Target New ArrivalsGift Ideas for MomClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessLuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsSpring OutfitsGift Ideas for MomWomen’s Festival OutfitsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
BABE ORIGINAL 4Real Mascara - 8.5g: Lengthening, Volumizing, Includes Applicator, Contains Shea Butter - 2 of 4BABE ORIGINAL 4Real Mascara - 8.5g: Lengthening, Volumizing, Includes Applicator, Contains Shea Butter - 3 of 4BABE ORIGINAL 4Real Mascara - 8.5g: Lengthening, Volumizing, Includes Applicator, Contains Shea Butter - 4 of 4
BABE ORIGINAL 4Real Mascara - 8.5g: Lengthening, Volumizing, Includes Applicator, Contains Shea Butter - 1 of 4

BABE ORIGINAL 4Real Mascara - 8.5g: Lengthening, Volumizing, Includes Applicator, Contains Shea Butter

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • Babe Original
  • Lengthens, lifts, and defines lashes instantly
  • Natural lashes are 97% thicker and 100% healthier after 12 weeks of use*
  • Flexible silicone wand with spiked tip for precise application
  • Features 4 key ingredients to support natural lash health
  • Smudge-free and smear-resistant formula
  • Easy to remove with gentle makeup remover
  • Cruelty-free and vegan
  • Made in USA with globally sourced materials
  • Based on a 12-week consumer and clinical study with 58 subjects using 4 Real Mascara once daily. Results will vary.

Description

Get next-level length, volume, and lift with Babe Original’s 4 Real Mascara. Infused with 4 key nourishing ingredients - Apple Stem Cells, Olive Stem Cells, Shea Butter, and Castor Seed Oil. This treatment-based formula supports natural lash health while delivering a buildable, lightweight falsie effect. The flexible silicone wand features micro-fine bristles that grip and define every lash, plus a spiked tip for extra separation and precision.

WARNING: For external use only. Avoid getting in eyes; if so, immediately rinse thoroughly with cool water. If redness, irritation or other unwanted effects occur, stop using product immediately. If symptoms persist, seek medical attention. Keep out of reach of children. Only apply with applicator. Do not share applicator.

Suggested Age: 13 Years and Up
Health Facts: Contains Shea Butter, Contains Castor Oil
Product Warning: Keep out of reach of children
Color Palette: Dark Tones
Includes: Applicator
Beauty Purpose: Lengthening, Volumizing
Net weight: 8.5 Grams
Features: Built-In Brush
TCIN: 94820529
UPC: 850032836654
Item Number (DPCI): 052-00-5686
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water), synthetic beeswax, glycerin, stearic acid, glyceryl stearate, copernicia cerifera [carnauba) wax, vp, pvp, butyrospermum parkii (shea) butter, acacia senegal gum, ricinus communis (castor) seed oil, aminomethyl propanediol, phenoxyethanol, xanthan gum, malus domesitca fruit cell culture extract, ethylhexylglycerin, olea europaea (olive) callus culture lysate, pentylene glycol, lecithin, cyclodextrin, citric acid, cyamposis tetragonoloba (guar) gum, tocopherol, phytic acid, ultramarines, iron oxides.

Allergens & Warnings:

WARNING: FOR EXTERNAL USE ONLY. KEEP OUT OF REACH OF CHILDREN. ONLY APPLY WITH APPLICATOR. DO NOT SHARE APPLICATOR. SECURE LID TIGHTLY AFTER EACH USE. DO NOT DILUTE WITH ANY ADDITIVE. DISCONTINUE USE IMMEDIATELY AND CONTACT YOUR DOCTOR IF IRRITATION OR OTHER SIDE EFFECTS OCCUR.

Shipping details

Estimated ship dimensions: 5.08 inches length x 1.97 inches width x 1.14 inches height
Estimated ship weight: 0.066 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What are the key ingredients in this mascara?

submitted by AI Shopping Assistant - 4 months ago

  • A: The mascara contains Apple Stem Cells, Olive Stem Cells, Shea Butter, and Castor Seed Oil for lash nourishment.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What benefits does this mascara provide for lashes?

submitted by AI Shopping Assistant - 4 months ago

  • A: It lengthens, lifts, and defines lashes, making them appear 97% thicker and 100% healthier after 12 weeks.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: How is this mascara removed?

submitted by AI Shopping Assistant - 4 months ago

  • A: It can be easily removed with a gentle makeup remover, making it convenient for daily use.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: How does the wand design enhance application?

submitted by AI Shopping Assistant - 4 months ago

  • A: The flexible silicone wand with micro-fine bristles and a spiked tip allows for precise application and lash separation.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: Is this mascara resistant to smudging?

submitted by AI Shopping Assistant - 4 months ago

  • A: Yes, the formula is smudge- and smear-resistant, ensuring long-lasting wear throughout the day.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated
See all questions (5)

Additional product information and recommendations

Discover more options

Guests also viewed

4.7 out of 5 stars with 1121 reviews
5 out of 5 stars
22 April, 2026
originally posted on Babe Original
Image

Love it

I love this mascara. It's buildable and it doesn't flake.
Bridgett H.
Did you find this review helpful?
5 out of 5 stars
21 April, 2026
originally posted on Babe Original
Image

Mascara

Love this mascara. I have real sensitive eyes and it does not irritate them at all. Really like the brown, such a natural look.
Did you find this review helpful?
5 out of 5 stars
21 April, 2026
originally posted on Babe Original
Image

The best brown mascara ever!

