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L'Oreal Paris Feria Advanced Lightening System Permanent Hair Color - 2 of 4L'Oreal Paris Feria Advanced Lightening System Permanent Hair Color - 3 of 4L'Oreal Paris Feria Advanced Lightening System Permanent Hair Color - 4 of 4
L'Oreal Paris Feria Advanced Lightening System Permanent Hair Color - 1 of 4

L'Oreal Paris Feria Advanced Lightening System Permanent Hair Color - Extreme Platinum

Color FamilyExtreme Platinum

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About this item

Highlights

  • Feria Is Multi-Faceted Permanent Platinum Blonde Hair Color: Known for shimmering color and edgy colors, Feria permanent blonde hair dye kit transforms hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Blonde Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Paraben-Free, Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Gel
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 14386321
UPC: 071249246580
Item Number (DPCI): 063-01-0753
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

shimmering bleaching powder 1113401: potassium persulfate, sodium metasilicate, sodium persulfate, ci 77891/titanium dioxide, silica, kaolin, edta f.i.l. # d54017/2, anti-brass conditioner with direct dye 1102469: aqua/water, cetearyl alcohol, behentrimonium chloride, amodimethicone, cetyl alcohol, c12-15 alkyl benzoate, fragrance, isopropyl alcohol, hydroxyethylcellulose, trideceth-6, guar hydroxypropyltrimonium chloride, linalool, hexyl cinnamal, chlorhexidine digluconate, benzyl alcohol, citric acid, butylphenyl methylpropional, cetrimonium chloride, limonene, geraniol, amyl cinnamal, benzyl benzoate, hydroxyanthraquinoneaminopropyl methyl morpholinium methosulfate, sodium hydroxide f.i.l. # d54188/2, shimmering developing crème 437013 u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12850/13, shimmering lightening crème 1113465: aqua/water, cetearyl alcohol, ethanolamine, propylene glycol, deceth-3, laureth-12, oleth-30, lauric acid, glycol disterate, polyquarternium-22, silica dimethyl silylate, pentasodium pentetate, fragrance, carbomer f.i.l. # d54016/4

Shipping details

Estimated ship dimensions: 6.8 inches length x 3.6 inches width x 2.8 inches height
Estimated ship weight: 0.52 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
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Guests are saying

The product has received mixed feedback from guests, with many praising its effectiveness in lightening hair while others experienced unexpected results. Guests appreciated the easy application process and the included purple conditioner that helps combat brassiness. However, some reported issues with achieving the desired platinum shade, often ending up with brassy or orange tones instead. Overall, it offers a convenient option for at-home hair lightening, but results may vary based on hair type and previous treatments.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.4 out of 5 stars with 3085 reviews
    effectiveness: 3.59 out of 5
    quality: 3.55 out of 5
    value: 3.47 out of 5
    59% would recommend
    54 recommendations
    3 out of 5 stars
    4 February, 2026
    originally posted on influenster.com
    Image

    Need a toner

    [This review was collected as part of a promotion.] Ended up with very brassy, yellow hair. I had to use another box and the toner. I still ended up dyeing my hair brown because I did not like the color.
    1 reply from LeCare team - 24 days ago
    Hi krystalp23_9875! Thank you for trying Feria Hyper Platinum, and for sharing feedback! We are committed to bringing our consumers products that meets their needs and expectations. Your feedback is appreciated and will be shared with others in our company. We hope you will keep exploring and discovering more with L'Oreal!
    krystalp23_9875
    Did you find this review helpful?
    4 out of 5 stars
    13 January, 2026
    originally posted on lorealparisusa.com
    Image

    BEST lightened ever!

    Ive had my hair bleached for years, I m a retired hairdresser. After bleaching and toning for years, I decided to give my hair a break. Grew out the bleach and decided to try Absolute Platinum. I thought there was no way this was gonna get my hair.As light as it shows on the box. And if it did, it was gonna be very bright.Yellow. Boy, was I wrong. This got my color so perfect. I didn't even need to use antibrasy shampoo These reflexes, this lifted better than cream oil. Bleach with 40 volume developer. I don't know how, but this is the best lightner ever.
    JJ13
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 December, 2025Verified purchase

    (no review title)

    lifted well! still needed to tone after but it was nice if you start at a med-light brown
    Kaylin
    effectiveness: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    15 December, 2025
    originally posted on lorealparisusa.com
    Image

    I give it all 5 out of 5 stars.

    I loved the color easy to apply didn't damage hair to bad at all and last for a while if use correct care afterwards.
    Jess
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 November, 2025Verified purchase

    The best!

    always gets my hair color exactly where I want it to be when I want a drastic change. It never fails!
    Dafavored1
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 November, 2025Verified purchase

    (no review title)

    I had to use four boxes to even get my hair done. I've never had to do this. I have very light blonde hair so this should not have happened.
    1 reply from L'OrealParisProductExpert team - 4 months ago
    Hi Cheryl. We appreciate you reaching out to us about the L'Oréal Paris Feria Advanced Lightening System Permanent Hair Color - Extreme Platinum. We are very sorry to hear about your recent experience. Please know that we value all customer feedback, and your comments will be carefully considered and shared with the relevant teams within L'Oréal Paris.
    Cheryl
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    24 October, 2025
    originally posted on lorealparisusa.com
    Image

