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NYX Professional Makeup On the Rise Volume Lift Mascara Black - 0.33 fl oz
$12.99
In Stock
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At a glance
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About this item
Highlights
- ON THE RISE MASCARA (Clean Mascara): The lightweight matte black washable mascara formula lengthens and volumizes eyelashes delivering intense drama; In a clinical study, 95 percent of participants saw instant volume and 94 percent saw instant lift
- INNOVATIVE APPLICATOR: Lengthen lashes with the innovative hourglass shaped applicator; Part hourglass, part rounded shape for coating each lash in its matte black formula for max lash lengthening
- ALL EYES ON THE EYE MAKEUP: Complete your look with our full range of NYX Professional Makeup eye makeup products from eyeshadow palettes to mascara, eyeliners, concealers, setting sprays, and eyebrow products
- CRUELTY FREE COSMETICS: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
- DISCOVER NYX PROFESSIONAL MAKEUP: Try all of our professional makeup and beauty products today, from eyeshadow, eyeliner, mascara and false lashes to lipstick, foundation, primer, blush, bronzer, brushes and more
Description
NYX Professional Makeup On The Rise Liftsacara is an ultra-high pigmented vegan formula clean mascara. This matte black mascara is the first ever lifting and volumizing mascara. Featuring an innovative applicator that’s part rounded, part hourglass to lift you lashes up to new heights! The “curling” effect results in a far-reaching fringe so that eyes look bigger and lashes look thicker, making it our most dramatic mascara to date. Also cool: it works for all lash types. In a clinical study 95% of participants saw instant volume and 94% saw instant lift! Cruelty-free and PETA certified.
HOW TO USE: Use the cinched side to separate and elevate lashes. Then turn the wand out slightly to amp up the volume with the rounder edge. Repeat for big, bold lashes layer after layer.
PRO TIP: Use On The Rise Liftscara with a Faux White Eyeliner on your water line to make your eyes look bigger and brighter.
HOW TO USE: Use the cinched side to separate and elevate lashes. Then turn the wand out slightly to amp up the volume with the rounder edge. Repeat for big, bold lashes layer after layer.
PRO TIP: Use On The Rise Liftscara with a Faux White Eyeliner on your water line to make your eyes look bigger and brighter.
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening, Curling
Net weight: .33 fl oz (US)
Features: High Pigment Density, Non-Clumping, Smudgeproof, Washable, Built-In Brush, Non-Flaking, Lightweight
TCIN: 76374241
UPC: 800897184674
Item Number (DPCI): 052-10-4917
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, synthetic beeswax, polyethylene, glyceryl stearate, polyurethane-35, acacia senegal gum, butylene glycol, oryza sativa cera/rice bran wax, stearic acid, palmitic acid, polybutene, vp/eicosene copolymer, copernicia cerifera cera/carnauba wax/cire de carnauba, aminomethyl propanol, hydroxyethylcellulose, ethylhexylglycerin, phenoxyethanol, may contain (+/-): ci 77499/iron oxides.
Shipping details
Estimated ship dimensions: 0.8 inches length x 2.25 inches width x 5.25 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the brush shape? In some pictures it seems oval shaped and in others it looks to be more “8” shaped.
submitted by LetitiaJoy - 5 years ago
A: Hi there! Please visit our NYX Professional Makeup website to view a photo of this wand. This first-of-its-kind lash lifting volume mascara features an innovative brush design that's part hourglass, part rounded, coating each lash in its matte black formula for max lash lengthening! We hope you try our On the Rise Wolume Lift Mascara soon! xoxo
submitted byNYX Cosmetics Team - 5 years agoBrand expert
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Guests are saying
This mascara is praised for its ability to lengthen and volumize lashes, with many guests appreciating the fine bristles and long-lasting effect. However, some guests experienced issues with clumping, flaking, and drying out quickly. Despite these concerns, the mascara remains a favorite for its overall performance and affordability.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 903 reviews
easy to apply: 4.3 out of 5
easy to remove: 3.97 out of 5
long lasting: 3.63 out of 5
quality: 3.33 out of 5
value: 3.38 out of 5
60% would recommend
41 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025Verified purchase
Love this mascara!
I bought this when I forgot my mascara on a vacation and this was the only brand not locked up in a New York store. Much to my surprise, I love it. Does not clump. Easy to apply . Easy to remove. No allergy problems. Better than the more expensive brands I have been buying for years. Will definitely purchase again
4 out of 5 stars
19 October, 2025
originally posted on NYX Professional Makeup
BLACK BLACK MASCARA!!
Nice black color, applies nicely, no clumping! Easy to apply
5 out of 5 stars
14 October, 2025
originally posted on NYX Professional Makeup
Great Mascara!
I love this mascara! It performs for me better than higher-end mascaras I've tried. My lashes look full and lifted, almost like I have false lashes on! It doesn't smudge like a LOT of other mascaras do! It stays put all day, and comes off easily at night. Highly recommend!
4 out of 5 stars
Thumbs up graphic, would recommend
7 September, 2025Verified purchase
Not smudge proof
Really nice brush for the lashes with the mascara!! But is not smudge proof (is best over other non smudge proof mascaras)
5 out of 5 stars
26 August, 2025
originally posted on influenster.com
Lifted, Voluminous Lashes with Ease
This mascara really delivers on volume and lift! The formula is lightweight yet buildable, giving my lashes a full, fluttery look without clumping. The unique brush lifts and separates each lash beautifully, making my eyes look wide and awake. It lasts all day without smudging, and removal is easy with a gentle cleanser. For best results, I apply with a zig-zag motion from the base to the tip. Affordable and effective—perfect for bold, lifted lashes every day.
5 out of 5 stars
19 June, 2025
originally posted on influenster.com
Absolutely buy it!
I absolutely love the applicator and the formula in this mascara helped my eyelashes curl amazingly! The volume effect is perfect. But not only that it has buildable formula so you can add your other mascaras without your eyelashes being clumped up!
3 out of 5 stars
Thumbs down graphic, would not recommend
8 June, 2025Verified purchase
Clumpfest
I feel like something changed. This used to be my favorite mascara and now all it does it clump.
1 reply from NYX Cosmetics Team team - 5 months ago
Hello BB! At NYX Professional Makeup, we appreciate your loyalty to the On the Rise Volume Lift Mascara. We're sorry to hear that you’re experiencing clumping and that it’s no longer meeting your expectations. We strive to maintain consistent quality in our products, so we'd like to learn more about your recent experience. Sometimes, factors like storage conditions or the age of the mascara can affect its performance. We encourage you to contact our customer service team at 844-335-3510 M-F 8:00 am – 8:00 pm ET, who can offer helpful tips and explore this issue further with you. We value your feedback and are committed to ensuring you have a positive experience with our mascaras.
2 out of 5 stars
Thumbs down graphic, would not recommend
3 June, 2025Verified purchase
- Skin type: Dry
- Eye color: Brown
- Skin tone: Light
- Skin concern: Sensitivity, Dark circles
- Hair color: Blonde
Would not recommend
It appears pretty at first but it bleeds terribly causing a raccoon eye look in the middle of the day. It’s also really hard to get off even with makeup remover so I often find myself waiting a few days in between use to give my eyes a rest
1 reply from NYX Cosmetics Team team - 5 months ago
Hi there MP! Thank you for sharing your feedback on the On the Rise Mascara. We're so sorry to hear it didn't work out for you and that you experienced smudging and difficulty removing it. We understand how frustrating that can be. We'll be sure to share your comments with our product development team. In the meantime, we have a few other mascaras that might be a better fit for you. Some are designed for all-day wear without smudging, while others prioritize easy removal. We appreciate you giving us a try and hope you'll consider exploring our other products! xoxo
5 out of 5 stars
12 May, 2025
originally posted on NYX Professional Makeup
Great mascara for short curly lashes.
One of the best mascaras I have used. I have short curly lashes and this mascara allows me to capture all the individual lashes and makes my eyes pop. There is hardly any flaking. I will certainly repurchase when the time comes.
3 out of 5 stars
7 May, 2025
originally posted on NYX Professional Makeup
Volume, mascara
Very dry mascara and the bitsles are dry when you apply the product on the lashes
1 reply from NYX Professional Makeup team - 6 months ago
Hey! We're sorry to hear about the trouble your having with our On The Rise Volume Liftscara. Give us a call at 844-335-3510 with case number 41005657 so we can help. We're here Monday through Friday, 8:00 AM – 8:00 PM ET. Talk soon!
5 out of 5 stars
24 March, 2025
originally posted on NYX Professional Makeup
Lifetime consumer!!
[This review was collected as part of a promotion.] its absolutely gorgeous!! i bought this on a whim, and when i tried it on, i was thoroughly impressed! this mascara really covers and extends your lashes, and doesn’t smudge either. what sold me was that it washes off so easily with minimal smudge. my bf approves too😊
3 out of 5 stars
3 February, 2025Verified purchase
Hard to remove
Looks natural; flakes some. Then at the end of the day it's quite difficult to get off; I came back here to make sure I didn't accidentally buy waterproof mascara.
1 reply from NYX Cosmetics Team team - 9 months ago
Hey there! Thank you for reaching out to us about the On the Rise Volume Lift Mascara Black. We are disappointed to hear that you had some flaking and that it was difficult to remove. We suggest checking out the Be Gone! Makeup Remover Wipes. These gentle cleansing wipes take your makeup right off - even mascara with ease. We hope you give it a try and love your results! xoxo
1 out of 5 stars
24 October, 2024
originally posted on NYX Professional Makeup
Disappointed
Just bought this product. Took the wand out to use it and it was clumpy and watery. Got all over my hand.
5 out of 5 stars
18 October, 2024
originally posted on NYX Professional Makeup
Keeps the lashes up and doesn't look spidery
It's one of the few mascaras that actually hold my lashes up
4 out of 5 stars
Thumbs up graphic, would recommend
29 September, 2024Verified purchase
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Dark circles, Aging
- Eye color: Brown
- Hair color: Brunette
One of my favorites
I love this mascara it makes my lashes look long and a bit fuller. My only negative is that it dries out too fast.
5 out of 5 stars
Thumbs up graphic, would recommend
28 July, 2024Verified purchase
- Skin concern: Aging, Dark circles, Sensitivity
- Hair color: Brunette
- Skin tone: Medium
- Skin type: Normal
Good bang for your buck!
Nice applicator Doesn’t clump Makes my lashes look longer and fuller with some separation
5 out of 5 stars
2 March, 2024Verified purchase
Great mascara!
Great wand. Long lasting.
4 out of 5 stars
9 February, 2024
originally posted on NYX Professional Makeup
A soild mascara choice-
I love the fine bristles on the brush! They spread my lashes out evenly and coat them while avoiding an over-coated, messy look. I wouldn't say there is *insane* amount of lift, but it does a very satisfactory job. Will be buying again and again for my simple, go-to mascara.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 February, 2024Verified purchase
- Eye color: Hazel
- Hair color: Brunette
- Skin tone: Light
- Skin type: Normal
Buy a better one - CLUMPY|FLAKEY
Really wanted to like it but it’s very clumpy and thick feeling and flakes. Even after curling my eyelashes it looks like they are going down. Not a fan and disappointed.
1 reply from NYX Cosmetics Team team - 2 years ago
Hi there. We are so sorry to hear you were disappointed with your experience with the On the Rise Lift Mascara. We appreciate you sharing these comments for our product developments teams consideration. We would like to recommend trying the Worth the Hype Mascara. Its volumizing mascara features a tapered brush tip coating every lash (even the baby ones on the bottom!) in buildable, lengthening color. We hope you will try it out!
3 out of 5 stars
Thumbs down graphic, would not recommend
4 February, 2024Verified purchase
- Skin concern: Pores, Acne, Blackheads, Sensitivity, Puffiness
- Eye color: Green
- Skin tone: Light
- Skin type: Combination
- Hair color: Red
Its chunky but works !
It is kindve chunky but it lasts all day and is an ok mascara.
1 reply from NYX Cosmetics Team team - 2 years ago
Hi there. We are so sorry to hear you were disappointed with your experience with the On The Rise Mascara. We appreciate you sharing these comments for our product developments teams consideration. We would like to recommend trying the Worth the Hype Mascara. This volumizing mascara features a tapered brush tip coating every lash (even the baby ones on the bottom!) in buildable, lengthening color.. We hope you will try it out!