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L'Oreal Paris Voluminous Mascara - 0.28 fl oz

L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 1 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 2 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 3 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 4 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 1 of 4
$8.99 when purchased online

About this item

Highlights

  • L'Oreal Paris Voluminous Original Waterproof Mascara: this volumizing and lengthening mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
  • L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands
  • Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look

Description

L’Oreal Paris Voluminous Original Volume Building Black Waterproof Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5X their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.

Place brush at base of lashes and gently sweep up to tip. Removes easily with waterproof eye makeup remover.
Suggested Age: Adult Use Only
Health Facts: Contains Ceramides
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping, Waterproof, Non-Flaking
TCIN: 12911986
UPC: 071249006412
Item Number (DPCI): 052-04-0455
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

isododecane, aqua/water, cera alba/ beeswax, disteardimonium hectorite, copernicia cerifera cera / carnauba wax, styrene/acrylates/ammonium methacrylate copolymer, paraffin, alcohol denat., allyl stearate/va copolymer, propylene carbonate, oryza sativa starch/rice starch, polyvinyl laurate, peg/ppg-17/18 dimethicone, dimethicone, 2-oleamido-1,3-octadecanediol, butylene glycol, propylparaben, sodium laureth sulfate, phenoxyethanol, caprylyl glycol, dimethiconol, sodium dna, tetrasodium edta, potassium sorbate, bht, [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides, ci 77891 / titanium dioxide], f.i.l.# b160167/6

Shipping details

Estimated ship dimensions: 7 inches length x 2.51 inches width x 1.09 inches height
Estimated ship weight: 0.06 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: Northern Mariana Islands, United States Minor Outlying Islands, Hawaii, Alaska, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), APO/FPO, Guam (see also separate entry under GU), Virgin Islands, U.S.

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.1 out of 5 stars with 4129 reviews
64% would recommend
533 recommendations
value: 3.74 out of 5
long lasting: 3.77 out of 5
easy to apply: 4.3 out of 5
quality: 3.7 out of 5
easy to remove: 3.98 out of 5

Flaky, eye irritation

3 out of 5 stars
Thumbs down graphic, would not recommend
Tee - 5 days ago
Its clumpy and it flakes. Not recommended at all.I think there are way better mascaras out there in the drugstore than this one.
1 reply from L'OrealParisProductExpert team - 5 days ago
Hi there! Thank you for your feedback on the Voluminous Mascara in the black shade. We are sad to hear that you did not see the results you expected with this mascara, and had some flaking. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
value: 2 out of 5
easy to apply: 3 out of 5
long lasting: 2 out of 5
quality: 2 out of 5
easy to remove: 3 out of 5
Did you find this review helpful?

Personal info

  • Skin tone:
    Light
  • Skin concern:
    Uneven skin tone,
    Acne,
    Blackheads
  • Hair color:
    Blonde
  • Skin type:
    Combination
  • Eye color:
    Blue
  • Great look, hard to take off

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Lac66727 - 6 days ago, Verified purchaser
    Looks great, but leaves black around eyes by the end of day and hard to take off!
    1 reply from L'OrealParisProductExpert team - 5 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara. We are happy to hear that you liked the inital resuts, but sad to hear that you had some smearing. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    long lasting: 3 out of 5
    easy to apply: 5 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    easy to remove: 1 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Skin concern:
    Pores
  • Hair color:
    Auburn
  • Eye color:
    Hazel
  • Burgundy is not worth it

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    julls - 6 days ago, Verified purchaser
    I got the burgundy to help accentuate my hazel eyes, but it's basically just a black brown, and the mascara itself isn't even that great besides the colors. I don't recommend getting burgundy. I'm going to try Violet and green another time though.
    Did you find this review helpful?

    What Happened to My Favorite Mascara???

    1 out of 5 stars
    - 7 days ago
    originally posted on lorealparisusa.com
    Well, I just got my answer here... I have been using L'oreal's Voluminous Mascara (washable) for many years and I have loved it up until a few months ago. I started noticing that my eyes were burning and itching after a few hours of wearing this mascara. I also find it's harder to remove now, even with micellar water, and it flakes terribly. On top of that, even a brand-new, just-opened container seems to be half-empty! I know shrink-flation is a real problem, but this is ridiculous. I'm sad I can no longer use this product, but it's just not worth all of this hassle.
    Did you find this review helpful?

