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L'Oreal Paris Feria Advanced Lightening System Permanent Hair Color
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About this item
Highlights
- Feria Is Multi-Faceted Permanent Platinum Blonde Hair Color: Known for shimmering color and edgy colors, Feria permanent blonde hair dye kit transforms hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
- Multi-Tonal, Shimmering Feria Blonde Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Paraben-Free, Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Gel
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 14386321
UPC: 071249246580
Item Number (DPCI): 063-01-0753
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
shimmering bleaching powder 1113401: potassium persulfate, sodium metasilicate, sodium persulfate, ci 77891/titanium dioxide, silica, kaolin, edta f.i.l. # d54017/2, anti-brass conditioner with direct dye 1102469: aqua/water, cetearyl alcohol, behentrimonium chloride, amodimethicone, cetyl alcohol, c12-15 alkyl benzoate, fragrance, isopropyl alcohol, hydroxyethylcellulose, trideceth-6, guar hydroxypropyltrimonium chloride, linalool, hexyl cinnamal, chlorhexidine digluconate, benzyl alcohol, citric acid, butylphenyl methylpropional, cetrimonium chloride, limonene, geraniol, amyl cinnamal, benzyl benzoate, hydroxyanthraquinoneaminopropyl methyl morpholinium methosulfate, sodium hydroxide f.i.l. # d54188/2, shimmering developing crème 437013 u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12850/13, shimmering lightening crème 1113465: aqua/water, cetearyl alcohol, ethanolamine, propylene glycol, deceth-3, laureth-12, oleth-30, lauric acid, glycol disterate, polyquarternium-22, silica dimethyl silylate, pentasodium pentetate, fragrance, carbomer f.i.l. # d54016/4' '
Shipping details
Estimated ship dimensions: 6.8 inches length x 3.6 inches width x 2.8 inches height
Estimated ship weight: 0.52 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The product has received mixed feedback from guests, with many praising its effectiveness in lightening hair while others experienced unexpected results. Guests appreciated the easy application process and the included purple conditioner that helps combat brassiness. However, some reported issues with achieving the desired platinum shade, often ending up with brassy or orange tones instead. Overall, it offers a convenient option for at-home hair lightening, but results may vary based on hair type and previous treatments.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.4 out of 5 stars with 3075 reviews
effectiveness: 3.61 out of 5
quality: 3.57 out of 5
value: 3.49 out of 5
59% would recommend
52 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
2 November, 2025Verified purchase
The best!
always gets my hair color exactly where I want it to be when I want a drastic change. It never fails!
1 out of 5 stars
Thumbs down graphic, would not recommend
2 November, 2025Verified purchase
(no review title)
I had to use four boxes to even get my hair done. I've never had to do this. I have very light blonde hair so this should not have happened.
1 reply from L'OrealParisProductExpert team - 26 days ago
Hi Cheryl. We appreciate you reaching out to us about the L'Oréal Paris Feria Advanced Lightening System Permanent Hair Color - Extreme Platinum. We are very sorry to hear about your recent experience. Please know that we value all customer feedback, and your comments will be carefully considered and shared with the relevant teams within L'Oréal Paris.
1 out of 5 stars
24 October, 2025
originally posted on lorealparisusa.com
Not what it used to be to be
Not sure what has happened to this product or brand. This dye use to be my go to for changing up my color because of the lift quality. The past two years of purchasing this and another bleach from Féria has been terrible! The boxes are clearly very old because they will NOT mix! The product is runny with clumps no matter how much it’s mixed. For the record, yes, I can read and follow the instructions correctly. Such a shame because this USE TO work and be wonderful. No I’m. It paid for this review. It’s honest.
1 reply from LeCare team - 25 days ago
Hi Keylee. Thank you for reaching out to L'Oreal regarding the Feria Hyper Platinum Bleach. We are sorry to hear the mixture was runny and also clumpy. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43364203. Please have the product with you when you call. Looking forward to hearing from you!
5 out of 5 stars
15 September, 2025
originally posted on influenster.com
Efficient!
[This review was collected as part of a promotion.] Definitely the one I would rather use than another store brand bleach or toner! Works nice, easy instructions. Doesn't give off a horrible smell like most toners or bleach do! Gave me the blond I was looking for!
4 out of 5 stars
1 August, 2025
originally posted on influenster.com
Not too bad
[This review was collected as part of a promotion.] Honestly, this bleach system surprised me! It lifted my hair evenly without frying it, and it didn’t have that super harsh smell most bleaches do. My hair still feels soft, and the color came out way brighter than I expected.