I was influenced by Betsy Mikesell. This is the absolute bext mascara ever
Theresa S.
Did you find this review helpful?
5 out of 5 stars
20 April, 2026
originally posted on Babe Original
Image

The BEST mascara I ever used!

This mascara leaves my lashes long and fluffy! It holds the curl, as well. I love how easily is washes off with soap+water, but it also has lovely “staying power” through sweat, tears, and even rain. I’ll repurchase over + over. Love the brown!
Bridget K.
Did you find this review helpful?
5 out of 5 stars
20 April, 2026
originally posted on Babe Original
Image

Love this mascara!

It’s so hard to find brown mascara. As a mature woman in my fifties brown mascara is just less harsh. Plus it washes off gently with water. I don’t want to scrub my eyes to remove mascara.
Kimberly T.
Did you find this review helpful?
4 out of 5 stars
17 April, 2026
originally posted on Babe Original
Image

Mascara

Good mascara. Keeps lashes separate and lengthens. I love the brown color.
Rochelle L.
Did you find this review helpful?
5 out of 5 stars
16 April, 2026
originally posted on Babe Original
Image

Great quality!

I definitely notice a difference in my lash volume after using this for a month. Absolutely love it!
Vanessa R.
Did you find this review helpful?
3 out of 5 stars
15 April, 2026
originally posted on Babe Original
Image

I wanted to love it

I so wanted to love this! The applicator wand is great and so is the color, but the wear and removal were not a fit for me. Didn’t look like it held up and I felt like it was washing off for days after :(
Melissa B.
Did you find this review helpful?
4 out of 5 stars
14 April, 2026
originally posted on Babe Original
Image

Good mascara

Lengthens lashes. Easy to apply. Comes off easy with face wash. Only complaint is that it flakes under my eye especially if put on lower lashes.
Lori A.
Did you find this review helpful?
5 out of 5 stars
14 April, 2026
originally posted on Babe Original
Image

Love this mascara!

I’m in love with this mascara! I love the brush! It goes on super smooth and easy. I was skeptical about the brown, I’ve always used black. However, I love how natural it looks but still gives my lashes length and volume. It also comes off easier when washing than traditional mascara. I will definitely be purchasing another tube again!
Naomi R.
Did you find this review helpful?
5 out of 5 stars
3 April, 2026
originally posted on Babe Original
Image

Perfect mascara

I’ve tried several types of mascara. Long lasting goes on smooth and full. Love the extra bristles on the end of the tip help with separating my lashes. Lived time user.
Denise K.
Did you find this review helpful?
5 out of 5 stars
1 April, 2026
originally posted on Babe Original
Image

Love this

I have thin short eyelashes. This mascara works wonders with my lashes. It gives length and volume I’ve never gotten with any other mascara.
Anita G.
Did you find this review helpful?
5 out of 5 stars
16 March, 2026
originally posted on Babe Original
Image

Love it!

I'm very picky about mascara. This is a really good one. I love the applicator, and it really gets the most length out of my lashes as it's applied. I'm a fan, and am ordering more today.
Carrie H.
Did you find this review helpful?
5 out of 5 stars
3 March, 2026
originally posted on Babe Original
Image

Best mascara out there!

At last! After 46 years and more mascara brand attempt's than I care to admit, I found the perfect buildable, easy to apply (& remove) mascara! No more trying - I’ve found the one!
Rebecca W.
1 guest found this review helpful. Did you?
5 out of 5 stars
24 February, 2026
originally posted on Babe Original
Image

Love the brush color And

Love the brush color And look 4 real leaves behind after use!
Pam C.
Did you find this review helpful?
5 out of 5 stars
11 February, 2026
originally posted on Babe Original
Image

Mascara

Thought when I read the description that it was waterproof. I liked it when I used it but I’m a waterproof girl.
denise f.
Did you find this review helpful?
1 out of 5 stars
30 January, 2026
originally posted on Babe Original
Image

Great mascara

I’m enjoying this mascara, goes on nicely and no flaking.
Lori C.
Did you find this review helpful?
1 out of 5 stars
30 January, 2026
originally posted on https://babeoriginal.com/
Image

Great mascara

I'm enjoying this mascara, goes on nicely and no flaking.
Lori C.
Did you find this review helpful?
5 out of 5 stars
29 January, 2026
originally posted on Babe Original
Image

Natural and Pretty

Love this formula for natural looking lashes that look dark and long but not over the top!
Mary F.
Did you find this review helpful?
5 out of 5 stars
29 January, 2026
originally posted on https://babeoriginal.com/
Image

Natural and Pretty

Love this formula for natural looking lashes that look dark and long but not over the top!
Mary F.
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy