L'Oreal Paris Voluminous Mascara - 0.28 fl oz

L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 1 of 4L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 2 of 4L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 3 of 4L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 4 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 1 of 4
$8.99When purchased online

About this item

At a glance

No Synthetic Fragrance
No Synthetic Fragrance

Highlights

  • L'Oreal Paris Voluminous Original Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
  • L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands.
  • Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look

Specifications

Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Phthalate-Free, No Fragrance Added, Contains Ceramides, Sulfate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 12912149
UPC: 071249749012
Item Number (DPCI): 052-04-0448
Origin: Assem USA w/foreign/dom. parts

Description

L’Oreal Paris Voluminous Original Volume Building Black Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.

Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
No Synthetic Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".
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Ingredients:

g697608 ingredients: aquawater/eau, paraffin, cyclopentasiloxane, beeswax, stearic acid, triethanolamine, acacia/acacia senegal gum, carnauba wax/cire de carnauba, palmitic acid, dimethiconol, hydroxyethylcellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, methylparaben, peg/ppg-17/18 dimethicone, 2-oleamido-1,3- octadecanediol, propylparaben, simethicone, bht, polyquaterinum-10 may contain/peut contenir [+/- ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, ci 77266/black 2, mica, ci 75470/carmine, ci 77510/ferric ferrocyanide, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green].

Shipping details

Estimated ship dimensions: 7.02 inches length x 2.44 inches width x 1.33 inches height
Estimated ship weight: 0.05 pounds
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), United States Minor Outlying Islands, Virgin Islands, U.S., Northern Mariana Islands, American Samoa (see also separate entry under AS), APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
3.9 out of 5 stars with 2318 reviews
69% would recommend
415 recommendations
value: 3.9 out of 5
long lasting: 3.88 out of 5
easy to apply: 4.42 out of 5
quality: 3.84 out of 5
easy to remove: 4.12 out of 5

Personal info

  • Skin tone:
    Medium
  • Hair color:
    Brunette
  • Skin concern:
    Dark circles
  • Skin type:
    Combination
  • Eye color:
    Brown
  • Raccoon Eyes

    3 out of 5 stars
    Would not recommend
    ValGal - 6 days ago, Verified purchaser
    I have raccoon eyes by midday.
    1 reply from L'OrealParisProductExpert team - 5 days ago
    Hi there! Thank you for trying our L'Oreal Paris Voluminous Mascara. Check out our Voluminous® Lash Primer, the perfect pair to your favorite mascara to instantly boost every lash look. Lightweight eyelash primer instantly builds dramatic volume and length on each lash. Creates a boosting effect, building dramatic volume and length on each lash. Lash primer conditions over time for soft nourished lashes. Use mascara primer with your favorite L'Oréal Paris mascara to amplify every lash look.
    quality: 3 out of 5
    value: 3 out of 5
    long lasting: 4 out of 5
    easy to apply: 5 out of 5
    easy to remove: 3 out of 5
    Did you find this review helpful?

    Personal info

  • Eye color:
    Grey
  • Hair color:
    Auburn
  • Skin tone:
    Light
  • Skin type:
    Combination
  • new favorite

    5 out of 5 stars
    Would recommend
    aubrie - 8 days ago, Verified purchaser
    really nice formula, but can take some building to get an opaque color
    long lasting: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    easy to apply: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Light

    5 out of 5 stars
    Would recommend
    Jillian1022 - 9 days ago, Verified purchaser
    This is my first time trying L'oreal mascara and I really loved it. it goes on very light and does leave my eyelashes feeling clumpy and stiff (which I hate).
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    Flakes

    1 out of 5 stars
    Would not recommend
    Aleksa - 12 days ago, Verified purchaser
    It flakes ): definitely would not recommend
    1 reply from L'OrealParisProductExpert team - 10 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara, we are sad to hear that you had some flaking. We know this can be frustrating and we will share this with the rest of our team. We hope that you can continue to try and use our products with satisfaction.
    easy to apply: 4 out of 5
    easy to remove: 3 out of 5
    long lasting: 1 out of 5
    value: 1 out of 5
    quality: 1 out of 5
    1 guest found this review helpful. Did you?