5 out of 5 stars
28 May, 2025
originally posted on influenster.com
Works and affordable
[This review was collected as part of a promotion.] Great packaging and comes with mostly everything you need to achieve the perfect platinum color at an affordable price. I recommend using a good toner afterwards for darker hair colors.
5 out of 5 stars
7 April, 2025
originally posted on influenster.com
Better than salon bleach
[This review was collected as part of a promotion.] Great bleach! I have been dying my roots for years so my hair is pretty saturated with color. It cut through my dark hair easily without being too brassy. My hair didn’t feel dry after using like it usually would with salon bleach. The smell wasn’t too harsh either!
5 out of 5 stars
17 March, 2025
originally posted on lorealparisusa.com
Loving the Excellence of Feria Platinum 💖
My hair is down to my waist but I am a true blonde. But now I'm really loving this to cover all my grey now that I'm in my 60's. My daughter has long blonde hair too. And she uses your products too. I use Platinum and she uses Excellence.
1 out of 5 stars
13 March, 2025
originally posted on lorealparisusa.com
Brass, not blonde
I have dark brown hair. I mixed the product according to directions, applied liberally to dry hair, waited the maximum amount of time (60 minutes), rinsed, applied the conditioner that "eliminates brass," waited five more minutes, rinsed thoroughly, and ended up with brassy, light brown hair.
4 out of 5 stars
Thumbs up graphic, would recommend
25 February, 2025Verified purchase
Didn't lighten my dark roots as much as it showed it would
My hair didn’t lighten as much as it showed on the box that it would but at least my dark roots are gone but it left more of an orangey color but it’s not bad enuf that i need to fix it bc i’ll try lighting my hair again when it’s time to color my roots again
3 out of 5 stars
2 February, 2025
originally posted on influenster.com
Ok ish
[This review was collected as part of a promotion.] Not terrible, but not great either. You can see from pics that the color turned out just about what I expected, a bit orange, a lot orange, and not even close to a salon quality hair dye job. Would not try again.
5 out of 5 stars
30 January, 2025
originally posted on lorealparisusa.com
From mousey brown to platinum here I come
Wonderful works fantastic. Love the perfect platinum color
4 out of 5 stars
27 January, 2025
originally posted on influenster.com
Typical bleach kit
[This review was collected as part of a promotion.] Easy to use. Gives a great lift and goes a long way. Doesn't seem to be any different then most bleach but the package gives you everything you need too so that does make it easy.
4 out of 5 stars
15 January, 2025
originally posted on influenster.com
Loreal wow
[This review was collected as part of a promotion.] Smells good. Didn't leave my hair smelling all kinds of funky. Even smooth coverage. Fun and attractive packaging. Well worth the amount of money that I would have paid in the store.
4 out of 5 stars
29 December, 2024
originally posted on influenster.com
Started with black hair
[This review was collected as part of a promotion.] I tested this on a black human hair wig, and the bleach effectively lifted the wig's dark base to a light to medium brown with some brassy undertones. This is impressive given how dark the starting color was. However, the wig did not reach the desired shade in one session. Achieving lighter results would likely require an additional bleaching session.
5 out of 5 stars
21 December, 2024
originally posted on lorealparisusa.com
So Many Compliments!
I get so many compliments when I'm out shopping. I've been using the hyper platinum for 3 years and my hair still feels so soft and looks shiny. I highly recommend this, but also know that everyone's hair is different, so what works for me may not work for other people.
2 out of 5 stars
12 December, 2024
originally posted on influenster.com
Not a option for me personally
[This review was collected as part of a promotion.] Packaging is cute and has a great color scheme! I wasn’t able to try the product out though. I was recommended by a cosmetics professional to not use it for my hair so I wasn’t able to get a proper review out of it. The application process looked simple and easy to follow though. I feel like there are healthier ways to lighten hair color.
5 out of 5 stars
5 December, 2024
originally posted on lorealparisusa.com
Better Then I thought
If you want an ice blonde color then this is it fir you. My natural color is a very pale Grey to start with. I've been using this once every six months, and the color is beautiful. Yes I would recommend this to anyone looking for the very lifestyle shade of platinum without the brasseness that some light shades give.
2 out of 5 stars
3 December, 2024
originally posted on lorealparisusa.com
Disappointed
Barely pulled color. Not even close to Platinum. The purple toning conditioner did nothing.
3 out of 5 stars
2 December, 2024
originally posted on influenster.com
Ready for lots of deep conditioning treatments :(
[This review was collected as part of a promotion.] Definitely did the job but my hair was way too light after use and felt very brittle. I know this is expected when bleaching and may have been the condition of my hair but would probably not do at-home again I'm the future.