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Wet n Wild Breakup Proof Waterproof Boosting Mascara - 0.27 fl oz
$6.99
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About this item
Highlights
- Volumizing + Lengthening: A single swipe is all it takes to make your lashes appear longer, fuller, and more beautiful.
- Waterproof Mascara: Whether it's a sudden rainstorm or an even more sudden breakup, this mascara runs from nothing.
- More Than Just Mascara: Ingredients like castor oil, vitamin E, and vegetable collagen leave your lashes looking and feeling more radiant.
- Coats Every Lash: The uniquely designed brush hugs each lash from root to tip for ultimate color payoff.
- Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.
Description
Boost those lashes and bring them to new heights with the help of this bold waterproof mascara. Infused with a blend of castor oil, vitamin E, and vegetable collagen, your lashes will look softer and plumper than they ever have before. The unique eye-hugging brush coats every lash from root to tip for stunning results.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Contains Castor Oil
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Lengthening, Volumizing
Net weight: .27 fl oz (US)
Features: Long Lasting, Waterproof, Smudgeproof, Built-In Brush
TCIN: 86754950
UPC: 077802155030
Item Number (DPCI): 052-03-7600
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
isododecane, synthetic beeswax, trimethylsiloxysilicate, quaternium-90 bentonite, vp/hexadecene copolymer, paraffin, copernicia cerifera (carnauba) wax/cire de carnauba, oryza sativa (rice) bran wax, glyceryl behenate/eicosadioate, propylene carbonate, phenoxyethanol, euphorbia cerifera (candelilla) wax/cire de candelilla, cocoyl hydrolyzed collagen, ethylhexylglycerin, ricinus communis (castor) seed oil, tocopheryl acetate, quartz, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, mica, iron oxides (ci 77499), black 2 (ci 77266).' '
Shipping details
Estimated ship dimensions: 1.01 inches length x 2.83 inches width x 5.92 inches height
Estimated ship weight: 0.062 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this mascara irritate sensitive eyes or make your eyelashes fall off?
submitted by Sienna - 2 months ago
A: The Breakup Proof Waterproof Boosting Mascara is formulated to be gentle and shouldn’t cause irritation or lash fall-out for most users. However, sensitivities can differ from person to person, so we recommend reviewing the ingredients or testing a small amount if you’re unsure. If anything feels uncomfortable, please discontinue use and reach out to us.
submitted bywetnwildbeauty - 4 days agoBrand expert
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Guests are saying
This mascara has garnered attention for its impressive waterproof capabilities, making it ideal for various occasions, including emotional events and outdoor activities. Guests appreciate its ability to provide volume and length without excessive clumping, while the brush design allows for easy application. However, some have noted issues with dryness and removal. Overall, it stands out as a reliable choice for those seeking a budget-friendly mascara that performs well under pressure.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 225 reviews
easy to apply: 2.93 out of 5
easy to remove: 2.2 out of 5
long lasting: 2.67 out of 5
quality: 2.47 out of 5
value: 2.53 out of 5
53% would recommend
26 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
23 November, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry
- Skin concern: Aging, Dark circles
- Eye color: Green
Flaky, dry and crumbling.
Flaky and crumbling from the very first use! I don't know if I got an old, expired one or if they are usually like this. I love, love, love the breakup proof eyeliner so I thought I would try the breakup proof waterproof boosting mascara. I needed mascara so I bought tgis and tried it the next day. chunks were literally falling off of this mascara brush and dropping from my eyelashes onto my under eye area and onto my cheeks. Maybe this was a fluke and I got an old one, however, I won't buy this again. The price seemed too good to be true. Sometimes you get what you pay for.
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2025Verified purchase
- Eye color: Brown
- Skin concern: Acne
- Skin type: Combination
- Hair color: Brunette
- Skin tone: Medium
Best eyeliner I've ever used!!!!!!
One of the best eyeliners I’ve used. I bought it specifically for its smudge proof because I often rub my eyes. It’s literally DOES NOT BUDGE. I’ve used many brands and types of eyeliners but this is the best one I’ve used so far. Be warned it is difficult to remove once you actually are ready to remove it and it has a little learning curve with the angled tip.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 September, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Aging, Redness, Pores
- Hair color: Auburn
- Eye color: Blue
absolutely not
if you like the spider leg lashes look then this is for you! this is the clumsiest, driest, flakiest mascara I've ever used. and nowhere near waterproof, it had fully smudged on my lower lash line within an hour of application.
2 out of 5 stars
5 May, 2025
originally posted on WetnWild
No
Not a fan. Made my eyes water. Didn’t go on super well either.
1 out of 5 stars
5 May, 2025
originally posted on WetnWild
Clumpy, unusable mascara
Every time I try a different W&W mascara I’m deeply disappointed. Formula is too thick and clings to the wand, doesn’t actually coat the lashes. I tried wiping the wand off so it was completely clean and going in to the tube again to try and apply, but it was the same thing all over again. Everything else in the range is so good, why are the mascaras so awful?
