skin tone: Light
Skin concern: Redness, Sensitivity, Dullness
Dry formula
Incredibly dry and crumbly formula it was basically unusable until adding some form of oil. The color was pigmented, but flaked rather quickly.
