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L'Oreal Paris Voluminous Mascara - 0.28 fl oz

L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 1 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 2 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 3 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 4 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 1 of 4
$8.99 when purchased online

About this item

Highlights

  • L'Oreal Paris Voluminous Original Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
  • L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands.
  • Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look

Description

L’Oreal Paris Voluminous Original Volume Building Black Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.

Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Phthalate-Free, No Fragrance Added, Contains Ceramides, Sulfate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 12912149
UPC: 071249749012
Item Number (DPCI): 052-04-0448
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water, paraffin, cyclopentasiloxane, cera alba/beeswax, stearic acid, triethanolamine, acacia/acacia senegal gum, carnauba/carnauba wax, palmitic acid, dimethiconol, hydroxyethylcellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, methylparaben, peg/ppg-17/18 dimethicone, 2-oleamido-1,3-octadecanediol, propylparaben, simethicone, bht, polyquaternium-10, may contain [+/- ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, ci 77266/black 2, mica, ci 75470/carmine, ci 77510/ferric ferrocyanide, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green], fil d26675/1

Shipping details

Estimated ship dimensions: 7.874 inches length x 3.4646 inches width x 1.1024 inches height
Estimated ship weight: 0.05 pounds
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), United States Minor Outlying Islands, Virgin Islands, U.S., Northern Mariana Islands, American Samoa (see also separate entry under AS), APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.1 out of 5 stars with 4264 reviews
63% would recommend
554 recommendations
value: 3.69 out of 5
long lasting: 3.72 out of 5
easy to apply: 4.24 out of 5
easy to remove: 3.94 out of 5
quality: 3.66 out of 5

2024 New Formula is AWFUL

1 out of 5 stars
ZeeG - 2 days ago
originally posted on lorealparisusa.com
I normally don’t go out of my way to review an item, but when it involves a product I have been faithfully purchasing for at least 20+ years ..I find it necessary to let others with sensitive eyes like myself know. Not only does this new formula bother my eyes as I have sjrogen’s and my eyes get irritated quite easily, but also it’s awful awful ! It’s almost like a waterproof formula and I absolutely NEVER purchase a waterproof mascara for the same reason I mentioned previously . It’s almost like someone used roofing tar to make this and it remains on my lashes even after washing repeatedly. It is very unfortunate because I will be going back to MAC or Clinique products ..I don’t need a response telling me to remove with an oil based product since this does nothing for my sensitivity. to the product itself.
Did you find this review helpful?

Personal info

  • Skin tone:
    Light
  • Skin type:
    Dry
  • Hair color:
    Brunette
  • Eye color:
    Hazel
  • Skin concern:
    Sensitivity,
    Aging,
    Acne
  • Okay

    3 out of 5 stars
    Thumbs up graphic, would recommend
    Denisethepiece - 3 days ago, Verified purchaser
    This ran into my eyes making them bloodshot like crazy, so be careful when applying. Also, my lashes didn’t appear burgundy. I just purchased the primer that makes my lashes white so I can layer this on top, I’m sure I’ll have better results this way because that’s what I had to do with the blue mascara as well and it worked like a charm. Ok but unless you have pale or light lashes, start with the primer.
    1 reply from L'OrealParisProductExpert team - 2 days ago
    Hi there! Thank you for reaching out to us about your experience with the Voluminous Mascara, in the burgundy shade. We are sad to hear that you did not the tint of color on your lashes, we agree and recommend using this with a primer. We hope you try it again and love your results!
    easy to apply: 3 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    Did you find this review helpful?

    Change back to the old formula!!!

    1 out of 5 stars
    - 3 days ago
    originally posted on lorealparisusa.com
    I literally never leave reviews but am terribly disappointed in this apparent reformulation. I’ve been using the original formula for years and would always get amazing compliments on my lashes. This new formula won’t wash off and does not have the same effect. I’m so frustrated!!! Will not be buying again nor any other L’Oréal mascara at this rate. Change it back!
    Did you find this review helpful?

    Giving up after 30 years.

    1 out of 5 stars
    - 4 days ago
    originally posted on lorealparisusa.com
    I have been using this product for approximately 30 years. I have loved it even though it seems that it had changed a few times. Last week I bought it and they have changed the formula again. Eyes have been watering and this morning. I woke up and they are super red in the outer corners almost like it’s cut. The formula is a lot harder than previous, almost like a waterproof. Unfortunately, I will not be using this product anymore and will have to find something new. Why can’t we just leave? Good products alone? #Voluminous mascara
    Did you find this review helpful?

    Hard to remove-makes lashes stiff instead of soft.

    1 out of 5 stars
    Deni22 - 4 days ago
    originally posted on lorealparisusa.com
    Please, please go back to the original formula! I’ve been wearing this mascara for 20 years!! It’s my favorite!!!
    Did you find this review helpful?