    L’Oreal Paris voluminous mascara

    5 out of 5 stars
    Tricia - 13 days ago
    I always choose this mascara. I buy the brown/black color. Or give your eyelashes good volume and looks natural, which is exactly the look I go for.
    Did you find this review helpful?

    Poor

    1 out of 5 stars
    Carol - 16 days ago
    originally posted on lorealparisusa.com
    I have been using this mascara for more than a decade. It was reliable and did a great job. The last 2 tubes I bought have seemed like they are nearly empty. The product is dried out and easily flakes and clumps instead of gliding on like it used to. Something has changed - to the point that I will be looking for another mascara based on all the reviews that say the same thing!! L'Oréal says they haven't changed the formula but the product has changed VERY noticeably despite their claims. So what has happened, L'Oréal?
    1 reply from Consumer Care Center team - 12 days ago
    Hi Carol. Thank you for reaching out to L'Oreal regarding the Voluminous Waterproof Mascara. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-322-2036, M-F, 9am-5:30pm, ET and provide us with your reference #25503641. Looking forward to hearing from you!
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Hair color:
    Brunette
  • Skin concern:
    Redness
  • Eye color:
    Brown
  • Skin type:
    Normal
  • The best

    5 out of 5 stars
    Would recommend
    Mandyk - 17 days ago, Verified purchaser
    Favorite mascara of all time! I’ve been using this for over 15 years
    quality: 5 out of 5
    value: 5 out of 5
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Skin type:
    Dry
  • Hair color:
    Blonde
  • Skin tone:
    Light
  • Eye color:
    Green
  • LOVE THIS!! It's my Go-To mascara!

    5 out of 5 stars
    Would recommend
    TargetShopper1885 - 19 days ago, Verified purchaser
    It makes my lashes look LONG and THICK! I ALWAYS use a quick swipe of the white tube of eyelash primer, first. So I’d recommend BOTH products if you’re looking for a new mascara. It’s VERY easy to remove at night- which I like.
    easy to apply: 5 out of 5
    quality: 5 out of 5
    easy to remove: 5 out of 5
    value: 5 out of 5
    long lasting: 5 out of 5
    Did you find this review helpful?

    Do not buy

    1 out of 5 stars
    Lauren - 22 days ago
    originally posted on lorealparisusa.com
    Awful- so clumpy, makes your lashes stick together and doesn’t hold a curl. Tried it a couple times with the same result and threw it out. Not worth it!
    1 reply from Consumer Care Center team - 18 days ago
    Hi there! Thank you for trying our Voluminous-Original-Washable-Bold-Eye-Mascara. Check out our Voluminous® Lash Primer, the perfect pair to your favorite mascara to instantly boost every lash look. Lightweight eyelash primer instantly builds dramatic volume and length on each lash. Creates a boosting effect, building dramatic volume and length on each lash. Lash primer conditions over time for soft nourished lashes. Use mascara primer with your favorite L'Oréal Paris mascara to amplify every lash look.
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Dry,
    Normal
  • Skin concern:
    Acne,
    Aging,
    Dark circles,
    Sensitivity
  • Hair color:
    Brunette
  • Eye color:
    Green
  • Smudges!

    3 out of 5 stars
    Would not recommend
    Tiff13 - 23 days ago
    Waterproof version smudges, otherwise makes your lashes look beautifully separated and long.
    1 reply from L'OrealParisProductExpert team - 23 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara, we are happy to hear that you liked the way it made your lashes look, but said to hear that with the Waterproof version you had some smudging. We will share all this information with our production team. We hope that you will continue to use and try our products with satisfaction!
    Did you find this review helpful?

    Personal info

  • Skin type:
    Combination
  • Hair color:
    Blonde
  • Skin tone:
    Light
  • Eye color:
    Hazel
  • 10/10 reccomend

    5 out of 5 stars
    Would recommend
    Alycia - 25 days ago
    I have been using this mascara since I was 14 now 31 and it’s the only thing that ever makes my lashes look full !
    value: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Skin type:
    Combination
  • Skin tone:
    Light
  • Eye color:
    Brown
  • Hair color:
    Brunette
  • Love it