    Terrible eye burn with new formula

    1 out of 5 stars
    Maggie - 11 days ago
    originally posted on lorealparisusa.com
    I Have been using this mascara for the past 15+ years and something has defenitely changed in the formula. I purchased 3 different tubes and all last 3 have made my eyes burn. Please bring the old back.
    3 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Normal
  • Gunky and bring back straight brush

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    broadway3 - 11 days ago, Verified purchaser
    I’ve used Voluminous for at least ten years. However, it’s now just a gunky mess rather than the defining formula it used to be. It’s very hard to separate the lashes. The straight brush does a better job than the curvy brush, but the straight brush can be very hard to find. Even when I’ve specifically ordered a color/package showing the straight brush, I often open the tube to find a curved brush.
    easy to remove: 2 out of 5
    value: 2 out of 5
    long lasting: 3 out of 5
    easy to apply: 2 out of 5
    quality: 3 out of 5
    Did you find this review helpful?

    Does not wash off with soap & water as it claims

    2 out of 5 stars
    Mercedes - 13 days ago
    originally posted on lorealparisusa.com
    It’s great once it’s on, doesn’t flake, stays put. That’s sadly the problem, it stays put & although the package states it removes with soap & water, it still stays on. After washing four times with soap & water, I still had mascara particles on. I used this in the past & it was never like this. At first I thought I had a bad tube & was going to try from another store but after seeing the reviews that people cannot get this stuff off, I think it’s the formula. If you go back to the original formula, then I’ll buy it again.
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Hair color:
    Brunette
  • Eye color:
    Green
  • Skin concern:
    Aging
  • Skin type:
    Normal
  • Allstar mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Frugalfairy - 14 days ago, Verified purchaser
    The absolute best mascara hands down
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Flakes like crazy

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    bnp - 14 days ago, Verified purchaser
    I haven't worn make-up for years, but decided this aging face needed a pick-me-up. I read reviews of lots of lots of mascaras and chose this one. It was OK, not super-dramatic. But when I looked in the mirror later that day, I was shocked to see tiny black flakes under my eyes and on my upper cheeks. I think I'll go back to being make-up-free!
    1 reply from L'OrealParisProductExpert team - 13 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara, we are sad to hear that you did not see the results you expected with this mascara and you had some flaking. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    Did you find this review helpful?

    Personal info

  • Skin concern:
    Blackheads,
    Acne,
    Aging
  • Hair color:
    Brunette
  • Skin type:
    Oily
  • Eye color:
    Brown
  • Skin tone:
    Medium
  • Okay...

    4 out of 5 stars
    Thumbs down graphic, would not recommend
    Alice - 18 days ago, Verified purchaser
    Leaves black under the eyes at the end of the day. Haven’t had this with any other mascara
    value: 3 out of 5
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    quality: 3 out of 5
    long lasting: 2 out of 5
    Did you find this review helpful?

    Horrible!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Makeup - 21 days ago, Verified purchaser
    Horrible! Been a long time fan of this mascara but something has changed. Made my eyes burn, itch and irritated. Also it’s now impossible to rinse off! Won’t be buying again!
    1 reply from L'OrealParisProductExpert team - 19 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara. We are sorry to hear about your experience and we would like to speak to you directly. Please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET. We look forward to speaking to you.
    1 guest found this review helpful. Did you?

    Not a fan, not waterproof

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    TmninVA - 22 days ago, Verified purchaser
    It is not waterproof and also has a distinct smell. That the black waterproof mascara does not have
    1 reply from L'OrealParisProductExpert team - 21 days ago
    Hi there! We are so disappointed to hear about your experience with the delivery of your Voluminous Orginal Waterproof Mascara, in the shade 970 Deep Violet. We are sad to hear that you did not get the results you expected with this mascara. Please give us a call at 1-800-322-2036 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
    Did you find this review helpful?

    LOVE- ALWAYS

    5 out of 5 stars
    Thumbs up graphic, would recommend
    DBENA - 22 days ago, Verified purchaser
    The L'Oreal brand has been in my opinion become a superior brand. I am a mascara girl for sure and even after trying other brands, i continue to come back to the L'Oreal Voluminous. I just LOVE. Will continue to use.
    easy to apply: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    Did you find this review helpful?