    Personal info

  • Skin type:
    Dry
  • Skin tone:
    Light
  • Not the same

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Not comfortable - 4 days ago, Verified purchaser
    I’ve been using this mascara for 10 years. This last one was difficult to apply and couldn’t understand. Now I see the other reviews very sad to see a change in formula
    1 reply from L'OrealParisProductExpert team - 2 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara, and that it was difficult to apply. We know that this can be frustrating and we will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    long lasting: 1 out of 5
    value: 1 out of 5
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    quality: 1 out of 5
    3 guests found this review helpful. Did you?

    Hate it!

    1 out of 5 stars
    Crystal - 4 days ago
    originally posted on lorealparisusa.com
    Hate the new formula!! You CAN NOT!!! Wash off with water and facial cleanser! You need some kind of oil or make up remover This was literally my favorite mascara for the last 15 years! And i hate it now! I’m loosing eyelashes trying to take it off!
    1 reply from Consumer Care Center team - 2 days ago
    Hello! We are sorry to hear about the experience you had with Voluminous Original Washable Bold Eye Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, 9:00 am - 5:30 pm ET for assistance and provide the reference number 32561806. It would be helpful if you could have the product available when you call. Looking forward to speaking with you
    Did you find this review helpful?

    Something changed.

    1 out of 5 stars
    Jenny - 4 days ago
    originally posted on lorealparisusa.com
    This has been my favorite mascara for many years. However, I just bought a new bottle and thought I accidentally bought the waterproof one. I did not. Something has changed. It’s not what it used to be and it won’t wash off. Also, my eye lashes are coming off! So sad. I will have to stop using this.
    1 reply from Consumer Care Center team - 2 days ago
    Hello! We are sorry to hear about the experience you had with Voluminous Original Washable Bold Eye Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, 9:00 am - 5:30 pm ET for assistance and provide the reference number 32561665. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
    Did you find this review helpful?

    20+ years Voluminous Waterproof Mascara-Formula?

    4 out of 5 stars
    Red617 - 7 days ago
    originally posted on lorealparisusa.com
    I am a loyal customer of 20+ years of the Black Voluminous Waterproof Mascara but lately my eyes have been watery, red and irritated. I thought I had an eye infection and used prescription drops to clear it up...with no luck. I stayed home one weekend and did not wear any makeup and my eyes cleared up. Went back to work on Monday and I wore this mascara and my eyes turned red and watery again. I LOVED this mascara but I am finding it hard wear and may have to find a replacement. Was the formula changed?
    Did you find this review helpful?

    Personal info

  • Skin type:
    Normal
  • Hair color:
    Auburn
  • Skin tone:
    Light
  • Eye color:
    Brown
  • Where did the Green go?

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    hismusicnme - 7 days ago, Verified purchaser
    Where is the Green? This mediocre mascara looks more like a grayish dark brown but there’s No green. On top of that, the mascara isn’t the best I’ve used. Not the worst either but it’s not one I would go out of my way to buy again. It doesn’t really Volumize like it says. It does lengthen well though. I still cannot recommend this mascara.
    1 reply from L'OrealParisProductExpert team - 6 days ago
    Hi There! Thank you for trying our L'Oreal Paris Voluminous Mascara . We are sorry to hear our sample size was not what you were expecting. Feedback from our consumers is very important to us and helps us improve all our products. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
    easy to remove: 5 out of 5
    easy to apply: 3 out of 5
    long lasting: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Depressing that they changed it

    1 out of 5 stars
    - 10 days ago
    originally posted on lorealparisusa.com
    Whyyyyyyy would you change the formula? It’s horrible now. I’ve been using this for 20 years and now I can’t stand it one bit. Why did you ruin a good thing!!!!!
    2 guests found this review helpful. Did you?

    Hero to zero!!!!

    1 out of 5 stars
    LetdownATX - 12 days ago
    originally posted on lorealparisusa.com
    I have been using Voluminous original for 25+ years. And have promoted it is the best mascara on the market. Until now! The formulas changed. It doesn’t go on smoothly, it doesn’t build it for a more dramatic look and it doesn’t wash off. It’s the worst and my eyes water all day long! In the efforts of saving a few dollars by changing the formula you have lost a customer!
    1 reply from Consumer Care Center team - 9 days ago
    Hello LetdownATX. Thank you so much for sharing your experience with our Voluminous Waterproof Mascara. We are sorry to hear about the experience you had with this mascara and would like to speak with you directly. Please give us a call @ 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance and provide the reference # 32446776. Please have the product with you if available. We look forward to speaking with you.
    1 guest found this review helpful. Did you?

    Is the green in the room with us?

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    C - 13 days ago, Verified purchaser
    I bought the green shade of this mascara and where is the green!? Maybe it's becuase i have black hair, but you cannot see any green on my eyes. I feel like if this is only designed for people with platinum lashes, they should write that somewhere. I didn't give it a horrible rating only because I do like the mascara itself. It just literally looks like regular black mascara on me.
    1 reply from L'OrealParisProductExpert team - 10 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara in the green shade, we are sad to hear that the shade was not as dark as you would have liked. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    1 guest found this review helpful. Did you?