    5 out of 5 stars
    Would recommend
    Etphonehome - 1 month ago, Verified purchaser
    Favorite mascara, so good for volume and thickness. Makes my eyelashes look very full and doesn’t flake.
    value: 4 out of 5
    easy to remove: 2 out of 5
    long lasting: 5 out of 5
    quality: 4 out of 5
    easy to apply: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Hair color:
    Black
  • Skin tone:
    Medium
  • Skin type:
    Dry
  • Eye color:
    Brown
  • May cause irritation

    1 out of 5 stars
    Would not recommend
    Terikez - 1 month ago, Verified purchaser
    I really thought I would love this mascara however, after a few times using it I got an allergic reaction to it. My eyes are so irritated, I thought maybe it was the eyeliner, but used the mascara without it and it’s most definitely the mascara.
    long lasting: 5 out of 5
    easy to remove: 5 out of 5
    value: 1 out of 5
    quality: 2 out of 5
    easy to apply: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Skin type:
    Combination
  • Eye color:
    Brown
  • Skin tone:
    Light
  • Hair color:
    Brunette
  • Skin concern:
    Dark circles,
    Blackheads,
    Acne,
    Pores,
    Redness,
    Sensitivity,
    Cellulite
  • Buy it!

    5 out of 5 stars
    Would recommend
    hs - 1 month ago
    My favorite mascara without a doubt! I always come back to it it’s simply the best!
    quality: 5 out of 5
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    value: 5 out of 5
    long lasting: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Eye color:
    Green
  • Skin concern:
    Aging,
    Dullness
  • Skin type:
    Dry
  • Hair color:
    Blonde
  • Mascara

    5 out of 5 stars
    Would recommend
    Kim - 1 month ago, Verified purchaser
    Love this. Have used for years
    easy to apply: 5 out of 5
    value: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    curved carbon black

    5 out of 5 stars
    Would recommend
    fj2 - 1 month ago
    i always come back to this. easy to remove, is not clumpy, makes my lashes look so good!! i always hate brushes that feel rough/irritating but this one doesn’t do that to me.
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    long lasting: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Skin concern:
    Aging
  • Skin type:
    Combination
  • Skin tone:
    Light
  • Eye color:
    Blue
  • Hair color:
    Blonde
  • Great and will reccomend

    5 out of 5 stars
    Would recommend
    Hjuliet91 - 1 month ago, Verified purchaser
    Love it. I wear it for days before washing it off. It doesn’t flake and looks great. Comes off easy with wash or makeup eye remover.
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    2 guests found this review helpful. Did you?

    Favorite mascara~

    5 out of 5 stars
    Would recommend
    Lindy - 1 month ago, Verified purchaser
    Great mascara at a great price! Thank you Target for always having it in stock. I love the brownish black color. It gives great volume without looking clumpy.
    1 reply from L'OrealParisProductExpert team - 11 days ago
    Hi there! Thank you for your feedback, we are so happy to hear that you are enjoying the Voluminous Mascara, in the Black Brown shade, We suggest pairing this with the Infallible Never Fail Mechanical Eyeliner. This rich and creamy liner is formulated to glide on easily and evenly for long lasting, fade-proof color that stays for up to 16HR. We hope you give it a try!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    My lashes looked fake. Stayed curled all night.

    5 out of 5 stars
    Marie34 - 1 month ago
    originally posted on lorealparisusa.com
    I used this mascara for the first time on Christmas because I lost the one I normally use. I found this one at home and all I can say is that my lashes stayed curled and perfect all night. Officially my new favorite mascara.
    Did you find this review helpful?

    Personal info

  • Hair color:
    Brunette
  • Skin concern:
    Aging
  • Skin type:
    Combination
  • Skin tone:
    Light
  • Eye color:
    Green
  • Irritated my eyes

    1 out of 5 stars
    Would not recommend
    Lo - 2 months ago, Verified purchaser
    This mascara looked very pretty, but irritated my eyes so badly. After two days of applying this, I looked like I had pink eye. My eyes were red, itchy, and sore. I have never experienced this with any mascara before.
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hi Lo! Thanks for reaching out to us regarding Voluminous Mascara. We're sorry to hear that you had this experience and want to help. Please call us at: 1.800.322.2036, M-F,9A-5:30P, ET. Give Ref#25052623 when calling. We look forward to hearing from you.
    long lasting: 3 out of 5
    easy to apply: 4 out of 5
    easy to remove: 3 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

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