    Not what it used to be to be

    Not sure what has happened to this product or brand. This dye use to be my go to for changing up my color because of the lift quality. The past two years of purchasing this and another bleach from Féria has been terrible! The boxes are clearly very old because they will NOT mix! The product is runny with clumps no matter how much it’s mixed. For the record, yes, I can read and follow the instructions correctly. Such a shame because this USE TO work and be wonderful. No I’m. It paid for this review. It’s honest.
    1 reply from LeCare team - 4 months ago
    Hi Keylee. Thank you for reaching out to L'Oreal regarding the Feria Hyper Platinum Bleach. We are sorry to hear the mixture was runny and also clumpy. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43364203. Please have the product with you when you call. Looking forward to hearing from you!
    Keylee
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    15 September, 2025
    originally posted on influenster.com
    Image

    Efficient!

    [This review was collected as part of a promotion.] Definitely the one I would rather use than another store brand bleach or toner! Works nice, easy instructions. Doesn't give off a horrible smell like most toners or bleach do! Gave me the blond I was looking for!
    simpliebrie_4146
    Did you find this review helpful?
    4 out of 5 stars
    1 August, 2025
    originally posted on influenster.com
    Image

    Not too bad

    [This review was collected as part of a promotion.] Honestly, this bleach system surprised me! It lifted my hair evenly without frying it, and it didn’t have that super harsh smell most bleaches do. My hair still feels soft, and the color came out way brighter than I expected.
    francesb1_5874
    Did you find this review helpful?
    5 out of 5 stars
    28 May, 2025
    originally posted on influenster.com
    Image

    Works and affordable

    [This review was collected as part of a promotion.] Great packaging and comes with mostly everything you need to achieve the perfect platinum color at an affordable price. I recommend using a good toner afterwards for darker hair colors.
    jessicas816_8906
    Did you find this review helpful?
    5 out of 5 stars
    7 April, 2025
    originally posted on influenster.com
    Image

    Better than salon bleach

    [This review was collected as part of a promotion.] Great bleach! I have been dying my roots for years so my hair is pretty saturated with color. It cut through my dark hair easily without being too brassy. My hair didn’t feel dry after using like it usually would with salon bleach. The smell wasn’t too harsh either!
    samanthaw521_4135
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    17 March, 2025
    originally posted on lorealparisusa.com
    Image

    Loving the Excellence of Feria Platinum 💖

    My hair is down to my waist but I am a true blonde. But now I'm really loving this to cover all my grey now that I'm in my 60's. My daughter has long blonde hair too. And she uses your products too. I use Platinum and she uses Excellence.
    Debi Cookie
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    13 March, 2025
    originally posted on lorealparisusa.com
    Image

    Brass, not blonde

    I have dark brown hair. I mixed the product according to directions, applied liberally to dry hair, waited the maximum amount of time (60 minutes), rinsed, applied the conditioner that "eliminates brass," waited five more minutes, rinsed thoroughly, and ended up with brassy, light brown hair.
    NotBlonde
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    25 February, 2025Verified purchase

    Didn't lighten my dark roots as much as it showed it would

    My hair didn’t lighten as much as it showed on the box that it would but at least my dark roots are gone but it left more of an orangey color but it’s not bad enuf that i need to fix it bc i’ll try lighting my hair again when it’s time to color my roots again
    LadyLisa
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    2 February, 2025
    originally posted on influenster.com
    Image

    Ok ish

    [This review was collected as part of a promotion.] Not terrible, but not great either. You can see from pics that the color turned out just about what I expected, a bit orange, a lot orange, and not even close to a salon quality hair dye job. Would not try again.
    lorelorelai_5862
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    30 January, 2025
    originally posted on lorealparisusa.com
    Image

    From mousey brown to platinum here I come

    Wonderful works fantastic. Love the perfect platinum color
    LaLamar
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    27 January, 2025
    originally posted on influenster.com
    Image

    Typical bleach kit

    [This review was collected as part of a promotion.] Easy to use. Gives a great lift and goes a long way. Doesn't seem to be any different then most bleach but the package gives you everything you need too so that does make it easy.
    beani_punkie_3990
    Did you find this review helpful?
    4 out of 5 stars
    15 January, 2025
    originally posted on influenster.com
    Image

    Loreal wow

    [This review was collected as part of a promotion.] Smells good. Didn't leave my hair smelling all kinds of funky. Even smooth coverage. Fun and attractive packaging. Well worth the amount of money that I would have paid in the store.
    chelseyj_7133
    Did you find this review helpful?
    4 out of 5 stars
    29 December, 2024
    originally posted on influenster.com
    Image

    Started with black hair

    [This review was collected as part of a promotion.] I tested this on a black human hair wig, and the bleach effectively lifted the wig's dark base to a light to medium brown with some brassy undertones. This is impressive given how dark the starting color was. However, the wig did not reach the desired shade in one session. Achieving lighter results would likely require an additional bleaching session.
    starkiss12_9237
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    21 December, 2024
    originally posted on lorealparisusa.com
    Image

    So Many Compliments!

    I get so many compliments when I'm out shopping. I've been using the hyper platinum for 3 years and my hair still feels so soft and looks shiny. I highly recommend this, but also know that everyone's hair is different, so what works for me may not work for other people.
    Debbie
    3 guests found this review helpful. Did you?

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