Natural lashes are 97% thicker and 100% healthier after 12 weeks of use*
Flexible silicone wand with spiked tip for precise application
Features 4 key ingredients to support natural lash health
Smudge-free and smear-resistant formula
Easy to remove with gentle makeup remover
Cruelty-free and vegan
Made in USA with globally sourced materials
Based on a 12-week consumer and clinical study with 58 subjects using 4 Real Mascara once daily. Results will vary.
Description
Get next-level length, volume, and lift with Babe Original’s 4 Real Mascara. Infused with 4 key nourishing ingredients - Apple Stem Cells, Olive Stem Cells, Shea Butter, and Castor Seed Oil. This treatment-based formula supports natural lash health while delivering a buildable, lightweight falsie effect. The flexible silicone wand features micro-fine bristles that grip and define every lash, plus a spiked tip for extra separation and precision.
WARNING: For external use only. Avoid getting in eyes; if so, immediately rinse thoroughly with cool water. If redness, irritation or other unwanted effects occur, stop using product immediately. If symptoms persist, seek medical attention. Keep out of reach of children. Only apply with applicator. Do not share applicator.
Suggested Age: 13 Years and Up
Health Facts: Contains Shea Butter, Contains Castor Oil
Color Palette: Dark Tones
Product Warning: Keep out of reach of children
Includes: Applicator
Beauty Purpose: Lengthening, Volumizing
Features: Built-In Brush
TCIN: 94820529
UPC: 850032836654
Item Number (DPCI): 052-00-5686
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
WARNING: FOR EXTERNAL USE ONLY. KEEP OUT OF REACH OF CHILDREN. ONLY APPLY WITH APPLICATOR. DO NOT SHARE APPLICATOR. SECURE LID TIGHTLY AFTER EACH USE. DO NOT DILUTE WITH ANY ADDITIVE. DISCONTINUE USE IMMEDIATELY AND CONTACT YOUR DOCTOR IF IRRITATION OR OTHER SIDE EFFECTS OCCUR.
Shipping details
Estimated ship dimensions: 5.08 inches length x 1.97 inches width x 1.14 inches height
Estimated ship weight: 0.066 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
This mascara has garnered enthusiastic praise for its ability to lengthen and volumize lashes while maintaining a natural look. Guests appreciate the smooth application and the innovative wand design that separates lashes effectively. Many have noted its minimal flaking and ease of removal, making it a favorite for daily use. However, some guests have expressed concerns about changes in formula leading to flaking and smudging in recent purchases.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
1171 star ratings
4.7 out of 5 stars with 1171 reviews
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
100% would recommend
1 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 August, 2026Verified purchase
Skin type: Combination, Normal
Skin tone: Light
Hair color: Brunette
Eye color: Brown
(no review title)
Very happy with this mascara, I decided to switch brands for the fun of it and have been pleased with the brush and ease of application.
blossomtea
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
13 August, 2026
originally posted on Babe Original
4 real mascara
Phenomenal product. Eyelashes seem so long. Smooth and no clumsy.
NAOMI M.
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5 out of 5 stars
10 August, 2026
originally posted on Babe Original
PERFECT EVERYDAY MASCARA
I love this mascara! It doesn’t flake or clump and adds just the right amount of volume and length without looking like too much. I’ve purchased it several times and it has now become my go to mascara. I love the brown color.
Ashley L.
1 guest found this review helpful. Did you?
3 out of 5 stars
4 August, 2026
originally posted on Babe Original
Not the same
It seems the formula has changed. Flaky and smudging was never an issue. Last two tubes - not the case. Please bring back the original. It could not be beat!
Kathy F.
1 guest found this review helpful. Did you?
3 out of 5 stars
22 July, 2026
originally posted on Babe Original
This went on well but
This went on well but it did flake off. I wasn’t as impressed by this as I hyped myself up to be.
Kristi M.
1 guest found this review helpful. Did you?
5 out of 5 stars
16 July, 2026
originally posted on Babe Original
Great mascara
I love this mascara. Goes on smooth and easy to take off. Will continue to use it.
Lisa s.
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3 out of 5 stars
16 July, 2026
originally posted on Babe Original
Just OK
Purchased on what an influencer said. Should have known better. They get paid to say great things.
Kathy R.
1 guest found this review helpful. Did you?
5 out of 5 stars
16 July, 2026
originally posted on Babe Original
Simply the best
I have regrown my lashes, especially the bottom, using the 4 Real mascara. I love the wand and that it has castor oil for growth and conditioning.
Stephanie U.
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5 out of 5 stars
5 July, 2026
originally posted on Babe Original
I love this mascara! I
I love this mascara! I have been using it along with the serum for almost two months and am excited about my lash growth!!
Beth L.
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5 out of 5 stars
26 June, 2026
originally posted on Babe Original
Beautiful definition
This mascara is fantastic! It really adds length when used with the serum. It is easy to remove and has minimal flaking through out the day. My eyelashes are more defined with little clumping.
Lisa S.
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4 out of 5 stars
23 June, 2026
originally posted on Babe Original
4 Real
I like this mascara’s wand a lot. It goes on nicely without much clumping. This particular bottle seemed a little old and is thickening up more quickly causing more flaking later in the day. I’d still recommend.
Rebecca H.
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5 out of 5 stars
18 June, 2026
originally posted on Babe Original
Best Mascara!!!
Fantastic coverage and paired with the primer and serum?! ✨chef’s kiss✨
Karissa S.
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5 out of 5 stars
18 June, 2026
originally posted on Babe Original
My lashes are growing
So far it’s been slow but it’s definitely working! 1 month in and I’m excited to see what happens if I stick to my routine
Sandra r.
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5 out of 5 stars
20 May, 2026
originally posted on Babe Original
Love!
Looove this stuff. My favorite is that this mascara gets the inner lashes before than any other mascara I’ve used. I’ll be buying more soon!
Lauren G.
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4 out of 5 stars
17 May, 2026
originally posted on Babe Original
Pretty good
Not as great as tubing mascara, but does the trick in a pinch!
Lauren G.
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5 out of 5 stars
14 May, 2026
originally posted on Babe Original
Best Mascara Everrr
Okay now this mascara is the BEST!! I have oily skin and my mascara is always getting on my eyelids throughout the day with other brands of mascara. This one literally stays in place all day long and does not smudge. Also, the brush is amazing at separating your lashes just perfectly!! I have been using this mascara for several months now.
Trisha M.
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5 out of 5 stars
13 May, 2026
originally posted on Babe Original
Great mascara
I switched to this mascara after using a brand thats alot more expensive. This doesn’t irritate my sensitive eyes at all! Great lengthing and volume mascara. I love it!
Dana F.
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5 out of 5 stars
13 May, 2026
originally posted on Babe Original
Buy it!
Great product - makes lashes look natural and full. Had never tried brown but It’s a 10/10 for me
Lindsey F.
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5 out of 5 stars
6 May, 2026
originally posted on Babe Original
Best Mascara
One of the best mascaras I have used in awhile. Allows you to build coverage without clumping and long lasting.
Jodi H.
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5 out of 5 stars
5 May, 2026
originally posted on Babe Original
FOREVER CUSTOMER
I LOVE THIS MASCARA! GOES ON LIKE DREAM, SPREADS THE LASHES, COATS THE LASHES AND WASHES SO EASILY WITH SOAP AND WATER.