    Needs to be improved.

    1 out of 5 stars
    Working gal 1 - 22 days ago
    originally posted on lorealparisusa.com
    I usually use the regular Voluminous. I tried this and if I want length it takes forever to lengthen. Is it the brush? The product? I don’t have time to keep trying to lengthen and finally give up.
    1 guest found this review helpful. Did you?

    Personal info

  • Hair color:
    Red
  • Eye color:
    Blue
  • Skin type:
    Normal
  • Skin concern:
    Sensitivity
  • Skin tone:
    Light
  • REDHEADS GIVE THIS A GO

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Alex - 24 days ago, Verified purchaser
    If you’re a redhead girly and been following the ginger/auburn mascara trend but don’t want to sink 30$ on something that may or may not work for you, try this! It’s burgundy but very very subtle. I feel like it ties in with my hair better then a dark brown mascara does and black completely overpowers me. I hope they come out with more colors, I’d love to see an auburn shade in the future!
    easy to apply: 5 out of 5
    quality: 4 out of 5
    long lasting: 4 out of 5
    easy to remove: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Cant even tell

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Dani - 26 days ago, Verified purchaser
    Its this for white or blonde lashes only? Because it doesn’t show up on my black lashes. Not worth the money
    1 reply from L'OrealParisProductExpert team - 23 days ago
    Hi There! Thanks for reaching out and sharing your experience with our L'Oréal Paris Voluminous Mascara - 950 Deep Burgundy. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence.
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    value: 1 out of 5
    quality: 1 out of 5
    Did you find this review helpful?

    Personal info

  • Skin concern:
    Aging
  • Skin tone:
    Light
  • Eye color:
    Hazel
  • Skin type:
    Dry
  • Hair color:
    Brunette
  • Go to mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Vane - 28 days ago, Verified purchaser
    This is my go to mascara. I do try others however I always come back to this one. The black is a true black black and not a gunmetal/grey black. It removes easily with soap/water and lasts all day. Definitely recommend if you’re looking for a jet black mascara.
    quality: 5 out of 5
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Hair color:
    Brunette
  • Skin concern:
    Sensitivity,
    Redness
  • Eye color:
    Brown
  • Skin tone:
    Medium
  • Skin type:
    Dry
  • Do buy

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Cathy - 1 month ago
    Very difficult to remove. Caused half of my lashes to burn off.
    1 reply from L'OrealParisProductExpert team - 30 days ago
    Hi Cathy. We are sorry to hear about the experience you had with our mascara, we want to understand what happened just as much as you do. Please call us @ 800-322-2036 .
    easy to remove: 1 out of 5
    value: 1 out of 5
    easy to apply: 3 out of 5
    long lasting: 2 out of 5
    quality: 1 out of 5
    Did you find this review helpful?

    Personal info

  • Skin type:
    Oily
  • Skin tone:
    Light
  • Skin concern:
    Aging,
    Acne,
    Sun damage,
    Sensitivity,
    Pores
  • Hair color:
    Brunette
  • Eye color:
    Blue
  • Best Everyday Mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Calla Lilly - 1 month ago, Verified purchaser
    This is the best mascara, ever! I have oily skin, so I usually opt for waterproof to avoid the inevitable raccoon eyes. This mascara makes my light lashes look dark, thick and full. It doesn’t seem to drift down my face as the day or night wears on and it’s easy to remove.
    quality: 5 out of 5
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    value: 5 out of 5
    long lasting: 5 out of 5
    Did you find this review helpful?

    Don’t like the new formula

    1 out of 5 stars
    Kris - 1 month ago
    originally posted on lorealparisusa.com
    I hate the new formula! I liked the old formula much better! The new was is sticky and feels so unnatural. Please change it back!
    1 reply from Consumer Care Center team - 1 month ago
    Hello Kris. Thank you for sharing your feedback about our Voluminous Original Washable Bold Eye Mascara and we apologize that you did not see the results you were expecting. We will be sure to pass along your feedback about your disappointment. We hope you give this product another chance with better success!
    1 guest found this review helpful. Did you?

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