3 out of 5 stars
1 May, 2025
originally posted on WetnWild
Okay, but not the best
I like that it makes my eyelashes look fuller. It is mild as I don't get irritation in my eyes. My only complaint, the brush gets cakey and the mascara seems too thick, does not apply well. You have to repeatedly brush your lashes for quite some time to get the application you want. I previously purchased a w&w mascara that was in an octagonal type container, the brush was awesome in that. If I could have found the same one I'd have purchased that instead.
3 out of 5 stars
Thumbs down graphic, would not recommend
12 March, 2025Verified purchase
- Skin type: Oily
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Brown
Not impressed
It smudges, I don’t love the brush, doesn’t give me great definition. Just not great. Wet and Wild had a great mascara (hot pink bottle), why did they discontinue it? I thought this one would be the same or better but it was a huge disappointment.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 February, 2025Verified purchase
0/10
Worst mascara I've ever used. Not waterproof, even a little bit. Ran down my face multiple times. Didn't even make my lashes look good. Definitely a one time and done. Never again!
5 out of 5 stars
29 October, 2024
originally posted on WetnWild
Funeral-proof too!
I wore this to a funeral and it didn't run even a little when I was crying like a baby!
2 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2024Verified purchase
- Skin type: Combination
- Eye color: Brown
- Skin tone: Light
- Hair color: Brunette
Flakes off
It flakes off and makes my under eye look like a raccoon.
5 out of 5 stars
26 September, 2024
originally posted on influenster.com
I will never get another waterproof mascara ever again. Love it.
[This review was collected as part of a promotion.] STAPLE MASCARA! some waterproof can be expensive or insane to get off not this one I will never get another waterproof mascara ever again. Love it.
2 out of 5 stars
Thumbs down graphic, would not recommend
13 September, 2024Verified purchase
- Eye color: Brown
- Skin type: Combination
- Hair color: Black
- Skin concern: Sensitivity
Decent mascara, not the best
I liked the look of my lashes being full, but I didn’t notice length. What I didn’t like is it making my eyes itchy, the dryness, the clumps within the mascara. After a few weeks of using the mascara it became clumpy.
5 out of 5 stars
12 September, 2024
originally posted on WetnWild
i will never use another mascara again
i bought this 2 wks ago & im obsessed to say the least. it more than does the job, it literally looks like i have lash extensions when i wear this. i work at ups so i am constantly sweating for at least 4hrs and my other mascaras simply don’t hold up but this one lasted throughout my shift & still looked good enough to go out after work. and that was with one coat. my only critique of this is that it does clump a decent bit but i feel like the pros outweigh the cons. was super affordable too, i hope they never retire this product because its literally my favorite piece of makeup ive ever purchased. 11/10 mascara
5 out of 5 stars
26 July, 2024
originally posted on WetnWild
literally life-proof
omg this mascara is so amazing. i went to holiday world & splashin safari and my mascara NEVER BUDGED. even after almost drowning in a wave pool 3 times. literally so amazing
1 out of 5 stars
21 April, 2024
originally posted on WetnWild
Don't buy it!
I bought this for a special event thinking it would be amazing. It was dry and clumpy and my lashes didn't look any longer. It wouldn't come off with cold cream and I was panicked! I finally got most of it off after too much rubbing and a day later it's still coming off my eyes. This product is a nightmare!
1 out of 5 stars
1 April, 2024
originally posted on WetnWild
The worst mascara I have ever used.
I was so excited to get this as it came recommended from multiple sources. Not only was it gooey and did not spread well, but it opened itself in my make-up bag (I closed it properly) and leaked all over everything somehow. After only several weeks of using it, I had to throw it away. NYX Worth The Hype is cheaper and much, much better than this. I had to go to a different country to buy it (which was fine, as I was travelling anyway, but visiting several shops in search of it was time-consuming). Such a disappointment.
3 out of 5 stars
31 March, 2024
originally posted on influenster.com
Overall is good
[This review was collected as part of a promotion.] I like it because id waterproof but is not a product I will buy, I think k are better products, the lengthening of the product was good but again I prefer others
4 out of 5 stars
Thumbs up graphic, would recommend
27 March, 2024Verified purchase
- Hair color: Blonde
- Skin type: Combination
- Skin tone: Light
- Skin concern: Dark circles, Acne, Aging
Great mascara
Love this product! It has a regular brush not silicone which I love. Although it is waterproof it comes off easily with makeup remover!
1 out of 5 stars
Thumbs down graphic, would not recommend
5 March, 2024Verified purchase
Only Good For A Week
The first week was amazing! I loved the volume it gave my lashes, but after a week I noticed that it was dry and clumpy coming out of the tube. I thought maybe the stopper got loose but I checked and it's still there. I can't return since I don't have the packing anymore. Wasted my money.
4 out of 5 stars
20 February, 2024
originally posted on influenster.com
Nothing special
[This review was collected as part of a promotion.] I received this to review for free from Influenster in exchange if my review. It is waterproof, not clumpy, and no fallout during the day. But it isn’t lengthening or volumizing.