    Loss of eyelashes!

    2 out of 5 stars
    MAT3 - 13 days ago
    originally posted on lorealparisusa.com
    It pains me to not be able to give 5 stars! This had been my ALL time favorite mascara for over 10 years. I also use L’Oréal eye make up remover, worked perfectly. Now, this new formula of mascara won’t come off! I have lost eye lashes trying to remove it. Why change a good thing?!?!
    1 reply from Consumer Care Center team - 13 days ago
    Hi MAT3! Thank you for reaching out to us regarding your experience with Voluminous Washable Mascara. We're sorry to hear this and want to help. Please call us at: 1.800.944.0730, M-F,9A-5:30PM, ET. Give Ref# 00313549 when calling. We look forward to hearing from you.
    1 guest found this review helpful. Did you?

    Something is different in the ingredients.

    3 out of 5 stars
    DLC57 - 14 days ago
    originally posted on lorealparisusa.com
    I have been using this product for over 30 years. I purchased a new tube a few weeks ago and something has changed with the product. The consistency is different and the application is not as good. I have read that the product has not changed but after reading several other reviews I am with them something is up. I will most likely be looking for another product that has the same consistency as the old original mascara.
    1 reply from Consumer Care Center team - 8 days ago
    Hello DLC57. There! Thank you so much for sharing your experience with our Voluminous Original Washable Bold Eye Mascara. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers are important and helps us improve our products. We would love to make this right please call our toll free number at 800-322-2036 M-F 9:00 am – 5:30 pm ET.
    2 guests found this review helpful. Did you?

    Terrible formula change

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    ct - 14 days ago, Verified purchaser
    Changed the formula after 20 years and it’s clumpy and dry like waterproof mascara.
    1 reply from L'OrealParisProductExpert team - 13 days ago
    Hi There! Thanks for reaching out and sharing your experience with our Loreal Paris Voluminous Washable Mascara. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence.
    easy to remove: 1 out of 5
    easy to apply: 1 out of 5
    long lasting: 1 out of 5
    value: 1 out of 5
    quality: 1 out of 5
    4 guests found this review helpful. Did you?

    New formula disappointing

    1 out of 5 stars
    Dana - 15 days ago
    originally posted on lorealparisusa.com
    I have used this mascara for over 10 years and something changed. I thought I had a bad bottle but the last 2 are the same. This formula is more clumpy, will run down underneath my eyes on hot days and will not come off easily with soap or eye makeup remover. I can’t figure out wants in it but that can’t be good. It’s like all the things you don’t want a mascara to do was made in this new formula. I don’t get it.
    1 reply from Consumer Care Center team - 13 days ago
    Hello Dana. There! Thank you so much for sharing your experience with our Voluminous Original Washable Bold Eye Mascara. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers are important and helps us improve our products. We would love to make this right please call our toll free number at 800-322-2036 M-F 9:00 am – 5:30 pm ET.
    3 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Combination
  • Hair color:
    Brunette
  • Eye color:
    Hazel
  • Skin tone:
    Medium
  • New formula is terrible

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Dane47 - 15 days ago
    I have been using this product for over a decade and I loved it more than any high end brand. Now, it doesn’t go on smoothly and I can’t get it off. I have to go over more than 4 times with makeup remover and sometimes that’s not enough. I didn’t buy waterproof either. When I think I have taken it all off, the next day there is black underneath my eyes. I’m so sad I can’t use this anymore.
    1 reply from L'OrealParisProductExpert team - 14 days ago
    Hi There! Thanks for reaching out and sharing your experience with our L'Oreal Paris Voluminous MascaraFeedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence.
    long lasting: 3 out of 5
    quality: 3 out of 5
    easy to remove: 1 out of 5
    easy to apply: 1 out of 5
    value: 2 out of 5
    2 guests found this review helpful. Did you?

    Beautiful Color but Caused An Allergic reaction

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    SodVan - 16 days ago
    Bought the Deep Burgundy. Beautiful. But I ended up with swollen eyelids & red eyes. Not sure what's in it that caused that ~ I use Voluminous black mascara & the primer with no problem.
    1 reply from L'OrealParisProductExpert team - 10 days ago
    Hi there. We are sorry to hear about the experience you had with the Voluminous Mascara. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET. We look forward to speaking with you.
    easy to apply: 5 out of 5
    long lasting: 4 out of 5
    value: 5 out of 5
    quality: 2 out of 5
    2 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Skin concern:
    Acne,
    Aging,
    Redness,
    Dark circles,
    Pores,
    Dullness,
    Sensitivity,
    Sun damage,
    Uneven skin tone,
    Puffiness
  • Hair color:
    Brunette
  • Eye color:
    Blue
  • Waterproof wonder

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Mamaf - 16 days ago
    Delivers on "waterproof" promise. Going on crying for 6 hours straight and this mascara hasn't budged.
    1 guest found this review helpful. Did you?

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